Northfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Northfield in 2025? Explore comprehensive Airbnb analytics for Northfield, Minnesota, United States to uncover income potential. This 2025 STR market report for Northfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Northfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Northfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Northfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Northfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Northfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Northfield is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Northfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,996+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,579 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,612 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,692, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Northfield
Northfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Northfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Northfield:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Northfield
Average Daily Rate (ADR) Airbnb Trends in Northfield (2025)
Effective short term rental pricing strategy in Northfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Northfield typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Northfield
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Airbnb Seasonality Analysis & Trends in Northfield (2025)
Peak Season (May, June, July)
- Revenue averages $3,596 per month
- Occupancy rates average 58.7%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,811 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $176
Low Season (January, February, March)
- Revenue drops to average $2,053 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $186
Seasonality Insights for Northfield
- The Airbnb seasonality in Northfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Northfield's highest earning potential, with monthly revenues capable of climbing to $3,847, occupancy reaching a high of 62.6%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,814, occupancy could drop to 39.7%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Northfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Northfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Northfield (2025)
Exploring the top neighborhoods for short-term rentals in Northfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Northfield | Charming area with historic architecture and a vibrant local community. Ideal for guests who want to experience small-town charm with cafes, shops, and events. | Northfield Historical Society, Bridge Square, Carleton College, St. Olaf College, Cannon River |
| Bridge Square | Central gathering place in Northfield, surrounded by shops, restaurants, and local events. Perfect for visitors wanting to be in the heart of the town's activities. | Pioneer Village, Northfield Arts Guild, Local Farmers Market, Cannon River |
| St. Olaf College area | Home to the prestigious St. Olaf College, known for its vibrant arts scene and beautiful campus. Great for visiting parents and guests attending events. | St. Olaf College, Dittman Center, Cafes and eateries nearby, Local concerts and performances |
| Carleton College area | Next to Carleton College, this area attracts students and visitors attending various college-related activities and events, offering a youthful vibe. | Carleton College, Cowling Arboretum, Local dining options, Cannon River |
| Cannon River Park | Natural beauty along the Cannon River, perfect for outdoor enthusiasts who enjoy kayaking, hiking, and scenic views. Suitable for travelers interested in nature. | Cannon River, Cannon Valley Trail, Hiking and biking paths, Picnic areas |
| Northfield Farmers Market | A popular gathering spot for locals and visitors alike, perfect for those interested in local produce, crafts, and community events. | Local produce and crafts, Food stalls, Community events, Cannon River nearby |
| Northfield Entertainment District | A lively area with bars, restaurants, and entertainment options, appealing to younger crowds and those seeking nightlife. | Local bars and eateries, Live music venues, Northfield Historical Society events |
| Skinner Cemetery Area | Known for picturesque landscapes and tranquility, attracting visitors who appreciate historical sites and serene environments. | Historical cemetery, Scenic walking paths, Historical significance |
Understanding Airbnb License Requirements & STR Laws in Northfield (2025)
While Northfield, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Northfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Northfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Northfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lena's Loft
Entire Place • 2 bedrooms
Lindenhaus
Entire Place • 3 bedrooms
THE 508 LOFT: Modern Space Downtown
Entire Place • 2 bedrooms
lovely 1915 house in leafy college town
Entire Place • 4 bedrooms
The Getaway in DT Northfield!
Entire Place • 1 bedroom
16 Bridge Square 1 bedroom Loft with Private Patio
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Northfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Northfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annie | 2 | $71,837 | 128 | 4.98/5.0 |
| Rae | 1 | $56,979 | 25 | 4.96/5.0 |
| Karna | 2 | $54,338 | 165 | 4.97/5.0 |
| Everett | 2 | $53,901 | 39 | 5.00/5.0 |
| David | 2 | $49,759 | 47 | 4.86/5.0 |
| Kristen | 1 | $49,695 | 44 | 4.91/5.0 |
| Chase | 1 | $47,979 | 118 | 4.95/5.0 |
| Philip | 1 | $45,542 | 178 | 4.86/5.0 |
| Larry | 1 | $44,500 | 119 | 4.96/5.0 |
| Maia | 1 | $41,183 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Northfield.
Dive Deeper: Advanced Northfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Northfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorthfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Northfield
- The Northfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Northfield, House properties are the most common (42.5%), reflecting the local real estate landscape.
- Houses represent a significant 42.5% portion, catering likely to families or larger groups.
Northfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Northfield
- The dominant room capacity in Northfield is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.5% of the active Airbnb listings in Northfield, indicating a high concentration in these sizes.
Northfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Northfield
- The most common guest capacity trend in Northfield vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Northfield STR market, accounting for 50.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Northfield.
- On average, properties in Northfield are equipped to host 4.3 guests.
Northfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Northfield
- The most common availability pattern in Northfield falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Northfield (52.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Northfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
34.2% of total
2 Nights
20 listings
52.6% of total
3 Nights
1 listings
2.6% of total
30+ Nights
4 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Northfield is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.8%) of the Northfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Northfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of Northfield hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Northfield.
Northfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
16.7% of total
Moderate
10 listings
27.8% of total
Firm
16 listings
44.4% of total
Strict
4 listings
11.1% of total
Cancellation Policy Insights for Northfield
- The prevailing Airbnb cancellation policy trend in Northfield is Firm, used by 44.4% of listings.
- A majority (55.5%) of hosts in Northfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Northfield.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Northfield.
Northfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Northfield
- The overall average booking lead time for vacation rentals in Northfield is 48 days.
- Guests book furthest in advance for stays during May (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Northfield.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Northfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Northfield (2025)
Amenity Prevalence
Amenity Insights for Northfield
- Essential amenities in Northfield that guests expect include: Heating, Wifi, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Northfield: Heating, Wifi, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm.
- Consider adding popular differentiators like Fire extinguisher or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Northfield to stay competitive.
Northfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Northfield
- The typical guest profile for Airbnb in Northfield consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (0.6%).
- Top languages spoken are English (75.7%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Northfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |