New Ulm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in New Ulm in 2025? Explore comprehensive Airbnb analytics for New Ulm, Minnesota, United States to uncover income potential. This 2025 STR market report for New Ulm, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in New Ulm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Ulm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Ulm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Ulm (2025)
Understanding the monthly revenue variations for Airbnb listings in New Ulm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Ulm is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Ulm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,456+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,222 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,890 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $773, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Ulm
New Ulm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Ulm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Ulm:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Ulm
Average Daily Rate (ADR) Airbnb Trends in New Ulm (2025)
Effective short term rental pricing strategy in New Ulm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Ulm typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in New Ulm
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Airbnb Seasonality Analysis & Trends in New Ulm (2025)
Peak Season (June, July, August)
- Revenue averages $2,992 per month
- Occupancy rates average 54.0%
- Daily rates average $137
Shoulder Season
- Revenue averages $2,173 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $141
Low Season (January, February, December)
- Revenue drops to average $1,406 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $149
Seasonality Insights for New Ulm
- The Airbnb seasonality in New Ulm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Ulm's highest earning potential, with monthly revenues capable of climbing to $3,160, occupancy reaching a high of 60.4%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,346, occupancy could drop to 26.8%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Ulm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Ulm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Ulm (2025)
Exploring the top neighborhoods for short-term rentals in New Ulm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown New Ulm | The heart of New Ulm, known for its historic architecture and vibrant local shops. It's a great location for visitors looking to experience the city's rich German heritage and culture. | Brown County Historical Society, New Ulm City Hall, The Public Library, Morningside Park, Historic downtown shops |
| German Park | A scenic area that showcases New Ulm's German roots with its beautiful park and facilities. Perfect for families and tourists looking to relax or enjoy outdoor activities. | German Park, Walking Trails, Community Events, Playgrounds, Picnic Areas |
| Monastery of the Holy Cross | A tranquil location with beautiful grounds and a unique spiritual experience. This area attracts visitors interested in peace and reflection, ideal for a retreat-like stay. | Benedictine Monastery, Nature Trails, Spiritual Retreats, Historic Architecture, Gardens |
| Lafayette Park | A popular residential area with proximity to schools and amenities. Great for families visiting New Ulm or attending local events, making it a practical choice for Airbnb hosting. | Playgrounds, Walking Paths, Community Pool, Sports Fields, Local Events |
| Minnesota River Valley | A picturesque area along the river that offers stunning views and outdoor activities such as hiking and biking. Attractive for nature lovers and adventure seekers. | River Trails, Fishing Spots, Biking Paths, Scenic Overlooks, Wildlife Watching |
| Nicollet County Historical Society | This area is rich in history and attracts visitors interested in learning more about the local heritage and culture. Ideal for cultural tourists and history buffs. | Historical Exhibits, Local Artifacts, Heritage Events, Guided Tours, Educational Programs |
| Sleepy Eye | A nearby town that is often overlooked but offers unique attractions and a quieter lifestyle. Great for travelers looking for a peaceful retreat while being close to New Ulm. | Sleepy Eye Historical Society, Lake Sleepy Eye, Community Events, Small-town Festivals, Nature Parks |
| New Ulm's Breweries | Famous for its local breweries, this area attracts beer enthusiasts and tourists looking to experience the local brewery scene. A fun place for social gatherings and tastings. | Schell's Brewery, Beer Tasting Events, Brewery Tours, Local Craft Beers, Taprooms |
Understanding Airbnb License Requirements & STR Laws in New Ulm (2025)
While New Ulm, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Ulm to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Ulm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Ulmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Warehaus - Room for 16 people!
Entire Place • 6 bedrooms
Old Hauenstein Brewery - Ground Level 1
Entire Place • 2 bedrooms
Holiday Haus
Entire Place • 3 bedrooms
The Blueberry Bungalow
Entire Place • 3 bedrooms
Holiday Haus Zwei
Entire Place • 5 bedrooms
Small Town Downtown II
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Ulm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Ulm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Char | 2 | $87,151 | 143 | 4.92/5.0 |
| Topher | 1 | $61,746 | 115 | 4.88/5.0 |
| Craig | 2 | $58,018 | 226 | 4.91/5.0 |
| Mojra | 1 | $47,282 | 93 | 4.99/5.0 |
| Tonya | 1 | $42,461 | 183 | 4.99/5.0 |
| Julie | 1 | $28,781 | 48 | 4.73/5.0 |
| Lee Ann | 1 | $27,606 | 88 | 4.91/5.0 |
| The Grand | 1 | $27,538 | 36 | 4.78/5.0 |
| Host #153036669 | 3 | $25,041 | 192 | 4.61/5.0 |
| Rod | 1 | $21,209 | 239 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Ulm.
Dive Deeper: Advanced New Ulm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Ulm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Ulm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Ulm
- The New Ulm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Ulm, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
New Ulm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Ulm
- The dominant room capacity in New Ulm is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in New Ulm, indicating a high concentration in these sizes.
New Ulm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Ulm
- The most common guest capacity trend in New Ulm vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the New Ulm STR market, accounting for 40.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Ulm.
- On average, properties in New Ulm are equipped to host 3.8 guests.
New Ulm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Ulm
- The most common availability pattern in New Ulm falls within the 91-180 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in New Ulm (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Ulm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
7 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in New Ulm is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the New Ulm Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of New Ulm hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Ulm.
New Ulm Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
5 listings
25% of total
Firm
5 listings
25% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for New Ulm
- The prevailing Airbnb cancellation policy trend in New Ulm is Flexible, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in New Ulm.
- Regularly review your cancellation policy against competitors and market demand shifts in New Ulm.
New Ulm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Ulm
- The overall average booking lead time for vacation rentals in New Ulm is 48 days.
- Guests book furthest in advance for stays during March (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in New Ulm.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these New Ulm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Ulm (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for New Ulm
- Essential amenities in New Ulm that guests expect include: Essentials, TV, Heating, Fire extinguisher, Wifi, Hot water, Smoke alarm, Hangers, Coffee maker, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Ulm: Essentials, TV, Heating, Fire extinguisher, Wifi, Hot water, Smoke alarm, Hangers, Coffee maker, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Ulm to stay competitive.
New Ulm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Ulm
- The typical guest profile for Airbnb in New Ulm consists of primarily domestic travelers (99%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Brazil (0.3%).
- Top languages spoken are English (86%) followed by Spanish (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Ulm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Inver Grove Heights | 17 | $4,137 | $362.38 | 49% |
| Shoreview | 12 | $3,905 | $347.62 | 55% |
| Andover | 14 | $3,867 | $275.26 | 51% |
| Burnsville | 27 | $3,693 | $241.10 | 48% |
| Little Falls | 12 | $3,655 | $290.83 | 43% |
| Plymouth | 36 | $3,649 | $288.59 | 48% |
| Minnetonka | 36 | $3,646 | $289.59 | 50% |