Moorhead Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Moorhead in 2025? Explore comprehensive Airbnb analytics for Moorhead, Minnesota, United States to uncover income potential. This 2025 STR market report for Moorhead, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Moorhead, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moorhead Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moorhead Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moorhead (2025)
Understanding the monthly revenue variations for Airbnb listings in Moorhead is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moorhead is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moorhead across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,998+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,132 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,097 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,251, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moorhead
Moorhead Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moorhead STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moorhead:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moorhead
Average Daily Rate (ADR) Airbnb Trends in Moorhead (2025)
Effective short term rental pricing strategy in Moorhead involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moorhead typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Moorhead
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Airbnb Seasonality Analysis & Trends in Moorhead (2025)
Peak Season (June, May, July)
- Revenue averages $3,304 per month
- Occupancy rates average 55.6%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,617 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $160
Low Season (January, February, November)
- Revenue drops to average $1,787 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $163
Seasonality Insights for Moorhead
- The Airbnb seasonality in Moorhead shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moorhead's highest earning potential, with monthly revenues capable of climbing to $3,446, occupancy reaching a high of 66.4%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,630, occupancy could drop to 40.0%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moorhead.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moorhead seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moorhead (2025)
Exploring the top neighborhoods for short-term rentals in Moorhead? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Moorhead | A family-friendly neighborhood with parks and schools, perfect for families visiting the area for events or visiting relatives. It has a welcoming atmosphere and good local amenities. | Moorhead Center Mall, Heritage Hjemkomst Interpretive Center, Moorhead Parks, Minnesota State University Moorhead, Buffalo River State Park |
| Downtown Moorhead | The vibrant heart of the city with shops, restaurants, and nightlife. A popular area for young professionals and visitors wanting to experience the local culture and events. | MOORHEAD CRAFT BREWING CO., Moorhead City Hall, Great Northern Railway Plaza, Historic BNSF Train Depot, Moorhead Public Library |
| North Moorhead | Offers a more suburban feel with close-knit communities. It's great for those looking for quiet stays while still being a short drive from the downtown attractions. | Pioneer Park, Moorhead Sports Center, North Moorhead Community Center, Shopping areas on Highway 75, Buffalo River Park |
| Moorhead’s Southside | Known for its residential areas and family-oriented attractions, making it a great area for visitors seeking peaceful stays with nearby amenities for families. | Village Green Park, South Moorhead Community Center, Local grocery stores, Schools and family parks, Access to nature trails |
| Riverfront District | A picturesque area along the Red River, ideal for those seeking scenic views and outdoor activities such as walking and biking trails. | Elk River Park, Red River State Recreation Area, Biking trails along the river, Moorhead Riverfront Park, Nearby riverside dining options |
| Moorhead Arts District | A hub for culture and the arts, attracting visitors interested in local artwork, performances, and creative events. | Moorhead Community Theatre, Local art galleries, Cultural festivals, Art walks, Nearby dining and entertainment options |
| Concordia College Area | A popular spot among college students and visitors to the campus. Offers a lively atmosphere with plenty of youth-oriented activities. | Concordia College campus, Local cafes and restaurants, Unity Park, College sporting events, Cultural events at the college |
| West Moorhead | A growing area with various accommodations, restaurants, and access to outdoor recreational activities, making it popular for travelers. | Buffalo River State Park, Nearby shopping centers, Outdoor recreational facilities, Local parks and hiking trails, Great dining options |
Understanding Airbnb License Requirements & STR Laws in Moorhead (2025)
While Moorhead, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moorhead to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Moorhead (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moorheadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 min to MSUM I Xbox I XL Fenced Yard I Games
Entire Place • 4 bedrooms
Historic Home overlooking Red River
Entire Place • 10 bedrooms
Moorhead Home Rental Near Downtown Fargo!
Entire Place • 4 bedrooms
The Blue Spruce Inn
Entire Place • 3 bedrooms
Smart TVs I Fenced Yard I Nature Views I Spacious
Entire Place • 4 bedrooms
The Moorhead Place 2
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moorhead (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moorhead based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Addison | 3 | $130,131 | 17 | 5.00/5.0 |
| Jory | 2 | $112,758 | 46 | 4.84/5.0 |
| Rhiana | 2 | $64,327 | 144 | 4.93/5.0 |
| Anthony | 3 | $63,340 | 220 | 4.78/5.0 |
| Noah | 1 | $50,693 | 42 | 4.90/5.0 |
| Matt | 2 | $43,248 | 156 | 4.68/5.0 |
| Reina | 1 | $33,188 | 257 | 4.91/5.0 |
| Host #391746495 | 2 | $29,411 | 27 | 2.50/5.0 |
| Trevor | 2 | $29,210 | 81 | 4.68/5.0 |
| Linda | 1 | $24,972 | 74 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moorhead.
Dive Deeper: Advanced Moorhead STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moorhead. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoorhead Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moorhead
- The Moorhead Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moorhead, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Moorhead Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moorhead
- The dominant room capacity in Moorhead is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.7% of the active Airbnb listings in Moorhead, indicating a high concentration in these sizes.
- A significant 39.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moorhead.
Moorhead Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moorhead
- The most common guest capacity trend in Moorhead vacation rentals is listings accommodating 8+ guests (36.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Moorhead STR market, accounting for 60.0% of listings.
- 46.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moorhead.
- On average, properties in Moorhead are equipped to host 5.4 guests.
Moorhead Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moorhead
- The most common availability pattern in Moorhead falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Moorhead (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moorhead Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
32% of total
2 Nights
7 listings
28% of total
3 Nights
3 listings
12% of total
4-6 Nights
3 listings
12% of total
7-29 Nights
2 listings
8% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Moorhead is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of Moorhead hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moorhead.
Moorhead Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
20.8% of total
Moderate
11 listings
45.8% of total
Firm
6 listings
25% of total
Strict
2 listings
8.3% of total
Cancellation Policy Insights for Moorhead
- The prevailing Airbnb cancellation policy trend in Moorhead is Moderate, used by 45.8% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.8% market standard in Moorhead.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Moorhead.
Moorhead STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moorhead
- The overall average booking lead time for vacation rentals in Moorhead is 51 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Moorhead.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Moorhead averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moorhead (2025)
Amenity Prevalence
Amenity Insights for Moorhead
- Essential amenities in Moorhead that guests expect include: TV, Smoke alarm, Carbon monoxide alarm, Kitchen, Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moorhead: TV, Smoke alarm, Carbon monoxide alarm, Kitchen, Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Air conditioning, Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moorhead to stay competitive.
Moorhead Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moorhead
- The typical guest profile for Airbnb in Moorhead consists of primarily domestic travelers (94%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (4.4%).
- Top languages spoken are English (74.8%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Bismarck.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moorhead Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Park | 12 | $3,483 | $309.29 | 45% |
| Webster | 15 | $3,395 | $237.18 | 47% |
| Alexandria | 113 | $3,164 | $347.84 | 42% |
| Frazee | 13 | $2,977 | $318.75 | 47% |
| Dent | 13 | $2,952 | $281.47 | 51% |
| West Fargo | 19 | $2,883 | $188.54 | 49% |
| Detroit Lakes | 57 | $2,654 | $301.31 | 43% |
| Miltona | 12 | $2,586 | $374.44 | 34% |
| Osage | 13 | $2,430 | $237.74 | 46% |
| Willmar | 21 | $2,259 | $171.25 | 52% |