Airbnb Market Analytics, Statistics and Data in Minneapolis, Minnesota, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Minneapolis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Minneapolis:
How much do Airbnb hosts make on average per month in Minneapolis?
The short-term rental market in Minneapolis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,337 per month
- Strong performing properties (top 25%) make $3,889 or more
- Best-in-class properties (top 10%) achieve $6,132+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,278
Revenue Variations by Month
Occupancy Rates Throughout the Year in Minneapolis
The market in Minneapolis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Minneapolis
Daily rates in Minneapolis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $323+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Minneapolis
Peak Season (June, July, August)
- Revenue peaks at $3813.36 per month
- Occupancy rates reach 66.14%
- Daily rates average $185.99
Shoulder Season
- Revenue averages $3017.44 per month
- Occupancy maintains 52.04%
- Daily rates hold at $172.13
Low Season (December, February, January)
- Revenue drops to $1939.98 per month
- Occupancy decreases to 37.50%
- Daily rates adjust to $159.54
Is it still profitable to do Airbnb in Minneapolis in 2025?
Yes! Minneapolis demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $3017 and As a mature market with 1387 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Minneapolis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North Loop | Trendy, former industrial area that is now filled with boutiques, restaurants, and swanky lofts. Attracts young professionals and visitors looking for a vibrant urban experience. | Target Field, Walker Art Center, The Museum of Russian Art, North Loop boutiques, The Minneapolis Farmers Market |
| Uptown | A lively neighborhood known for its lakes, parks and vibrant nightlife. Popular among millennials and tourists seeking a mix of outdoor activities and entertainment. | Lake Calhoun (Bde Maka Ska), Uptown Theater, Target, Lyndale Park, Nightlife spots along Hennepin Avenue |
| Downtown | The heart of Minneapolis, known for its skyscrapers, business districts, and cultural venues. A hub for both tourists and business travelers. | Nicollet Mall, U.S. Bank Stadium, Guthrie Theater, Minneapolis Convention Center, Skyway System |
| South Minneapolis | Diverse neighborhoods with local shops and restaurants, close to the Chain of Lakes. Offers a genuine local experience for visitors wishing to explore outside typical tourist areas. | Lake Harriet, Minnehaha Park, The Falls of Minnehaha, Local eateries and shops, The Midtown Global Market |
| Loring Park | Adjacent to the Walker Art Center and the Minneapolis Sculpture Garden, it combines art with nature and attracts both tourists and residents who appreciate culture and outdoor spaces. | Loring Park, Walker Art Center, Minneapolis Sculpture Garden, The Cowles Center, Loring Greenway |
| Northeast Minneapolis | A rapidly growing area known for its artistic vibe, breweries, and eclectic food scene. Popular among younger crowds and those looking for unique experiences. | Malt Brothers Brewing, Basilica of St. Mary, Art-a-Whirl festival, Northeast Arts District, Boom Island Park |
| Whittier | An eclectic urban neighborhood known for its cultural diversity, art, and historic architecture. Offers a unique local experience for those wanting to explore Minneapolis. | The Wedge co-op, Institute of Arts, Historic homes, Local cafes and shops, Food trucks at events |
| St. Anthony Main | Scenic riverfront area with historic buildings and a picturesque view of downtown. It’s ideal for those looking for a blend of history, culture, and outdoor activities. | Stone Arch Bridge, Mill City Museum, Riverwalk, Restaurants along the river, The Minneapolis Riverfront |
Do you need a license for Airbnb in Minneapolis?
Yes, Minneapolis requires a license for operating an Airbnb. Current market data shows 80% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Minneapolis
Luxury 6BR-5FB w/- steam sauna by Lake Bde MakaSka
Entire Place • 7 bedrooms
Blacksmith House @ US Bank Stadium | Top 1% Airbnb
Entire Place • 4 bedrooms
MINNeSTAY* Dean Parkway Estate | Host Christmas*
Entire Place • 6 bedrooms
MINNeSTAY* Sapphire Estate | Luxury
Entire Place • 5 bedrooms
The Grand Mansion on Pillsbury- 4 floors! 10k sqft
Entire Place • 7 bedrooms
MINNeSTAY* Design House at Linden Hills | Hot Tub
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Minneapolis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Minnestay | 66 | $3,126,112 | 2522 | 4.69/5.0 |
| Sonder (Minneapolis/St. Paul) | 29 | $838,605 | 2428 | 4.40/5.0 |
| RoomPicks | 32 | $698,646 | 22 | 0.42/5.0 |
| Curtwood | 19 | $624,319 | 469 | 4.70/5.0 |
| Marabelle | 15 | $550,272 | 994 | 4.51/5.0 |
| Anthony & Brooke | 8 | $547,107 | 356 | 4.84/5.0 |
| Chris | 21 | $427,221 | 4254 | 4.73/5.0 |
| Gerald | 16 | $396,047 | 161 | 2.81/5.0 |
| Chad | 5 | $383,210 | 313 | 4.97/5.0 |
| Kevin | 5 | $381,027 | 237 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Minneapolis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.1%), with house and apartment & condo properties comprising 91.8% of inventory
- Untapped potential in boutique & hotels, unique stays, outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 1,387 properties in Minneapolis shows that 1 bedroom properties are most prevalent, making up 32.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.6% of all listings.
Key Insights
- Most common: 1 bedroom (32.2%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,387 properties in Minneapolis reveals that 4 guests properties dominate the market, representing 22.9% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.0% of the market.
Key Insights
- Most common capacity: 4 guests (22.9% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 42.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,387 properties in Minneapolis, the most common availability pattern is 91-180 days (32.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.7% of properties).
Key Insights
- Most common availability window: 91-180 days (32.2%)
- Most common booking duration: 181-270 days (31.7%)
- Properties with high availability (180+ days): 54.0%
- Properties with long-term bookings (180+ days): 47.8%
Minimum Stay Distributions
1 Night
322 listings
25.6% of total
2 Nights
467 listings
37.1% of total
3 Nights
155 listings
12.3% of total
4-6 Nights
63 listings
5% of total
7-29 Nights
52 listings
4.1% of total
30+ Nights
199 listings
15.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.7%
- Mid-length stays (4-6 nights) represent 5% of listings
- Monthly+ stays (15.8%) suggest a stable extended-stay market
- High market flexibility with 75.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.2% of total
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
19 listings
1.5% of total
Refundable
1 listings
0.1% of total
Flexible
202 listings
16.2% of total
Moderate
448 listings
36% of total
Firm
255 listings
20.5% of total
Strict
315 listings
25.3% of total
Key Insights
- Moderate is the preferred policy at 36.0% of listings
- The market shows a balanced distribution between guest-friendly (52.2%) and strict (45.8%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 63 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 31 days
- Summer shows the longest average booking window at 63 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Minneapolis
Below is the distribution of amenities across listings in Minneapolis:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.9%) and DC (0.9%)
- English is the top language at 76.7%, followed by Spanish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Minneapolis and Chicago markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Minneapolis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hastings | 15 | $5,917 | $328.38 | 50% |
| Excelsior | 28 | $5,720 | $434.03 | 56% |
| Hudson | 21 | $5,405 | $547.05 | 48% |
| Scandia | 10 | $5,140 | $461.75 | 44% |
| Fridley | 22 | $4,812 | $250.34 | 62% |
| Wayzata | 16 | $4,725 | $359.87 | 55% |
| Shoreview | 12 | $4,548 | $351.46 | 54% |
| Forest Lake | 24 | $4,397 | $313.72 | 45% |
| Town of Georgetown | 16 | $4,375 | $433.64 | 43% |
| Stillwater | 50 | $4,350 | $364.88 | 46% |
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