Minneapolis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Minneapolis in 2025? Explore comprehensive Airbnb analytics for Minneapolis, Minnesota, United States to uncover income potential. This 2025 STR market report for Minneapolis, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,387 active listings.
Whether you're considering an Airbnb investment in Minneapolis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Minneapolis Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Minneapolis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Minneapolis (2025)
Understanding the monthly revenue variations for Airbnb listings in Minneapolis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Minneapolis is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Minneapolis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,742+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,761 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,295 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,256, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Minneapolis
Minneapolis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Minneapolis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Minneapolis:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Minneapolis
Average Daily Rate (ADR) Airbnb Trends in Minneapolis (2025)
Effective short term rental pricing strategy in Minneapolis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Minneapolis typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Minneapolis
Get Live Minneapolis Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Minneapolis (2025)
Peak Season (July, June, August)
- Revenue averages $3,790 per month
- Occupancy rates average 63.1%
- Daily rates average $178
Shoulder Season
- Revenue averages $2,904 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $171
Low Season (January, February, March)
- Revenue drops to average $1,926 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $168
Seasonality Insights for Minneapolis
- The Airbnb seasonality in Minneapolis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Minneapolis's highest earning potential, with monthly revenues capable of climbing to $3,849, occupancy reaching a high of 66.0%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,612, occupancy could drop to 39.8%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Minneapolis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Minneapolis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Minneapolis (2025)
Exploring the top neighborhoods for short-term rentals in Minneapolis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Loop | A trendy neighborhood known for its historic warehouses turned into stylish lofts, North Loop is popular among young professionals and tourists seeking dining, shopping, and nightlife options. | Target Field, Walker Art Center, Mill City Museum, U.S. Bank Stadium, Stone Arch Bridge |
| Northeast Minneapolis | An artsy area filled with breweries, art studios, and unique shops, attracting a diverse crowd and known for its vibrant community events and culture. | Northeast Art Crawl, Indeed Brewing Company, Boom Island Park, Surdyk's Liquor, The Pencil Factory |
| Downtown Minneapolis | The bustling heart of the city, home to many corporate offices, dining, and theaters. Ideal for business travelers and those looking to experience urban life. | Minneapolis Convention Center, Mall of America, The Skyway, Nicollet Mall, Target Center |
| Loring Park | A beautiful neighborhood surrounding Loring Park, full of green spaces and attractions. It's a quiet refuge close to downtown, popular among visitors and locals alike. | Loring Park, Walker Art Center, Lyndale Park, The Minneapolis Sculpture Garden, Uptown |
| South Minneapolis | Known for its diverse neighborhoods and close-knit communities, South Minneapolis offers charming residential areas that attract families and long-term visitors alike. | Lake Nokomis, Minnehaha Park, The Mall of America, Powderhorn Park, Bde Maka Ska |
| North Minneapolis | A historically rich area experiencing revitalization, North Minneapolis is becoming more popular with visitors interested in local culture and history. | Webber Park, North Mississippi Regional Park, The Crown Roller Mill, Pillsbury A Mill, Bassett Creek |
| Uptown | A trendy and vibrant neighborhood known for its shopping, dining, and nightlife, making it a popular choice for younger travelers and urbanites. | Calhoun Square, Lake Calhoun, The Riverside Market, The Uptown Theatre, Nightlife bars |
| St. Anthony Main | A picturesque neighborhood along the river with stunning views of the Minneapolis skyline and a rich history, attracting those who enjoy scenic walks and local dining. | Stone Arch Bridge, St. Anthony Falls, Historic Mill District, Riverwalk, Cafes and Restaurants |
Understanding Airbnb License Requirements & STR Laws in Minneapolis (2025)
Yes, Minneapolis, Minnesota, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Minneapolis to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Minneapolis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Minneapolisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blacksmith House @ US Bank Stadium | Top 1% Airbnb
Entire Place • 4 bedrooms
MINNeSTAY* Dean Parkway Estate | Host Christmas*
Entire Place • 6 bedrooms
Luxury 6BR-5FB w/- steam sauna by Lake Bde MakaSka
Entire Place • 7 bedrooms
The Grand Mansion on Pillsbury- 4 floors! 10k sqft
Entire Place • 7 bedrooms
MINNeSTAY* Sapphire Estate | Luxury
Entire Place • 5 bedrooms
Entire Pleasant Mansion 9BR UT/DT Host Xmas!
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Minneapolis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Minneapolis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Minnestay | 66 | $2,941,976 | 2518 | 4.70/5.0 |
| RoomPicks | 32 | $758,072 | 22 | 0.42/5.0 |
| Sonder (Minneapolis/St. Paul) | 22 | $725,616 | 1991 | 4.38/5.0 |
| Curtwood | 19 | $718,351 | 469 | 4.70/5.0 |
| Anthony | 8 | $536,543 | 356 | 4.84/5.0 |
| Marabelle | 14 | $524,435 | 904 | 4.53/5.0 |
| Gerald | 15 | $444,879 | 159 | 2.99/5.0 |
| Chris | 21 | $425,919 | 4254 | 4.73/5.0 |
| CozySuites Minneapolis | 15 | $361,494 | 170 | 3.65/5.0 |
| Kevin | 5 | $352,275 | 237 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Minneapolis.
Dive Deeper: Advanced Minneapolis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Minneapolis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMinneapolis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Minneapolis
- The Minneapolis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 1,387 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Minneapolis, House properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 50.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays, outdoor/unique (combined 7.9%) offer potential for unique stay experiences.
Minneapolis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Minneapolis
- The dominant room capacity in Minneapolis is 1 bedroom listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Minneapolis, indicating a high concentration in these sizes.
- A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Minneapolis.
Minneapolis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Minneapolis
- The most common guest capacity trend in Minneapolis vacation rentals is listings accommodating 4 guests (22.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Minneapolis STR market, accounting for 41.9% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Minneapolis.
- On average, properties in Minneapolis are equipped to host 4.0 guests.
Minneapolis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Minneapolis
- The most common availability pattern in Minneapolis falls within the 91-180 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Minneapolis (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Minneapolis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
305 listings
23.6% of total
2 Nights
440 listings
34.1% of total
3 Nights
124 listings
9.6% of total
4-6 Nights
58 listings
4.5% of total
7-29 Nights
54 listings
4.2% of total
30+ Nights
311 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Minneapolis is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Minneapolis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Minneapolis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Minneapolis.
Minneapolis Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
17 listings
1.4% of total
Super Strict 60 Days
3 listings
0.2% of total
Flexible
198 listings
16.1% of total
Moderate
450 listings
36.5% of total
Firm
256 listings
20.8% of total
Strict
306 listings
24.8% of total
Cancellation Policy Insights for Minneapolis
- The prevailing Airbnb cancellation policy trend in Minneapolis is Moderate, used by 36.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (45.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.5% market standard in Minneapolis.
- Regularly review your cancellation policy against competitors and market demand shifts in Minneapolis.
Minneapolis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Minneapolis
- The overall average booking lead time for vacation rentals in Minneapolis is 40 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Minneapolis.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Minneapolis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Minneapolis (2025)
Amenity Prevalence
Amenity Insights for Minneapolis
- Essential amenities in Minneapolis that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Air conditioning, Kitchen, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Minneapolis: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Air conditioning, Kitchen, Hot water, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Air conditioning, Kitchen, Hot water, TV.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Minneapolis to stay competitive.
Minneapolis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Minneapolis
- The typical guest profile for Airbnb in Minneapolis consists of primarily domestic travelers (91%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.4% of guests.
- Key international markets include United States (91.4%) and Canada (3.8%).
- Top languages spoken are English (69.9%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Minneapolis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |