Maplewood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Maplewood in 2025? Explore comprehensive Airbnb analytics for Maplewood, Minnesota, United States to uncover income potential. This 2025 STR market report for Maplewood, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Maplewood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maplewood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maplewood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maplewood (2025)
Understanding the monthly revenue variations for Airbnb listings in Maplewood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maplewood is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maplewood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,302+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,882 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,988 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,969, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maplewood
Maplewood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maplewood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maplewood:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maplewood
Average Daily Rate (ADR) Airbnb Trends in Maplewood (2025)
Effective short term rental pricing strategy in Maplewood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maplewood typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $171 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Maplewood
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Airbnb Seasonality Analysis & Trends in Maplewood (2025)
Peak Season (June, May, April)
- Revenue averages $4,849 per month
- Occupancy rates average 57.4%
- Daily rates average $166
Shoulder Season
- Revenue averages $3,304 per month
- Occupancy maintains around 56.9%
- Daily rates hold near $172
Low Season (January, February, December)
- Revenue drops to average $2,265 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $183
Seasonality Insights for Maplewood
- The Airbnb seasonality in Maplewood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maplewood's highest earning potential, with monthly revenues capable of climbing to $5,097, occupancy reaching a high of 73.8%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,010, occupancy could drop to 38.1%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maplewood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maplewood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maplewood (2025)
Exploring the top neighborhoods for short-term rentals in Maplewood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Maplewood | The heart of Maplewood with close proximity to shopping, dining, and entertainment. Suitable for travelers who want accessibility to local amenities and events. | Maplewood Mall, Playground Park, Local restaurants, Maplewood Community Center, Parks and trails |
| Maplewood Nature Center | A serene area that draws nature lovers and visitors looking for outdoor activities. Ideal for those seeking a peaceful retreat away from urban noise. | Maplewood Nature Center, Parks and hiking trails, Wetlands area |
| North Maplewood | A residential area with strong community vibes, attracting families and visitors looking for a quiet stay with the conveniences of suburban life. | Local parks, Community events, Quiet neighborhood atmosphere |
| Midway area | Located near the intersection of major roads, ideal for travelers visiting the Twin Cities. Offers easy access to larger attractions and conveniences. | Nearby shopping centers, Public transport access, Local eateries |
| Hartman Park area | A family-friendly neighborhood with recreational amenities, suitable for guests looking for a homely feel during their stay in Maplewood. | Hartman Park, Play areas, Sports facilities |
| Centennial Park area | Located near parks and schools, this area is great for families and those interested in outdoor activities and sporting events. | Centennial Park, Community sports, Family-friendly amenities |
| North end of Lake Phalen | Popular for outdoor enthusiasts, the area offers lake views and recreational activities, appealing to guests who enjoy nature. | Lake Phalen, Picnic areas, Walking trails, Fishing spots |
| Maplewood's Historical District | Rich in history and charm, offering cultural experiences and a glimpse into the past, attractively positioned for history buffs and curious travelers. | Historic sites, Local museums, Community cultural events |
Understanding Airbnb License Requirements & STR Laws in Maplewood (2025)
While Maplewood, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maplewood to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maplewood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maplewoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming house in Maplewood.
Entire Place • 4 bedrooms
Adorable Home-3M Headqtr MOA/St Paul/ Battle Creek
Entire Place • 4 bedrooms
Maplewood’s Hidden Charm
Entire Place • 3 bedrooms
Cozy Home-2 King Beds/2 Queen Beds - St Paul/MOA
Entire Place • 4 bedrooms
The Shore House
Entire Place • 4 bedrooms
Comfy Mid Century Maplewood Home
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maplewood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maplewood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ia | 2 | $123,408 | 53 | 4.89/5.0 |
| Tim | 2 | $120,213 | 109 | 4.92/5.0 |
| Andrew | 2 | $58,654 | 541 | 4.96/5.0 |
| Mai | 1 | $50,539 | 51 | 4.90/5.0 |
| Kimberly | 1 | $37,370 | 101 | 4.99/5.0 |
| Cal | 1 | $37,123 | 32 | 4.97/5.0 |
| Vivian | 1 | $37,027 | 37 | 4.89/5.0 |
| Host #511263531 | 1 | $35,880 | 23 | 4.83/5.0 |
| Kim | 1 | $33,793 | 171 | 4.99/5.0 |
| Feraol | 1 | $30,424 | 10 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maplewood.
Dive Deeper: Advanced Maplewood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maplewood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaplewood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maplewood
- The Maplewood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maplewood, House properties are the most common (88.9%), reflecting the local real estate landscape.
- Houses represent a significant 88.9% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Maplewood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maplewood
- The dominant room capacity in Maplewood is 4 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Maplewood, indicating a high concentration in these sizes.
- A significant 61.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maplewood.
Maplewood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maplewood
- The most common guest capacity trend in Maplewood vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Maplewood STR market, accounting for 55.6% of listings.
- 61.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maplewood.
- On average, properties in Maplewood are equipped to host 5.7 guests.
Maplewood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maplewood
- The most common availability pattern in Maplewood falls within the 91-180 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Maplewood (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maplewood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
25% of total
2 Nights
8 listings
50% of total
3 Nights
3 listings
18.8% of total
4-6 Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Maplewood is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Maplewood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Maplewood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maplewood.
Maplewood Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
25% of total
Moderate
9 listings
56.3% of total
Firm
1 listings
6.3% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Maplewood
- The prevailing Airbnb cancellation policy trend in Maplewood is Moderate, used by 56.3% of listings.
- The market strongly favors guest-friendly terms, with 81.3% of listings offering Flexible or Moderate policies. This suggests guests in Maplewood may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.3% market standard in Maplewood.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maplewood.
Maplewood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maplewood
- The overall average booking lead time for vacation rentals in Maplewood is 35 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Maplewood.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Maplewood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maplewood (2025)
Amenity Prevalence
Amenity Insights for Maplewood
- Essential amenities in Maplewood that guests expect include: Carbon monoxide alarm, Smoke alarm, Wifi, Coffee maker, Free parking on premises, Hot water, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maplewood: Carbon monoxide alarm, Smoke alarm, Wifi, Coffee maker, Free parking on premises, Hot water, Air conditioning, TV.
- Consider adding popular differentiators like Dishes and silverware or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maplewood to stay competitive.
Maplewood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maplewood
- The typical guest profile for Airbnb in Maplewood consists of primarily domestic travelers (99%), often arriving from nearby Saint Paul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Germany (0.4%).
- Top languages spoken are English (77.9%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Saint Paul and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maplewood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |