Hermantown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Hermantown in 2025? Explore comprehensive Airbnb analytics for Hermantown, Minnesota, United States to uncover income potential. This 2025 STR market report for Hermantown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Hermantown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hermantown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hermantown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hermantown (2025)
Understanding the monthly revenue variations for Airbnb listings in Hermantown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hermantown is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hermantown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,524+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,537 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,837, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hermantown
Hermantown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hermantown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hermantown:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 41% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hermantown
Average Daily Rate (ADR) Airbnb Trends in Hermantown (2025)
Effective short term rental pricing strategy in Hermantown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hermantown typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $476+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $359 or more.
- Typical properties (Median) charge around $230 per night.
- Entry-level properties (Bottom 25%) earn around $151 per night.
Average Daily Rate (ADR) Trend by Month in Hermantown
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Airbnb Seasonality Analysis & Trends in Hermantown (2025)
Peak Season (June, July, May)
- Revenue averages $7,632 per month
- Occupancy rates average 66.3%
- Daily rates average $295
Shoulder Season
- Revenue averages $4,813 per month
- Occupancy maintains around 52.9%
- Daily rates hold near $301
Low Season (January, February, November)
- Revenue drops to average $2,851 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $318
Seasonality Insights for Hermantown
- The Airbnb seasonality in Hermantown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hermantown's highest earning potential, with monthly revenues capable of climbing to $8,189, occupancy reaching a high of 78.0%, and ADRs peaking at $348.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,568, occupancy could drop to 38.1%, and ADRs may adjust down to $264.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hermantown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hermantown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hermantown (2025)
Exploring the top neighborhoods for short-term rentals in Hermantown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakewood | A beautiful area near Lake Superior, perfect for nature enthusiasts and those looking to enjoy the outdoors. It offers a serene environment with easy access to hiking trails, lakeside activities, and wildlife. | Lake Superior, Hermantown Parks, Spirit Mountain, Jay Cooke State Park, Recreation of Lake Superior shores |
| Midway Township | Quiet and residential area, ideal for families looking for a comfortable stay. It provides proximity to schools, parks, and family-friendly attractions, making it a good choice for longer stays. | Hermantown Community Center, Lakewood Park, Midway River, Civic Center, local dining options |
| Northland | A suburban neighborhood with a mix of residential homes and local businesses. It's attractive for those who want a local experience away from the bustling urban centers, close to amenities and shopping. | Northland Mall, local coffee shops, restaurants, Hermantown Hockey Association, community events |
| Duglas | A peaceful area that offers a more rural setting, perfect for guests looking to escape the city life while still being close to key attractions and natural beauty. | Parks and Green Spaces, Nature Trails, Canoeing Opportunities, Outdoor Recreation, Local Farms |
| Wren | Known for its outdoor recreational opportunities, particularly for travelers who enjoy hiking, biking, and exploring the natural landscape. Great for seasonal travelers looking for adventure. | Wren Lake, Hiking Trails, Camping Areas, Fishing Spots, Wildlife Viewing |
| Gateway | A strategic area that serves as a gateway to Duluth and surrounding areas, appealing to visitors who want to explore both Hermantown and Duluth. | Duluth Entertainment Convention Center, Canal Park, Aerial Lift Bridge, Great Lakes Aquarium, Shopping and Dining |
| Burns Lake | Offers a more quaint, charming environment with easy access to local fishing spots and recreational boating, good for those seeking a peaceful retreat. | Burns Lake Parks, Swimming Areas, Fishing Spots, Camping Options, Quiet Lake Access |
| Canyon | A scenic area with stunning views and a more secluded feel. Ideal for those who want to connect with nature and enjoy the tranquility of the wilderness. | Canyon Lake, Nature Reserves, Bird Watching, Scenic Overlooks, Outdoor Activities |
Understanding Airbnb License Requirements & STR Laws in Hermantown (2025)
While Hermantown, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hermantown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hermantown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hermantownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Twin Ports Hideaway
Entire Place • 5 bedrooms
Once Upon a Time in Hermantown
Entire Place • 4 bedrooms
The Hermantown Hangout
Entire Place • 3 bedrooms
Jessie's Country Home *1/2 mile snowmobile trail*
Entire Place • 3 bedrooms
It’s so GOOD to be HOME, Large Duluth Home!
Entire Place • 3 bedrooms
Exquisite 3 Bedroom Townhome
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hermantown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hermantown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heirloom | 3 | $152,839 | 114 | 4.95/5.0 |
| Chris | 1 | $113,588 | 39 | 4.79/5.0 |
| Chad | 2 | $98,767 | 107 | 4.96/5.0 |
| Carter | 1 | $70,217 | 54 | 4.89/5.0 |
| Tate | 1 | $67,130 | 80 | 5.00/5.0 |
| Jessica | 1 | $63,706 | 61 | 4.93/5.0 |
| Host #197240595 | 1 | $59,353 | 103 | 4.84/5.0 |
| Jamie | 1 | $57,124 | 101 | 4.96/5.0 |
| Kelly | 2 | $53,292 | 1171 | 4.78/5.0 |
| Shannon | 1 | $49,607 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hermantown.
Dive Deeper: Advanced Hermantown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hermantown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHermantown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hermantown
- The Hermantown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hermantown, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
Hermantown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hermantown
- The dominant room capacity in Hermantown is 3 bedrooms listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 72.3% of the active Airbnb listings in Hermantown, indicating a high concentration in these sizes.
- A significant 72.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hermantown.
Hermantown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hermantown
- The most common guest capacity trend in Hermantown vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Hermantown STR market, accounting for 66.7% of listings.
- 72.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hermantown.
- On average, properties in Hermantown are equipped to host 6.5 guests.
Hermantown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hermantown
- The most common availability pattern in Hermantown falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hermantown (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hermantown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
15 listings
88.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hermantown is 2 Nights, adopted by 88.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Hermantown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 88.2% of Hermantown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (88.2%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hermantown.
Hermantown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.3% of total
Moderate
3 listings
18.8% of total
Firm
4 listings
25% of total
Strict
8 listings
50% of total
Cancellation Policy Insights for Hermantown
- The prevailing Airbnb cancellation policy trend in Hermantown is Strict, used by 50% of listings.
- A majority (75.0%) of hosts in Hermantown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Hermantown.
- With 50% using Strict terms, this is a viable option in Hermantown, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hermantown.
Hermantown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hermantown
- The overall average booking lead time for vacation rentals in Hermantown is 37 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Hermantown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Hermantown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hermantown (2025)
Amenity Prevalence
Amenity Insights for Hermantown
- Essential amenities in Hermantown that guests expect include: Heating, Free parking on premises, Kitchen, Hot water, Coffee maker, TV, Carbon monoxide alarm, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hermantown: Heating, Free parking on premises, Kitchen, Hot water, Coffee maker, TV, Carbon monoxide alarm, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hermantown to stay competitive.
Hermantown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hermantown
- The typical guest profile for Airbnb in Hermantown consists of primarily domestic travelers (96%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and Canada (1.2%).
- Top languages spoken are English (83.8%) followed by Spanish (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hermantown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Lake No. 2 | 24 | $5,211 | $335.91 | 55% |
| East Side Township | 12 | $5,025 | $398.89 | 43% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Morse Township | 10 | $4,546 | $329.79 | 53% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |