Grand Marais Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Grand Marais in 2025? Explore comprehensive Airbnb analytics for Grand Marais, Minnesota, United States to uncover income potential. This 2025 STR market report for Grand Marais, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Grand Marais, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grand Marais Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grand Marais Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grand Marais (2025)
Understanding the monthly revenue variations for Airbnb listings in Grand Marais is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grand Marais is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grand Marais across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,271+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,173 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,881 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,733, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grand Marais
Grand Marais Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grand Marais STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grand Marais:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grand Marais
Average Daily Rate (ADR) Airbnb Trends in Grand Marais (2025)
Effective short term rental pricing strategy in Grand Marais involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grand Marais typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $429+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $316 or more.
- Typical properties (Median) charge around $243 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Grand Marais
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Airbnb Seasonality Analysis & Trends in Grand Marais (2025)
Peak Season (July, August, September)
- Revenue averages $6,792 per month
- Occupancy rates average 72.3%
- Daily rates average $309
Shoulder Season
- Revenue averages $3,845 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $261
Low Season (January, February, March)
- Revenue drops to average $2,367 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $245
Seasonality Insights for Grand Marais
- The Airbnb seasonality in Grand Marais shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grand Marais's highest earning potential, with monthly revenues capable of climbing to $7,238, occupancy reaching a high of 74.9%, and ADRs peaking at $315.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,317, occupancy could drop to 31.1%, and ADRs may adjust down to $234.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grand Marais.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grand Marais seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grand Marais (2025)
Exploring the top neighborhoods for short-term rentals in Grand Marais? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Grand Marais | The heart of the town with easy access to all essential amenities, dining, and shops. It's a vibrant area popular among tourists, especially during festivals and events. | Grand Marais Harbor, North House Folk School, Coffee Shops, Local Art Galleries, Shopping District |
| Gunflint Trail | A scenic road leading into the wilderness, popular for outdoor activities such as hiking, canoeing, and wildlife viewing. Ideal for nature lovers and adventure seekers. | Boundary Waters Canoe Area, Hiking Trails, Outdoor Outfitters, Wildlife Viewing, Scenic Views |
| Cutface Creek | A serene, natural area appealing to visitors looking for tranquility and stunning natural beauty, perfect for a peaceful getaway. | Cutface Creek, Lake Superior's shoreline, Nature Trails, Picnic Areas |
| Lutsen | Located near Lutsen Mountains, this area is ideal for those wanting to ski in winter and enjoy hiking in summer, attracting both winter sports enthusiasts and summer tourists. | Lutsen Mountains, Skiing and Snowboarding, Hiking Trails, Lutsen Resort, Lake Superior |
| Artist's Point | Famous for its breathtaking views of Lake Superior and the surrounding landscapes, popular with artists and photographers, making it a unique destination. | Artist's Point, Lighthouse, Scenic Views, Art Events, Local Artisan Shops |
| North Shore | The scenic North Shore of Lake Superior attracts visitors year-round for its picturesque views, waterfalls, and outdoor activities, making it a favorite for nature lovers. | Gooseberry Falls State Park, Split Rock Lighthouse, Waterfalls, Scenic Overlooks, Camping Areas |
| Grand Portage | Rich in Native American history and culture, this area offers historical tours and access to outdoor activities, attracting visitors interested in culture and adventure. | Grand Portage National Monument, Canoe routes, Historical Exhibits, Local Heritage Sites |
| Devil's Kettle | A unique natural phenomenon where one of the waterfalls seemingly disappears underground, draws tourists looking for natural wonders and hiking experiences. | Judge C. R. Magney State Park, Devil's Kettle Waterfall, Hiking Trails, Scenic Nature Views |
Understanding Airbnb License Requirements & STR Laws in Grand Marais (2025)
While Grand Marais, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grand Marais to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Grand Marais (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grand Maraisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stones Throw
Entire Place • 3 bedrooms
The SkyHouse- Life as Art- Sauna Available
Entire Place • 2 bedrooms
The North Shore Fisherman's Cabin- historic
Entire Place • 3 bedrooms
The Horizon- Award Winning- Sauna Available for a
Entire Place • 2 bedrooms
The Aurora- Award Winning- Sauna available
Entire Place • 1 bedroom
Harbour View Getaway
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grand Marais (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grand Marais based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cascade Vacation Rentals | 14 | $578,313 | 345 | 4.68/5.0 |
| Todd | 6 | $430,960 | 925 | 4.95/5.0 |
| The Mayhew Inn | 6 | $285,765 | 331 | 4.90/5.0 |
| Jourdan | 5 | $256,802 | 744 | 4.93/5.0 |
| Stevie & Juani | 3 | $135,544 | 1213 | 4.93/5.0 |
| Keith | 4 | $134,206 | 641 | 4.92/5.0 |
| Benjamin | 3 | $115,751 | 483 | 4.79/5.0 |
| Ashley | 1 | $115,277 | 229 | 4.83/5.0 |
| Matt | 2 | $114,434 | 86 | 4.99/5.0 |
| Kelsi | 2 | $84,369 | 146 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grand Marais.
Dive Deeper: Advanced Grand Marais STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grand Marais. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrand Marais Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grand Marais
- The Grand Marais Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.4% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grand Marais, House properties are the most common (32.1%), reflecting the local real estate landscape.
- Houses represent a significant 32.1% portion, catering likely to families or larger groups.
- The presence of 19.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Grand Marais Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grand Marais
- The dominant room capacity in Grand Marais is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.1% of the active Airbnb listings in Grand Marais, indicating a high concentration in these sizes.
Grand Marais Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grand Marais
- The most common guest capacity trend in Grand Marais vacation rentals is listings accommodating 4 guests (35.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Grand Marais STR market, accounting for 55.3% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grand Marais.
- On average, properties in Grand Marais are equipped to host 4.7 guests.
Grand Marais Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grand Marais
- The most common availability pattern in Grand Marais falls within the 181-270 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Grand Marais (48.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grand Marais Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
18.2% of total
2 Nights
31 listings
56.4% of total
3 Nights
6 listings
10.9% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
7 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Grand Marais is 2 Nights, adopted by 56.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.6%) of the Grand Marais Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Grand Marais, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.4% of Grand Marais hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (56.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grand Marais.
Grand Marais Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
25.5% of total
Flexible
5 listings
9.1% of total
Moderate
5 listings
9.1% of total
Firm
17 listings
30.9% of total
Strict
14 listings
25.5% of total
Cancellation Policy Insights for Grand Marais
- The prevailing Airbnb cancellation policy trend in Grand Marais is Firm, used by 30.9% of listings.
- A majority (56.4%) of hosts in Grand Marais utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.9% market standard in Grand Marais.
- Regularly review your cancellation policy against competitors and market demand shifts in Grand Marais.
Grand Marais STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grand Marais
- The overall average booking lead time for vacation rentals in Grand Marais is 71 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Grand Marais.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Grand Marais averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grand Marais (2025)
Amenity Prevalence
Amenity Insights for Grand Marais
- Essential amenities in Grand Marais that guests expect include: Fire extinguisher, Smoke alarm, Heating, Carbon monoxide alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grand Marais: Fire extinguisher, Smoke alarm, Heating, Carbon monoxide alarm, Wifi.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grand Marais to stay competitive.
Grand Marais Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grand Marais
- The typical guest profile for Airbnb in Grand Marais consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (1.3%).
- Top languages spoken are English (77.8%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grand Marais Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Lutsen | 12 | $5,430 | $386.14 | 47% |
| Lake No. 2 | 24 | $5,211 | $335.91 | 55% |
| Tofte | 14 | $5,052 | $461.98 | 37% |
| Schroeder | 10 | $5,039 | $404.98 | 51% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Morse Township | 10 | $4,546 | $329.79 | 53% |
| Lutsen Township | 165 | $4,322 | $387.87 | 39% |
| West Cook | 111 | $4,243 | $335.89 | 47% |
| Tofte Township | 39 | $4,210 | $269.63 | 51% |