Deerwood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Deerwood in 2025? Explore comprehensive Airbnb analytics for Deerwood, Minnesota, United States to uncover income potential. This 2025 STR market report for Deerwood, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Deerwood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deerwood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Deerwood Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$354
The average rental revenue earned for an occupied room per day in Deerwood.
Occupancy Rate(?)
37.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,875
Typical annual income for an Airbnb listing in Deerwood. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.6%
Positive growth (8.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Deerwood.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Deerwood.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Deerwood (2025)

Understanding the monthly revenue variations for Airbnb listings in Deerwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deerwood is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deerwood across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,334+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,905 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,909 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,454, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Deerwood

Deerwood Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Deerwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deerwood:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Deerwood

Average Daily Rate (ADR) Airbnb Trends in Deerwood (2025)

Effective short term rental pricing strategy in Deerwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deerwood typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $549+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $422 or more.
  • Typical properties (Median) charge around $305 per night.
  • Entry-level properties (Bottom 25%) earn around $206 per night.

Average Daily Rate (ADR) Trend by Month in Deerwood

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Airbnb Seasonality Analysis & Trends in Deerwood (2025)

Peak Season (August, July, June)
  • Revenue averages $6,531 per month
  • Occupancy rates average 58.2%
  • Daily rates average $318
Shoulder Season
  • Revenue averages $3,022 per month
  • Occupancy maintains around 27.8%
  • Daily rates hold near $349
Low Season (March, November, December)
  • Revenue drops to average $2,047 per month
  • Occupancy decreases to average 21.9%
  • Daily rates adjust to average $317

Seasonality Insights for Deerwood

  • The Airbnb seasonality in Deerwood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Deerwood's highest earning potential, with monthly revenues capable of climbing to $7,212, occupancy reaching a high of 65.2%, and ADRs peaking at $423.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,792, occupancy could drop to 21.1%, and ADRs may adjust down to $293.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deerwood.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Deerwood seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Deerwood (2025)

Exploring the top neighborhoods for short-term rentals in Deerwood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pine Lake
A serene area ideal for nature lovers and families. The lake offers recreational opportunities like fishing, kayaking, and picnicking, making it appealing for vacationers looking to unwind in nature.
Pine Lake Park, Deerwood Municipal Golf Course, Cuyuna Country State Recreation Area, Fishing at Pine Lake, Walking trails around the lake
Merrifield
A charming small town atmosphere with local shops and a friendly community. Perfect for travelers seeking a quiet retreat yet close to outdoor activities and adventures.
Merrifield's Local Shops, Outdoor Recreation Opportunities, Horseback Riding, Local Festivals, Nearby Cuyuna Lakes State Park
Cuyuna Country
Known for its remarkable mountain biking trails and beautiful lakes, Cuyuna Country attracts outdoor enthusiasts seeking adventure and recreation all year round.
Cuyuna Lakes State Park, Mountain Biking Trails, Cuyuna Lakes Bike Trails, Swimming and Diving, Kayaking and Canoeing
Lake Edward
A picturesque area that offers a peaceful lakeside retreat with various water activities. Great for families and groups looking to relax by the water.
Lake Edward Beach, Canoeing and Kayaking, Fishing, Nature Trails, Picnic Areas
Brainerd
A larger nearby city providing a mix of urban amenities and outdoor activities. Popular for tourism with a rich history and vibrant community life.
Brainerd International Raceway, Paul Bunyan State Trail, Brainerd Lakes Area, Historic Water Tower, Shopping and Dining Options
Crosslake
Well-known for its beautiful lakes and recreational activities, Crosslake is a prime vacation destination for those looking to engage with nature and enjoy the lakeside environment.
Cross Lake, Fishing and Boating, Pine River Trail, Restaurants and Shops, Bike Trails
Garrison
A small community located on the shores of Lake Mille Lacs, popular for fishing and outdoor recreation, attracting many visitors each year.
Lake Mille Lacs, Fishing Charters, Garrison's Local Shops, Summer Festivals, Outdoor Events
Nisswa
A small town famous for its charming main street, lakes, and abundant recreational activities, making it a favored spot for family vacations.
Nisswa Lake, Local Boutiques and Shops, Golfing, Ice Cream Shops, Nature Trails

Understanding Airbnb License Requirements & STR Laws in Deerwood (2025)

While Deerwood, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deerwood to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Deerwood (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Deerwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Hot tub, fishing, pool table, scenery, privacy!

Hot tub, fishing, pool table, scenery, privacy!

Entire Place • 4 bedrooms

$105,820
Revenue
40.7%
Occupancy
$698.03
Daily Rate
Cuyuna Shores: 6 Bedroom Lakehome and Sauna

Cuyuna Shores: 6 Bedroom Lakehome and Sauna

Entire Place • 6 bedrooms

$73,724
Revenue
42.1%
Occupancy
$593.53
Daily Rate
Sutter's Point Hot Tub & Sauna

Sutter's Point Hot Tub & Sauna

Entire Place • 5 bedrooms

$63,275
Revenue
43.6%
Occupancy
$430.29
Daily Rate
Amazing Lakefront Property! Sleeps 13. Starlink

Amazing Lakefront Property! Sleeps 13. Starlink

Entire Place • 4 bedrooms

$58,738
Revenue
34.3%
Occupancy
$457.90
Daily Rate
New Home on Serpent Lake in Cuyuna area!

New Home on Serpent Lake in Cuyuna area!

Entire Place • 4 bedrooms

$53,494
Revenue
31.3%
Occupancy
$461.24
Daily Rate
Partridge Lake House - Canoe, Hot Tub, Campfire

Partridge Lake House - Canoe, Hot Tub, Campfire

Entire Place • 4 bedrooms

$51,558
Revenue
38.1%
Occupancy
$341.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Deerwood (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Deerwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marjorie1$105,8201014.99/5.0
Beth Nelson4$77,296764.92/5.0
Skip1$73,724304.97/5.0
Eric1$63,275164.94/5.0
Glen1$58,738244.83/5.0
Vanessa1$53,494824.99/5.0
Thomas1$51,558564.88/5.0
Jack1$47,889354.97/5.0
PMI Minnesota2$47,88155.00/5.0
Timothy1$43,078444.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deerwood.

Dive Deeper: Advanced Deerwood STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deerwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Deerwood Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Deerwood

  • The Deerwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Deerwood, Outdoor/Unique properties are the most common (57.6%), reflecting the local real estate landscape.
  • Houses represent a significant 30.3% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.

Deerwood Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Deerwood

  • The dominant room capacity in Deerwood is 4 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 3 bedrooms properties represent 54.5% of the active Airbnb listings in Deerwood, indicating a high concentration in these sizes.
  • A significant 66.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deerwood.

Deerwood Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Deerwood

  • The most common guest capacity trend in Deerwood vacation rentals is listings accommodating 8+ guests (60.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Deerwood STR market, accounting for 69.7% of listings.
  • 75.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deerwood.
  • On average, properties in Deerwood are equipped to host 6.7 guests.

Deerwood Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Deerwood

  • The most common availability pattern in Deerwood falls within the 271-366 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Deerwood (48.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Deerwood Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.1%)

1 Night

3 listings

9.1% of total

2 Nights (42.4%)

2 Nights

14 listings

42.4% of total

3 Nights (12.1%)

3 Nights

4 listings

12.1% of total

4-6 Nights (9.1%)

4-6 Nights

3 listings

9.1% of total

30+ Nights (27.3%)

30+ Nights

9 listings

27.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Deerwood is 2 Nights, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.3%) caters to monthly stays (30+ nights) in Deerwood, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.4% of Deerwood hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
  • A 2-night minimum appears standard (42.4%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deerwood.

Deerwood Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.3%)

Super Strict 30 Days

2 listings

6.3% of total

Flexible (15.6%)

Flexible

5 listings

15.6% of total

Moderate (37.5%)

Moderate

12 listings

37.5% of total

Firm (28.1%)

Firm

9 listings

28.1% of total

Strict (12.5%)

Strict

4 listings

12.5% of total

Cancellation Policy Insights for Deerwood

  • The prevailing Airbnb cancellation policy trend in Deerwood is Moderate, used by 37.5% of listings.
  • There's a relatively balanced mix between guest-friendly (53.1%) and stricter (40.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 37.5% market standard in Deerwood.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Deerwood.

Deerwood STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Deerwood

  • The overall average booking lead time for vacation rentals in Deerwood is 59 days.
  • Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Deerwood.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Deerwood averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Deerwood (2025)

Amenity Prevalence

Amenity Insights for Deerwood

  • Essential amenities in Deerwood that guests expect include: Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Deerwood: Free parking on premises, Smoke alarm, Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Coffee maker or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Deerwood to stay competitive.

Deerwood Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Deerwood

  • The typical guest profile for Airbnb in Deerwood consists of primarily domestic travelers (99%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.7% of guests.
  • Key international markets include United States (98.7%) and Canada (0.9%).
  • Top languages spoken are English (80.7%) followed by Spanish (8.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Deerwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
East Side Township13$4,325$394.5242%
Grand Lake Township10$4,159$327.9443%
Scandia12$3,932$444.3537%
Andover15$3,880$290.9448%
Fridley25$3,829$259.3556%
Nisswa73$3,805$392.5138%
Town of Saint Joseph13$3,774$290.2842%
Stillwater56$3,733$363.3842%
Town of Georgetown18$3,581$453.4039%
Shoreview11$3,276$360.3955%

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