Lakeside Pines Entire home · 5 bedrooms Rated 4.95 - Revenue
- $241,917
- Occupancy
- 68.2%
- Daily rate
- $813
Airbnb market data · 202612 months to October 2026
The average Airbnb in Brainerd brought in $45,815 over the 12 months through October 2026, about 34% more than the Minnesota average of $34,270.
The short answer
Brainerd earns on price rather than volume. Listings averaged $400 a night and were booked on 40% of available nights, against $275 and 44% for the Minnesota average.
Timing matters: in July, usually the best month, the average listing earns about 4.7 times as much as in February, usually the slowest.
With 108 active listings, Brainerd is the tenth-largest of 116 Minnesota markets AirROI tracks. From a year earlier, the number of active listings grew 30%.
Browse the live Brainerd Airbnb market See Every Brainerd ListingRevenue
Gross bookings per Brainerd listing averaged $45,815 over the 12 months to October 2026 (Minnesota average: $34,270), before cleaning, platform and management costs and taxes.
In a typical year, the average Brainerd listing brings in $11,100 in July, its best month, and $2,370 in February, its slowest. The three strongest months bring in 49% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.7 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,020 | 35.8% | $382 | $130 | 61 days | 3.2 nights |
| Nov 2025 | $3,233 | 33.0% | $369 | $108 | 43 days | 3.6 nights |
| Dec 2025 | $3,921 | 33.6% | $371 | $126 | 32 days | 3.7 nights |
| Jan 2026 | $3,259 | 26.5% | $368 | $105 | 40 days | 3.2 nights |
| Feb 2026 | $2,335 | 24.9% | $362 | $83 | 40 days | 2.7 nights |
| Mar 2026 | $3,047 | 27.7% | $358 | $98 | 30 days | 4.2 nights |
| Apr 2026 | $2,848 | 26.2% | $358 | $95 | 49 days | 5.7 nights |
| May 2026 | $4,246 | 35.2% | $393 | $137 | 66 days | 4.1 nights |
| Jun 2026 | $8,989 | 57.7% | $467 | $300 | 99 days | 4.3 nights |
| Jul 2026 | $11,658 | 68.8% | $494 | $376 | 125 days | 4.6 nights |
| Aug 2026 | $9,780 | 62.6% | $482 | $315 | 119 days | 4.1 nights |
| Sep 2026 | $5,036 | 39.4% | $404 | $168 | 65 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Brainerd home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Brainerd Airbnb took in $45,815 in the 12 months to October 2026, and run by its owner at everyday costs, about $2,340 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,440 a month.
Cleaning it yourself keeps the $5,770 a year guests pay in cleaning fees, for about $2,820 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,010 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $40,045 | $75,030 |
| Cleaning fees guests pay13% of Brainerd bookings | $5,770 | $10,810 |
| Gross bookings | $45,815 | $85,840 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Brainerd listings on Simplified Pricing, 3% for the rest | −$6,680 | −$12,510 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,770 | −$10,810 |
| Utilities and internetAbout 5% of bookings | −$2,290 | −$4,290 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$920 | −$1,720 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,370 | −$2,580 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$460 | −$460 |
| Permit and registrationWhere one is required | −$230 | −$230 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$17,720 | −$32,600 |
| Left for housing costs, then profit | $28,095about $2,340 a month | $53,240about $4,440 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Brainerd's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Brainerd home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,150 a month, against $3,820 for the average one.
Occupancy
Brainerd listings were booked on 40% of the nights they were open over the past year, 4 percentage points below the Minnesota average (44%) and in line with the U.S. average. In a typical year, occupancy swings from 27% in February to 69% in July.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
July is usually the busiest month in Brainerd, February the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Brainerd, known as ADR (average daily rate), was $400 over the past year, about 45% above the Minnesota average of $275 and about 19% above the U.S. average of $335. In a typical year, rates peak in July at about $470 and bottom out in November and December at about $320.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
July rates run 47% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $400 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Brainerd it averaged $181 over the past year, from about $84 in a typical February to about $359 in a typical July.
Per open night, by tier:
July RevPAR is about 4.3 times February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $181 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Brainerd has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 3.3 times as much a month in June through August as in December through February.
Average revenue by month in Brainerd
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,030 |
| February | Low season | $2,370 |
| March | Low season | $3,210 |
| April | Low season | $2,960 |
| May | Low season | $4,410 |
| June | High season | $8,600 |
| July | High season | $11,100 |
| August | High season | $9,580 |
| September | Shoulder season | $4,860 |
| October | Low season | $3,780 |
| November | Low season | $2,860 |
| December | Low season | $3,410 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $9,780 | 63% | $463 |
| Shoulder seasonSeptember | $4,860 | 39% | $397 |
| Low seasonOctober–May | $3,250 | 31% | $347 |
Guests book Brainerd stays 73 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 129 days ahead, and December stays closest to arrival, about 32 days. A typical July booking is made in early March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 73 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 108 active listings in Brainerd display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Brainerd.
Neighborhoods
AirROI's area guide picks four Brainerd neighborhoods that draw short-term rental guests, led by Brainerd Lakes Area, Baxter and Crow Wing State Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Brainerd Lakes Area | A popular tourist destination featuring lakes, golf courses, and a variety of year-round outdoor activities. Ideal for those who love aquatic sports, hiking, and winter sports. | Nisswa Lake, Brainerd International Raceway, Paul Bunyan Trail, Crow Wing State Park, Fishing on the Mississippi River |
| Baxter | A growing community near Brainerd, Baxter offers a mix of suburban living and access to outdoor activities, making it appealing for family vacations. | Baxter's outdoor parks, Lake Ossawinnamakee, Northland Arboretum, Shopping at the Baxter Mall |
| Crow Wing State Park | A beautiful state park that offers camping, hiking, and pristine natural settings. Great for eco-tourists and nature lovers. | Hiking Trails, Camping Areas, Mississippi River, Wildlife Viewing, Fishing |
| Gull Lake | Home to one of the most beautiful lakes in Minnesota, Gull Lake is ideal for luxury vacation rentals with its pristine waters and amenities for recreation and relaxation. | Gull Lake Recreation Area, Pine Beach Peninsula, Gull Lake Dam, Gull Lake Marina, Water activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Brainerd is an entire home: 96% of listings, with private rooms at 4%. Cabins and other outdoor stays (49%) and houses (46%) split the stock almost evenly.
Nearly all listings rent the whole place
Brainerd Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.3% | 104 |
| Private room | 3.7% | 4 |
Cabins and houses split the stock
Brainerd Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 49.1% | 53 |
| House | 46.3% | 50 |
| Apartment/Condo | 2.8% | 3 |
| Hotel/Boutique | 1.9% | 2 |
Most Brainerd homes are built for groups: 67% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (30%).
Brainerd entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 1.0% | 1 |
| 1 bedroom | 6.8% | 7 |
| 2 bedrooms | 25.2% | 26 |
| 3 bedrooms | 30.1% | 31 |
| 4 bedrooms | 26.2% | 27 |
| 5+ bedrooms | 10.7% | 11 |
A typical two-bedroom home in Brainerd earned $20,100 over the past year, against $61,600 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 26 | $20,100 | $21,800 | $218 | 39% |
| 3 bedrooms | 31 | $37,400 | $41,200 | $370 | 39% |
| 4 bedrooms | 27 | $64,500 | $70,600 | $547 | 43% |
| 5+ bedrooms | 11 | $61,600 | $88,600 | $799 | 38% |
Brainerd is a group-trip market: 60% of listings sleep eight or more guests, about 4.4 times the share of the next most common size, six guests (13%).
Brainerd listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 1.9% | 2 |
| 3 guests | 1.9% | 2 |
| 4 guests | 8.7% | 9 |
| 5 guests | 6.7% | 7 |
| 6 guests | 13.5% | 14 |
| 7 guests | 7.7% | 8 |
| 8+ guests | 59.6% | 62 |
Brainerd hosts set up an average of 5.8 beds per listing, roughly two for every bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Lake access is common in Brainerd: 72% of listings offer it, and 63% have a waterfront setting.
Share of Brainerd listings with each common amenity
Listings in Brainerd with a hot tub earned about 2.3 times as much a year, on average, as those without: $85,300 against $36,800. The gap is smaller for outdoor furniture (about twice as much) and a waterfront setting (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Brainerd listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 19% | $85,300 | $36,800 | +132% |
| Outdoor furniture | 77% | $52,100 | $24,800 | +110% |
| Waterfront | 63% | $56,200 | $28,200 | +99% |
| Indoor fireplace | 56% | $58,200 | $29,800 | +96% |
| Beach access | 44% | $62,600 | $32,900 | +90% |
| Lake access | 72% | $52,600 | $28,100 | +87% |
| Kayak | 42% | $62,700 | $33,800 | +86% |
| Hammock | 17% | $71,900 | $40,600 | +77% |
| Ping pong table | 14% | $72,400 | $41,500 | +74% |
| Backyard | 79% | $50,300 | $29,400 | +71% |
Guests
Brainerd draws mostly domestic guests: 98% of those who left reviews live in the United States. Minneapolis alone accounts for 16% of reviews.
98% of Brainerd guests are domestic
Where guests who left reviews live
Where Brainerd guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Minneapolis | 16.5% |
| Saint Paul | 6.2% |
| Brainerd | 3.7% |
| Eden Prairie | 1.4% |
| Minnesota | 1.2% |
Where Brainerd guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.4% |
| Canada | 0.4% |
| Germany | 0.2% |
| Norway | 0.2% |
| Tanzania | 0.2% |
Languages spoken by Brainerd guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 85.9% |
| Spanish | 3.8% |
| French | 2.7% |
| Italian | 1.6% |
| Russian | 1.6% |
Brainerd Airbnbs average 4.90 stars, and 67% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.81, against 4.96 for check-in.
Check-in scores highest in Brainerd; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.86 |
| Communication | 4.94 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.81 |
Booking patterns
85% of Brainerd listings are open to guests more than 180 days a year, but only 15% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Brainerd listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 46.3% | 50 |
| 181-270 days | 38.9% | 42 |
| 91-180 days | 12.0% | 13 |
| 31-90 days | 2.8% | 3 |
Days a year Brainerd listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.8% | 3 |
| 181-270 days | 12.0% | 13 |
| 91-180 days | 39.8% | 43 |
| 31-90 days | 32.4% | 35 |
| 1-30 days | 13.0% | 14 |
The average Brainerd booking lasts 4 nights, longest in April and shortest in February. Listings took about 25 bookings each over the year, some 2,640 in all. About two-thirds of listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Brainerd
Average nights per booking, by month of stay
Two-year average by calendar month.
About six in ten listings in Brainerd accept stays of one or two nights.
Minimum stay set by Brainerd listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Brainerd, used by 54% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of Brainerd listings, from most to least flexible
Share of listings by the policy they use
Nearly all Brainerd listings charge a cleaning fee. The typical fee is about $250. Spread over the average stay of 4 nights, that adds roughly $65 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Brainerd, a five-bedroom home, took in $242,000 over the past year, about 5.3 times the city's average of $45,800.
Lakeside Pines Entire home · 5 bedrooms Rated 4.95
Beautiful waterfront lake home on Gull Lake Chain! Entire home · 4 bedrooms Rated 4.91
Room 4Grps! 3200 sf Lakeside Lodge, HotTub+4 Kings Entire home · 4 bedrooms Rated 4.98
NorthLong Lake/Hot Tub, Sandy Beach Entire home · 4 bedrooms Rated 4.74
ShadyCrest. Pool Tbl, games, Legos. 5 kings 16ppl. Entire home · 5 bedrooms Rated 4.97
Cozy Home, Hot Tub, Dock, Kayaks, Swimming & More! Entire home · 3 bedrooms Rated 4.97 MN Real Estate And Management is the top-grossing host in Brainerd, with $439,000 in bookings across 6 listings over the past year. Together, the ten top-grossing hosts run 20% of the market's 108 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| MN Real Estate And Management | 6 | $439,242 | $73,207 | 4.89/5 | |
| Evolve | 6 | $346,010 | $57,668 | 4.79/5 | |
| Becky | 1 | $241,917 | $241,917 | 4.95/5 | |
| 4 | Woods To Water Vacation Homes | 2 | $240,930 | $120,465 | 4.87/5 |
| 5 | Chris | 1 | $166,523 | $166,523 | 4.91/5 |
| 6 | Katie | 1 | $145,738 | $145,738 | 4.98/5 |
| 7 | Lisa | 1 | $136,278 | $136,278 | 4.97/5 |
| 8 | Larry | 2 | $135,195 | $67,598 | 4.90/5 |
| 9 | Michael | 1 | $126,695 | $126,695 | 4.81/5 |
| 10 | Denise | 1 | $115,143 | $115,143 | 4.97/5 |
Professional management companies run 16% of Brainerd listings and owners run the rest, though 25% of listings have a co-host. 64% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 93% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 34 km, Crosslake (34 km away) earned the most per listing, about 20% more than Brainerd.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nisswa 16 km | 102 | $53,471 | $471 | 35% |
| Merrifield 18 km | 34 | $50,478 | $445 | 39% |
| Crosby 20 km | 117 | $24,805 | $231 | 34% |
| Deerwood 22 km | 42 | $48,092 | $448 | 41% |
| Breezy Point 25 km | 43 | $37,833 | $375 | 36% |
| Pequot Lakes 26 km | 88 | $44,743 | $462 | 41% |
| Garrison 29 km | 32 | $24,368 | $325 | 31% |
| Crosslake 34 km | 118 | $54,993 | $484 | 39% |
See all 116 Minnesota Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Brainerd:
FAQ
An active Brainerd Airbnb grossed $45,815 on average in the 12 months to October 2026, according to AirROI's tracking of 108 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,220 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Brainerd listings earn between $1,900 and $7,220 in a typical month, and the top tenth $11,300 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Brainerd were booked on 40% of available nights over the past year. That compares with 44% for the Minnesota average. July is usually the busiest month.
The average booked night in Brainerd cost $400 before fees. Half of listings charge between $225 and $510, so bedroom count and location move the price more than the average suggests.
None of the active Brainerd listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Brainerd Airbnb grossed $45,815 in the 12 months to October 2026, 34% above the Minnesota average of $34,270. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $28,095 a year (about $2,340 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,440 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $11,100 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Brainerd listing was open to book earned $181 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $371 or more.
Brainerd stays were booked 73 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Brainerd Airbnb stay lasted 4 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Brainerd Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
Brainerd Lakes Area, Baxter and Crow Wing State Park draw the most short-term rental interest in Brainerd. The neighborhood guide explains what brings guests to each.
AirROI counted 108 active Airbnb listings in Brainerd as of October 2026. The closest tracked market is Nisswa, 16 km away.
In Brainerd, nearly all listings add a cleaning fee, and the typical fee is about $250.
All of Minnesota had 82.5 million visitors in 2025, Explore Minnesota reports. AirROI estimates 2,637 Airbnb stays in Brainerd, MN in the 12 months to October 2026, which counts bookings and not tourists. See Minnesota tourism statistics.
Method
Figures on this page cover 108 active Airbnb listings in Brainerd from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.