Bloomington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Bloomington in 2025? Explore comprehensive Airbnb analytics for Bloomington, Minnesota, United States to uncover income potential. This 2025 STR market report for Bloomington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Bloomington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bloomington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bloomington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bloomington (2025)
Understanding the monthly revenue variations for Airbnb listings in Bloomington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bloomington is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bloomington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,522+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,599 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,090 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $713, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bloomington
Bloomington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bloomington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bloomington:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bloomington
Average Daily Rate (ADR) Airbnb Trends in Bloomington (2025)
Effective short term rental pricing strategy in Bloomington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bloomington typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Bloomington
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Airbnb Seasonality Analysis & Trends in Bloomington (2025)
Peak Season (August, July, May)
- Revenue averages $1,705 per month
- Occupancy rates average 49.2%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,351 per month
- Occupancy maintains around 52.6%
- Daily rates hold near $149
Low Season (March, September, November)
- Revenue drops to average $874 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $143
Seasonality Insights for Bloomington
- The Airbnb seasonality in Bloomington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bloomington's highest earning potential, with monthly revenues capable of climbing to $1,745, occupancy reaching a high of 72.6%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $737, occupancy could drop to 29.2%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bloomington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bloomington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bloomington (2025)
Exploring the top neighborhoods for short-term rentals in Bloomington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mall of America | One of the largest shopping malls in the United States, offering a wide range of shopping, dining, and entertainment options. Attracts millions of visitors and is a prime location for short-term rentals. | Mall of America, Nickelodeon Universe, SEA LIFE Minnesota Aquarium, Mini-Golf at Mall of America, Crayola Experience |
| Lake Nokomis | A beautiful area with a large lake, perfect for outdoor activities like swimming and cycling. It attracts both families and nature lovers looking to escape the hustle and bustle of the city. | Lake Nokomis, Lake Nokomis Park, Biking trails, Fishing spots, Picnic areas |
| Bloomington Parks and Recreation | Home to many parks and recreational activities, making it a great spot for families and those interested in outdoor activities. Offers a variety of attractions including playgrounds and sports facilities. | Hyland Lake Park Reserve, Moore Lake Park, Minnesota Valley National Wildlife Refuge, Parks with hiking trails, Community events |
| Old Cedar Avenue Bridge | A historic pedestrian bridge located near the Minnesota River, offering scenic views and walking paths. It’s a lovely area for nature lovers and provides access to recreational areas. | Old Cedar Avenue Bridge, Minnesota Valley National Wildlife Refuge, Nature trails, Birdwatching opportunities, Scenic views |
| Nickelodeon Universe | An indoor amusement park located in the Mall of America, making it a popular destination for families with children. This area has a vibrant atmosphere and is perfect for short-term stays. | Nickelodeon Universe, Amusement rides, Themed stores, Live entertainment, Dining options |
| Minnesota Valley National Wildlife Refuge | A hidden gem for outdoor enthusiasts, offering opportunities for hiking, birdwatching, and education about local wildlife. Attracts visitors who enjoy nature and the outdoors. | Wildlife viewing, Hiking trails, Visitor centers, Nature programs, Picnic areas |
| French Regional Park | A large park with a variety of recreational facilities including beaches, picnic areas, and trails. Great for families, groups, and anyone looking to relax in a natural setting. | Beaches, Picnic areas, Hiking trails, Fishing, Playgrounds |
| East Bush Lake | A serene area with a lake that offers swimming, picnicking, and nature trails. It's a peaceful getaway within the city, perfect for families and individuals alike. | Bush Lake Beach, Swimming areas, Picnic spots, Nature trails, Sports facilities |
Understanding Airbnb License Requirements & STR Laws in Bloomington (2025)
While Bloomington, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bloomington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bloomington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bloomingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Two Bedroom near Airport and MOA with Private Deck
Entire Place • 2 bedrooms
Private Lower Level near Airport and Mall of Amrca
Entire Place • 1 bedroom
Inviting Farmhouse in the Twins Cities.
Entire Place • 3 bedrooms
Wooded Refuge in the heart of the city
Entire Place • 5 bedrooms
One King Bed 2 Room Suite at Bloomington
Entire Place • 1 bedroom
BEAUTIFUL FURNISHED APT NEAR MALL OF AMERICA!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bloomington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bloomington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 2 | $39,784 | 60 | 4.79/5.0 |
| Holly | 4 | $38,343 | 189 | 4.81/5.0 |
| Host #5615582 | 7 | $33,044 | 1 | 0.00/5.0 |
| Host #473029737 | 2 | $28,119 | 57 | 4.68/5.0 |
| Ray | 2 | $20,284 | 33 | 5.00/5.0 |
| Janet | 1 | $17,094 | 57 | 4.91/5.0 |
| Michael | 1 | $14,051 | 13 | 4.69/5.0 |
| Dolma | 2 | $13,519 | 24 | 4.64/5.0 |
| Aziz | 1 | $12,894 | 7 | 4.14/5.0 |
| Clarence | 1 | $10,269 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bloomington.
Dive Deeper: Advanced Bloomington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bloomington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBloomington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bloomington
- The Bloomington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 45.2% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bloomington, House properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 61.3% portion, catering likely to families or larger groups.
- The presence of 22.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.2%) offer potential for unique stay experiences.
Bloomington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bloomington
- The dominant room capacity in Bloomington is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.3% of the active Airbnb listings in Bloomington, indicating a high concentration in these sizes.
Bloomington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bloomington
- The most common guest capacity trend in Bloomington vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bloomington STR market, accounting for 41.9% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bloomington.
- On average, properties in Bloomington are equipped to host 3.5 guests.
Bloomington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bloomington
- The most common availability pattern in Bloomington falls within the 271-366 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Bloomington (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bloomington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
26.1% of total
2 Nights
1 listings
4.3% of total
3 Nights
1 listings
4.3% of total
7-29 Nights
8 listings
34.8% of total
30+ Nights
7 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bloomington is 7-29 Nights, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Bloomington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 34.8% of Bloomington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bloomington.
Bloomington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
14.3% of total
Moderate
8 listings
38.1% of total
Firm
8 listings
38.1% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Bloomington
- The prevailing Airbnb cancellation policy trend in Bloomington is Moderate, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (47.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.1% market standard in Bloomington.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bloomington.
Bloomington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bloomington
- The overall average booking lead time for vacation rentals in Bloomington is 42 days.
- Guests book furthest in advance for stays during September (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Bloomington.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Bloomington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bloomington (2025)
Amenity Prevalence
Amenity Insights for Bloomington
- Essential amenities in Bloomington that guests expect include: Heating, Air conditioning, Smoke alarm, Wifi, Hot water, Kitchen, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bloomington: Heating, Air conditioning, Smoke alarm, Wifi, Hot water, Kitchen, Microwave.
- Prioritize adding missing essentials: Hot water, Kitchen, Microwave.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bloomington to stay competitive.
Bloomington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bloomington
- The typical guest profile for Airbnb in Bloomington consists of primarily domestic travelers (87%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.7% of guests.
- Key international markets include United States (86.7%) and Canada (5.3%).
- Top languages spoken are English (67%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Minnetonka.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bloomington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |