Marquette Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Marquette Township in 2025? Explore comprehensive Airbnb analytics for Marquette Township, Michigan, United States to uncover income potential. This 2025 STR market report for Marquette Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Marquette Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marquette Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marquette Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marquette Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Marquette Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marquette Township is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marquette Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,072+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,558 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,934 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,738, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marquette Township
Marquette Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marquette Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marquette Township:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marquette Township
Average Daily Rate (ADR) Airbnb Trends in Marquette Township (2025)
Effective short term rental pricing strategy in Marquette Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marquette Township typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $562+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $420 or more.
- Typical properties (Median) charge around $280 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Marquette Township
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Airbnb Seasonality Analysis & Trends in Marquette Township (2025)
Peak Season (July, June, August)
- Revenue averages $9,053 per month
- Occupancy rates average 78.4%
- Daily rates average $354
Shoulder Season
- Revenue averages $4,261 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $308
Low Season (January, February, March)
- Revenue drops to average $2,419 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $283
Seasonality Insights for Marquette Township
- The Airbnb seasonality in Marquette Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marquette Township's highest earning potential, with monthly revenues capable of climbing to $9,985, occupancy reaching a high of 83.4%, and ADRs peaking at $364.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,122, occupancy could drop to 30.7%, and ADRs may adjust down to $276.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marquette Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marquette Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marquette Township (2025)
Exploring the top neighborhoods for short-term rentals in Marquette Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Presque Isle Park | A scenic park with stunning views of Lake Superior, hiking trails, and opportunities for picnicking. A popular attraction for nature lovers and families. | Lake Superior views, Hiking trails, Picnic areas, Wildlife spotting, Scenic overlooks |
| Downtown Marquette | The vibrant heart of Marquette with shops, restaurants, and cultural attractions. Ideal for travelers wanting to explore the local scene and enjoy events. | Marquette Harbor Lighthouse, Local breweries, Cafes and restaurants, Marquette Arts and Culture Center, Shopping boutiques |
| University of Michigan - Flint | A notable location attracting students, families visiting, and university events. Ideal for family and student-friendly accommodations. | Cultural events, Sports activities, Student functions |
| Marquette Waterfront | A picturesque area along the waterfront, great for recreation and scenic views. Attracts tourists interested in outdoor activities and beach access. | Water activities, Beaches, Fishing spots, Paddleboarding |
| Sugarloaf Mountain | A popular hiking destination that offers breathtaking views of Lake Superior. Appeals to outdoor enthusiasts and those looking for adventure. | Hiking trails, Scenic viewpoints, Nature walks |
| The Iron Range | Rich in history and offers outdoor activities such as hiking and biking trails. Attracts those interested in history and nature. | Historical sites, Biking and hiking trails, Quaint small towns |
| Marquette Mountain | A ski resort that attracts winter sports enthusiasts and summer hikers. Excellent year-round destination for adventure. | Skiing and snowboarding, Mountain biking, Hiking trails, Scenic views |
| Little Presque Isle | A hidden gem with gorgeous views, sandy beaches, and peaceful surroundings. Good for families and nature lovers looking for a quieter spot. | Beaches, Nature trails, Picnic spots, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Marquette Township (2025)
While Marquette Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marquette Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marquette Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marquette Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bayside Bungalow:A Year-Round Escape by Lake Huron
Entire Place • 4 bedrooms
Marquette home Pet-friendly!
Entire Place • 3 bedrooms
Random Point Tree House: Home
Entire Place • 3 bedrooms
Mackinac Vista:Your Ideal Getaway at Lake Huron!
Entire Place • 3 bedrooms
The Perfect Marquette Escape Near Sugarloaf
Entire Place • 2 bedrooms
Random Point: Apartment Tree House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marquette Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marquette Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Freshwater Vacation Rentals | 2 | $199,907 | 156 | 4.90/5.0 |
| Jennifer | 2 | $138,993 | 257 | 4.98/5.0 |
| Aaron | 3 | $134,118 | 318 | 4.91/5.0 |
| Michael | 1 | $106,880 | 28 | 4.93/5.0 |
| Connor | 1 | $71,430 | 236 | 4.84/5.0 |
| Amy | 1 | $46,666 | 49 | 4.98/5.0 |
| Brandi | 1 | $45,704 | 85 | 4.93/5.0 |
| Paula | 1 | $43,419 | 81 | 4.94/5.0 |
| Melissa | 1 | $27,373 | 30 | 4.83/5.0 |
| Jessie | 1 | $25,315 | 46 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marquette Township.
Dive Deeper: Advanced Marquette Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marquette Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarquette Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marquette Township
- The Marquette Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marquette Township, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
Marquette Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marquette Township
- The dominant room capacity in Marquette Township is 3 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Marquette Township, indicating a high concentration in these sizes.
- A significant 53.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marquette Township.
Marquette Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marquette Township
- The most common guest capacity trend in Marquette Township vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Marquette Township STR market, accounting for 58.8% of listings.
- 58.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marquette Township.
- On average, properties in Marquette Township are equipped to host 5.8 guests.
Marquette Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marquette Township
- The most common availability pattern in Marquette Township falls within the 181-270 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marquette Township (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marquette Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
12.5% of total
2 Nights
8 listings
50% of total
3 Nights
4 listings
25% of total
7-29 Nights
1 listings
6.3% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marquette Township is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Marquette Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Marquette Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marquette Township.
Marquette Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.3% of total
Moderate
5 listings
31.3% of total
Firm
7 listings
43.8% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Marquette Township
- The prevailing Airbnb cancellation policy trend in Marquette Township is Firm, used by 43.8% of listings.
- A majority (62.6%) of hosts in Marquette Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.8% market standard in Marquette Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Marquette Township.
Marquette Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marquette Township
- The overall average booking lead time for vacation rentals in Marquette Township is 52 days.
- Guests book furthest in advance for stays during July (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Marquette Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Marquette Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marquette Township (2025)
Amenity Prevalence
Amenity Insights for Marquette Township
- Essential amenities in Marquette Township that guests expect include: Coffee maker, Kitchen, Smoke alarm, Hot water, Dishes and silverware, Refrigerator, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Stove, Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marquette Township: Coffee maker, Kitchen, Smoke alarm, Hot water, Dishes and silverware, Refrigerator, Free parking on premises, Heating.
- Consider adding popular differentiators like Stove or Backyard to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marquette Township to stay competitive.
Marquette Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marquette Township
- The typical guest profile for Airbnb in Marquette Township consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and France (0.3%).
- Top languages spoken are English (79.7%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marquette Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |