Marion Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Marion Township in 2025? Explore comprehensive Airbnb analytics for Marion Township, Michigan, United States to uncover income potential. This 2025 STR market report for Marion Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Marion Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marion Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marion Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marion Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Marion Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marion Township is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marion Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,806+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,888 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,708 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,925, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marion Township
Marion Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marion Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marion Township:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marion Township
Average Daily Rate (ADR) Airbnb Trends in Marion Township (2025)
Effective short term rental pricing strategy in Marion Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marion Township typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $688+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $433 or more.
- Typical properties (Median) charge around $253 per night.
- Entry-level properties (Bottom 25%) earn around $183 per night.
Average Daily Rate (ADR) Trend by Month in Marion Township
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Airbnb Seasonality Analysis & Trends in Marion Township (2025)
Peak Season (July, August, June)
- Revenue averages $8,660 per month
- Occupancy rates average 55.9%
- Daily rates average $406
Shoulder Season
- Revenue averages $4,002 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $332
Low Season (February, March, April)
- Revenue drops to average $2,548 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $330
Seasonality Insights for Marion Township
- The Airbnb seasonality in Marion Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marion Township's highest earning potential, with monthly revenues capable of climbing to $9,665, occupancy reaching a high of 61.3%, and ADRs peaking at $432.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,387, occupancy could drop to 25.6%, and ADRs may adjust down to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marion Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marion Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marion Township (2025)
Exploring the top neighborhoods for short-term rentals in Marion Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marion Township Downtown | The heart of Marion Township, offering a family-friendly atmosphere with local shops and restaurants. Ideal for guests looking for a quiet retreat with access to amenities and parks. | Marion Township Park, Local Farmers Market, Community Events, Bike Trails, Nearby lakes for fishing |
| Near Lakelands Trail | A popular area for outdoor enthusiasts due to the scenic trails perfect for biking and hiking. Appeals to guests who enjoy nature and outdoor activities. | Lakelands Trail State Park, Picnic Areas, Wildlife Watching, Scenic Views |
| Close to Lakes | Proximity to several lakes makes this area attractive for summer vacationers and water sports enthusiasts, ideal for guests looking for a lake escape. | Lake Marion, Biking and Hiking Trails, Fishing Opportunities, Beach Areas |
| Quiet Residential Neighborhoods | These are perfect for families and longer stays looking for comfort away from the hustle and bustle. Affordable and spacious, attracting budget-conscious travelers. | Family-friendly parks, Safe neighborhoods, Nearby schools and amenities |
| Marion Township Historical Sites | Rich in local history, this area attracts history buffs looking to explore the cultural heritage of the region. | Local Historical Museum, Historical Landmarks, Guided Tours |
| Seasonal Festival Areas | Offers seasonal events and festivals, which can attract crowds during the summer and fall, perfect for short-term vacationers. | Annual Pumpkin Festival, Summer Concert Series, Art and Craft Fairs |
| Nearby Vineyards and Wineries | Attracts guests interested in wine tasting and tourism, appealing during the harvest season and summer months. | Local Vineyards, Wine Tasting Events, Scenic Tours, Culinary Experiences |
| Sports and Recreation Areas | Catering to sports enthusiasts and families, this area provides access to recreational facilities and sports events. | Local Sports Complex, Outdoor Activities, Community Sports Events |
Understanding Airbnb License Requirements & STR Laws in Marion Township (2025)
While Marion Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marion Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marion Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marion Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Charlevoix Sandy Beach & Hot Tub
Entire Place • 4 bedrooms
Nomi Wellness Home: Near Castle Farms
Entire Place • 5 bedrooms
Large Home by Castle Farms;Bridal Wedding Families
Entire Place • 6 bedrooms
Up North Retreat | Castle Farms-Lake Chx-Ski Boyne
Entire Place • 6 bedrooms
Queen's Quarters; Castle Farms, Bridal, Wedding
Entire Place • 5 bedrooms
Peace on the Lake...close to Downtown Charlevoix
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marion Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marion Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brienna | 2 | $148,347 | 69 | 4.86/5.0 |
| Karlee | 1 | $148,000 | 13 | 5.00/5.0 |
| Bailey | 1 | $105,837 | 16 | 4.81/5.0 |
| Chirron | 1 | $69,783 | 136 | 4.86/5.0 |
| Aaron | 1 | $49,475 | 76 | 4.97/5.0 |
| Tom | 1 | $48,639 | 155 | 4.94/5.0 |
| Lee | 1 | $47,731 | 21 | 5.00/5.0 |
| Laurie | 1 | $44,538 | 61 | 4.90/5.0 |
| Elizabeth | 1 | $35,204 | 519 | 4.98/5.0 |
| Patrice | 1 | $27,558 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marion Township.
Dive Deeper: Advanced Marion Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marion Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarion Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marion Township
- The Marion Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marion Township, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
Marion Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marion Township
- The dominant room capacity in Marion Township is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 57.9% of the active Airbnb listings in Marion Township, indicating a high concentration in these sizes.
- A significant 52.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marion Township.
Marion Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marion Township
- The most common guest capacity trend in Marion Township vacation rentals is listings accommodating 8+ guests (42.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Marion Township STR market, accounting for 63.2% of listings.
- 57.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marion Township.
- On average, properties in Marion Township are equipped to host 5.5 guests.
Marion Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marion Township
- The most common availability pattern in Marion Township falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marion Township (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marion Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
4 listings
21.1% of total
3 Nights
2 listings
10.5% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Marion Township is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Marion Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Marion Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Marion Township hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marion Township.
Marion Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
3 listings
16.7% of total
Firm
5 listings
27.8% of total
Strict
9 listings
50% of total
Cancellation Policy Insights for Marion Township
- The prevailing Airbnb cancellation policy trend in Marion Township is Strict, used by 50% of listings.
- A majority (77.8%) of hosts in Marion Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Marion Township.
- With 50% using Strict terms, this is a viable option in Marion Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marion Township.
Marion Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marion Township
- The overall average booking lead time for vacation rentals in Marion Township is 100 days.
- Guests book furthest in advance for stays during July (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (100 days) as a baseline for your pricing and availability strategy in Marion Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Marion Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marion Township (2025)
Amenity Prevalence
Amenity Insights for Marion Township
- Essential amenities in Marion Township that guests expect include: Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marion Township: Free parking on premises, Essentials.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marion Township to stay competitive.
Marion Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marion Township
- The typical guest profile for Airbnb in Marion Township consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Spain (0.7%).
- Top languages spoken are English (78.6%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marion Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |