Worcester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Worcester in 2025? Explore comprehensive Airbnb analytics for Worcester, Massachusetts, United States to uncover income potential. This 2025 STR market report for Worcester, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 220 active listings.
Whether you're considering an Airbnb investment in Worcester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Worcester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Worcester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Worcester (2025)
Understanding the monthly revenue variations for Airbnb listings in Worcester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Worcester is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Worcester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,856 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,386 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $716, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Worcester
Worcester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Worcester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Worcester:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Worcester
Average Daily Rate (ADR) Airbnb Trends in Worcester (2025)
Effective short term rental pricing strategy in Worcester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Worcester typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Worcester
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Airbnb Seasonality Analysis & Trends in Worcester (2025)
Peak Season (June, July, August)
- Revenue averages $2,538 per month
- Occupancy rates average 57.0%
- Daily rates average $115
Shoulder Season
- Revenue averages $2,092 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $116
Low Season (January, February, March)
- Revenue drops to average $1,504 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $122
Seasonality Insights for Worcester
- The Airbnb seasonality in Worcester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Worcester's highest earning potential, with monthly revenues capable of climbing to $2,548, occupancy reaching a high of 61.7%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,401, occupancy could drop to 38.2%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Worcester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Worcester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Worcester (2025)
Exploring the top neighborhoods for short-term rentals in Worcester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Worcester | The heart of the city, featuring a mix of business, dining, and entertainment options. Close to major attractions and public transport, making it ideal for both business and leisure travelers. | Hanover Theatre, Worcester Art Museum, City Hall, DCU Center, Elm Park |
| Shrewsbury Street | Known for its vibrant dining scene, Shrewsbury Street is a popular destination for food lovers and those wanting to experience Worcester's nightlife. | Restaurants and cafes, Parks, Worcester Regional Transit Authority, Local shops |
| Greendale | A suburban area with family-friendly attractions and parks. It offers a quieter environment that appeals to families and longer-term stays. | Green Hill Park, Greendale Mall, Local parks and recreational areas |
| Worcester Polytechnic Institute (WPI) | Home to many students and visiting academics, this area draws guests for university events and student housing needs, making it a great location for rentals. | WPI campus, Local cafes, Academic events and lectures |
| Lake Quinsigamond | Offers beautiful waterfront views and recreational activities. Ideal for nature lovers and those looking to escape the city while still being close to downtown. | Lake Quinsigamond State Park, Boating, Fishing, Picnic areas |
| College Hill | A residential area close to several colleges, great for attracting visiting families and students. Offers a community feel with local amenities. | College campuses, Local eateries, Community events |
| West Worcester | This area is gaining popularity with young professionals and families looking for more affordable housing while staying close to amenities and transport. | Worcester Public Market, Parks and recreational facilities, Shopping centers |
| The Highlands | A quiet neighborhood with beautiful homes and local charm. Attractive for families and those seeking a peaceful stay while still being near the city. | Highland Park, Local shops, Community parks |
Understanding Airbnb License Requirements & STR Laws in Worcester (2025)
While Worcester, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Worcester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Worcester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Worcesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Haven with Amazing view and Location!
Entire Place • 3 bedrooms
Modern & Spacious 4 Bedroom Single Family Home
Entire Place • 4 bedrooms
I’m All Yours! 8 Bedrooms plus 7.5 Modern Baths
Entire Place • 8 bedrooms
CHARMING LARGE 3 Bedroom Entire Home
Entire Place • 3 bedrooms
Beautiful 2story downtown worcester 5beds-4bedroom
Entire Place • 4 bedrooms
Upscale 4 Bedroom Condo w King Bed Suite
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Worcester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Worcester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $216,036 | 108 | 4.61/5.0 |
| Tom | 7 | $167,316 | 252 | 2.71/5.0 |
| Carolyn | 3 | $154,963 | 154 | 4.97/5.0 |
| DXW Rentals | 5 | $153,330 | 918 | 4.84/5.0 |
| Joseph | 18 | $148,804 | 3264 | 4.62/5.0 |
| James | 11 | $113,155 | 1047 | 4.88/5.0 |
| Anthony | 2 | $107,246 | 22 | 4.92/5.0 |
| Brandon | 4 | $102,140 | 24 | 4.79/5.0 |
| John | 5 | $91,738 | 158 | 4.88/5.0 |
| Host #532373506 | 3 | $88,231 | 61 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Worcester.
Dive Deeper: Advanced Worcester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Worcester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWorcester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Worcester
- The Worcester Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.4% of the 220 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Worcester, Apartment/Condo properties are the most common (49.5%), reflecting the local real estate landscape.
- Houses represent a significant 46.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Worcester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Worcester
- The dominant room capacity in Worcester is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 43.1% of the active Airbnb listings in Worcester, indicating a high concentration in these sizes.
Worcester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Worcester
- The most common guest capacity trend in Worcester vacation rentals is listings accommodating 2 guests (17.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Worcester STR market, accounting for 30.5% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Worcester.
- On average, properties in Worcester are equipped to host 2.6 guests.
Worcester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Worcester
- The most common availability pattern in Worcester falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Worcester (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Worcester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
42.7% of total
2 Nights
28 listings
13.6% of total
3 Nights
15 listings
7.3% of total
4-6 Nights
20 listings
9.7% of total
7-29 Nights
34 listings
16.5% of total
30+ Nights
21 listings
10.2% of total
Key Insights
- The most prevalent minimum stay requirement in Worcester is 1 Night, adopted by 42.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.2%) caters to monthly stays (30+ nights) in Worcester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.7% of Worcester hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Worcester.
Worcester Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
48 listings
25% of total
Moderate
34 listings
17.7% of total
Firm
18 listings
9.4% of total
Strict
92 listings
47.9% of total
Cancellation Policy Insights for Worcester
- The prevailing Airbnb cancellation policy trend in Worcester is Strict, used by 47.9% of listings.
- A majority (57.3%) of hosts in Worcester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.9% market standard in Worcester.
- With 47.9% using Strict terms, this is a viable option in Worcester, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Worcester.
Worcester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Worcester
- The overall average booking lead time for vacation rentals in Worcester is 35 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Worcester.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Worcester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Worcester (2025)
Amenity Prevalence
Amenity Insights for Worcester
- Essential amenities in Worcester that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Worcester: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Worcester to stay competitive.
Worcester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Worcester
- The typical guest profile for Airbnb in Worcester consists of primarily domestic travelers (91%), often arriving from nearby Worcester, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.7% of guests.
- Key international markets include United States (90.7%) and Canada (2.8%).
- Top languages spoken are English (64.4%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Worcester and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Worcester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |