Airbnb Market Analytics, Statistics and Data in Worcester, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Worcester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Worcester:
How much do Airbnb hosts make on average per month in Worcester?
The short-term rental market in Worcester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,408 per month
- Strong performing properties (top 25%) make $2,833 or more
- Best-in-class properties (top 10%) achieve $4,932+ monthly
- Entry-level properties (bottom 25%) typically earn around $738
Revenue Variations by Month
Occupancy Rates Throughout the Year in Worcester
The market in Worcester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Worcester
Daily rates in Worcester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $148 or more
- Best-in-class properties (top 10%) pull in $236+ per night
- Entry-level properties (bottom 25%) earn around $51
Daily Rate Variations by Month
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Seasonality patterns in Worcester
Peak Season (June, August, October)
- Revenue peaks at $2534.55 per month
- Occupancy rates reach 62.04%
- Daily rates average $125.57
Shoulder Season
- Revenue averages $2103.02 per month
- Occupancy maintains 49.36%
- Daily rates hold at $115.42
Low Season (December, February, January)
- Revenue drops to $1389.43 per month
- Occupancy decreases to 37.35%
- Daily rates adjust to $105.46
Is it still profitable to do Airbnb in Worcester in 2025?
Yes! Worcester demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $2103 and With 222 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Worcester
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Quinsigamond | A scenic area popular for its waterfront activities, attracting families and nature lovers. Great for guests looking for leisure activities, picnics, and boating. | Lake Quinsigamond State Park, Waterfire, Quinsigamond Community College, Regatta Point Park |
| Worcester City Center | The heart of Worcester, filled with restaurants, shops, and cultural venues. Acts as a hub for business travelers and tourists exploring local attractions. | Worcester Art Museum, Mechanics Hall, DCU Center, Worcester Historical Museum, The Hanover Theatre |
| Shrewsbury Street | Known as Worcester's restaurant row, this area attracts food enthusiasts and those seeking a vibrant dining scene. | The Boynton Restaurant, Lock 50, Ceres Bistro, J. Anthony's Italian Grill |
| Green Hill Park | A large urban park providing a mix of recreational activities including hiking, golf, and picnicking, appealing to families and nature enthusiasts. | Green Hill Park, Green Hill Golf Course, Walking trails, Playgrounds |
| Elm Park | A historic park that offers beautiful landscapes and walking paths, popular among locals and visitors for relaxation and outdoor activities. | Elm Park lake, Walking paths, Children's playground, Picnic areas |
| Canal District | A rising area with hip shops, breweries, and a unique vibe, attracting young professionals and those looking for an urban experience. | Wormtown Brewery, Canal District shops, Sprinkler Factory, Blackstone River |
| Lincoln Street | An area with unique shops and eateries that draw in local visitors and tourists interested in a local experience. | Worcester Public Market, Restaurants, Boutique shops, Local artisans |
| Burncoat | A suburban neighborhood with a mix of residential and local businesses, providing a quiet atmosphere close to the city. | Burncoat Park, Local restaurants, Cafes, Community events |
Do you need a license for Airbnb in Worcester?
We recommend checking directly with Worcester's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Worcester
Lakeside Haven with Amazing view and Location!
Entire Place ā¢ 3 bedrooms
CHARMING LARGE 3 Bedroom Entire Home
Entire Place ā¢ 3 bedrooms
Beautiful 2story downtown worcester 5beds-4bedroom
Entire Place ā¢ 4 bedrooms
Modern & Spacious 4 Bedroom Single Family Home
Entire Place ā¢ 4 bedrooms
Iām All Yours! 8 Bedrooms plus 7.5 Modern Baths
Entire Place ā¢ 8 bedrooms
Upscale 4 Bedroom Condo w King Bed Suite
Entire Place ā¢ 4 bedrooms
Top Performing Professional Hosts in Worcester
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 6 | $231,521 | 123 | 4.58/5.0 |
| Joseph | 19 | $165,567 | 3452 | 4.62/5.0 |
| Tom | 7 | $163,277 | 264 | 3.38/5.0 |
| DXW Rentals | 5 | $154,710 | 918 | 4.84/5.0 |
| Carolyn | 2 | $126,822 | 146 | 4.96/5.0 |
| James | 11 | $119,694 | 1047 | 4.88/5.0 |
| Brandon | 4 | $116,755 | 24 | 4.79/5.0 |
| 532373506 | 3 | $98,217 | 61 | 4.99/5.0 |
| Amy | 1 | $86,317 | 85 | 4.93/5.0 |
| John | 5 | $80,168 | 158 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Worcester
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (52.3%), with apartment & condo and house properties comprising 96.3% of inventory
- Untapped potential in others, boutique & hotels segments (3.6% combined)
Room Capacity Distribution
Analysis of 222 properties in Worcester shows that 1 bedroom properties are most prevalent, making up 28.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 43.2% of all listings.
Key Insights
- Most common: 1 bedroom (28.4%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 43.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 222 properties in Worcester reveals that 2 guests properties dominate the market, representing 17.1% of all listings. The average property accommodates 2.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 30.6% of the market.
Key Insights
- Most common capacity: 2 guests (17.1% of market)
- Least common capacity: 5 guests (1.8% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 30.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 222 properties in Worcester, the most common availability pattern is 181-270 days (39.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.7% of properties).
Key Insights
- Most common availability window: 181-270 days (39.2%)
- Most common booking duration: 91-180 days (38.7%)
- Properties with high availability (180+ days): 69.4%
- Properties with long-term bookings (180+ days): 33.3%
Minimum Stay Distributions
1 Night
88 listings
43.3% of total
2 Nights
28 listings
13.8% of total
3 Nights
18 listings
8.9% of total
4-6 Nights
23 listings
11.3% of total
7-29 Nights
29 listings
14.3% of total
30+ Nights
17 listings
8.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.1%
- Mid-length stays (4-6 nights) represent 11.3% of listings
- Monthly+ stays (8.4%) suggest a stable extended-stay market
- High market flexibility with 66.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
50 listings
25.9% of total
Moderate
33 listings
17.1% of total
Firm
17 listings
8.8% of total
Strict
93 listings
48.2% of total
Key Insights
- Strict is the preferred policy at 48.2% of listings
- The market shows a balanced distribution between guest-friendly (43.0%) and strict (57.0%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 8.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 48 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 27 days
- Summer shows the longest average booking window at 43 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 43 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Worcester
Below is the distribution of amenities across listings in Worcester:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.7%) and DC (0.8%)
- English is the top language at 74.7%, followed by Spanish (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for Worcester and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Worcester. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Pomfret | 15 | $5,871 | $468.18 | 51% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Hanover | 25 | $5,431 | $761.11 | 37% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
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