Woburn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Woburn in 2025? Explore comprehensive Airbnb analytics for Woburn, Massachusetts, United States to uncover income potential. This 2025 STR market report for Woburn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Woburn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Woburn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Woburn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Woburn (2025)
Understanding the monthly revenue variations for Airbnb listings in Woburn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Woburn is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Woburn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,888+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,650 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,657 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,550, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Woburn
Woburn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Woburn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Woburn:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Woburn
Average Daily Rate (ADR) Airbnb Trends in Woburn (2025)
Effective short term rental pricing strategy in Woburn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Woburn typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Woburn
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Airbnb Seasonality Analysis & Trends in Woburn (2025)
Peak Season (October, September, May)
- Revenue averages $5,774 per month
- Occupancy rates average 65.8%
- Daily rates average $223
Shoulder Season
- Revenue averages $4,676 per month
- Occupancy maintains around 57.5%
- Daily rates hold near $214
Low Season (January, February, March)
- Revenue drops to average $2,117 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $185
Seasonality Insights for Woburn
- The Airbnb seasonality in Woburn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Woburn's highest earning potential, with monthly revenues capable of climbing to $6,144, occupancy reaching a high of 73.5%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,944, occupancy could drop to 33.6%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Woburn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Woburn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Woburn (2025)
Exploring the top neighborhoods for short-term rentals in Woburn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Woburn City Center | A vibrant downtown area with a mix of shops, restaurants, and historic sites. It's well-connected by public transport and appeals to both tourists and business travelers. | Horn Pond, Woburn District Court, Woburn Common, Woburn Memorial High School, Boutwell's Bowling Alley |
| Horn Pond | A picturesque area featuring a scenic pond and several recreational trails. Ideal for travelers seeking outdoor activities and a peaceful environment. | Horn Pond Park, Walking Trails, Picnic Areas, Fishing Spots, Birdwatching |
| Woburn Highlands | A residential neighborhood with a family-friendly atmosphere. It attracts visitors looking for a suburban experience close to Boston and Burlington. | Woburn Public Library, Woburn Memorial Park, Nearby Shopping Centers, Burlington Mall, Local Restaurants |
| Shaw Farm | Known for its historical charm and proximity to nature, this area attracts families and couples looking for a quaint and relaxing stay. | Shaw Farm, Local Farms, Nature Trails, Farmers Market, Community Events |
| Cedar Street | A quiet, residential area that serves as a welcome retreat for those looking for a peaceful environment but still close to city amenities. | Neighborhood Parks, Local Shops, Community Centers, Outdoor Activities |
| Lakehurst | A suburban neighborhood known for its peaceful living and local parks. It caters to guests looking for a quiet retreat while being near the action of Woburn. | Local Parks, Walking Trails, Family-friendly Areas, Community Activities |
| Woburn Industrial Park | An important business area that attracts corporate visitors and professionals, making it ideal for business-oriented Airbnb listings. | Business Facilities, Corporate Offices, Transport Links, Local Dining Options |
| Montvale | A charming neighborhood with various amenities, it appeals to both tourists and people visiting Woburn for work or leisure. | Local Restaurants, Shopping Areas, Parks, Easy Access to Highways, Historical Sites |
Understanding Airbnb License Requirements & STR Laws in Woburn (2025)
While Woburn, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Woburn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Woburn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Woburnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming New England Home
Entire Place • 4 bedrooms
Large 4Bed 2Bath Clean Alternative to Hotel Living
Entire Place • 4 bedrooms
Charming New England Colonial !
Entire Place • 2 bedrooms
Your Cozy 1 BR Apt & Relaxing Retreat
Entire Place • 1 bedroom
Delightful New England Townhome
Entire Place • 2 bedrooms
Renovated Enormous 3 Bedroom
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Woburn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Woburn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ken & Amy | 6 | $456,018 | 338 | 4.90/5.0 |
| Nicholas | 5 | $268,196 | 321 | 4.66/5.0 |
| RoomPicks | 16 | $232,370 | 84 | 1.24/5.0 |
| Dev | 1 | $96,117 | 129 | 4.88/5.0 |
| Maverick | 3 | $81,914 | 49 | 4.63/5.0 |
| Christina | 1 | $74,051 | 123 | 4.95/5.0 |
| Lauren | 1 | $59,647 | 100 | 4.95/5.0 |
| David | 1 | $52,158 | 55 | 4.82/5.0 |
| Tony And Victoria | 1 | $39,363 | 62 | 4.92/5.0 |
| Greg | 1 | $36,589 | 156 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Woburn.
Dive Deeper: Advanced Woburn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Woburn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWoburn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Woburn
- The Woburn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.8% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Woburn, Apartment/Condo properties are the most common (37.8%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- The presence of 37.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Woburn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Woburn
- The dominant room capacity in Woburn is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Woburn, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Woburn.
Woburn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Woburn
- The most common guest capacity trend in Woburn vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Woburn STR market, accounting for 51.1% of listings.
- 37.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Woburn.
- On average, properties in Woburn are equipped to host 4.4 guests.
Woburn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Woburn
- The most common availability pattern in Woburn falls within the 271-366 days range, representing 42.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Woburn (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Woburn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
47.6% of total
2 Nights
4 listings
9.5% of total
3 Nights
1 listings
2.4% of total
4-6 Nights
6 listings
14.3% of total
7-29 Nights
7 listings
16.7% of total
30+ Nights
4 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Woburn is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of Woburn hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Woburn.
Woburn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
14.3% of total
Moderate
7 listings
25% of total
Firm
3 listings
10.7% of total
Strict
14 listings
50% of total
Cancellation Policy Insights for Woburn
- The prevailing Airbnb cancellation policy trend in Woburn is Strict, used by 50% of listings.
- A majority (60.7%) of hosts in Woburn utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Woburn.
- With 50% using Strict terms, this is a viable option in Woburn, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Woburn.
Woburn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Woburn
- The overall average booking lead time for vacation rentals in Woburn is 35 days.
- Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Woburn.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Woburn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Woburn (2025)
Amenity Prevalence
Amenity Insights for Woburn
- Essential amenities in Woburn that guests expect include: Heating, Wifi, Essentials, Smoke alarm, TV, Shampoo, Carbon monoxide alarm, Air conditioning, Microwave, Iron. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Woburn: Heating, Wifi, Essentials, Smoke alarm, TV, Shampoo, Carbon monoxide alarm, Air conditioning, Microwave, Iron.
- Prioritize adding missing essentials: TV, Shampoo, Carbon monoxide alarm, Air conditioning, Microwave, Iron.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Woburn to stay competitive.
Woburn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Woburn
- The typical guest profile for Airbnb in Woburn consists of primarily domestic travelers (86%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 86.4% of guests.
- Key international markets include United States (86.4%) and Canada (6.1%).
- Top languages spoken are English (63.2%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Woburn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |