Westport Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Westport in 2025? Explore comprehensive Airbnb analytics for Westport, Massachusetts, United States to uncover income potential. This 2025 STR market report for Westport, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Westport, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westport Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westport Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westport (2025)
Understanding the monthly revenue variations for Airbnb listings in Westport is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westport is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westport across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,103+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,510 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,456 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westport
Westport Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westport STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westport:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westport
Average Daily Rate (ADR) Airbnb Trends in Westport (2025)
Effective short term rental pricing strategy in Westport involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westport typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $621+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $366 or more.
- Typical properties (Median) charge around $273 per night.
- Entry-level properties (Bottom 25%) earn around $177 per night.
Average Daily Rate (ADR) Trend by Month in Westport
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Airbnb Seasonality Analysis & Trends in Westport (2025)
Peak Season (August, July, June)
- Revenue averages $7,567 per month
- Occupancy rates average 65.4%
- Daily rates average $359
Shoulder Season
- Revenue averages $3,793 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $335
Low Season (January, February, March)
- Revenue drops to average $2,177 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $323
Seasonality Insights for Westport
- The Airbnb seasonality in Westport shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westport's highest earning potential, with monthly revenues capable of climbing to $8,200, occupancy reaching a high of 75.1%, and ADRs peaking at $360.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,849, occupancy could drop to 26.4%, and ADRs may adjust down to $321.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westport.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westport seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westport (2025)
Exploring the top neighborhoods for short-term rentals in Westport? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Westport Point | Charming historic village with a scenic waterfront. Ideal for families and tourists looking for peaceful stays and beautiful views. | Westport Historical Society, Westport Point Historic District, Grey's Beach, Sandy Neck Beach |
| South Watuppa Pond | Serene location with water activities such as fishing and kayaking. Perfect for nature lovers and those seeking a relaxing getaway. | South Watuppa Pond, kayaking and fishing spots, nature trails, picnic areas |
| Westport River | Picturesque river area known for its boating and fishing opportunities. Appeals to outdoor enthusiasts and those wanting a rural escape. | Westport River, boating, fishing spots, nature preserves |
| Apponagansett Bay | Beautiful bay area with great views and proximity to beaches. Attracts visitors interested in water sports and beach activities. | Apponagansett Bay, beach access, water sports, scenic views |
| Westport Village | A quaint village atmosphere with local shops and eateries. Great for those looking to explore local culture and cuisine. | local boutiques, cafes and restaurants, community events |
| Westport Town Beach | Family-friendly beach with amenities. Popular for day trips and summer vacations. | Westport Town Beach, swimming, sunbathing, picnic spots |
| Ashton Pond | A quiet, peaceful area perfect for nature walks and relaxation. Ideal for visitors looking for tranquility in nature. | Ashton Pond, nature trails, birdwatching |
| Wilbor House Museum | A historic site showcasing local history. Great for those interested in cultural and educational experiences. | Wilbor House Museum, guided tours, historical exhibits |
Understanding Airbnb License Requirements & STR Laws in Westport (2025)
While Westport, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westport to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Westport (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westportbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Beach House
Entire Place • 4 bedrooms
The Knoll by the Sea
Entire Place • 4 bedrooms
Riverhouse
Entire Place • 4 bedrooms
Beach Home – Family Friendly - Solar Powered
Entire Place • 5 bedrooms
Westport Point WaterView
Entire Place • 4 bedrooms
Westport Beach Getaway! Steps to the beach!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westport (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westport based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #414302098 | 1 | $161,785 | 16 | 4.81/5.0 |
| Gary | 1 | $101,147 | 10 | 5.00/5.0 |
| Emily | 2 | $88,664 | 301 | 4.93/5.0 |
| Bob | 1 | $83,704 | 26 | 4.96/5.0 |
| Ciara Byrne | 1 | $70,825 | 104 | 4.85/5.0 |
| Drew & Robin | 1 | $66,288 | 19 | 4.79/5.0 |
| Gary | 1 | $60,705 | 57 | 5.00/5.0 |
| David | 1 | $59,945 | 28 | 4.96/5.0 |
| Joy | 1 | $52,720 | 82 | 4.98/5.0 |
| John | 1 | $52,677 | 21 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westport.
Dive Deeper: Advanced Westport STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westport. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestport Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westport
- The Westport Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westport, House properties are the most common (74.5%), reflecting the local real estate landscape.
- Houses represent a significant 74.5% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 5.4%) offer potential for unique stay experiences.
Westport Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westport
- The dominant room capacity in Westport is 3 bedrooms listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.1% of the active Airbnb listings in Westport, indicating a high concentration in these sizes.
- A significant 58.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westport.
Westport Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westport
- The most common guest capacity trend in Westport vacation rentals is listings accommodating 8+ guests (29.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Westport STR market, accounting for 56.4% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westport.
- On average, properties in Westport are equipped to host 5.5 guests.
Westport Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westport
- The most common availability pattern in Westport falls within the 181-270 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Westport (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westport Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
3.7% of total
2 Nights
17 listings
31.5% of total
3 Nights
14 listings
25.9% of total
4-6 Nights
8 listings
14.8% of total
7-29 Nights
11 listings
20.4% of total
30+ Nights
2 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Westport is 2 Nights, adopted by 31.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.5% of Westport hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.7% currently do.
- A 2-night minimum appears standard (31.5%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westport.
Westport Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
19.1% of total
Moderate
8 listings
17% of total
Firm
15 listings
31.9% of total
Strict
15 listings
31.9% of total
Cancellation Policy Insights for Westport
- The prevailing Airbnb cancellation policy trend in Westport is Firm, used by 31.9% of listings.
- A majority (63.8%) of hosts in Westport utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.9% market standard in Westport.
- With 31.9% using Strict terms, this is a viable option in Westport, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Westport.
Westport STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westport
- The overall average booking lead time for vacation rentals in Westport is 86 days.
- Guests book furthest in advance for stays during July (average 152 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Westport.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Westport averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westport (2025)
Amenity Prevalence
Amenity Insights for Westport
- Essential amenities in Westport that guests expect include: Wifi, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westport: Wifi, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westport to stay competitive.
Westport Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westport
- The typical guest profile for Airbnb in Westport consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (1.4%).
- Top languages spoken are English (68.4%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westport Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |