Wellfleet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Wellfleet in 2025? Explore comprehensive Airbnb analytics for Wellfleet, Massachusetts, United States to uncover income potential. This 2025 STR market report for Wellfleet, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 235 active listings.
Whether you're considering an Airbnb investment in Wellfleet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wellfleet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wellfleet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wellfleet (2025)
Understanding the monthly revenue variations for Airbnb listings in Wellfleet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wellfleet is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wellfleet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,154+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,020 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,754 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wellfleet
Wellfleet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wellfleet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wellfleet:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wellfleet
Average Daily Rate (ADR) Airbnb Trends in Wellfleet (2025)
Effective short term rental pricing strategy in Wellfleet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wellfleet typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $603+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $424 or more.
- Typical properties (Median) charge around $303 per night.
- Entry-level properties (Bottom 25%) earn around $219 per night.
Average Daily Rate (ADR) Trend by Month in Wellfleet
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Airbnb Seasonality Analysis & Trends in Wellfleet (2025)
Peak Season (August, July, June)
- Revenue averages $8,643 per month
- Occupancy rates average 63.0%
- Daily rates average $400
Shoulder Season
- Revenue averages $3,838 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $343
Low Season (February, March, December)
- Revenue drops to average $2,355 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $335
Seasonality Insights for Wellfleet
- The Airbnb seasonality in Wellfleet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wellfleet's highest earning potential, with monthly revenues capable of climbing to $10,142, occupancy reaching a high of 72.6%, and ADRs peaking at $408.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,125, occupancy could drop to 24.3%, and ADRs may adjust down to $332.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wellfleet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wellfleet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wellfleet (2025)
Exploring the top neighborhoods for short-term rentals in Wellfleet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lt. No. 1 Beach | A pristine and picturesque beach area ideal for families and beach lovers. It's known for its calm waters and beautiful sunsets, making it a top choice for vacation rentals. | Lt. No. 1 Beach, Wellfleet Bay Wildlife Sanctuary, Cahoon Hollow Beach, Marconi Beach, Parker River National Wildlife Refuge |
| Wellfleet Center | The heart of Wellfleet featuring charming shops, local restaurants, and art galleries. Great for travelers looking to experience the local culture and community attractions. | Wellfleet Historic District, Wellfleet Flea Market, Wellfleet Preservation Hall, The Wellfleet Market Place, Local art galleries |
| Duck Harbor | A quieter area known for its tranquil harbor and stunning views. Perfect for those looking to escape the hustle and bustle and enjoy nature and water activities. | Duck Harbor Beach, Cape Cod National Seashore, Wellfleet Harbor Actors Theater, Kayaking |
| Great Island | A scenic area with beautiful landscapes and outdoor recreational opportunities, attracting nature enthusiasts and those looking for a peaceful getaway. | Great Island Trail, Hiking and biking trails, Private beach access, Stunning panoramic views |
| Cahoon Hollow | Famous for its stunning beach and vibrant social scene during the summer months. Perfect for young adults and families looking for fun and sun. | Cahoon Hollow Beach, The Beachcomber, Live music venues, Tidal pools |
| Marconi Beach | A stunning beach known for its surfing conditions and scenic views, attracting both surfers and beachgoers alike. | Marconi Beach, Cape Cod National Seashore, Historical Marconi Wireless Station, Nature trails |
| Indian Neck | A beautiful neighborhood known for its laid-back vibe and proximity to the water, popular among families and those looking for a serene escape. | Indian Neck Beach, Wellfleet Harbor, Art galleries, Local seafood shacks |
| Pamet Area | Famous for its beautiful landscapes and rich history. Ideal for nature lovers and those looking to explore Cape Cod's natural beauty. | Pamet River, Wellfleet's natural beauty, Bird watching, Hiking trails |
Understanding Airbnb License Requirements & STR Laws in Wellfleet (2025)
While Wellfleet, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wellfleet to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wellfleet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellfleetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous Outdoor areas with Heated Pool & Hot Tub!
Entire Place • 8 bedrooms
Private Pool and Close to Marconi Beach!
Entire Place • 4 bedrooms
Family Compound walk to Downtown!
Entire Place • 7 bedrooms
Stunning Waterfront Views, Beach steps away!
Entire Place • 3 bedrooms
100 ft to Private Beach on Lt Island!
Entire Place • 5 bedrooms
Short Walk to Long Pond Swimming Beach!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wellfleet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wellfleet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Del Mar | 40 | $2,807,966 | 1067 | 4.52/5.0 |
| Tara | 4 | $291,342 | 64 | 4.79/5.0 |
| Vacasa Massachusetts | 6 | $209,867 | 39 | 3.46/5.0 |
| Andrew And Eva | 4 | $172,716 | 356 | 4.78/5.0 |
| Donna | 10 | $153,956 | 153 | 4.86/5.0 |
| Susannah & Russell | 4 | $141,957 | 1318 | 4.92/5.0 |
| Ted | 2 | $129,761 | 150 | 4.96/5.0 |
| Linda | 3 | $125,021 | 103 | 4.82/5.0 |
| Evolve | 3 | $117,455 | 63 | 4.52/5.0 |
| Kai | 1 | $102,116 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wellfleet.
Dive Deeper: Advanced Wellfleet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wellfleet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWellfleet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wellfleet
- The Wellfleet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 235 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wellfleet, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 10.7%) offer potential for unique stay experiences.
Wellfleet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wellfleet
- The dominant room capacity in Wellfleet is 3 bedrooms listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.8% of the active Airbnb listings in Wellfleet, indicating a high concentration in these sizes.
- A significant 55.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wellfleet.
Wellfleet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wellfleet
- The most common guest capacity trend in Wellfleet vacation rentals is listings accommodating 8+ guests (32.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Wellfleet STR market, accounting for 51.0% of listings.
- 56.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wellfleet.
- On average, properties in Wellfleet are equipped to host 5.6 guests.
Wellfleet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wellfleet
- The most common availability pattern in Wellfleet falls within the 181-270 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wellfleet (55.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wellfleet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
8.9% of total
2 Nights
57 listings
25.4% of total
3 Nights
36 listings
16.1% of total
4-6 Nights
24 listings
10.7% of total
7-29 Nights
38 listings
17% of total
30+ Nights
49 listings
21.9% of total
Key Insights
- The most prevalent minimum stay requirement in Wellfleet is 2 Nights, adopted by 25.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.9%) caters to monthly stays (30+ nights) in Wellfleet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.4% of Wellfleet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wellfleet.
Wellfleet Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
7 listings
3.2% of total
Flexible
7 listings
3.2% of total
Moderate
22 listings
10.1% of total
Firm
82 listings
37.6% of total
Strict
98 listings
45% of total
Cancellation Policy Insights for Wellfleet
- The prevailing Airbnb cancellation policy trend in Wellfleet is Strict, used by 45% of listings.
- A majority (82.6%) of hosts in Wellfleet utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45% market standard in Wellfleet.
- With 45% using Strict terms, this is a viable option in Wellfleet, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wellfleet.
Wellfleet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wellfleet
- The overall average booking lead time for vacation rentals in Wellfleet is 93 days.
- Guests book furthest in advance for stays during July (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Wellfleet.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Wellfleet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wellfleet (2025)
Amenity Prevalence
Amenity Insights for Wellfleet
- Essential amenities in Wellfleet that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wellfleet: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wellfleet to stay competitive.
Wellfleet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wellfleet
- The typical guest profile for Airbnb in Wellfleet consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United States (93.8%) and Canada (2.2%).
- Top languages spoken are English (65.5%) followed by French (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wellfleet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |
| Manchester-by-the-Sea | 14 | $4,823 | $474.76 | 53% |