Airbnb Market Analytics, Statistics and Data in Wellfleet, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wellfleet? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wellfleet:
How much do Airbnb hosts make on average per month in Wellfleet?
The short-term rental market in Wellfleet shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,728 per month
- Strong performing properties (top 25%) make $6,142 or more
- Best-in-class properties (top 10%) achieve $9,336+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,053
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wellfleet
The market in Wellfleet shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wellfleet
Daily rates in Wellfleet vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $294 per night
- Strong performing properties (top 25%) secure $426 or more
- Best-in-class properties (top 10%) pull in $614+ per night
- Entry-level properties (bottom 25%) earn around $218
Daily Rate Variations by Month
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Seasonality patterns in Wellfleet
Peak Season (August, July, June)
- Revenue peaks at $10441.48 per month
- Occupancy rates reach 72.85%
- Daily rates average $417.63
Shoulder Season
- Revenue averages $4803.84 per month
- Occupancy maintains 41.20%
- Daily rates hold at $356.62
Low Season (December, March, February)
- Revenue drops to $2582.30 per month
- Occupancy decreases to 20.54%
- Daily rates adjust to $319.02
Is it still profitable to do Airbnb in Wellfleet in 2025?
Yes! Wellfleet demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $4804 and With 233 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wellfleet
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cahoon Hollow Beach | Famous for its picturesque beach and stunning views, Cahoon Hollow is a popular spot for sunbathers and surfers alike. The area is ideal for hosting guests looking for a quintessential Cape Cod beach experience. | Cahoon Hollow Beach, Nameless Beach, The Beachcomber Bar & Grill, Truro Vineyards, Wildlife watching, Sunset views |
| Wellfleet Town Center | The charming town center offers a quaint New England atmosphere with shops, galleries, and restaurants, making it an attractive spot for tourists who enjoy local culture and dining. | Wellfleet Market, Wellfleet Historical Society Museum, Wellfleet Drive-In, Local art galleries, Cozy eateries |
| Marconi Beach | Known for its beautiful coastal scenery and historical significance, Marconi Beach attracts nature lovers and those interested in the area's rich history. | Marconi Beach, Cape Cod National Seashore, Historic Marconi Station, Hiking trails, Scenic overlooks |
| Nauset Light Beach | A stunning beach famous for its iconic lighthouse, Nauset Light Beach is perfect for guests wanting to relax by the ocean and visit nearby attractions like the lighthouse. | Nauset Light, Cape Cod National Seashore, Beachfront activities, Scenic walking paths, Photography opportunities |
| French Press Coffee Shop area | A popular gathering spot, this area draws visitors looking for a cozy coffee experience and a vibrant local scene, ideal for those seeking a homey feel away from home. | French Press Coffee Shop, Local artisan shops, Walking paths, Community events |
| Wellfleet Harbor | With beautiful waterfront views and access to boating and fishing, Wellfleet Harbor is a prime location for tourists looking for aquatic activities and relaxation. | Wellfleet Harbor, Boating and fishing activities, Whale watching tours, Restaurants with seafood, Scenic views |
| Duck Harbor Beach | A serene beach known for its tranquility and natural beauty, attracting guests seeking a peaceful getaway in a less crowded environment. | Duck Harbor Beach, Nature walks, Birdwatching, Cape Cod sunsets, Near hiking trails |
| Pamet Area | This area offers a blend of natural beauty and outdoor activities, appealing to tourists eager to explore the Cape's natural landscapes and enjoy hiking and biking. | Pamet River, Hiking trails, Wildlife viewing, Coastal scenery, Biking paths |
Do you need a license for Airbnb in Wellfleet?
We recommend checking directly with Wellfleet's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wellfleet
Gorgeous Outdoor areas with Heated Pool & Hot Tub!
Entire Place • 8 bedrooms
New! Island Pines-A Dog Friendly Boutique Oasis
Entire Place • 3 bedrooms
Private Pool and Close to Marconi Beach!
Entire Place • 4 bedrooms
Family Compound walk to Downtown!
Entire Place • 7 bedrooms
Stunning Views w/ Private Beach on Lt. Island!
Entire Place • 5 bedrooms
Expansive 6BR Dog Friendly | Hot Tub | Sauna
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Wellfleet
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Del Mar | 34 | $2,517,793 | 1103 | 4.73/5.0 |
| Tara | 4 | $365,904 | 64 | 4.79/5.0 |
| Vacasa Massachusetts | 6 | $249,790 | 32 | 2.72/5.0 |
| Andrew And Eva | 4 | $172,369 | 356 | 4.78/5.0 |
| Donna | 12 | $163,488 | 168 | 4.45/5.0 |
| Susannah & Russell | 4 | $131,672 | 1318 | 4.92/5.0 |
| Ted | 2 | $123,168 | 150 | 4.96/5.0 |
| Linda | 2 | $107,568 | 84 | 4.88/5.0 |
| Matthew | 1 | $105,699 | 11 | 5.00/5.0 |
| Rosemary | 2 | $97,644 | 177 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wellfleet
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with house and apartment & condo properties comprising 88.0% of inventory
- Untapped potential in outdoor & mobile segments (1.7% combined)
Room Capacity Distribution
Analysis of 233 properties in Wellfleet shows that 3 bedrooms properties are most prevalent, making up 26.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 49.4% of all listings.
Key Insights
- Most common: 3 bedrooms (26.6%)
- Least common: 5+ bedrooms (9%)
- Market concentration: 49.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 233 properties in Wellfleet reveals that 8+ guests properties dominate the market, representing 30% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.1% of the market.
Key Insights
- Most common capacity: 8+ guests (30% of market)
- Least common capacity: 3 guests (3% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 51.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 233 properties in Wellfleet, the most common availability pattern is 181-270 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (51.5% of properties).
Key Insights
- Most common availability window: 181-270 days (50.2%)
- Most common booking duration: 91-180 days (51.5%)
- Properties with high availability (180+ days): 90.6%
- Properties with long-term bookings (180+ days): 11.6%
Minimum Stay Distributions
1 Night
29 listings
13.6% of total
2 Nights
81 listings
38% of total
3 Nights
40 listings
18.8% of total
4-6 Nights
24 listings
11.3% of total
7-29 Nights
37 listings
17.4% of total
30+ Nights
2 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.6%
- Mid-length stays (4-6 nights) represent 11.3% of listings
- Monthly+ stays (0.9%) suggest a stable extended-stay market
- High market flexibility with 70.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
9 listings
4.1% of total
Flexible
6 listings
2.8% of total
Moderate
23 listings
10.6% of total
Firm
77 listings
35.3% of total
Strict
101 listings
46.3% of total
Key Insights
- Strict is the preferred policy at 46.3% of listings
- Stricter policies (Firm & Strict) dominate at 81.6% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 81.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 128 days
- Shortest booking windows are in Mar, Dec, Feb, averaging 55 days
- Summer shows the longest average booking window at 128 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 128 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Wellfleet
Below is the distribution of amenities across listings in Wellfleet:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.3%) and DC (1%)
- English is the top language at 71.3%, followed by French (12.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.7%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and DC
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wellfleet. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Temple | 11 | $5,110 | $383.10 | 46% |
| Edgartown | 257 | $4,909 | $746.94 | 39% |
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