Airbnb Market Analytics, Statistics and Data in Watertown, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Watertown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Watertown:
How much do Airbnb hosts make on average per month in Watertown?
The short-term rental market in Watertown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,247 per month
- Strong performing properties (top 25%) make $4,806 or more
- Best-in-class properties (top 10%) achieve $7,289+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,339
Revenue Variations by Month
Occupancy Rates Throughout the Year in Watertown
The market in Watertown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 61% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 38%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Watertown
Daily rates in Watertown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $222 or more
- Best-in-class properties (top 10%) pull in $348+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Watertown
Peak Season (June, July, September)
- Revenue peaks at $3948.51 per month
- Occupancy rates reach 72.96%
- Daily rates average $180.06
Shoulder Season
- Revenue averages $3331.61 per month
- Occupancy maintains 57.52%
- Daily rates hold at $165.76
Low Season (November, December, January)
- Revenue drops to $1829.52 per month
- Occupancy decreases to 40.62%
- Daily rates adjust to $149.45
Is it still profitable to do Airbnb in Watertown in 2025?
Yes! Watertown demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 58% and strong monthly revenue averaging $3332 and With 99 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Watertown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Arsenal Yards | A vibrant mixed-use development offering shopping, dining, and entertainment options. Attracts visitors looking for modern amenities and a lively atmosphere. | Arsenal Yards shopping center, Cinemark movie theater, Restaurants like River Bar, Brighton Street Park, Charles River walking paths |
| Watertown Square | The historic center of Watertown, known for its charming shops and cafes. Ideal for visitors who want to explore local culture and community. | Watertown Public Library, The Mosesian Center for the Arts, Local boutiques and cafes, Charles River Bicycle Path, Watertown Farmers' Market |
| Leonard Park | A peaceful neighborhood with parks and recreational facilities, perfect for families and visitors looking for a quiet retreat within the city. | Leonard Park, 749 Watertown sports field, Local playgrounds, Community events, Nearby public transportation access |
| Coolidge Square | An area showcasing local arts and culture with various dining options. Attracts guests interested in a local experience and community vibe. | Coolidge Park, Cafes and restaurants, Local art studios, Watertown's historical sites, Nearby green spaces |
| Fresh Pond | A suburban area popular for its outdoor activities, including hiking and biking around Fresh Pond. Great for nature lovers and active travelers. | Fresh Pond Reservation, Walking and biking trails, Dog parks, Picnic areas, Birdwatching sites |
| Watertown Mall | A shopping destination that offers a variety of retail and dining options, appealing to guests looking for convenience and variety. | Watertown Mall shops, Restaurants, Cinemas, Accessibility to public transport, Seasonal events hosted at the mall |
| The Charles River | Known for beautiful views and outdoor activities along the river, attracting visitors interested in recreation and scenic landscapes. | Charles River bike paths, Public parks along the river, Kayaking and rowing activities, Scenic picnic spots, Birdwatching opportunities |
| West Watertown | A diverse area that combines residential charm with close proximity to urban amenities. Great for those exploring local culture and history. | Local shops and eateries, Historical landmarks, Accessible to public transport, Community parks, Family-friendly activities |
Do you need a license for Airbnb in Watertown?
We recommend checking directly with Watertown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Watertown
Luxury large house minutes to Cambridge and Boston
Entire Place • 4 bedrooms
Luxury Massive Penthouse in Watertown 8751
Entire Place • 3 bedrooms
Spacious 4-Bedroom Home Near Downtown Boston
Entire Place • 4 bedrooms
Absolutely Gorgeous 3 Bedroom Close to Boston
Entire Place • 3 bedrooms
Luxury Charm by the Charles. 3Bed 2Bath and office
Entire Place • 3 bedrooms
Beautiful, Bright, 3 BR Close to Boston w/Parking.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Watertown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Domenic | 3 | $267,559 | 331 | 4.97/5.0 |
| Jenny | 3 | $199,124 | 395 | 4.67/5.0 |
| Gaurav | 2 | $183,968 | 110 | 4.80/5.0 |
| Evonify MA | 2 | $167,627 | 36 | 4.71/5.0 |
| Anvita | 1 | $132,938 | 95 | 4.86/5.0 |
| Mark | 1 | $130,571 | 26 | 4.77/5.0 |
| B&Y | 2 | $111,421 | 117 | 4.86/5.0 |
| Mehmet | 2 | $89,437 | 486 | 4.98/5.0 |
| Nancy | 2 | $85,115 | 101 | 4.79/5.0 |
| Parul | 3 | $83,774 | 277 | 4.62/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Watertown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (52.5%), with apartment & condo and house properties comprising 93.9% of inventory
- Untapped potential in others, boutique & hotels segments (6.0% combined)
Room Capacity Distribution
Analysis of 99 properties in Watertown shows that 1 bedroom properties are most prevalent, making up 19.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 36.4% of all listings.
Key Insights
- Most common: 1 bedroom (19.2%)
- Least common: 4 bedrooms (6.1%)
- Market concentration: 36.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 99 properties in Watertown reveals that 6 guests properties dominate the market, representing 12.1% of all listings. The average property accommodates 2.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 23.2% of the market.
Key Insights
- Most common capacity: 6 guests (12.1% of market)
- Least common capacity: 3 guests (2% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 23.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 99 properties in Watertown, the most common availability pattern is 91-180 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.3% of properties).
Key Insights
- Most common availability window: 91-180 days (35.4%)
- Most common booking duration: 181-270 days (33.3%)
- Properties with high availability (180+ days): 43.4%
- Properties with long-term bookings (180+ days): 57.6%
Minimum Stay Distributions
1 Night
23 listings
24.5% of total
2 Nights
7 listings
7.4% of total
3 Nights
11 listings
11.7% of total
4-6 Nights
11 listings
11.7% of total
7-29 Nights
13 listings
13.8% of total
30+ Nights
29 listings
30.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.9%
- Mid-length stays (4-6 nights) represent 11.7% of listings
- Monthly+ stays (30.9%) suggest a stable extended-stay market
- High market flexibility with 43.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
12 listings
13.6% of total
Moderate
28 listings
31.8% of total
Firm
28 listings
31.8% of total
Strict
20 listings
22.7% of total
Key Insights
- Moderate is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (45.4%) and strict (54.5%) policies
- Flexible policies are least common at 13.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jul, averaging 76 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 38 days
- Spring shows the longest average booking window at 69 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Watertown
Every property in Watertown comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (4.5%) and United Kingdom (2.2%)
- English is the top language at 66.3%, followed by Spanish (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Watertown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Pomfret | 15 | $5,871 | $468.18 | 51% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Hanover | 25 | $5,431 | $761.11 | 37% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
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