Airbnb Market Analytics, Statistics and Data in Truro, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Truro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Truro:
How much do Airbnb hosts make on average per month in Truro?
The short-term rental market in Truro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,106 per month
- Strong performing properties (top 25%) make $7,279 or more
- Best-in-class properties (top 10%) achieve $11,762+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,086
Revenue Variations by Month
Occupancy Rates Throughout the Year in Truro
The market in Truro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Truro
Daily rates in Truro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $310 per night
- Strong performing properties (top 25%) secure $450 or more
- Best-in-class properties (top 10%) pull in $689+ per night
- Entry-level properties (bottom 25%) earn around $216
Daily Rate Variations by Month
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Seasonality patterns in Truro
Peak Season (August, July, June)
- Revenue peaks at $11229.68 per month
- Occupancy rates reach 68.76%
- Daily rates average $458.54
Shoulder Season
- Revenue averages $5617.47 per month
- Occupancy maintains 41.30%
- Daily rates hold at $392.76
Low Season (November, January, December)
- Revenue drops to $2902.79 per month
- Occupancy decreases to 24.10%
- Daily rates adjust to $341.32
Is it still profitable to do Airbnb in Truro in 2025?
Yes! Truro demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $5617 and With 225 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Truro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Corn Hill Beach | A beautiful beach known for its scenic views and calm waters, perfect for families and beachgoers. It attracts visitors looking for a relaxing getaway in a picturesque setting. | Corn Hill Beach, Truro Vineyards, Cape Cod National Seashore, Highland Lighthouse, Truro Center for the Arts at Castle Hill |
| Head of the Meadow Beach | A long stretch of beach popular for its natural beauty and swimming. It's ideal for those looking to enjoy the outdoors and coastal activities. | Head of the Meadow Beach, Cape Cod National Seashore, Highland Light, Truro Cider, Commercial Street in Provincetown |
| Pamet Area | A tranquil area that offers access to beautiful trails and stunning landscapes. Perfect for nature lovers and outdoor enthusiasts seeking adventure. | Pamet River, Pamet Area Trails, Truro Historical Society, Truro Vineyards, Ballston Beach |
| Beach Point | Known for its calm waters and beautiful sunsets, Beach Point is popular among families and those looking for scenic ocean views. | Beach Point, Cape Cod National Seashore, Dune Shacks Trail, Provincetown Whale Watching Tours, Truro Art Gallery |
| Truro Center | The heart of Truro, featuring local shops and historical sites. Great for visitors interested in a quieter, more rural experience with local charm. | Truro Center for the Arts, Truro Historical Society, Truro Public Library, East Harbor, Truro Farmers Market |
| Ryder Beach | A local favorite with serene waters and less crowded sands, ideal for relaxation and family gatherings. | Ryder Beach, Cape Cod National Seashore, Provincetown Art Association and Museum, Long Point Lighthouse, Dune Tours |
| Hatch's Beach | This beach offers unique views and a more private setting, appealing to visitors who prefer less touristy spots. | Hatch's Beach, Cape Cod National Seashore, Truro Vineyards, Long Nook Beach, Art galleries in Truro |
| Crown Point | A prime location with stunning water views, popular for both its natural beauty and recreational activities available. | Crown Point, Cape Cod National Seashore, Highland Lighthouse, Community of Truro, Local dining options |
Do you need a license for Airbnb in Truro?
We recommend checking directly with Truro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Truro
Five Bedroom with Stunning Views Steps from Beach
Entire Place • 5 bedrooms
25x42 heated pool, views, pets, ADA, EV, 4 ensuite
Entire Place • 4 bedrooms
Oceanfront Spectacular Cape Cod 4 Bdrs
Entire Place • 4 bedrooms
Hedgebound Estate with pool and hot tub.
Entire Place • 7 bedrooms
Famous Architectural Home in quiet forests of Trur
Entire Place • 3 bedrooms
Overlooking Corn Hill w/ Hot Tub!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Truro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Del Mar | 20 | $1,676,427 | 652 | 4.74/5.0 |
| Vacasa Massachusetts | 22 | $512,877 | 724 | 4.71/5.0 |
| The Lexvest Group | 10 | $389,366 | 11 | 1.47/5.0 |
| Susan | 10 | $381,547 | 17 | 1.40/5.0 |
| Denise | 23 | $348,281 | 748 | 4.59/5.0 |
| Aditi | 1 | $346,584 | 21 | 4.95/5.0 |
| Daniela | 3 | $311,711 | 184 | 4.96/5.0 |
| Eric | 1 | $288,793 | 111 | 4.92/5.0 |
| Chris | 1 | $231,074 | 7 | 5.00/5.0 |
| Anna | 1 | $166,184 | 16 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Truro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.7%), with house and apartment & condo properties comprising 94.2% of inventory
- Untapped potential in outdoor & mobile, others, boutique & hotels, unique stays segments (5.8% combined)
Room Capacity Distribution
Analysis of 225 properties in Truro shows that 2 bedrooms properties are most prevalent, making up 27.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 45.8% of all listings.
Key Insights
- Most common: 2 bedrooms (27.1%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 45.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 225 properties in Truro reveals that 4 guests properties dominate the market, representing 28% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.6% of the market.
Key Insights
- Most common capacity: 4 guests (28% of market)
- Least common capacity: 7 guests (3.6% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 47.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 225 properties in Truro, the most common availability pattern is 271-366 days (49.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (46.2% of properties).
Key Insights
- Most common availability window: 271-366 days (49.8%)
- Most common booking duration: 91-180 days (46.2%)
- Properties with high availability (180+ days): 93.3%
- Properties with long-term bookings (180+ days): 7.1%
Minimum Stay Distributions
1 Night
24 listings
11.1% of total
2 Nights
95 listings
44% of total
3 Nights
42 listings
19.4% of total
4-6 Nights
24 listings
11.1% of total
7-29 Nights
28 listings
13% of total
30+ Nights
3 listings
1.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.1%
- Mid-length stays (4-6 nights) represent 11.1% of listings
- Monthly+ stays (1.4%) suggest a stable extended-stay market
- High market flexibility with 74.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
2.5% of total
Super Strict 60 Days
5 listings
2.5% of total
Flexible
10 listings
4.9% of total
Moderate
45 listings
22.1% of total
Firm
43 listings
21.1% of total
Strict
96 listings
47.1% of total
Key Insights
- Strict is the preferred policy at 47.1% of listings
- Stricter policies (Firm & Strict) dominate at 68.2% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.5% of listings
Recommendations
- The market supports stricter policies, with 68.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 122 days
- Shortest booking windows are in Dec, Jan, Mar, averaging 59 days
- Summer shows the longest average booking window at 122 days, while Winter has the shortest at 67 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 122 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Mar when lead times are shortest
Popular Airbnb Amenities in Truro
Below is the distribution of amenities across listings in Truro:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.2%) and DC (1%)
- English is the top language at 72.6%, followed by Spanish (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Truro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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