Tisbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Tisbury in 2025? Explore comprehensive Airbnb analytics for Tisbury, Massachusetts, United States to uncover income potential. This 2025 STR market report for Tisbury, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 182 active listings.
Whether you're considering an Airbnb investment in Tisbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tisbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tisbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tisbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Tisbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tisbury is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tisbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,453 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,965 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,943, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tisbury
Tisbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tisbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tisbury:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tisbury
Average Daily Rate (ADR) Airbnb Trends in Tisbury (2025)
Effective short term rental pricing strategy in Tisbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tisbury typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,021+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $675 or more.
- Typical properties (Median) charge around $409 per night.
- Entry-level properties (Bottom 25%) earn around $258 per night.
Average Daily Rate (ADR) Trend by Month in Tisbury
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Airbnb Seasonality Analysis & Trends in Tisbury (2025)
Peak Season (August, July, June)
- Revenue averages $10,234 per month
- Occupancy rates average 55.8%
- Daily rates average $541
Shoulder Season
- Revenue averages $4,899 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $539
Low Season (January, February, December)
- Revenue drops to average $2,722 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $537
Seasonality Insights for Tisbury
- The Airbnb seasonality in Tisbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tisbury's highest earning potential, with monthly revenues capable of climbing to $13,038, occupancy reaching a high of 67.0%, and ADRs peaking at $615.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,390, occupancy could drop to 24.8%, and ADRs may adjust down to $468.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tisbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tisbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tisbury (2025)
Exploring the top neighborhoods for short-term rentals in Tisbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tisbury Town Center | The heart of Tisbury, offering charming shops, restaurants, and local culture. It's a convenient location for visitors looking to explore the area and enjoy its amenities. | Tisbury Marketplace, Martha's Vineyard Museum, Vineyard Haven Harbor, local art galleries, farmers market |
| Vineyard Haven Harbor | A picturesque harbor area known for its beautiful views and boating activities. Ideal for tourists looking to enjoy waterfront activities and relaxing scenery. | Vineyard Haven Beach, Dockside restaurants, ferry terminal to Cape Cod, water sports, shopping boutiques |
| Eastville Point | A quiet residential area known for its scenic views and close proximity to beaches. Perfect for families or couples seeking a peaceful getaway. | Eastville Beach, Beach access, nature trails, scenic views, local wildlife |
| West Tisbury | A picturesque and rural town known for its natural beauty and artistic community. It attracts visitors for its tranquility and outdoor activities. | Long Point Wildlife Refuge, Lambert's Cove Beach, local farms, art studios, hiking trails |
| North Tisbury | A serene area offering a retreat-like atmosphere with easy access to the island's natural beauty. Suitable for those looking for a quiet escape. | Nature reserves, scenic vineyards, local artisanal shops, peaceful countryside, hiking trails |
| Tashmoo Woods | A tranquil wooded area offering a unique experience with proximity to nature and outdoor activities, appealing to nature lovers. | Tashmoo Beach, Nature trails, hiking, swimming spots, wildlife observation |
| Lagoon Pond | A lovely area near a pond, ideal for those who enjoy water activities and peaceful environments. Great for families and leisure travelers. | Lagoon Pond Beach, kayaking and canoeing, picnic areas, wildlife watching, walking paths |
| Martha's Vineyard Film Festival | Held in Tisbury, this festival attracts film enthusiasts and cultural tourists looking for local events and activities. | Local film screenings, celebrity appearances, community events, art installations, food and drink vendors |
Understanding Airbnb License Requirements & STR Laws in Tisbury (2025)
While Tisbury, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tisbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Tisbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tisburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large downtown captain's house 9bd.
Entire Place • 9 bedrooms
Waterfront Beach House In Martha's Vineyard
Entire Place • 6 bedrooms
Luxurious Beachfront Haven w/ Private Dock & Views
Entire Place • 5 bedrooms
Carolyn's Vineyard Haven
Entire Place • 6 bedrooms
WATERFRONT Cottage, Downtown w/ Beach
Entire Place • 1 bedroom
Classic Greek Revival near Main Street & VH Ferry
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tisbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tisbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 5 | $500,675 | 188 | 4.99/5.0 |
| Alexandra | 1 | $290,057 | 54 | 5.00/5.0 |
| Eric | 1 | $223,305 | 14 | 5.00/5.0 |
| Sabriya | 1 | $204,606 | 5 | 5.00/5.0 |
| Elisa | 2 | $185,116 | 41 | 4.99/5.0 |
| Sharon | 2 | $174,487 | 269 | 4.86/5.0 |
| Patrick | 2 | $139,434 | 10 | 4.86/5.0 |
| Vacasa Massachusetts | 8 | $137,978 | 81 | 4.58/5.0 |
| Leah | 3 | $135,228 | 112 | 4.94/5.0 |
| Carolyn | 1 | $133,690 | 152 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tisbury.
Dive Deeper: Advanced Tisbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tisbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTisbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tisbury
- The Tisbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.9% of the 182 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tisbury, House properties are the most common (72.5%), reflecting the local real estate landscape.
- Houses represent a significant 72.5% portion, catering likely to families or larger groups.
- The presence of 9.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.7%) offer potential for unique stay experiences.
Tisbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tisbury
- The dominant room capacity in Tisbury is 3 bedrooms listings, making up 25.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.1% of the active Airbnb listings in Tisbury, indicating a high concentration in these sizes.
- A significant 53.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tisbury.
Tisbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tisbury
- The most common guest capacity trend in Tisbury vacation rentals is listings accommodating 8+ guests (35.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Tisbury STR market, accounting for 51.1% of listings.
- 51.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tisbury.
- On average, properties in Tisbury are equipped to host 5.0 guests.
Tisbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tisbury
- The most common availability pattern in Tisbury falls within the 271-366 days range, representing 64.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tisbury (47.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tisbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
10.1% of total
2 Nights
54 listings
30.2% of total
3 Nights
29 listings
16.2% of total
4-6 Nights
25 listings
14% of total
7-29 Nights
20 listings
11.2% of total
30+ Nights
33 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Tisbury is 2 Nights, adopted by 30.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Tisbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.2% of Tisbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tisbury.
Tisbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
3% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
4 listings
2.4% of total
Moderate
16 listings
9.5% of total
Firm
51 listings
30.4% of total
Strict
91 listings
54.2% of total
Cancellation Policy Insights for Tisbury
- The prevailing Airbnb cancellation policy trend in Tisbury is Strict, used by 54.2% of listings.
- A majority (84.6%) of hosts in Tisbury utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 54.2% market standard in Tisbury.
- With 54.2% using Strict terms, this is a viable option in Tisbury, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tisbury.
Tisbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tisbury
- The overall average booking lead time for vacation rentals in Tisbury is 77 days.
- Guests book furthest in advance for stays during August (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Tisbury.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Tisbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tisbury (2025)
Amenity Prevalence
Amenity Insights for Tisbury
- Essential amenities in Tisbury that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tisbury: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Carbon monoxide alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tisbury to stay competitive.
Tisbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tisbury
- The typical guest profile for Airbnb in Tisbury consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and DC (1.8%).
- Top languages spoken are English (68.2%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tisbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 556 | $6,264 | $980.80 | 41% |
| Nahant | 14 | $5,651 | $542.03 | 51% |
| North Andover | 10 | $5,541 | $391.63 | 53% |
| Middletown | 407 | $4,775 | $545.67 | 44% |
| Milford | 14 | $4,704 | $459.06 | 53% |
| Wellesley | 21 | $4,588 | $488.26 | 50% |
| Scituate | 97 | $4,372 | $523.38 | 47% |
| Westminster | 11 | $4,168 | $404.63 | 58% |
| Manchester-by-the-Sea | 14 | $4,123 | $494.51 | 51% |
| Somerset | 13 | $4,112 | $358.43 | 47% |