Swampscott Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Swampscott in 2025? Explore comprehensive Airbnb analytics for Swampscott, Massachusetts, United States to uncover income potential. This 2025 STR market report for Swampscott, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Swampscott, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Swampscott Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Swampscott Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Swampscott (2025)
Understanding the monthly revenue variations for Airbnb listings in Swampscott is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Swampscott is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Swampscott across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,574+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,673 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,930 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,921, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Swampscott
Swampscott Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Swampscott STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Swampscott:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Swampscott
Average Daily Rate (ADR) Airbnb Trends in Swampscott (2025)
Effective short term rental pricing strategy in Swampscott involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Swampscott typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $686+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $447 or more.
- Typical properties (Median) charge around $272 per night.
- Entry-level properties (Bottom 25%) earn around $181 per night.
Average Daily Rate (ADR) Trend by Month in Swampscott
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Airbnb Seasonality Analysis & Trends in Swampscott (2025)
Peak Season (July, October, May)
- Revenue averages $8,963 per month
- Occupancy rates average 64.0%
- Daily rates average $445
Shoulder Season
- Revenue averages $6,254 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $415
Low Season (January, February, March)
- Revenue drops to average $2,369 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $346
Seasonality Insights for Swampscott
- The Airbnb seasonality in Swampscott shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Swampscott's highest earning potential, with monthly revenues capable of climbing to $9,336, occupancy reaching a high of 71.3%, and ADRs peaking at $462.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,246, occupancy could drop to 28.2%, and ADRs may adjust down to $337.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Swampscott.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Swampscott seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Swampscott (2025)
Exploring the top neighborhoods for short-term rentals in Swampscott? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Swampscott Beach | Beautiful beach area perfect for sunbathing, swimming, and enjoying seaside activities. Attracts visitors looking for a relaxing beach getaway near Boston. | Swampscott Beach, King's Beach, Lynn Shore Reservation, Glover's Corner, Swampscott Town Park |
| Fisherman's Beach | A picturesque beach that is great for families and offers easy access to local restaurants and shops. Great for those looking for a quiet yet convenient location. | Fisherman's Beach, Beverly Harbor, Shoreline Boat Rentals, Swampscott Fisherman's Wharf, Local eateries |
| Downtown Swampscott | The downtown area is becoming increasingly desirable with boutique shops and local dining. Perfect for guests who want a taste of local culture and convenience. | Swampscott Town Hall, Little's Palm Shop, Swampscott Historical Society, Local coffee shops, Community Events |
| Marblehead Neck | Historical area known for its coastal properties and scenic views. Attracts visitors looking for charming, historic accommodations with ocean access. | Marblehead Lighthouse, Chandler Hovey Park, King Hooper Mansion, Coastal walks, Marblehead beaches |
| Nauset Beach | A bit further but a prime spot with beautiful beaches and surf conditions, popular for those seeking a vibrant beach experience. Great for outdoor enthusiasts. | Nauset Beach, Cape Cod National Seashore, Salt Pond Visitor Center, Harbor seafood shops, Bike trails |
| Lynn Woods Reservation | Large natural reservation area that appeals to nature lovers and outdoor adventurers. Ideal for guests interested in hiking and the natural beauty of the region. | Lynn Woods, Lynn Heritage State Park, Great Woods Road, Hiking trails, Fishing spots |
| Strawberry Hill | Quaint residential area with local charm. It's close to parks and recreational areas, making it attractive for families or those looking for a homey feel. | Swampscott parks, Local farmer's market, Community recreation activities, Swampscott Yacht Club, Quiet neighborhoods |
| Ocean Park | A scenic area perfect for those who want a mix of beach access and community events. Great for tourists who enjoy beach activities and local festivals. | Ocean Park, Swampscott Cultural Center, Beachside events, Local dining, Community gatherings |
Understanding Airbnb License Requirements & STR Laws in Swampscott (2025)
While Swampscott, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Swampscott to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Swampscott (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Swampscottbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magnificent Ocean View; walk to beaches and town
Entire Place • 4 bedrooms
Large House, Ocean Views, 2 Kitchens/Dining Rooms
Entire Place • 6 bedrooms
Master Suite with magnificent views of the ocean
Entire Place • 2 bedrooms
By the Ocean - Egg Rock House - 4 bed 4.5 bath
Entire Place • 4 bedrooms
Ocean Views at Casa de Mar near Boston and Salem
Entire Place • 3 bedrooms
Boutique Vibes by the Sea - minutes from Salem
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Swampscott (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Swampscott based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natasha | 3 | $331,211 | 401 | 4.96/5.0 |
| Ryan | 4 | $314,494 | 473 | 4.87/5.0 |
| Mark | 2 | $284,563 | 67 | 4.96/5.0 |
| Jon And Raquel | 2 | $129,190 | 142 | 5.00/5.0 |
| Linda | 1 | $111,991 | 74 | 4.89/5.0 |
| Amanda | 1 | $99,081 | 55 | 4.95/5.0 |
| Liann | 1 | $96,436 | 39 | 4.74/5.0 |
| Jessica | 1 | $83,521 | 34 | 4.94/5.0 |
| Lucas | 1 | $80,039 | 31 | 4.90/5.0 |
| Josh | 1 | $62,003 | 20 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Swampscott.
Dive Deeper: Advanced Swampscott STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Swampscott. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSwampscott Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Swampscott
- The Swampscott Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Swampscott, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 42.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.
Swampscott Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Swampscott
- The dominant room capacity in Swampscott is 2 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 52.5% of the active Airbnb listings in Swampscott, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Swampscott.
Swampscott Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Swampscott
- The most common guest capacity trend in Swampscott vacation rentals is listings accommodating 4 guests (22.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Swampscott STR market, accounting for 40.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Swampscott.
- On average, properties in Swampscott are equipped to host 4.5 guests.
Swampscott Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Swampscott
- The most common availability pattern in Swampscott falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Swampscott (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Swampscott Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
18.4% of total
2 Nights
12 listings
31.6% of total
3 Nights
8 listings
21.1% of total
4-6 Nights
2 listings
5.3% of total
30+ Nights
9 listings
23.7% of total
Key Insights
- The most prevalent minimum stay requirement in Swampscott is 2 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.7%) caters to monthly stays (30+ nights) in Swampscott, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.6% of Swampscott hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- A 2-night minimum appears standard (31.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Swampscott.
Swampscott Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.8% of total
Flexible
3 listings
8.3% of total
Moderate
11 listings
30.6% of total
Firm
7 listings
19.4% of total
Strict
14 listings
38.9% of total
Cancellation Policy Insights for Swampscott
- The prevailing Airbnb cancellation policy trend in Swampscott is Strict, used by 38.9% of listings.
- A majority (58.3%) of hosts in Swampscott utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Swampscott.
- With 38.9% using Strict terms, this is a viable option in Swampscott, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Swampscott.
Swampscott STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Swampscott
- The overall average booking lead time for vacation rentals in Swampscott is 62 days.
- Guests book furthest in advance for stays during October (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (87 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Swampscott.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Swampscott averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Swampscott (2025)
Amenity Prevalence
Amenity Insights for Swampscott
- Essential amenities in Swampscott that guests expect include: Smoke alarm, Wifi, TV, Carbon monoxide alarm, Heating, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Swampscott: Smoke alarm, Wifi, TV, Carbon monoxide alarm, Heating, Air conditioning, Hot water.
- Prioritize adding missing essentials: Heating, Air conditioning, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Swampscott to stay competitive.
Swampscott Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Swampscott
- The typical guest profile for Airbnb in Swampscott consists of primarily domestic travelers (88%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United States (88.4%) and Canada (4.1%).
- Top languages spoken are English (72.4%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Swampscott Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |