Airbnb Market Analytics, Statistics and Data in Springfield, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Springfield? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Springfield:
How much do Airbnb hosts make on average per month in Springfield?
The short-term rental market in Springfield shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,378 per month
- Strong performing properties (top 25%) make $2,901 or more
- Best-in-class properties (top 10%) achieve $4,500+ monthly
- Entry-level properties (bottom 25%) typically earn around $727
Revenue Variations by Month
Occupancy Rates Throughout the Year in Springfield
The market in Springfield shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Springfield
Daily rates in Springfield vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $221+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Springfield
Peak Season (June, May, October)
- Revenue peaks at $2663.60 per month
- Occupancy rates reach 54.57%
- Daily rates average $139.90
Shoulder Season
- Revenue averages $2131.57 per month
- Occupancy maintains 42.87%
- Daily rates hold at $135.42
Low Season (March, December, January)
- Revenue drops to $1226.93 per month
- Occupancy decreases to 29.17%
- Daily rates adjust to $128.72
Is it still profitable to do Airbnb in Springfield in 2025?
Yes! Springfield demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2132 and The market's 150 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Springfield
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Springfield | The vibrant cultural and commercial heart of the city, Downtown Springfield is ideal for tourists interested in dining, shopping, and entertainment. It's close to major attractions and public transport. | Basketball Hall of Fame, Springfield Museums, CityStage, Downtown shops and restaurants, Connecticut Riverwalk |
| Forest Park | Known for its stunning park and historic houses, this neighborhood appeals to families and nature lovers. It's a relaxing area with plenty of outdoor activities. | Forest Park, Springfield Science Museum, Morris Pond, Lakes and trails, Zoo at Forest Park |
| Sixteen Acres | This residential neighborhood offers a suburban feel with parks and schools. It attracts families and long-term renters as well as short-term visitors during holiday seasons. | Sixteen Acres Community Center, Parks, Local shopping areas |
| East Springfield | Home to a mix of residential and commercial development, this area attracts visitors looking for affordable stays while being close to amenities and attractions. | local parks, shopping centers, restaurants, nearby museums |
| South End | A diverse area with a rich history, the South End attracts visitors interested in cultural experiences and local restaurants. | South End Community Center, Cultural festivals, Local eateries, Parks |
| West Springfield | Just across the river from Springfield, this area provides easy access to the city while offering a quieter atmosphere and is popular with families visiting the area. | Big E Fairgrounds, Parks, Local dining, Shopping centers |
| Agawam | A neighboring town known for its family-friendly attractions, Agawam is a great base for families visiting Six Flags New England and other local attractions. | Six Flags New England, Agawam Town Hall, Parks and recreational areas |
| Longmeadow | This affluent suburban area is known for its excellent schools and family-friendly environment, making it attractive for visitors looking for longer stays. | Longmeadow Shops, Local parks, Historical sites, Community events |
Do you need a license for Airbnb in Springfield?
We recommend checking directly with Springfield's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Springfield
The Historic Valentine Mansion
Entire Place • 7 bedrooms
Hendee Mansion 5BR WOW!
Entire Place • 5 bedrooms
Beautiful 4BR 2 Bathroom House with Parking
Entire Place • 4 bedrooms
Stylish 4BR 2 Bathroom Home in Forest Park
Entire Place • 4 bedrooms
3BR Pet friendly near Hospitals,Six Flags, Big E
Entire Place • 3 bedrooms
Private Downtown Studio in Victorian Brownstone
Entire Place • 1 bedroom
Top Performing Professional Hosts in Springfield
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 5 | $284,749 | 57 | 4.87/5.0 |
| Katherine | 11 | $225,644 | 557 | 4.87/5.0 |
| Siervo | 14 | $138,963 | 1282 | 4.59/5.0 |
| Ulrich | 6 | $130,892 | 114 | 4.53/5.0 |
| Rose | 3 | $120,888 | 399 | 4.82/5.0 |
| Laura | 1 | $106,622 | 29 | 5.00/5.0 |
| Hanati | 4 | $93,159 | 59 | 3.47/5.0 |
| Evolve | 4 | $89,184 | 78 | 3.49/5.0 |
| Joseph | 3 | $82,039 | 164 | 4.80/5.0 |
| Kelley | 11 | $81,774 | 115 | 4.43/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Springfield
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (52%), with house and apartment & condo properties comprising 88.7% of inventory
- Untapped potential in others segments (4.7% combined)
Room Capacity Distribution
Analysis of 150 properties in Springfield shows that 1 bedroom properties are most prevalent, making up 15.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 30.7% of all listings.
Key Insights
- Most common: 1 bedroom (15.3%)
- Least common: 4 bedrooms (4%)
- Market concentration: 30.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 150 properties in Springfield reveals that 6 guests properties dominate the market, representing 14.7% of all listings. The average property accommodates 2.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 26.7% of the market.
Key Insights
- Most common capacity: 6 guests (14.7% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 26.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 150 properties in Springfield, the most common availability pattern is 181-270 days (32% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).
Key Insights
- Most common availability window: 181-270 days (32%)
- Most common booking duration: 91-180 days (32.7%)
- Properties with high availability (180+ days): 64.0%
- Properties with long-term bookings (180+ days): 38.0%
Minimum Stay Distributions
1 Night
60 listings
43.2% of total
2 Nights
35 listings
25.2% of total
3 Nights
15 listings
10.8% of total
4-6 Nights
6 listings
4.3% of total
7-29 Nights
14 listings
10.1% of total
30+ Nights
9 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.4%
- Mid-length stays (4-6 nights) represent 4.3% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 79.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
33 listings
24.3% of total
Moderate
47 listings
34.6% of total
Firm
32 listings
23.5% of total
Strict
24 listings
17.6% of total
Key Insights
- Moderate is the preferred policy at 34.6% of listings
- The market shows a balanced distribution between guest-friendly (58.9%) and strict (41.1%) policies
- Strict policies are least common at 17.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Sep, Jun, averaging 51 days
- Shortest booking windows are in Mar, Dec, Feb, averaging 18 days
- Spring shows the longest average booking window at 39 days, while Winter has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Springfield
Below is the distribution of amenities across listings in Springfield:
Traveler Demographics
Key Insights
- Domestic travelers make up 92% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.5%) and United Kingdom (0.9%)
- English is the top language at 71.9%, followed by Spanish (17.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Springfield. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,930 | $561.90 | 38% |
| Milford | 11 | $7,203 | $539.76 | 62% |
| Town of Stuyvesant | 11 | $6,822 | $515.82 | 41% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Town of Niskayuna | 11 | $6,323 | $506.30 | 47% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Fort Ann | 26 | $6,226 | $760.85 | 39% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Stony Creek | 11 | $5,934 | $497.96 | 43% |
| Pomfret | 15 | $5,871 | $468.17 | 51% |
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