Somerville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Somerville in 2025? Explore comprehensive Airbnb analytics for Somerville, Massachusetts, United States to uncover income potential. This 2025 STR market report for Somerville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 338 active listings.
Whether you're considering an Airbnb investment in Somerville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerville (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,320 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,708 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,351, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerville
Somerville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerville:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerville
Average Daily Rate (ADR) Airbnb Trends in Somerville (2025)
Effective short term rental pricing strategy in Somerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerville typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Somerville
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Airbnb Seasonality Analysis & Trends in Somerville (2025)
Peak Season (May, July, October)
- Revenue averages $4,783 per month
- Occupancy rates average 64.9%
- Daily rates average $185
Shoulder Season
- Revenue averages $3,928 per month
- Occupancy maintains around 56.9%
- Daily rates hold near $182
Low Season (January, February, March)
- Revenue drops to average $2,470 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $170
Seasonality Insights for Somerville
- The Airbnb seasonality in Somerville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerville's highest earning potential, with monthly revenues capable of climbing to $4,854, occupancy reaching a high of 70.6%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,215, occupancy could drop to 41.1%, and ADRs may adjust down to $163.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerville (2025)
Exploring the top neighborhoods for short-term rentals in Somerville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Davis Square | A vibrant area known for its eclectic dining scene, theaters, and close proximity to public transportation. Ideal for visitors wanting to experience local culture. | Davis Square Theatre, Somerville Theatre, Pineapple Club, Sullivan's Court, The Burren |
| Union Square | A historic square that has recently seen revitalization, with a focus on local businesses, food markets, and arts. Attracts tourists looking for a local experience. | Union Square Farmers Market, Bow Street Park, Somerville Museum, The Independent, Aeronaut Brewing Company |
| Assembly Row | A trendy waterfront district featuring shopping, dining, and entertainment options, ideal for families and young groups. | Assembly Square Marketplace, Legoland Discovery Center, Denault Park, Mystic River State Reservation, Cinema de Lux |
| Ball Square | Known for its local cafes, parks, and accessibility to the Alewife branch of the T. It's a quieter area good for families visiting nearby colleges. | Ball Square Park, Dale's Frozen Custard, The Somerville Public Library, Rosebud American Kitchen, The Painted Burro |
| Teele Square | A quaint neighborhood with a mix of restaurants and shops, offering a quieter experience close to Tufts University, popular with visitors to the university. | Teele Square Park, The Table at Season to Taste, Cummings Park, Tufts University, The Somerville Community Path |
| East Somerville | An emerging area with diverse culinary options and community events, perfect for food lovers and those looking to explore diverse cultures. | Mystic Brewery, East Somerville Community Path, Assembly Square, Broadway Marketplace, Draught Animal Brewing Co. |
| Somerville Avenue | A bustling street lined with various local businesses and eateries, a good point for experiencing the urban life of Somerville. | The Burren, Heart & Stone, Pour Decisions, The Somerville Bakery, Flatbread Company |
| Highland Avenue | Known for its proximity to parks and residential vibe, this area attracts visitors looking for peaceful stays close to nature and city life. | Ally's Café, La Posada, Malden River Trail, Kennedy Park, Somerville Community Growing Center |
Understanding Airbnb License Requirements & STR Laws in Somerville (2025)
While Somerville, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Somerville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MODERN MASSIVE LARGE GROUP 3800sf MIT HARVARD BOS
Entire Place • 8 bedrooms
Victorian house near Harvard Sq + parking for 2
Entire Place • 3 bedrooms
Newly Renovated 4br3ba 3mins to Somerville Subway
Entire Place • 4 bedrooms
Luxurious House-Harvard/PorterT 4BR/4Bath, Parking
Entire Place • 4 bedrooms
Luxury Victorian Home at Harvard/DTBoston+Parking
Entire Place • 3 bedrooms
Modern Luxury Spacious 4bed 2bath Walk EVERYWHERE!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 19 | $1,085,201 | 249 | 4.04/5.0 |
| Flavia | 3 | $526,797 | 578 | 4.87/5.0 |
| Venn | 9 | $479,062 | 265 | 4.82/5.0 |
| Paige | 5 | $300,070 | 450 | 4.70/5.0 |
| Kristen | 1 | $193,857 | 228 | 4.94/5.0 |
| Melanie | 2 | $192,798 | 382 | 4.95/5.0 |
| Eduardo | 2 | $192,059 | 351 | 4.96/5.0 |
| Venus | 1 | $177,401 | 105 | 4.90/5.0 |
| Xintao | 1 | $154,090 | 302 | 4.90/5.0 |
| Dev | 1 | $143,619 | 50 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerville.
Dive Deeper: Advanced Somerville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerville
- The Somerville Airbnb market composition is heavily skewed towards Private Room listings, which make up 50.3% of the 338 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerville, Apartment/Condo properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 26% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Somerville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerville
- The dominant room capacity in Somerville is 2 bedrooms listings, making up 23.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 44.1% of the active Airbnb listings in Somerville, indicating a high concentration in these sizes.
Somerville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerville
- The most common guest capacity trend in Somerville vacation rentals is listings accommodating 2 guests (14.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Somerville STR market, accounting for 27.2% of listings.
- 19.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerville.
- On average, properties in Somerville are equipped to host 2.5 guests.
Somerville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerville
- The most common availability pattern in Somerville falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Somerville (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
21.8% of total
2 Nights
52 listings
16% of total
3 Nights
32 listings
9.8% of total
4-6 Nights
33 listings
10.2% of total
7-29 Nights
68 listings
20.9% of total
30+ Nights
69 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Somerville is 1 Night, adopted by 21.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Somerville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 21.8% of Somerville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerville.
Somerville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Flexible
36 listings
11.9% of total
Moderate
50 listings
16.6% of total
Firm
84 listings
27.8% of total
Strict
131 listings
43.4% of total
Cancellation Policy Insights for Somerville
- The prevailing Airbnb cancellation policy trend in Somerville is Strict, used by 43.4% of listings.
- A majority (71.2%) of hosts in Somerville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.4% market standard in Somerville.
- With 43.4% using Strict terms, this is a viable option in Somerville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerville.
Somerville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerville
- The overall average booking lead time for vacation rentals in Somerville is 49 days.
- Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Somerville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Somerville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerville (2025)
Amenity Prevalence
Amenity Insights for Somerville
- Essential amenities in Somerville that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerville: Wifi, Smoke alarm, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Smoke alarm, Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerville to stay competitive.
Somerville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerville
- The typical guest profile for Airbnb in Somerville consists of primarily domestic travelers (74%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 73.5% of guests.
- Key international markets include United States (73.5%) and Canada (4.5%).
- Top languages spoken are English (54.1%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |