Airbnb Market Analytics, Statistics and Data in Somerville, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Somerville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Somerville:
How much do Airbnb hosts make on average per month in Somerville?
The short-term rental market in Somerville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,738 per month
- Strong performing properties (top 25%) make $5,491 or more
- Best-in-class properties (top 10%) achieve $8,452+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,473
Revenue Variations by Month
Occupancy Rates Throughout the Year in Somerville
The market in Somerville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 61% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Somerville
Daily rates in Somerville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $129 per night
- Strong performing properties (top 25%) secure $256 or more
- Best-in-class properties (top 10%) pull in $366+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Somerville
Peak Season (October, July, August)
- Revenue peaks at $4877.65 per month
- Occupancy rates reach 70.55%
- Daily rates average $195.14
Shoulder Season
- Revenue averages $3892.16 per month
- Occupancy maintains 56.31%
- Daily rates hold at $179.38
Low Season (February, December, January)
- Revenue drops to $1938.70 per month
- Occupancy decreases to 34.16%
- Daily rates adjust to $164.56
Is it still profitable to do Airbnb in Somerville in 2025?
Yes! Somerville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $3892 and With 336 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Somerville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Davis Square | A lively area known for its diverse dining options, cultural attractions, and nightlife. Close to public transportation, making it easy for visitors to explore Boston and Cambridge. | Somerville Theatre, Davis Square Farmers Market, Davis Square Shopping District, Union Square, Boston Rock Gym |
| Union Square | An up-and-coming neighborhood with a rich history and a burgeoning arts scene. Home to several restaurants, bars, and community events, this area is attractive to visitors looking for local experiences. | Union Square Farmers Market, Bow Market, Somerville Brewing Company, Art installations, Community events |
| Assembly Row | A vibrant shopping and entertainment district that attracts both locals and visitors. Features a variety of restaurants, shops, and a movie theater, making it ideal for families and tourists. | Assembly Square Marketplace, Legoland Discovery Center, Waterfront Park, Cinepolis Luxury Cinemas, Assembly Row Retail |
| Teele Square | Close to Tufts University, it's popular among students and families. Offers a quieter atmosphere with local shops and cafes, appealing to long-term stay guests. | Teele Square Park, Local coffee shops, Tufts University, Community events, Art galleries |
| Ball Square | Known for its residential charm and growing restaurant scene. It's convenient for visitors wanting a neighborhood feel while still being close to the action. | Ball Square Park, Local eateries, Public transportation access, Community atmosphere, Nearby parks |
| East Somerville | A culturally diverse neighborhood with strong local businesses. This area is increasingly popular for those looking to experience authentic local life and foods. | East Somerville Main Street, Local taquerias, Parks, Community gardens, Cultural festivals |
| Broadway | A central area that offers easy access to public transit and amenities. It's suitable for guests looking to explore Somerville and neighboring cities. | Local restaurants, Broadway Park, Public transit access, Nearby shops, Family-friendly atmosphere |
| West Somerville | A residential district that is peaceful and family-friendly. It's popular with visitors seeking a quieter stay while still being close to attractions. | Local parks, Pleasant Street shops, Somerville Community Path, Residential charm, Community events |
Do you need a license for Airbnb in Somerville?
We recommend checking directly with Somerville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Somerville
MODERN MASSIVE LARGE GROUP 3800sf MIT HARVARD BOS
Entire Place • 8 bedrooms
Luxury Victorian Home at Harvard/DTBoston+Parking
Entire Place • 3 bedrooms
Newly Renovated 4br3ba 3mins to Somerville Subway
Entire Place • 4 bedrooms
Victorian house near Harvard Sq + parking for 2
Entire Place • 3 bedrooms
Luxurious House-Harvard/PorterT 4BR/4Bath, Parking
Entire Place • 4 bedrooms
3BR 2BA Condo Spectacular Views in Every Direction
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Somerville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 21 | $1,167,506 | 251 | 3.65/5.0 |
| Flavia | 3 | $496,458 | 578 | 4.87/5.0 |
| Venn | 9 | $464,371 | 265 | 4.82/5.0 |
| Paige | 5 | $307,081 | 450 | 4.70/5.0 |
| Dev | 1 | $204,125 | 50 | 4.82/5.0 |
| Melanie | 2 | $201,604 | 382 | 4.95/5.0 |
| Venus | 1 | $194,797 | 105 | 4.90/5.0 |
| Eduardo | 2 | $190,960 | 351 | 4.96/5.0 |
| Kristen | 1 | $190,922 | 228 | 4.94/5.0 |
| Xintao | 1 | $170,960 | 302 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Somerville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (50.3%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in others, boutique & hotels segments (4.8% combined)
Room Capacity Distribution
Analysis of 336 properties in Somerville shows that 2 bedrooms properties are most prevalent, making up 23.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 45.5% of all listings.
Key Insights
- Most common: 2 bedrooms (23.8%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 45.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 336 properties in Somerville reveals that 2 guests properties dominate the market, representing 15.5% of all listings. The average property accommodates 2.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 28.6% of the market.
Key Insights
- Most common capacity: 2 guests (15.5% of market)
- Least common capacity: 3 guests (1.8% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 28.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 336 properties in Somerville, the most common availability pattern is 91-180 days (31.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.8% of properties).
Key Insights
- Most common availability window: 91-180 days (31.3%)
- Most common booking duration: 181-270 days (29.8%)
- Properties with high availability (180+ days): 48.2%
- Properties with long-term bookings (180+ days): 52.7%
Minimum Stay Distributions
1 Night
70 listings
22.3% of total
2 Nights
57 listings
18.2% of total
3 Nights
36 listings
11.5% of total
4-6 Nights
39 listings
12.4% of total
7-29 Nights
65 listings
20.7% of total
30+ Nights
47 listings
15% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.5%
- Mid-length stays (4-6 nights) represent 12.4% of listings
- Monthly+ stays (15%) suggest a stable extended-stay market
- High market flexibility with 52.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.3% of total
Flexible
35 listings
11.9% of total
Moderate
47 listings
16% of total
Firm
81 listings
27.6% of total
Strict
130 listings
44.2% of total
Key Insights
- Strict is the preferred policy at 44.2% of listings
- Stricter policies (Firm & Strict) dominate at 71.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- The market supports stricter policies, with 71.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jul, averaging 79 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 39 days
- Spring shows the longest average booking window at 74 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Somerville
Every property in Somerville comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (5.4%) and United Kingdom (4.1%)
- English is the top language at 65%, followed by Spanish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Somerville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Pomfret | 15 | $5,871 | $468.17 | 51% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Hanover | 25 | $5,431 | $761.11 | 37% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
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