Shrewsbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Shrewsbury in 2025? Explore comprehensive Airbnb analytics for Shrewsbury, Massachusetts, United States to uncover income potential. This 2025 STR market report for Shrewsbury, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Shrewsbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shrewsbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shrewsbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shrewsbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Shrewsbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shrewsbury is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shrewsbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,557+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,878 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,310 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,146, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shrewsbury
Shrewsbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shrewsbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shrewsbury:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shrewsbury
Average Daily Rate (ADR) Airbnb Trends in Shrewsbury (2025)
Effective short term rental pricing strategy in Shrewsbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shrewsbury typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Shrewsbury
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Airbnb Seasonality Analysis & Trends in Shrewsbury (2025)
Peak Season (August, September, July)
- Revenue averages $3,422 per month
- Occupancy rates average 65.6%
- Daily rates average $127
Shoulder Season
- Revenue averages $2,918 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $150
Low Season (January, February, June)
- Revenue drops to average $2,103 per month
- Occupancy decreases to average 51.3%
- Daily rates adjust to average $155
Seasonality Insights for Shrewsbury
- The Airbnb seasonality in Shrewsbury shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shrewsbury's highest earning potential, with monthly revenues capable of climbing to $3,518, occupancy reaching a high of 69.1%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,937, occupancy could drop to 41.7%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shrewsbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shrewsbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shrewsbury (2025)
Exploring the top neighborhoods for short-term rentals in Shrewsbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Shrewsbury | The central hub of Shrewsbury featuring shops, restaurants, and easy access to major roads, making it a convenient location for visitors. | Shrewsbury Town Center, Lake Quinsigamond, Shrewsbury Historical Society, Shrewsbury Public Library, local eateries and cafes |
| Lake Quinsigamond | Beautiful waterfront area ideal for outdoor activities and relaxation. Popular among families and recreational visitors looking for lakeside activities. | Lake Quinsigamond State Park, boat rentals, picnic areas, walking trails, local beaches |
| North Shrewsbury | Offers a suburban feel with quiet neighborhoods, parks, and local schools, appealing to families and those seeking a peaceful getaway. | Dean Park, local shopping centers, Shrewsbury Commons, sports complexes |
| South Shrewsbury | A growing area with residential developments and increasing amenities, making it attractive for visitors looking for modern conveniences. | Shrewsbury Plaza, Holiday Inn Express, local restaurants, Centrally located to Worcester and MetroWest |
| West Shrewsbury | Offers a variety of parks and recreational options, suitable for those looking for outdoor experiences and family-friendly activities. | Munson Hill Park, sports fields, walking trails, Bancroft Tower, local wildlife |
| Shrewsbury Historic District | Rich in history with beautiful architecture and landmarks, this area attracts tourists interested in the history and culture of Shrewsbury. | Historic Shrewsbury Inn, Old Shrewsbury Meeting House, local museums, scenic walking routes |
| Near Worcester | Proximity to Worcester allows easy access to a larger city with cultural attractions, appealing to both business travelers and tourists. | Worcester Art Museum, DCU Center, Worcester Botanical Gardens, Hanover Theatre |
| Shrewsbury Parks and Recreation | Home to several recreational facilities, making it ideal for families and active travelers looking for a variety of fun outdoor activities. | Shrewsbury Dog Park, Shrewsbury Community Center, local sports leagues, various seasonal events |
Understanding Airbnb License Requirements & STR Laws in Shrewsbury (2025)
While Shrewsbury, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shrewsbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Shrewsbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shrewsburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake "Island"
Entire Place • 3 bedrooms
Charming home on Lake Quinsigamond!
Entire Place • 3 bedrooms
Lake House
Entire Place • 4 bedrooms
Scenic House on Hilltop
Entire Place • 5 bedrooms
Entire House in Shrewsbury
Entire Place • 3 bedrooms
Cozy 2 Bedroom House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shrewsbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shrewsbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martins | 2 | $145,450 | 18 | 4.94/5.0 |
| Sally & Jason | 3 | $116,458 | 580 | 4.82/5.0 |
| Patricia | 2 | $97,833 | 50 | 4.61/5.0 |
| Ebenezer K | 3 | $96,508 | 416 | 4.79/5.0 |
| Yassir | 1 | $69,865 | 7 | 4.86/5.0 |
| Mary | 3 | $45,938 | 438 | 4.96/5.0 |
| John | 1 | $38,965 | 49 | 4.90/5.0 |
| Louisa | 2 | $36,846 | 23 | 4.87/5.0 |
| Bryant | 1 | $33,636 | 13 | 4.92/5.0 |
| Mary | 1 | $32,681 | 326 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shrewsbury.
Dive Deeper: Advanced Shrewsbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shrewsbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShrewsbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shrewsbury
- The Shrewsbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shrewsbury, House properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 51.4% portion, catering likely to families or larger groups.
- The presence of 16.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Shrewsbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shrewsbury
- The dominant room capacity in Shrewsbury is 1 bedroom listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.3% of the active Airbnb listings in Shrewsbury, indicating a high concentration in these sizes.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shrewsbury.
Shrewsbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shrewsbury
- The most common guest capacity trend in Shrewsbury vacation rentals is listings accommodating 2 guests (16.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Shrewsbury STR market, accounting for 32.4% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shrewsbury.
- On average, properties in Shrewsbury are equipped to host 3.5 guests.
Shrewsbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shrewsbury
- The most common availability pattern in Shrewsbury falls within the 271-366 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shrewsbury (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shrewsbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
5.4% of total
2 Nights
13 listings
35.1% of total
3 Nights
8 listings
21.6% of total
4-6 Nights
6 listings
16.2% of total
7-29 Nights
6 listings
16.2% of total
30+ Nights
2 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shrewsbury is 2 Nights, adopted by 35.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.1% of Shrewsbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.4% currently do.
- A 2-night minimum appears standard (35.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shrewsbury.
Shrewsbury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
11.8% of total
Moderate
12 listings
35.3% of total
Firm
9 listings
26.5% of total
Strict
9 listings
26.5% of total
Cancellation Policy Insights for Shrewsbury
- The prevailing Airbnb cancellation policy trend in Shrewsbury is Moderate, used by 35.3% of listings.
- A majority (53.0%) of hosts in Shrewsbury utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Shrewsbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Shrewsbury.
Shrewsbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shrewsbury
- The overall average booking lead time for vacation rentals in Shrewsbury is 34 days.
- Guests book furthest in advance for stays during May (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Shrewsbury.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Shrewsbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shrewsbury (2025)
Amenity Prevalence
Amenity Insights for Shrewsbury
- Essential amenities in Shrewsbury that guests expect include: Wifi, Smoke alarm, Hot water, Heating, Air conditioning, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Microwave, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shrewsbury: Wifi, Smoke alarm, Hot water, Heating, Air conditioning, Carbon monoxide alarm.
- Prioritize adding missing essentials: Hot water, Heating, Air conditioning, Carbon monoxide alarm.
- Consider adding popular differentiators like Free parking on premises or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shrewsbury to stay competitive.
Shrewsbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shrewsbury
- The typical guest profile for Airbnb in Shrewsbury consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.1% of guests.
- Key international markets include United States (93.1%) and United Kingdom (1.4%).
- Top languages spoken are English (64.9%) followed by Spanish (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shrewsbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 556 | $6,264 | $980.80 | 41% |
| Nahant | 14 | $5,651 | $542.03 | 51% |
| North Andover | 10 | $5,541 | $391.63 | 53% |
| Town of East Hampton | 1,471 | $5,335 | $968.73 | 36% |
| Pomfret | 15 | $5,068 | $501.23 | 44% |
| Middleton | 10 | $4,801 | $326.54 | 53% |
| Middletown | 407 | $4,775 | $545.67 | 44% |
| Milford | 14 | $4,704 | $459.06 | 53% |
| Worthington | 11 | $4,689 | $601.71 | 30% |
| Wellesley | 21 | $4,588 | $488.26 | 50% |