Scituate Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Scituate in 2025? Explore comprehensive Airbnb analytics for Scituate, Massachusetts, United States to uncover income potential. This 2025 STR market report for Scituate, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Scituate, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scituate Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scituate Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scituate (2025)
Understanding the monthly revenue variations for Airbnb listings in Scituate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scituate is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scituate across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,171+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,504 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,798 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,531, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scituate
Scituate Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scituate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scituate:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scituate
Average Daily Rate (ADR) Airbnb Trends in Scituate (2025)
Effective short term rental pricing strategy in Scituate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scituate typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,010+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $610 or more.
- Typical properties (Median) charge around $385 per night.
- Entry-level properties (Bottom 25%) earn around $256 per night.
Average Daily Rate (ADR) Trend by Month in Scituate
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Airbnb Seasonality Analysis & Trends in Scituate (2025)
Peak Season (August, July, June)
- Revenue averages $9,412 per month
- Occupancy rates average 60.6%
- Daily rates average $504
Shoulder Season
- Revenue averages $5,567 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $491
Low Season (February, April, May)
- Revenue drops to average $4,293 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $541
Seasonality Insights for Scituate
- The Airbnb seasonality in Scituate shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scituate's highest earning potential, with monthly revenues capable of climbing to $10,441, occupancy reaching a high of 66.6%, and ADRs peaking at $574.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,709, occupancy could drop to 31.6%, and ADRs may adjust down to $469.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scituate.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scituate seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scituate (2025)
Exploring the top neighborhoods for short-term rentals in Scituate? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scituate Harbor | Charming coastal area with a picturesque harbor, excellent dining, and shopping options. Popular for its proximity to the beach and local events, attracting both families and couples. | Scituate Lighthouse, Scituate Harbor Park, The Old Scituate Light, local seafood restaurants, shops around the harbor |
| Egypt Beach | A tranquil beach area known for its natural beauty and quiet. Ideal for beachgoers and families looking for a peaceful retreat while still being close to local attractions. | Egypt Beach, rocky shores, scenic views, family-friendly atmosphere |
| Minot Beach | A quaint beach that offers a laid-back atmosphere. Perfect for those looking to enjoy a beach day away from the more crowded spots in Scituate. | Minot Beach, cozy local cafes, beautiful sunsets, ocean views |
| Scituate Village | Historic village center with charming architecture, local boutiques, and a vibrant community feel. Ideal for those wanting to experience local culture and history. | Scituate Historical Society, local art galleries, quaint shops, community events, Scituate Arts Association |
| North Scituate | A more residential area that offers quiet streets and family-friendly surroundings. Great for longer-term rentals, appealing to families and visitors looking for a home-like atmosphere. | North Scituate train station, local parks, schools, residential charm, close to beaches |
| Collins Park | A small park area that attracts visitors looking for relaxation and outdoor activities. Perfect for visitors who enjoy nature and local community events. | Collins Park, local farmers market, summer concerts, picnic areas, walking trails |
| Gunning Point | A scenic spot known for its stunning views of the coastline. Attracts nature lovers and those looking for beautiful photography opportunities and relaxation. | Gunning Point Beach, ocean views, walking trails, bird watching, picturesque sunsets |
| Scituate Country Club | A golf course area that appeals to sports enthusiasts and visitors looking for leisure activities. Offers a unique experience for golf lovers visiting the area. | Scituate Country Club, golfing, clubhouse dining, local tournaments |
Understanding Airbnb License Requirements & STR Laws in Scituate (2025)
While Scituate, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scituate to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Scituate (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scituatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stella Maris, 6 bedroom coastal home, water views
Entire Place • 6 bedrooms
Waterfront Beach House with studio apartment
Entire Place • 5 bedrooms
Wave Watcher, Luxury Waterfront Villa
Entire Place • 3 bedrooms
Well Scituated
Entire Place • 5 bedrooms
Luxury Oceanfront Home! Hottub! Views! Sleeps 10!
Entire Place • 4 bedrooms
Beautiful beach-front 4 bed, 2.5 baths available
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scituate (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scituate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary | 3 | $350,521 | 126 | 5.00/5.0 |
| Fred | 5 | $249,333 | 1 | N/A/5.0 |
| Kimberly | 2 | $221,218 | 74 | 4.99/5.0 |
| Shane | 2 | $198,383 | 17 | 5.00/5.0 |
| Evolve | 5 | $197,303 | 73 | 4.88/5.0 |
| Benjamin John | 1 | $164,201 | 44 | 4.91/5.0 |
| Darrin | 1 | $144,205 | 70 | 4.97/5.0 |
| Jackie | 1 | $130,394 | 12 | 5.00/5.0 |
| Matthew | 1 | $108,720 | 38 | 4.97/5.0 |
| Heather | 1 | $105,542 | 99 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scituate.
Dive Deeper: Advanced Scituate STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scituate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScituate Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scituate
- The Scituate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.8% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scituate, House properties are the most common (74.2%), reflecting the local real estate landscape.
- Houses represent a significant 74.2% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 4.1%) offer potential for unique stay experiences.
Scituate Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scituate
- The dominant room capacity in Scituate is 3 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 49.5% of the active Airbnb listings in Scituate, indicating a high concentration in these sizes.
- A significant 65.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scituate.
Scituate Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scituate
- The most common guest capacity trend in Scituate vacation rentals is listings accommodating 8+ guests (39.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Scituate STR market, accounting for 62.9% of listings.
- 67.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scituate.
- On average, properties in Scituate are equipped to host 5.8 guests.
Scituate Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scituate
- The most common availability pattern in Scituate falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Scituate (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Scituate Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
10.8% of total
2 Nights
28 listings
30.1% of total
3 Nights
16 listings
17.2% of total
4-6 Nights
13 listings
14% of total
7-29 Nights
8 listings
8.6% of total
30+ Nights
18 listings
19.4% of total
Key Insights
- The most prevalent minimum stay requirement in Scituate is 2 Nights, adopted by 30.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.4%) caters to monthly stays (30+ nights) in Scituate, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.1% of Scituate hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- A 2-night minimum appears standard (30.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scituate.
Scituate Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
8.1% of total
Moderate
16 listings
18.6% of total
Firm
24 listings
27.9% of total
Strict
39 listings
45.3% of total
Cancellation Policy Insights for Scituate
- The prevailing Airbnb cancellation policy trend in Scituate is Strict, used by 45.3% of listings.
- A majority (73.2%) of hosts in Scituate utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.3% market standard in Scituate.
- With 45.3% using Strict terms, this is a viable option in Scituate, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Scituate.
Scituate STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scituate
- The overall average booking lead time for vacation rentals in Scituate is 68 days.
- Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Scituate.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Scituate averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scituate (2025)
Amenity Prevalence
Amenity Insights for Scituate
- Essential amenities in Scituate that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scituate: Wifi, Smoke alarm, Free parking on premises, Heating, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Heating, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scituate to stay competitive.
Scituate Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scituate
- The typical guest profile for Airbnb in Scituate consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Canada (0.8%).
- Top languages spoken are English (69.6%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scituate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 556 | $6,264 | $980.80 | 41% |
| Nahant | 14 | $5,651 | $542.03 | 51% |
| North Andover | 10 | $5,541 | $391.63 | 53% |
| Middleton | 10 | $4,801 | $326.54 | 53% |
| Middletown | 407 | $4,775 | $545.67 | 44% |
| Milford | 14 | $4,704 | $459.06 | 53% |
| Wellesley | 21 | $4,588 | $488.26 | 50% |
| Kennebunkport | 148 | $4,551 | $618.54 | 43% |
| Westminster | 11 | $4,168 | $404.63 | 58% |
| Manchester-by-the-Sea | 14 | $4,123 | $494.51 | 51% |