Scituate Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Scituate in 2025? Explore comprehensive Airbnb analytics for Scituate, Massachusetts, United States to uncover income potential. This 2025 STR market report for Scituate, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 92 active listings.

Whether you're considering an Airbnb investment in Scituate, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scituate Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Scituate Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$510
The average rental revenue earned for an occupied room per day in Scituate.
Occupancy Rate(?)
48.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$60,637
Typical annual income for an Airbnb listing in Scituate. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
22.7%
Strong growth (22.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Scituate.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Scituate.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
92
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Scituate (2025)

Understanding the monthly revenue variations for Airbnb listings in Scituate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scituate is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scituate across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $12,661+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $8,975 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $5,377 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,831, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Scituate

Scituate Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Scituate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scituate:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Scituate

Average Daily Rate (ADR) Airbnb Trends in Scituate (2025)

Effective short term rental pricing strategy in Scituate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scituate typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,020+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $596 or more.
  • Typical properties (Median) charge around $364 per night.
  • Entry-level properties (Bottom 25%) earn around $246 per night.

Average Daily Rate (ADR) Trend by Month in Scituate

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Airbnb Seasonality Analysis & Trends in Scituate (2025)

Peak Season (July, August, June)
  • Revenue averages $10,012 per month
  • Occupancy rates average 62.3%
  • Daily rates average $518
Shoulder Season
  • Revenue averages $6,520 per month
  • Occupancy maintains around 45.2%
  • Daily rates hold near $497
Low Season (January, February, March)
  • Revenue drops to average $3,566 per month
  • Occupancy decreases to average 33.6%
  • Daily rates adjust to average $472

Seasonality Insights for Scituate

  • The Airbnb seasonality in Scituate shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Scituate's highest earning potential, with monthly revenues capable of climbing to $10,717, occupancy reaching a high of 69.9%, and ADRs peaking at $520.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,124, occupancy could drop to 28.9%, and ADRs may adjust down to $467.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scituate.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Scituate seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Scituate (2025)

Exploring the top neighborhoods for short-term rentals in Scituate? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Scituate Harbor
Charming coastal area with a picturesque harbor, excellent dining, and shopping options. Popular for its proximity to the beach and local events, attracting both families and couples.
Scituate Lighthouse, Scituate Harbor Park, The Old Scituate Light, local seafood restaurants, shops around the harbor
Egypt Beach
A tranquil beach area known for its natural beauty and quiet. Ideal for beachgoers and families looking for a peaceful retreat while still being close to local attractions.
Egypt Beach, rocky shores, scenic views, family-friendly atmosphere
Minot Beach
A quaint beach that offers a laid-back atmosphere. Perfect for those looking to enjoy a beach day away from the more crowded spots in Scituate.
Minot Beach, cozy local cafes, beautiful sunsets, ocean views
Scituate Village
Historic village center with charming architecture, local boutiques, and a vibrant community feel. Ideal for those wanting to experience local culture and history.
Scituate Historical Society, local art galleries, quaint shops, community events, Scituate Arts Association
North Scituate
A more residential area that offers quiet streets and family-friendly surroundings. Great for longer-term rentals, appealing to families and visitors looking for a home-like atmosphere.
North Scituate train station, local parks, schools, residential charm, close to beaches
Collins Park
A small park area that attracts visitors looking for relaxation and outdoor activities. Perfect for visitors who enjoy nature and local community events.
Collins Park, local farmers market, summer concerts, picnic areas, walking trails
Gunning Point
A scenic spot known for its stunning views of the coastline. Attracts nature lovers and those looking for beautiful photography opportunities and relaxation.
Gunning Point Beach, ocean views, walking trails, bird watching, picturesque sunsets
Scituate Country Club
A golf course area that appeals to sports enthusiasts and visitors looking for leisure activities. Offers a unique experience for golf lovers visiting the area.
Scituate Country Club, golfing, clubhouse dining, local tournaments

Understanding Airbnb License Requirements & STR Laws in Scituate (2025)

While Scituate, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scituate to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Scituate (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Scituatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Wave Watcher

Wave Watcher

Entire Place • 3 bedrooms

$231,711
Revenue
47.1%
Occupancy
$925.00
Daily Rate
Waterfront Beach House with studio apartment

Waterfront Beach House with studio apartment

Entire Place • 5 bedrooms

$189,343
Revenue
60.7%
Occupancy
$1229.59
Daily Rate
Stella Maris, 6 bedroom coastal home, water views

Stella Maris, 6 bedroom coastal home, water views

Entire Place • 6 bedrooms

$174,547
Revenue
62.8%
Occupancy
$741.68
Daily Rate
Ocean Front w/views, HotTub, Fire Pit, Sleeps 10

Ocean Front w/views, HotTub, Fire Pit, Sleeps 10

Entire Place • 5 bedrooms

$154,969
Revenue
74.8%
Occupancy
$662.96
Daily Rate
Well Scituated

Well Scituated

Entire Place • 5 bedrooms

$137,462
Revenue
62.5%
Occupancy
$623.33
Daily Rate
Pebble House Beachfront Scituate Home w/ Fireplace

Pebble House Beachfront Scituate Home w/ Fireplace

Entire Place • 3 bedrooms

$128,075
Revenue
57.2%
Occupancy
$501.33
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Scituate (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Scituate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mary3$337,3221265.00/5.0
Evolve5$330,828734.91/5.0
Kimberly2$269,134744.99/5.0
Ben1$231,711374.92/5.0
Shane2$220,260175.00/5.0
Host #1986511385$206,06210.00/5.0
Darrin1$137,462704.97/5.0
ITrip Boston And South Shore2$132,513204.83/5.0
Pietrina1$128,075345.00/5.0
Meghan1$108,624195.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scituate.

Dive Deeper: Advanced Scituate STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scituate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Scituate Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Scituate

  • The Scituate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 92 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Scituate, House properties are the most common (73.9%), reflecting the local real estate landscape.
  • Houses represent a significant 73.9% portion, catering likely to families or larger groups.
  • The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays, outdoor/unique (combined 4.4%) offer potential for unique stay experiences.

Scituate Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Scituate

  • The dominant room capacity in Scituate is 3 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 51.1% of the active Airbnb listings in Scituate, indicating a high concentration in these sizes.
  • A significant 65.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scituate.

Scituate Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Scituate

  • The most common guest capacity trend in Scituate vacation rentals is listings accommodating 8+ guests (38%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Scituate STR market, accounting for 64.1% of listings.
  • 67.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scituate.
  • On average, properties in Scituate are equipped to host 5.7 guests.

Scituate Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Scituate

  • The most common availability pattern in Scituate falls within the 181-270 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Scituate (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Scituate Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.4%)

1 Night

10 listings

11.4% of total

2 Nights (37.5%)

2 Nights

33 listings

37.5% of total

3 Nights (20.5%)

3 Nights

18 listings

20.5% of total

4-6 Nights (15.9%)

4-6 Nights

14 listings

15.9% of total

7-29 Nights (6.8%)

7-29 Nights

6 listings

6.8% of total

30+ Nights (8%)

30+ Nights

7 listings

8% of total

Key Insights

  • The most prevalent minimum stay requirement in Scituate is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 37.5% of Scituate hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.4% currently do.
  • A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scituate.

Scituate Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (6.4%)

Flexible

5 listings

6.4% of total

Moderate (19.2%)

Moderate

15 listings

19.2% of total

Firm (28.2%)

Firm

22 listings

28.2% of total

Strict (46.2%)

Strict

36 listings

46.2% of total

Cancellation Policy Insights for Scituate

  • The prevailing Airbnb cancellation policy trend in Scituate is Strict, used by 46.2% of listings.
  • A majority (74.4%) of hosts in Scituate utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.2% market standard in Scituate.
  • With 46.2% using Strict terms, this is a viable option in Scituate, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Scituate.

Scituate STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Scituate

  • The overall average booking lead time for vacation rentals in Scituate is 70 days.
  • Guests book furthest in advance for stays during July (average 147 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (116 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Scituate.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 147 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
  • Monitor your own booking lead times against these Scituate averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Scituate (2025)

Amenity Prevalence

Amenity Insights for Scituate

  • Essential amenities in Scituate that guests expect include: Free parking on premises, Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Air conditioning, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Scituate: Free parking on premises, Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm.
  • Prioritize adding missing essentials: Heating, TV, Carbon monoxide alarm.
  • Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Scituate to stay competitive.

Scituate Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Scituate

  • The typical guest profile for Airbnb in Scituate consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 95.2% of guests.
  • Key international markets include United States (95.2%) and Canada (0.8%).
  • Top languages spoken are English (68.7%) followed by French (8.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boston and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Scituate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nantucket539$6,999$952.5842%
Milford11$6,343$500.1059%
Middletown384$5,575$548.0046%
Nahant17$5,435$521.6450%
Middleton10$5,234$321.4150%
Westminster11$5,179$379.9257%
Kennebunkport145$5,109$614.2945%
Wellesley17$5,047$367.9354%
Edgartown238$5,022$718.5442%
North Hampton10$4,876$455.8847%

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