Salisbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Salisbury in 2025? Explore comprehensive Airbnb analytics for Salisbury, Massachusetts, United States to uncover income potential. This 2025 STR market report for Salisbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Salisbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salisbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salisbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salisbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Salisbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salisbury is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salisbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,787+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,338 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,107 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,255, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salisbury
Salisbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salisbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salisbury:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salisbury
Average Daily Rate (ADR) Airbnb Trends in Salisbury (2025)
Effective short term rental pricing strategy in Salisbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salisbury typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $554+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $402 or more.
- Typical properties (Median) charge around $284 per night.
- Entry-level properties (Bottom 25%) earn around $209 per night.
Average Daily Rate (ADR) Trend by Month in Salisbury
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Airbnb Seasonality Analysis & Trends in Salisbury (2025)
Peak Season (July, August, June)
- Revenue averages $8,826 per month
- Occupancy rates average 64.3%
- Daily rates average $404
Shoulder Season
- Revenue averages $4,268 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $334
Low Season (January, February, March)
- Revenue drops to average $1,857 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $273
Seasonality Insights for Salisbury
- The Airbnb seasonality in Salisbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salisbury's highest earning potential, with monthly revenues capable of climbing to $9,573, occupancy reaching a high of 71.1%, and ADRs peaking at $410.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,794, occupancy could drop to 21.2%, and ADRs may adjust down to $267.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salisbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salisbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salisbury (2025)
Exploring the top neighborhoods for short-term rentals in Salisbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plum Island | A picturesque island offering beautiful beaches and a relaxed atmosphere, ideal for vacationers looking for a seaside retreat. Plum Island is famous for its natural beauty and wildlife refuge. | Plum Island Beach, Parker River National Wildlife Refuge, Newburyport, The Crane Estate, Birdwatching opportunities |
| Downtown Salisbury | The heart of Salisbury with its vibrant community and proximity to local amenities. A great area for those wanting to explore local shops and restaurants, plus easy access to the beach. | Salisbury Beach State Reservation, Salisbury Commons, Local dining options, Parks and recreational areas |
| Salisbury Beach | A popular seaside destination with a lively boardwalk, excellent for families and beachgoers. This area draws visitors looking for summer fun and activities on the waterfront. | Salisbury Beach, Salisbury Beach State Park, Quaint shops, Boardwalk attractions, Amusement facilities |
| Sea Breeze | A quiet residential area close to the beach, perfect for those wanting a peaceful environment while still being near attractions. It offers a family-friendly vibe and access to nature. | Local Parks, Near Salisbury Beach, Recreational areas, Walking trails, Nature spots |
| Merrimack Riverfront | An area offering beautiful views and outdoor activities along the river. Ideal for guests who enjoy nature, from kayaking to fishing and hiking. | Merrimack River, Waterfront parks, Fishing and boating, Scenic views, Nature trails |
| Salisbury Pines | A charming neighborhood with a mixture of homes and access to scenic nature. This area is appealing for visitors wanting a quiet stay while being close to the action. | Salisbury Park, Close proximity to beaches, Quiet residential character, Local amenities, Nature spots |
| Coastal Road | A scenic route offering picturesque views of the coast and access to various beaches. A favored area among those looking for a coastal experience. | Scenic views of the coast, Nearby beach access, Walking and biking paths, Local restaurants, Nature explorations |
| Newburyport Nearby | Just a short drive away from Salisbury, Newburyport offers a charming downtown with shops, restaurants, and cultural attractions. Great for guests wanting to explore more than just Salisbury. | Historic downtown Newburyport, Shopping and dining, Waterfront activities, Cultural events, Parks and recreational opportunities |
Understanding Airbnb License Requirements & STR Laws in Salisbury (2025)
While Salisbury, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salisbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salisbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salisburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront 3-family home - all 3 units!
Entire Place • 6 bedrooms
Pirates Hideaway - Sanctuary on the Marsh
Entire Place • 2 bedrooms
Clean-Cozy-Comfy. Steps to the Ocean!
Entire Place • 3 bedrooms
Oceanfront Penthouse at Salisbury Beaches
Entire Place • 5 bedrooms
Stop- this is your beach vacation- 4 mins to sand
Entire Place • 3 bedrooms
Oceanside Haven 2-Family Beach House 5BR 2BA
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salisbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salisbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin | 4 | $359,692 | 160 | 4.75/5.0 |
| Sean | 5 | $252,446 | 356 | 4.74/5.0 |
| Darryl | 3 | $168,749 | 67 | 4.97/5.0 |
| Liann | 5 | $161,344 | 303 | 2.75/5.0 |
| Eddie | 1 | $155,752 | 81 | 5.00/5.0 |
| Belinda | 3 | $125,003 | 101 | 4.94/5.0 |
| Diana | 2 | $123,800 | 294 | 4.88/5.0 |
| Robert | 1 | $107,222 | 49 | 5.00/5.0 |
| Sean | 3 | $103,067 | 88 | 3.21/5.0 |
| Joe | 2 | $97,392 | 47 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salisbury.
Dive Deeper: Advanced Salisbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salisbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalisbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salisbury
- The Salisbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salisbury, House properties are the most common (55.4%), reflecting the local real estate landscape.
- Houses represent a significant 55.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Salisbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salisbury
- The dominant room capacity in Salisbury is 2 bedrooms listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.9% of the active Airbnb listings in Salisbury, indicating a high concentration in these sizes.
- A significant 41.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salisbury.
Salisbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salisbury
- The most common guest capacity trend in Salisbury vacation rentals is listings accommodating 8+ guests (33.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Salisbury STR market, accounting for 66.2% of listings.
- 68.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salisbury.
- On average, properties in Salisbury are equipped to host 6.1 guests.
Salisbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salisbury
- The most common availability pattern in Salisbury falls within the 181-270 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salisbury (59.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salisbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
7.1% of total
2 Nights
27 listings
38.6% of total
3 Nights
8 listings
11.4% of total
4-6 Nights
3 listings
4.3% of total
7-29 Nights
9 listings
12.9% of total
30+ Nights
18 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Salisbury is 2 Nights, adopted by 38.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Salisbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.6% of Salisbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- A 2-night minimum appears standard (38.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salisbury.
Salisbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.9% of total
Super Strict 30 Days
7 listings
10.1% of total
Flexible
4 listings
5.8% of total
Moderate
15 listings
21.7% of total
Firm
22 listings
31.9% of total
Strict
19 listings
27.5% of total
Cancellation Policy Insights for Salisbury
- The prevailing Airbnb cancellation policy trend in Salisbury is Firm, used by 31.9% of listings.
- A majority (59.4%) of hosts in Salisbury utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.9% market standard in Salisbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Salisbury.
Salisbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salisbury
- The overall average booking lead time for vacation rentals in Salisbury is 55 days.
- Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Salisbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Salisbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salisbury (2025)
Amenity Prevalence
Amenity Insights for Salisbury
- Essential amenities in Salisbury that guests expect include: Wifi, TV, Smoke alarm, Kitchen, Heating, Carbon monoxide alarm, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salisbury: Wifi, TV, Smoke alarm, Kitchen, Heating, Carbon monoxide alarm, Coffee maker.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Heating, Carbon monoxide alarm, Coffee maker.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salisbury to stay competitive.
Salisbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salisbury
- The typical guest profile for Airbnb in Salisbury consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.8% of guests.
- Key international markets include United States (91.8%) and Canada (6.1%).
- Top languages spoken are English (78.3%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salisbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |