Airbnb Market Analytics, Statistics and Data in Salem, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salem? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salem:
How much do Airbnb hosts make on average per month in Salem?
The short-term rental market in Salem shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,670 per month
- Strong performing properties (top 25%) make $7,004 or more
- Best-in-class properties (top 10%) achieve $9,707+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,673
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salem
The market in Salem shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salem
Daily rates in Salem vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $258 per night
- Strong performing properties (top 25%) secure $352 or more
- Best-in-class properties (top 10%) pull in $498+ per night
- Entry-level properties (bottom 25%) earn around $180
Daily Rate Variations by Month
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Seasonality patterns in Salem
Peak Season (October, September, November)
- Revenue peaks at $11191.47 per month
- Occupancy rates reach 77.81%
- Daily rates average $443.79
Shoulder Season
- Revenue averages $5239.82 per month
- Occupancy maintains 52.45%
- Daily rates hold at $302.63
Low Season (February, December, January)
- Revenue drops to $2290.14 per month
- Occupancy decreases to 31.68%
- Daily rates adjust to $252.70
Is it still profitable to do Airbnb in Salem in 2025?
Yes! Salem demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $5240 and With 261 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salem
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic District | The Historic District of Salem is famous for its rich history, beautiful architecture, and connection to the 1692 witch trials. This area attracts history buffs and tourists looking for unique cultural experiences. | Salem Witch Museum, The House of the Seven Gables, Peabody Essex Museum, Salem Maritime National Historic Site, The Witch House |
| Congress Street | Congress Street is vibrant and known for its local businesses, cafes, and restaurants, making it appealing for both tourists and locals. It offers a lively atmosphere close to major attractions. | Salem Common, Count Orlok's Nightmare Gallery, The Salem Witch Trials Memorial, The Bridge at Ward Reservation, Local eateries and shops |
| Derby Wharf | Derby Wharf is scenic and historic, offering waterfront views and access to maritime history. Ideal for guests interested in outdoor activities and picturesque settings. | Derby Wharf Light Station, Salem Willows Park, Essex Street Pedestrian Mall, Downtown Salem shops |
| Salem Willows | A lovely seaside area with parks and family-friendly activities, Salem Willows is great for those looking to enjoy outdoor leisure and community events throughout the year. | Salem Willows Park, Arcade Games, Beachside activities, Picnicking, Family-friendly events |
| Lynn Beach | Lynn Beach, while technically in Lynn, is close enough to Salem to attract visitors wanting to stay by the ocean while exploring nearby Salem and the North Shore. | Lynn Shore and Nahant Beach Reservation, Lynn Heritage State Park, Local seafood restaurants, Water sports activities |
| Museum District | Home to several museums and cultural institutions, this district is perfect for art lovers, families, and tourists looking to immerse themselves in Salem's rich cultural offerings. | Peabody Essex Museum, Salem Witch Museum, The Ropes Mansion, The Salem Museum |
| Chestnut Street | Known for its stunning historic homes and tree-lined streets, this neighborhood is appealing to visitors wanting to experience the charm of Salem’s residential areas while still being close to downtown. | Chestnut Street Historic District, Salem Inn, Beautiful gardens and architecture |
| Beverly Cove | Just a short drive from Salem, Beverly Cove offers beautiful coastal views and a laid-back atmosphere, ideal for those looking for a more relaxed stay while being near the action of Salem. | Beverly Cove Beach, Local parks, Harbor views, Proximity to Salem attractions |
Do you need a license for Airbnb in Salem?
We recommend checking directly with Salem's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salem
Beautiful historical house in Salem
Entire Place • 3 bedrooms
Warlock House: Magical, Wave Wands, Speak Spells
Entire Place • 3 bedrooms
Henry Derby House
Entire Place • 6 bedrooms
*Historic1710 Home Sleeps 7|DownTownSalem+Parking
Entire Place • 2 bedrooms
The Three Owls
Entire Place • 2 bedrooms
Grand 1828 Federal House in the Heart of Salem
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Salem
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 4 | $389,549 | 1292 | 4.86/5.0 |
| Patrick | 6 | $352,644 | 108 | 4.09/5.0 |
| Liann | 3 | $271,810 | 127 | 4.74/5.0 |
| Matthew | 4 | $262,163 | 603 | 4.92/5.0 |
| Phil | 2 | $258,817 | 605 | 4.88/5.0 |
| Aidan | 3 | $217,034 | 515 | 4.99/5.0 |
| Shila | 2 | $204,674 | 291 | 4.97/5.0 |
| Matty | 2 | $185,149 | 384 | 4.98/5.0 |
| Kristi | 2 | $182,969 | 508 | 4.96/5.0 |
| Janice | 2 | $182,406 | 114 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salem
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with apartment & condo and house properties comprising 89.3% of inventory
- Untapped potential in others, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 261 properties in Salem shows that 2 bedrooms properties are most prevalent, making up 34.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.2% of all listings.
Key Insights
- Most common: 2 bedrooms (34.9%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 261 properties in Salem reveals that 4 guests properties dominate the market, representing 26.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 43.3% of the market.
Key Insights
- Most common capacity: 4 guests (26.1% of market)
- Least common capacity: 7 guests (2.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 43.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 261 properties in Salem, the most common availability pattern is 91-180 days (35.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.2% of properties).
Key Insights
- Most common availability window: 91-180 days (35.6%)
- Most common booking duration: 181-270 days (37.2%)
- Properties with high availability (180+ days): 52.9%
- Properties with long-term bookings (180+ days): 51.0%
Minimum Stay Distributions
1 Night
92 listings
36.9% of total
2 Nights
111 listings
44.6% of total
3 Nights
24 listings
9.6% of total
4-6 Nights
5 listings
2% of total
7-29 Nights
7 listings
2.8% of total
30+ Nights
10 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.5%
- Mid-length stays (4-6 nights) represent 2% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 91.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
2.4% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
18 listings
7.3% of total
Moderate
35 listings
14.3% of total
Firm
88 listings
35.9% of total
Strict
97 listings
39.6% of total
Key Insights
- Strict is the preferred policy at 39.6% of listings
- Stricter policies (Firm & Strict) dominate at 75.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 75.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jun, Sep, averaging 90 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 46 days
- Fall shows the longest average booking window at 84 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Salem
Below is the distribution of amenities across listings in Salem:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.4%) and United Kingdom (1.4%)
- English is the top language at 81.5%, followed by Spanish (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salem. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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