Airbnb Market Analytics, Statistics and Data in Rockport, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rockport? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rockport:
How much do Airbnb hosts make on average per month in Rockport?
The short-term rental market in Rockport shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,956 per month
- Strong performing properties (top 25%) make $7,018 or more
- Best-in-class properties (top 10%) achieve $10,597+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,983
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rockport
The market in Rockport shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rockport
Daily rates in Rockport vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $287 per night
- Strong performing properties (top 25%) secure $418 or more
- Best-in-class properties (top 10%) pull in $601+ per night
- Entry-level properties (bottom 25%) earn around $201
Daily Rate Variations by Month
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Seasonality patterns in Rockport
Peak Season (August, July, October)
- Revenue peaks at $8175.58 per month
- Occupancy rates reach 66.71%
- Daily rates average $373.50
Shoulder Season
- Revenue averages $5299.70 per month
- Occupancy maintains 44.67%
- Daily rates hold at $339.68
Low Season (February, December, January)
- Revenue drops to $2717.05 per month
- Occupancy decreases to 30.86%
- Daily rates adjust to $315.64
Is it still profitable to do Airbnb in Rockport in 2025?
Yes! Rockport demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $5300 and The market's 180 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rockport
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bearskin Neck | Charming historic area known for its unique shops and picturesque waterfront views. It's a favorite among tourists for its vibrant arts scene and proximity to scenic coastal walks. | Rockport Art Association, Bearskin Neck shops, Rockport Harbor, Motif Number 1, Rockport Lobster Trap |
| Stone Harbor | Scenic beach area offering beautiful shorelines and family-friendly activities. It's perfect for tourists looking to enjoy the seaside atmosphere and local attractions. | Old Garden Beach, Cape Hedge Beach, Halyard Beach, Rockport Kayak, Rockport Music Festival |
| Cape Ann | A collection of picturesque towns with stunning coastal views, great for those who love natural beauty and outdoor activities. Attracts nature lovers and art enthusiasts alike. | Halibut Point State Park, Gloucester Fishermen's Wives Memorial, Annisquam Lighthouse, The Rocky Neck Art Colony, Sandy Bay Historical Society |
| Motif Number 1 | An iconic fishing shack and a must-see for visitors, surrounded by scenic views and a lively local community. It’s a perfect spot for photography and art. | Motif Number 1, Rockport Harbor, Local art galleries, Dining on Bearskin Neck, Rockport Festival |
| Rockport Village | The heart of Rockport, featuring quaint shops, local eateries, and beautiful harbor views. Popular for its relaxing atmosphere and local culture. | Rockport Village shops, Local galleries, Seaside dining, Rockport Music, Shalin Liu Performance Center |
| Pigeon Cove | A quieter area with stunning ocean views, offering a peaceful retreat away from the hustle and bustle. Great for those seeking tranquility close to nature. | Pigeon Cove Lighthouse, Hiking trails, Local beaches, Art galleries |
| Lands End | A picturesque residential area renowned for its beautiful homes and coastal views. Attracts tourists looking for a peaceful getaway in a scenic setting. | Lands End Beach, Hiking paths, Exclusive waterfront homes, Nature walks |
| Cape Ann Marina Resort | A destination for boating and water activities with amenities for both relaxation and adventure. Ideal for guests looking for an active seaside experience. | Marina services, Water activities, Fishing charters, Dining at the marina, Boat rentals |
Do you need a license for Airbnb in Rockport?
We recommend checking directly with Rockport's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rockport
Big New England Family Home; walk to beach, shops.
Entire Place • 9 bedrooms
Large Yard|Fire Table|6min walk DNTN|New
Entire Place • 3 bedrooms
Seacroft: Classic Victorian home with views of
Entire Place • 7 bedrooms
4BR Oceanfront Rockport Vacation on Long Beach!
Entire Place • 4 bedrooms
Eden Cove
Entire Place • 3 bedrooms
Breathtaking Renovated Rockport Home-Walk to Beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rockport
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel | 10 | $846,096 | 537 | 4.94/5.0 |
| Atlantic Vacation Homes | 15 | $642,858 | 53 | 2.53/5.0 |
| Victor | 2 | $344,094 | 28 | 2.48/5.0 |
| Andree | 3 | $290,396 | 283 | 4.98/5.0 |
| Darryl | 1 | $264,438 | 89 | 4.98/5.0 |
| Alexander | 2 | $174,143 | 300 | 5.00/5.0 |
| Audra | 2 | $152,598 | 289 | 4.99/5.0 |
| Katha | 1 | $151,861 | 32 | 5.00/5.0 |
| Matt | 4 | $150,188 | 409 | 4.88/5.0 |
| Vacasa Massachusetts | 8 | $143,906 | 140 | 4.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rockport
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.2%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.7% combined)
Room Capacity Distribution
Analysis of 180 properties in Rockport shows that 1 bedroom properties are most prevalent, making up 28.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.0% of all listings.
Key Insights
- Most common: 1 bedroom (28.9%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 55.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 180 properties in Rockport reveals that 2 guests properties dominate the market, representing 24.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.1% of the market.
Key Insights
- Most common capacity: 2 guests (24.4% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 46.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 180 properties in Rockport, the most common availability pattern is 271-366 days (38.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (38.3%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 75.0%
- Properties with long-term bookings (180+ days): 29.4%
Minimum Stay Distributions
1 Night
20 listings
12.6% of total
2 Nights
78 listings
49.1% of total
3 Nights
34 listings
21.4% of total
4-6 Nights
10 listings
6.3% of total
7-29 Nights
10 listings
6.3% of total
30+ Nights
7 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.7%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 83.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
4.8% of total
Super Strict 60 Days
14 listings
8.4% of total
Flexible
13 listings
7.8% of total
Moderate
35 listings
21% of total
Firm
50 listings
29.9% of total
Strict
47 listings
28.1% of total
Key Insights
- Firm is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (28.8%) and strict (58.0%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 4.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 107 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 36 days
- Summer shows the longest average booking window at 107 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 107 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Rockport
Below is the distribution of amenities across listings in Rockport:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.2%) and United Kingdom (1.1%)
- English is the top language at 77.7%, followed by Spanish (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rockport. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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