Rockport Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Rockport in 2025? Explore comprehensive Airbnb analytics for Rockport, Massachusetts, United States to uncover income potential. This 2025 STR market report for Rockport, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 178 active listings.
Whether you're considering an Airbnb investment in Rockport, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockport Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockport Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockport (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockport is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockport is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockport across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,303+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,541 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,917 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,053, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockport
Rockport Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockport STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockport:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockport
Average Daily Rate (ADR) Airbnb Trends in Rockport (2025)
Effective short term rental pricing strategy in Rockport involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockport typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $587+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $430 or more.
- Typical properties (Median) charge around $288 per night.
- Entry-level properties (Bottom 25%) earn around $207 per night.
Average Daily Rate (ADR) Trend by Month in Rockport
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Airbnb Seasonality Analysis & Trends in Rockport (2025)
Peak Season (August, July, October)
- Revenue averages $7,097 per month
- Occupancy rates average 63.2%
- Daily rates average $362
Shoulder Season
- Revenue averages $4,830 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $339
Low Season (January, February, March)
- Revenue drops to average $2,505 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $320
Seasonality Insights for Rockport
- The Airbnb seasonality in Rockport shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockport's highest earning potential, with monthly revenues capable of climbing to $7,994, occupancy reaching a high of 67.2%, and ADRs peaking at $370.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,382, occupancy could drop to 30.4%, and ADRs may adjust down to $319.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockport.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockport seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockport (2025)
Exploring the top neighborhoods for short-term rentals in Rockport? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bearskin Neck | A picturesque area with unique shops, art galleries, and restaurants right by the harbor. It's a major attraction for tourists who want to experience the charming coastal village atmosphere. | Rockport Harbor, Bearskin Neck shops, Motif Number 1, Cape Ann Museum, Rockport Art Association & Museum |
| Cape Hedge Beach | A serene beach area with beautiful views and access to nature. Great for families and beachgoers looking for a peaceful retreat. | Cape Hedge Beach, Hewitts Cove, Nature trails, Rockport's scenic coast, Lighthouse tours |
| Rockport Village | The heart of Rockport, featuring local shops, dining, and cultural activities. Ideal for visitors seeking a blend of local charm and coastal beauty. | Rockport Village shops, Local restaurants, Shalin Liu Performance Center, T-Wharf, Rockport Music |
| Good Harbor Beach | Popular sandy beach known for its stunning views and family-friendly atmosphere, attracting beach lovers during the summer months. | Good Harbor Beach, Viewing area for sunsets, Nearby walking trails, Rockport's coastline |
| Halibut Point State Park | A natural attraction with hiking trails and beautiful ocean views, perfect for nature lovers and outdoor enthusiasts. | Ocean views, Hiking trails, Old granite quarries, Picnic areas, Visitor center |
| Annisquam | A quaint neighborhood known for its peaceful environment and stunning views of the Annisquam River, suitable for those seeking tranquility. | Annisquam Lighthouse, River views, Walking paths, Historic homes, Nearby beaches |
| Pigeon Cove | A charming residential area close to the ocean, appealing to visitors who appreciate quiet neighborhoods with easy beach access. | Scenic views, Pigeon Cove Beach, Local seafood spots, Art galleries nearby, Nature walks |
| Rockport Art Community | This area highlights Rockport's artistic spirit, drawing in visitors interested in art, culture, and local exhibitions. | Art galleries, Art shops, Local exhibits, Workshops, Annual art festivals |
Understanding Airbnb License Requirements & STR Laws in Rockport (2025)
While Rockport, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockport to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rockport (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockportbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big New England Family Home; walk to beach, shops.
Entire Place • 9 bedrooms
Seacroft: Classic Victorian home with views of
Entire Place • 7 bedrooms
Large Yard|Fire Table|6min walk DNTN|New
Entire Place • 3 bedrooms
Eden Cove
Entire Place • 3 bedrooms
4 Bed 2.5 Bath Water view Downtown with Parking
Entire Place • 4 bedrooms
4BR Oceanfront Rockport Vacation on Long Beach!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockport (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockport based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel | 11 | $819,924 | 553 | 4.94/5.0 |
| Atlantic Vacation Homes | 11 | $573,293 | 48 | 3.44/5.0 |
| Victor | 2 | $267,678 | 28 | 2.48/5.0 |
| Andree | 3 | $264,725 | 283 | 4.98/5.0 |
| Alexander | 3 | $186,678 | 304 | 5.00/5.0 |
| Darryl | 1 | $163,986 | 89 | 4.98/5.0 |
| Audra | 2 | $142,544 | 289 | 4.99/5.0 |
| Katha | 1 | $142,013 | 32 | 5.00/5.0 |
| Matt | 4 | $134,867 | 409 | 4.88/5.0 |
| Gretchen | 2 | $134,736 | 84 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockport.
Dive Deeper: Advanced Rockport STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockport. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockport Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockport
- The Rockport Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 178 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockport, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
Rockport Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockport
- The dominant room capacity in Rockport is 1 bedroom listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.8% of the active Airbnb listings in Rockport, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockport.
Rockport Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockport
- The most common guest capacity trend in Rockport vacation rentals is listings accommodating 2 guests (24.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rockport STR market, accounting for 45.5% of listings.
- 38.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockport.
- On average, properties in Rockport are equipped to host 4.6 guests.
Rockport Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockport
- The most common availability pattern in Rockport falls within the 181-270 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockport (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockport Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
9.1% of total
2 Nights
72 listings
43.6% of total
3 Nights
30 listings
18.2% of total
4-6 Nights
11 listings
6.7% of total
7-29 Nights
11 listings
6.7% of total
30+ Nights
26 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rockport is 2 Nights, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Rockport, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.6% of Rockport hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- A 2-night minimum appears standard (43.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockport.
Rockport Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
11 listings
6.7% of total
Super Strict 30 Days
8 listings
4.8% of total
Flexible
13 listings
7.9% of total
Moderate
37 listings
22.4% of total
Firm
52 listings
31.5% of total
Strict
44 listings
26.7% of total
Cancellation Policy Insights for Rockport
- The prevailing Airbnb cancellation policy trend in Rockport is Firm, used by 31.5% of listings.
- A majority (58.2%) of hosts in Rockport utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.5% market standard in Rockport.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockport.
Rockport STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockport
- The overall average booking lead time for vacation rentals in Rockport is 69 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Rockport.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Rockport averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockport (2025)
Amenity Prevalence
Amenity Insights for Rockport
- Essential amenities in Rockport that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Carbon monoxide alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockport: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Coffee maker or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockport to stay competitive.
Rockport Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockport
- The typical guest profile for Airbnb in Rockport consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and Canada (2.4%).
- Top languages spoken are English (72.2%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockport Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |