Provincetown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Provincetown in 2025? Explore comprehensive Airbnb analytics for Provincetown, Massachusetts, United States to uncover income potential. This 2025 STR market report for Provincetown, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 651 active listings.
Whether you're considering an Airbnb investment in Provincetown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Provincetown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Provincetown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Provincetown (2025)
Understanding the monthly revenue variations for Airbnb listings in Provincetown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Provincetown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Provincetown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,107+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,627 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,998 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,121, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Provincetown
Provincetown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Provincetown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Provincetown:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Provincetown
Average Daily Rate (ADR) Airbnb Trends in Provincetown (2025)
Effective short term rental pricing strategy in Provincetown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Provincetown typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $715+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $475 or more.
- Typical properties (Median) charge around $327 per night.
- Entry-level properties (Bottom 25%) earn around $228 per night.
Average Daily Rate (ADR) Trend by Month in Provincetown
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Airbnb Seasonality Analysis & Trends in Provincetown (2025)
Peak Season (August, July, June)
- Revenue averages $9,857 per month
- Occupancy rates average 61.7%
- Daily rates average $455
Shoulder Season
- Revenue averages $4,169 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $385
Low Season (January, February, March)
- Revenue drops to average $1,964 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $360
Seasonality Insights for Provincetown
- The Airbnb seasonality in Provincetown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Provincetown's highest earning potential, with monthly revenues capable of climbing to $11,392, occupancy reaching a high of 68.6%, and ADRs peaking at $468.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,771, occupancy could drop to 23.2%, and ADRs may adjust down to $356.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Provincetown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Provincetown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Provincetown (2025)
Exploring the top neighborhoods for short-term rentals in Provincetown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Commercial Street | The main thoroughfare in Provincetown, bustling with shops, restaurants, and lively entertainment. Ideal for attracting tourists who want to be in the heart of the action and close to the waterfront. | Provincetown Museum, Art galleries, Cafés and restaurants, Shops and boutiques, Live performance venues |
| Race Point Beach | A beautiful beach area known for its stunning sunsets and natural beauty. It's a top destination for outdoor enthusiasts and beachgoers looking to relax and enjoy nature. | Race Point Beach, Cape Cod National Seashore, Whale watching tours, Birdwatching, Nature trails |
| West End | A historic district filled with charming homes, art galleries, and a welcoming vibe. It appeals to visitors looking for a quieter, more residential experience close to the beach and art scene. | Art galleries, Historic architecture, Quiet beaches, Parks, Pilgrim Monument |
| Dune Tours | Offering unique excursions into the surrounding dunes, this area attracts adventure seekers and those interested in the natural landscapes of Cape Cod. Perfect for hosting guests looking for exploration. | Dune tours, Guided nature walks, Photography opportunities, Wildlife viewing, Minimal development |
| Provincetown Harbor | The picturesque harbor is a central point for activities such as sailing and fishing. It offers beautiful views and is perfect for visitors wanting to explore the water. | Whale watching, Fishing charters, Boat rentals, Waterfront dining, Art studios |
| Town Center | The vibrant center of the town features restaurants, shops, and entertainment venues. Great for guests wanting to experience local life and culture. | The Crown and Anchor, Theater performances, Local shops, Dining options, Nightlife |
| Herring Cove Beach | A family-friendly beach known for calm waters and beautiful sand. Ideal for those looking for a relaxing beach getaway with amenities available nearby. | Herring Cove Beach, Picnic areas, Bike paths, Nature trails, Family-friendly activities |
| P-Town's North End | This area offers a mix of residential charm with easy access to the beaches and the bustling town center. It's perfect for families and small groups looking for a home-like stay. | Residential neighborhoods, Proximity to beaches, Parks, Local markets, Community events |
Understanding Airbnb License Requirements & STR Laws in Provincetown (2025)
While Provincetown, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Provincetown to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Provincetown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Provincetownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tide House, 2 Harbour Drive, Provincetown
Entire Place • 4 bedrooms
Prince Albert Heritage House
Entire Place • 7 bedrooms
5 bed private house p-town parking sleeps 10
Entire Place • 5 bedrooms
Amazing Location in West End
Entire Place • 3 bedrooms
Classic Cape Cod Luxury Home
Entire Place • 3 bedrooms
Beachfront on Commercial St w/ Water Views!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Provincetown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Provincetown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Del Mar | 30 | $2,007,345 | 1285 | 4.67/5.0 |
| Lisa | 16 | $717,093 | 670 | 4.85/5.0 |
| Vacasa Massachusetts | 31 | $675,417 | 474 | 3.77/5.0 |
| Paul | 5 | $466,861 | 47 | 2.93/5.0 |
| Evolve | 10 | $384,970 | 314 | 4.81/5.0 |
| Glenn | 5 | $380,021 | 513 | 4.86/5.0 |
| Kevin | 4 | $372,265 | 487 | 4.92/5.0 |
| Lucy Cross | 7 | $355,077 | 368 | 4.99/5.0 |
| Jason | 5 | $335,624 | 159 | 4.91/5.0 |
| Tim | 6 | $333,872 | 232 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Provincetown.
Dive Deeper: Advanced Provincetown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Provincetown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsProvincetown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Provincetown
- The Provincetown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 651 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Provincetown, Apartment/Condo properties are the most common (54.4%), reflecting the local real estate landscape.
- Houses represent a significant 34.7% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Provincetown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Provincetown
- The dominant room capacity in Provincetown is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Provincetown, indicating a high concentration in these sizes.
Provincetown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Provincetown
- The most common guest capacity trend in Provincetown vacation rentals is listings accommodating 4 guests (35.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Provincetown STR market, accounting for 67.7% of listings.
- 18.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Provincetown.
- On average, properties in Provincetown are equipped to host 3.6 guests.
Provincetown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Provincetown
- The most common availability pattern in Provincetown falls within the 181-270 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Provincetown (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Provincetown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
79 listings
12.5% of total
2 Nights
185 listings
29.3% of total
3 Nights
142 listings
22.5% of total
4-6 Nights
56 listings
8.9% of total
7-29 Nights
60 listings
9.5% of total
30+ Nights
109 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Provincetown is 2 Nights, adopted by 29.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Provincetown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.3% of Provincetown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Provincetown.
Provincetown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
1% of total
Super Strict 30 Days
28 listings
4.6% of total
Flexible
18 listings
2.9% of total
Moderate
71 listings
11.6% of total
Firm
137 listings
22.4% of total
Strict
351 listings
57.4% of total
Cancellation Policy Insights for Provincetown
- The prevailing Airbnb cancellation policy trend in Provincetown is Strict, used by 57.4% of listings.
- A majority (79.8%) of hosts in Provincetown utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.4% market standard in Provincetown.
- With 57.4% using Strict terms, this is a viable option in Provincetown, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Provincetown.
Provincetown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Provincetown
- The overall average booking lead time for vacation rentals in Provincetown is 90 days.
- Guests book furthest in advance for stays during July (average 143 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Provincetown.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Provincetown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Provincetown (2025)
Amenity Prevalence
Amenity Insights for Provincetown
- Essential amenities in Provincetown that guests expect include: Wifi, Smoke alarm, Air conditioning, TV, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Provincetown: Wifi, Smoke alarm, Air conditioning, TV, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, TV, Carbon monoxide alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Provincetown to stay competitive.
Provincetown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Provincetown
- The typical guest profile for Airbnb in Provincetown consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and DC (2.7%).
- Top languages spoken are English (65.6%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Provincetown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |