Airbnb Market Analytics, Statistics and Data in Provincetown, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Provincetown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Provincetown:
How much do Airbnb hosts make on average per month in Provincetown?
The short-term rental market in Provincetown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,093 per month
- Strong performing properties (top 25%) make $6,933 or more
- Best-in-class properties (top 10%) achieve $10,542+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,155
Revenue Variations by Month
Occupancy Rates Throughout the Year in Provincetown
The market in Provincetown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Provincetown
Daily rates in Provincetown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $333 per night
- Strong performing properties (top 25%) secure $484 or more
- Best-in-class properties (top 10%) pull in $713+ per night
- Entry-level properties (bottom 25%) earn around $235
Daily Rate Variations by Month
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Seasonality patterns in Provincetown
Peak Season (August, July, June)
- Revenue peaks at $11872.91 per month
- Occupancy rates reach 68.88%
- Daily rates average $475.68
Shoulder Season
- Revenue averages $5330.54 per month
- Occupancy maintains 40.40%
- Daily rates hold at $403.45
Low Season (December, January, February)
- Revenue drops to $2283.23 per month
- Occupancy decreases to 23.64%
- Daily rates adjust to $359.52
Is it still profitable to do Airbnb in Provincetown in 2025?
Yes! Provincetown demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $5331 and As a mature market with 640 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Provincetown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Commercial Street | The vibrant heart of Provincetown, known for its eclectic shops, restaurants, and art galleries. It's a hub for tourists with easy access to everything in town and beautiful waterfront views. | Provincetown Art Association and Museum, The Crown & Anchor, The Pilgrim Monument, Commercial Street Shops, Whale Watching Tours, Provincetown Theater |
| Race Point Beach | A stunning natural beach known for its scenic beauty, sunsets, and outdoor activities. Ideal for travelers looking to relax by the ocean and explore Cape Cod National Seashore. | Race Point Beach, Cape Cod National Seashore, Whale Watching Tours, Sand Dunes, Lighthouse Hiking |
| Herring Cove Beach | A gorgeous beach that offers a more serene and relaxed experience compared to the bustling Commercial Street area. Great for families and those wanting to enjoy nature. | Herring Cove Beach, National Seashore Trails, Sunset Views, Picnic Areas |
| Provincetown Harbor | The picturesque harbor area is perfect for waterfront dining and activities. It's a prime spot for boat tours, kayaking, and enjoying local seafood. | Provincetown Harbor Tours, Art Galleries, Dolphin and Whale Watching, Fishermen's Wharf, Harbor Cruises |
| Lands End | This area provides a quieter atmosphere with beautiful views and proximity to nature trails. Perfect for nature lovers and those seeking peace away from the busy center. | Lands End Trail, Dune Tours, Provincetown Natural History Museum, Cape Cod National Seashore |
| Commercial Street North End | An increasingly popular area with unique shops and dining experiences, known for its lively atmosphere and local festivals during peak season. | Local Festivals, Restaurants, Shops, Historic Walking Tours |
| East End Gallery District | Known for its high concentration of art galleries, this district attracts art enthusiasts and those interested in the local art scene. | Local Art Galleries, Art Walks, Cultural Events, Art Workshops |
| Fanizzi's Restaurant | This area combines dining with beautiful views of the bay, making it a popular choice for visitors looking for a scenic culinary experience. | Fanizzi's Restaurant, Deed's Beach, Scenic Waterfront Dining |
Do you need a license for Airbnb in Provincetown?
We recommend checking directly with Provincetown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Provincetown
Tide House, 2 Harbour Drive, Provincetown
Entire Place • 4 bedrooms
Prince Albert Heritage House
Entire Place • 7 bedrooms
5 bed private house p-town parking sleeps 10
Entire Place • 5 bedrooms
Amazing Location in West End
Entire Place • 3 bedrooms
Classic Cape Cod Luxury Home
Entire Place • 3 bedrooms
Beachfront on Commercial St w/ Water Views!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Provincetown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Del Mar | 30 | $2,122,741 | 1311 | 4.70/5.0 |
| Lisa | 17 | $751,319 | 690 | 4.84/5.0 |
| Vacasa Massachusetts | 21 | $486,946 | 382 | 3.98/5.0 |
| Paul | 4 | $472,363 | 38 | 2.44/5.0 |
| Francis | 1 | $431,184 | 24 | 4.92/5.0 |
| Kevin | 4 | $381,286 | 487 | 4.92/5.0 |
| Glenn | 5 | $367,808 | 513 | 4.86/5.0 |
| Evolve | 9 | $362,901 | 291 | 4.80/5.0 |
| Jason | 5 | $358,350 | 159 | 4.91/5.0 |
| Lucy Cross | 7 | $353,213 | 368 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Provincetown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.6%), with apartment & condo and house properties comprising 87.7% of inventory
- Untapped potential in others, outdoor & mobile segments (2.5% combined)
Room Capacity Distribution
Analysis of 640 properties in Provincetown shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.5% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 70.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 640 properties in Provincetown reveals that 4 guests properties dominate the market, representing 35.9% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 68.8% of the market.
Key Insights
- Most common capacity: 4 guests (35.9% of market)
- Least common capacity: 7 guests (0.2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 68.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 640 properties in Provincetown, the most common availability pattern is 181-270 days (47.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (47.7% of properties).
Key Insights
- Most common availability window: 181-270 days (47.7%)
- Most common booking duration: 91-180 days (47.7%)
- Properties with high availability (180+ days): 84.5%
- Properties with long-term bookings (180+ days): 17.0%
Minimum Stay Distributions
1 Night
86 listings
14.5% of total
2 Nights
213 listings
35.9% of total
3 Nights
150 listings
25.3% of total
4-6 Nights
50 listings
8.4% of total
7-29 Nights
56 listings
9.4% of total
30+ Nights
39 listings
6.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.4%
- Mid-length stays (4-6 nights) represent 8.4% of listings
- Monthly+ stays (6.6%) suggest a stable extended-stay market
- High market flexibility with 75.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
35 listings
5.7% of total
Super Strict 60 Days
9 listings
1.5% of total
Flexible
16 listings
2.6% of total
Moderate
68 listings
11.2% of total
Firm
127 listings
20.9% of total
Strict
354 listings
58.1% of total
Key Insights
- Strict is the preferred policy at 58.1% of listings
- Stricter policies (Firm & Strict) dominate at 79.0% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.5% of listings
Recommendations
- The market supports stricter policies, with 79.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 129 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 49 days
- Summer shows the longest average booking window at 129 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 129 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Provincetown
Below is the distribution of amenities across listings in Provincetown:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.6%) and United Kingdom (1.4%)
- English is the top language at 72.4%, followed by Spanish (13.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Provincetown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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