Plymouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Plymouth in 2025? Explore comprehensive Airbnb analytics for Plymouth, Massachusetts, United States to uncover income potential. This 2025 STR market report for Plymouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 297 active listings.
Whether you're considering an Airbnb investment in Plymouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plymouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plymouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plymouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Plymouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plymouth is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plymouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,393+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,611 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,862 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,104, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plymouth
Plymouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plymouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plymouth:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plymouth
Average Daily Rate (ADR) Airbnb Trends in Plymouth (2025)
Effective short term rental pricing strategy in Plymouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plymouth typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $685+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $441 or more.
- Typical properties (Median) charge around $306 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Plymouth
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Airbnb Seasonality Analysis & Trends in Plymouth (2025)
Peak Season (July, August, June)
- Revenue averages $8,525 per month
- Occupancy rates average 60.1%
- Daily rates average $399
Shoulder Season
- Revenue averages $4,818 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $364
Low Season (January, February, March)
- Revenue drops to average $2,459 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $361
Seasonality Insights for Plymouth
- The Airbnb seasonality in Plymouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plymouth's highest earning potential, with monthly revenues capable of climbing to $9,348, occupancy reaching a high of 66.6%, and ADRs peaking at $404.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,264, occupancy could drop to 23.5%, and ADRs may adjust down to $350.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plymouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plymouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plymouth (2025)
Exploring the top neighborhoods for short-term rentals in Plymouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Plymouth | A bustling area with a historic charm, featuring a waterfront location that attracts visitors year-round. It's close to shops, restaurants, and cultural attractions. | Pilgrim Monument, Mayflower II, Plymouth Rock, Waterfront Park, Downtown shops and restaurants |
| Plymouth Waterfront | The scenic waterfront is perfect for leisure and relaxation, popular with tourists and locals alike. It's ideal for hosting guests who enjoy outdoor activities and beautiful views. | Plymouth Harbor, Nelson Park, Plymouth Memorial Park, sailing tours, fishing areas |
| Plymouth Long Beach | A beautiful beach area offering sun, sand, and family-friendly activities. It's a popular destination for summer visitors looking for beach rental properties. | Long Beach, Plymouth Beach, beachfront activities, water sports, coastal dining |
| Town Brook | This historic area offers a glimpse into Plymouth's colonial past, with beautiful natural scenery and walking paths attracting both sightseers and nature lovers. | Town Brook, waterfalls, historic sites, parks for picnics, fishing spots |
| Manomet | A peaceful residential community close to the beach, appealing to families and individuals seeking a quiet getaway while still being near attractions. | Manomet Point, White Horse Beach, nature trails, local eateries, family-friendly parks |
| Plymouth Village | A charming village atmosphere with local shops and eateries, popular with visitors looking for a cozy and quaint experience while exploring Plymouth. | local artisan shops, quirky cafes, historic buildings, farmers market, theater events |
| Cordage Park | A revitalized industrial area with a mix of residential and commercial spaces, popular among young professionals and tourists seeking modern accommodations close to amenities. | Cordage Park Historic District, walking trails, waterfront views, community events, local breweries |
| The Pinehills | An upscale community that features luxury homes and amenities, attracting visitors looking for a higher-end experience in a resort-like setting. | golf courses, spa facilities, fine dining, wineries, nature walks |
Understanding Airbnb License Requirements & STR Laws in Plymouth (2025)
While Plymouth, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plymouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Plymouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plymouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean Side Estate Amazing Views Pool Hot tub 9 BR
Entire Place • 9 bedrooms
Oceanfront Estate w/ Indoor Pool & Unmatched Views
Entire Place • 5 bedrooms
Large Manomet Beach home! Family, friends, fun!
Entire Place • 10 bedrooms
Cliff House - Panoramic views of Cape Cod Bay.
Entire Place • 4 bedrooms
Great for large families Inground pool 6 BR/5 Bath
Entire Place • 6 bedrooms
Paradise Beach House Plus in-law
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plymouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plymouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scott | 3 | $569,937 | 514 | 4.70/5.0 |
| Zachary | 12 | $547,195 | 304 | 4.87/5.0 |
| Vacasa Massachusetts | 16 | $494,313 | 273 | 3.63/5.0 |
| Dan | 6 | $334,427 | 89 | 4.89/5.0 |
| Evolve | 6 | $305,699 | 194 | 4.81/5.0 |
| Lynn | 2 | $303,333 | 65 | 4.97/5.0 |
| Johanna | 7 | $257,586 | 210 | 4.94/5.0 |
| Connor | 4 | $250,578 | 201 | 4.90/5.0 |
| Tony | 1 | $248,688 | 97 | 4.90/5.0 |
| Rob | 1 | $233,969 | 59 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plymouth.
Dive Deeper: Advanced Plymouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plymouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlymouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plymouth
- The Plymouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 297 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plymouth, House properties are the most common (75.1%), reflecting the local real estate landscape.
- Houses represent a significant 75.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.8%) offer potential for unique stay experiences.
Plymouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plymouth
- The dominant room capacity in Plymouth is 3 bedrooms listings, making up 23.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 45.1% of the active Airbnb listings in Plymouth, indicating a high concentration in these sizes.
- A significant 49.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plymouth.
Plymouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plymouth
- The most common guest capacity trend in Plymouth vacation rentals is listings accommodating 8+ guests (34%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Plymouth STR market, accounting for 52.5% of listings.
- 53.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plymouth.
- On average, properties in Plymouth are equipped to host 5.4 guests.
Plymouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plymouth
- The most common availability pattern in Plymouth falls within the 181-270 days range, representing 42.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Plymouth (42.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plymouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
18.2% of total
2 Nights
96 listings
33.6% of total
3 Nights
40 listings
14% of total
4-6 Nights
32 listings
11.2% of total
7-29 Nights
22 listings
7.7% of total
30+ Nights
44 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Plymouth is 2 Nights, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Plymouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.6% of Plymouth hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (33.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plymouth.
Plymouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
1.9% of total
Super Strict 30 Days
15 listings
5.7% of total
Flexible
29 listings
10.9% of total
Moderate
58 listings
21.9% of total
Firm
76 listings
28.7% of total
Strict
82 listings
30.9% of total
Cancellation Policy Insights for Plymouth
- The prevailing Airbnb cancellation policy trend in Plymouth is Strict, used by 30.9% of listings.
- A majority (59.6%) of hosts in Plymouth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.9% market standard in Plymouth.
- With 30.9% using Strict terms, this is a viable option in Plymouth, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Plymouth.
Plymouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plymouth
- The overall average booking lead time for vacation rentals in Plymouth is 68 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Plymouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Plymouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plymouth (2025)
Amenity Prevalence
Amenity Insights for Plymouth
- Essential amenities in Plymouth that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plymouth: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Free parking on premises, TV.
- Prioritize adding missing essentials: Wifi, Carbon monoxide alarm, Heating, Free parking on premises, TV.
- Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plymouth to stay competitive.
Plymouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plymouth
- The typical guest profile for Airbnb in Plymouth consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.7% of guests.
- Key international markets include United States (91.7%) and Canada (2.2%).
- Top languages spoken are English (71.3%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plymouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |
| Manchester-by-the-Sea | 14 | $4,823 | $474.76 | 53% |