Airbnb Market Analytics, Statistics and Data in Plymouth, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plymouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plymouth:
How much do Airbnb hosts make on average per month in Plymouth?
The short-term rental market in Plymouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,015 per month
- Strong performing properties (top 25%) make $7,198 or more
- Best-in-class properties (top 10%) achieve $11,448+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,165
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plymouth
The market in Plymouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plymouth
Daily rates in Plymouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $305 per night
- Strong performing properties (top 25%) secure $437 or more
- Best-in-class properties (top 10%) pull in $671+ per night
- Entry-level properties (bottom 25%) earn around $196
Daily Rate Variations by Month
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Seasonality patterns in Plymouth
Peak Season (July, August, June)
- Revenue peaks at $9285.40 per month
- Occupancy rates reach 66.81%
- Daily rates average $405.98
Shoulder Season
- Revenue averages $5571.74 per month
- Occupancy maintains 42.22%
- Daily rates hold at $367.85
Low Season (November, December, January)
- Revenue drops to $2669.41 per month
- Occupancy decreases to 24.39%
- Daily rates adjust to $337.88
Is it still profitable to do Airbnb in Plymouth in 2025?
Yes! Plymouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $5572 and With 293 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plymouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plymouth Harbor | A picturesque waterfront area known for its historic sites and natural beauty. Ideal for tourists interested in maritime activities and local history directly by the water. | Pilgrim Monument, Mayflower II, Plymouth Rock, Colony Place, Plymouth Waterfront Park |
| Downtown Plymouth | The vibrant heart of Plymouth with charming shops, restaurants, and cultural attractions. A perfect spot for guests who enjoy a lively atmosphere and easy access to local events. | Plymouth Memorial Hall, Plymouth Museum, the historic cemetery, restaurants and cafes, local art galleries |
| North Plymouth | A quieter, residential area with beautiful parks and access to nature trails. Great for families and those looking for a more peaceful stay away from the hustle and bustle. | Plymouth Long Beach, Cliff Pond, State Forest, Plymouth Rock Camping Area |
| Manomet | A coastal neighborhood that offers stunning views and proximity to beaches. A fantastic getaway for those looking to relax by the ocean and explore the scenic coastline. | Manomet Beach, Priscilla Beach, local seafood restaurants, Cape Cod Canal |
| White Horse Beach | A beachfront community known for its secluded and relaxing atmosphere. Perfect for vacationers seeking a beach experience away from the more crowded areas. | White Horse Beach, local beachside cafes, water sports rentals, nearby hiking trails |
| Kingston | Just a short drive from Plymouth, a charming town with a historic feel and small-town vibes. Great for travelers wanting a quaint escape while still being close to Plymouth attractions. | Kingston's Historic District, local farmers market, the town beach, Kingston Collection |
| Brewster Gardens | A beautiful garden area in Plymouth offering tranquility and scenic walks. It attracts visitors looking for picturesque views and historical insights. | Brewster Gardens, Plymouth Art and Cultural Center, walking paths, seasonal events |
| South Shore Beach | An area known for its beautiful sandy beaches and family-friendly atmosphere. Ideal for those wanting a costal adventure and ocean-based activities. | South Shore Beach, local dining options, fishing spots, beach volleyball courts |
Do you need a license for Airbnb in Plymouth?
We recommend checking directly with Plymouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Plymouth
Oceanfront Estate w/ Indoor Pool & Unmatched Views
Entire Place • 5 bedrooms
Cliff House - Panoramic views of Cape Cod Bay.
Entire Place • 4 bedrooms
Large Manomet Beach home! Family, friends, fun!
Entire Place • 10 bedrooms
Ocean Side Estate Amazing Views Pool Hot tub 9 BR
Entire Place • 9 bedrooms
Great for large families Inground pool 6 BR/5 Bath
Entire Place • 6 bedrooms
Paradise Beach House Plus in-law
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Plymouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zachary | 12 | $547,133 | 304 | 4.87/5.0 |
| Scott | 3 | $543,894 | 514 | 4.70/5.0 |
| Vacasa Massachusetts | 15 | $516,185 | 273 | 3.87/5.0 |
| Dan | 6 | $376,885 | 89 | 4.89/5.0 |
| Tony | 1 | $327,072 | 97 | 4.90/5.0 |
| Craig | 1 | $313,189 | 24 | 4.96/5.0 |
| Lynn | 2 | $287,439 | 65 | 4.97/5.0 |
| Evolve | 6 | $283,448 | 196 | 4.78/5.0 |
| Johanna | 7 | $247,206 | 210 | 4.94/5.0 |
| Connor | 4 | $240,711 | 201 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plymouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.1%), with house and apartment & condo properties comprising 92.5% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (7.5% combined)
Room Capacity Distribution
Analysis of 293 properties in Plymouth shows that 3 bedrooms properties are most prevalent, making up 23.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 45.7% of all listings.
Key Insights
- Most common: 3 bedrooms (23.5%)
- Least common: 5+ bedrooms (9.6%)
- Market concentration: 45.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 293 properties in Plymouth reveals that 8+ guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 8+ guests (32.8% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 293 properties in Plymouth, the most common availability pattern is 181-270 days (41.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.6% of properties).
Key Insights
- Most common availability window: 181-270 days (41.3%)
- Most common booking duration: 91-180 days (40.6%)
- Properties with high availability (180+ days): 77.5%
- Properties with long-term bookings (180+ days): 24.2%
Minimum Stay Distributions
1 Night
55 listings
19.9% of total
2 Nights
110 listings
39.7% of total
3 Nights
41 listings
14.8% of total
4-6 Nights
31 listings
11.2% of total
7-29 Nights
19 listings
6.9% of total
30+ Nights
21 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.6%
- Mid-length stays (4-6 nights) represent 11.2% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 74.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
1.9% of total
Super Strict 30 Days
15 listings
5.7% of total
Flexible
30 listings
11.4% of total
Moderate
56 listings
21.3% of total
Firm
76 listings
28.9% of total
Strict
81 listings
30.8% of total
Key Insights
- Strict is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (32.7%) and strict (59.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 109 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 41 days
- Summer shows the longest average booking window at 109 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 109 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Plymouth
Every property in Plymouth comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.2%) and United Kingdom (1.7%)
- English is the top language at 77.9%, followed by Spanish (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plymouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Temple | 11 | $5,110 | $383.10 | 46% |
| Edgartown | 257 | $4,909 | $746.94 | 39% |
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