Peabody Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Peabody in 2025? Explore comprehensive Airbnb analytics for Peabody, Massachusetts, United States to uncover income potential. This 2025 STR market report for Peabody, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Peabody, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Peabody Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Peabody Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Peabody (2025)
Understanding the monthly revenue variations for Airbnb listings in Peabody is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Peabody is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Peabody across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,414 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,190 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,058, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Peabody
Peabody Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Peabody STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Peabody:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 43% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Peabody
Average Daily Rate (ADR) Airbnb Trends in Peabody (2025)
Effective short term rental pricing strategy in Peabody involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Peabody typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $366+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Peabody
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Airbnb Seasonality Analysis & Trends in Peabody (2025)
Peak Season (October, August, July)
- Revenue averages $5,100 per month
- Occupancy rates average 71.8%
- Daily rates average $224
Shoulder Season
- Revenue averages $3,684 per month
- Occupancy maintains around 61.2%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $1,617 per month
- Occupancy decreases to average 45.1%
- Daily rates adjust to average $147
Seasonality Insights for Peabody
- The Airbnb seasonality in Peabody shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Peabody's highest earning potential, with monthly revenues capable of climbing to $6,183, occupancy reaching a high of 74.0%, and ADRs peaking at $266.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,425, occupancy could drop to 41.6%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Peabody.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Peabody seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Peabody (2025)
Exploring the top neighborhoods for short-term rentals in Peabody? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Peabody | A suburban area known for its peaceful environment and family-friendly atmosphere, ideal for families visiting the Northshore region. Close to parks and recreation areas, appealing for long-term stays. | Breakheart Reservation, Peabody Municipal Golf Course, Hale Farm, Centennial Park |
| Peabody Square | The historic heart of Peabody with shopping, dining, and local attractions. This area attracts visitors interested in local culture and history. | Peabody Essex Museum, Northshore Mall, The Salem Witch Museum, The Peabody Museum of Salem |
| South Peabody | A rapidly growing area with easy access to the surrounding cities and attractions. Great for business travelers and visitors exploring the North Shore. | Shaw's Supermarket, Peabody Institute Library, Capitol Theatre |
| North Peabody | Known for its proximity to nature and parks, making it ideal for visitors who enjoy outdoor activities and want a quiet place to stay while still being close to Boston. | Lynn Woods Reservation, Lake Quannapowitt, Muddy River Park |
| Danvers | Just a short drive from Peabody, Danvers offers a variety of amenities with a rich history. Ideal for guests looking to explore both Peabody and surrounding areas. | Endicott Park, Danvers State Hospital, Danvers Rail Trail |
| Beverly | Adjacent to Peabody, Beverly is known for its beautiful coastline and charming downtown. Perfect for beach lovers and those wanting a more relaxed stay. | Beverly Beach, North Shore Music Theatre, Beverly Commons |
| Salem | A popular tourist destination known for its witch trials history, attracting visitors year-round. Offers a lot of cultural experiences and historical sites. | The Salem Witch Trials Memorial, The House of the Seven Gables, Salem Maritime National Historic Site |
| Lynn | A city close to Peabody with beautiful beaches and a diverse community. Good for travelers looking for urban experiences with natural scenic views. | Lynn Shore Reservation, Red Rock Park, Lynn Heritage State Park |
Understanding Airbnb License Requirements & STR Laws in Peabody (2025)
While Peabody, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Peabody to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Peabody (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Peabodybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 br 2 ba cedar shake farm house
Entire Place • 3 bedrooms
Luxury Apartment w/ Office & Gym
Entire Place • 2 bedrooms
Peabody/Salem line, Massachusetts - Entire House!
Entire Place • 3 bedrooms
Peabody Penthouse Top of the World Sunset View
Entire Place • 1 bedroom
Executive Hotel Penthouse 1 Bedroom Residence
Entire Place • 1 bedroom
Luxury 1BR - Peabody Unit #711
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Peabody (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Peabody based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maverick | 5 | $270,152 | 183 | 4.77/5.0 |
| Daniella | 6 | $219,525 | 593 | 4.82/5.0 |
| Brendan | 1 | $117,709 | 18 | 4.94/5.0 |
| Brian | 1 | $59,575 | 155 | 4.77/5.0 |
| Demetri | 1 | $58,986 | 71 | 4.94/5.0 |
| Ulrich | 1 | $40,785 | 66 | 4.85/5.0 |
| Host #487584412 | 1 | $35,999 | 3 | 5.00/5.0 |
| Mark And Suzanne | 1 | $35,870 | 77 | 4.74/5.0 |
| Melody | 1 | $31,193 | 131 | 4.95/5.0 |
| Ana | 1 | $30,406 | 237 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Peabody.
Dive Deeper: Advanced Peabody STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Peabody. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPeabody Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Peabody
- The Peabody Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Peabody, Apartment/Condo properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Peabody Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Peabody
- The dominant room capacity in Peabody is 1 bedroom listings, making up 56% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Peabody, indicating a high concentration in these sizes.
- With over half the market (56%) consisting of studios or 1-bedroom units, Peabody is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Peabody.
Peabody Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Peabody
- The most common guest capacity trend in Peabody vacation rentals is listings accommodating 2 guests (60%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Peabody STR market, accounting for 80.0% of listings.
- A significant 60.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Peabody.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Peabody.
- On average, properties in Peabody are equipped to host 2.8 guests.
Peabody Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Peabody
- The most common availability pattern in Peabody falls within the 91-180 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 16.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Peabody (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 84.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Peabody Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
50% of total
2 Nights
5 listings
20.8% of total
7-29 Nights
2 listings
8.3% of total
30+ Nights
5 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Peabody is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.8%) of the Peabody Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Peabody, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Peabody hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Peabody.
Peabody Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
37.5% of total
Moderate
4 listings
16.7% of total
Firm
7 listings
29.2% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Peabody
- The prevailing Airbnb cancellation policy trend in Peabody is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Peabody.
- Regularly review your cancellation policy against competitors and market demand shifts in Peabody.
Peabody STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Peabody
- The overall average booking lead time for vacation rentals in Peabody is 40 days.
- Guests book furthest in advance for stays during October (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Peabody.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Peabody averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Peabody (2025)
Amenity Prevalence
Amenity Insights for Peabody
- Essential amenities in Peabody that guests expect include: Wifi, Essentials, Hot water, Shampoo, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hangers, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Peabody: Wifi, Essentials, Hot water, Shampoo, Heating.
- Prioritize adding missing essentials: Essentials, Hot water, Shampoo, Heating.
- Consider adding popular differentiators like Smoke alarm or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Peabody to stay competitive.
Peabody Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Peabody
- The typical guest profile for Airbnb in Peabody consists of primarily domestic travelers (88%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.5% of guests.
- Key international markets include United States (87.5%) and Canada (7.7%).
- Top languages spoken are English (71%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Peabody Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |