Orange Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Orange in 2025? Explore comprehensive Airbnb analytics for Orange, Massachusetts, United States to uncover income potential. This 2025 STR market report for Orange, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Orange, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Orange Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Orange Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Orange (2025)
Understanding the monthly revenue variations for Airbnb listings in Orange is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Orange is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Orange across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,363+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,383 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,348 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,022, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Orange
Orange Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Orange STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Orange:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Orange
Average Daily Rate (ADR) Airbnb Trends in Orange (2025)
Effective short term rental pricing strategy in Orange involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Orange typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Orange
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Airbnb Seasonality Analysis & Trends in Orange (2025)
Peak Season (July, August, May)
- Revenue averages $3,248 per month
- Occupancy rates average 56.3%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,497 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $178
Low Season (February, March, April)
- Revenue drops to average $1,455 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $176
Seasonality Insights for Orange
- The Airbnb seasonality in Orange shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Orange's highest earning potential, with monthly revenues capable of climbing to $3,454, occupancy reaching a high of 57.8%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,160, occupancy could drop to 29.3%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Orange.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Orange seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Orange (2025)
Exploring the top neighborhoods for short-term rentals in Orange? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Orange | The heart of the town with easy access to shops and restaurants. A great location for guests who want to experience local culture and community events. | Orange Town Hall, Buzzell Park, Mount Grace State Forest, Fitchburg River, local restaurants |
| Lake Mattawa | A tranquil setting perfect for nature lovers and outdoor activities. Ideal for families and travelers seeking a peaceful retreat by the water. | Lake Mattawa, hiking trails, fishing spots, picnic areas, scenic views |
| Orange Historical District | Rich in history and charm, this area attracts tourists interested in historical sites and small-town America. A unique experience for guests who appreciate heritage. | Historical buildings, Orange Museum, local festivals, Granite Museum, Lyman's Hill |
| Mahar Regional School area | Proximity to educational institutions attracts families and students. Great for hosting guests visiting for school events or family gatherings. | Mahar Regional High School, athletic fields, community events |
| Tully Lake | Ideal for adventure seekers and weekend getaways. Easy access to the lake and recreational activities like camping and hiking. | Tully Lake Park, camping facilities, hiking trails, scenic picnic spots |
| The Quabbin Reservoir | A major natural attraction that draws visitors for its beauty and outdoor activities. A perfect spot for nature retreats and sightseeing. | Quabbin Reservoir, hiking trails, scenic overlooks, wildlife watching, photography opportunities |
| North Orange | A quiet residential area close to nature, suitable for families and long-term stays. Offers a relaxing atmosphere away from the hustle and bustle. | quiet neighborhoods, nature trails, local parks, family-friendly activities |
| Erving State Forest | A popular spot for outdoor enthusiasts looking for hiking, biking, and exploring nature. Great for guests seeking an outdoor adventure. | state forest trails, mountain biking, picnic areas, wildlife observation |
Understanding Airbnb License Requirements & STR Laws in Orange (2025)
While Orange, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Orange to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Orange (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Orangebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Writer's Retreat: A Sweetwater Stay
Entire Place • 1 bedroom
Carriage House at Revival Wheeler Mansion
Entire Place • 3 bedrooms
Spacious Waterfront w/ Hot Tub & Yogo Studio
Entire Place • 3 bedrooms
The Lake Cottage: A Sweetwater Stay
Entire Place • 1 bedroom
The Film Shack: A Sweetwater Stay
Entire Place • 5 bedrooms
Lake House with view of mountain
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Orange (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Orange based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patti | 5 | $177,591 | 1052 | 4.85/5.0 |
| Sinde | 5 | $99,821 | 102 | 4.97/5.0 |
| Kimesha | 1 | $41,606 | 40 | 4.98/5.0 |
| Celia | 1 | $37,880 | 164 | 4.93/5.0 |
| Charlene | 1 | $35,949 | 78 | 4.99/5.0 |
| Rasa | 2 | $34,416 | 68 | 4.92/5.0 |
| Evolve | 1 | $32,867 | 15 | 5.00/5.0 |
| Katie | 1 | $27,976 | 73 | 4.96/5.0 |
| Rose Marie | 3 | $18,453 | 114 | 4.96/5.0 |
| Jeanie | 1 | $15,292 | 76 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Orange.
Dive Deeper: Advanced Orange STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Orange. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOrange Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Orange
- The Orange Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Orange, House properties are the most common (73.9%), reflecting the local real estate landscape.
- Houses represent a significant 73.9% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, apartment/condo (combined 12.9%) offer potential for unique stay experiences.
Orange Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Orange
- The dominant room capacity in Orange is 2 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.2% of the active Airbnb listings in Orange, indicating a high concentration in these sizes.
- A significant 34.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Orange.
Orange Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Orange
- The most common guest capacity trend in Orange vacation rentals is listings accommodating 2 guests (17.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Orange STR market, accounting for 30.4% of listings.
- 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Orange.
- On average, properties in Orange are equipped to host 3.4 guests.
Orange Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Orange
- The most common availability pattern in Orange falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Orange (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Orange Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
17 listings
73.9% of total
3 Nights
5 listings
21.7% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Orange is 2 Nights, adopted by 73.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Orange Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 73.9% of Orange hosts use this setting.
- A 2-night minimum appears standard (73.9%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Orange.
Orange Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
17.4% of total
Moderate
5 listings
21.7% of total
Firm
5 listings
21.7% of total
Strict
9 listings
39.1% of total
Cancellation Policy Insights for Orange
- The prevailing Airbnb cancellation policy trend in Orange is Strict, used by 39.1% of listings.
- A majority (60.8%) of hosts in Orange utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Orange.
- With 39.1% using Strict terms, this is a viable option in Orange, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Orange.
Orange STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Orange
- The overall average booking lead time for vacation rentals in Orange is 65 days.
- Guests book furthest in advance for stays during June (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Orange.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Orange averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Orange (2025)
Amenity Prevalence
Amenity Insights for Orange
- Essential amenities in Orange that guests expect include: Wifi, Smoke alarm, Free parking on premises, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Orange: Wifi, Smoke alarm, Free parking on premises, Carbon monoxide alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm.
- Consider adding popular differentiators like Cooking basics or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Orange to stay competitive.
Orange Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Orange
- The typical guest profile for Airbnb in Orange consists of primarily domestic travelers (97%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and DC (1.1%).
- Top languages spoken are English (71.6%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Orange Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |