Airbnb Market Analytics, Statistics and Data in Oak Bluffs, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oak Bluffs? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oak Bluffs:
How much do Airbnb hosts make on average per month in Oak Bluffs?
The short-term rental market in Oak Bluffs shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,169 per month
- Strong performing properties (top 25%) make $7,511 or more
- Best-in-class properties (top 10%) achieve $12,986+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,801
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oak Bluffs
The market in Oak Bluffs shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oak Bluffs
Daily rates in Oak Bluffs vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $446 per night
- Strong performing properties (top 25%) secure $662 or more
- Best-in-class properties (top 10%) pull in $978+ per night
- Entry-level properties (bottom 25%) earn around $302
Daily Rate Variations by Month
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Seasonality patterns in Oak Bluffs
Peak Season (August, July, June)
- Revenue peaks at $12975.76 per month
- Occupancy rates reach 58.11%
- Daily rates average $649.87
Shoulder Season
- Revenue averages $5932.07 per month
- Occupancy maintains 33.59%
- Daily rates hold at $553.35
Low Season (February, January, December)
- Revenue drops to $2703.29 per month
- Occupancy decreases to 19.95%
- Daily rates adjust to $504.49
Is it still profitable to do Airbnb in Oak Bluffs in 2025?
Yes! Oak Bluffs demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $5932 and With 319 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oak Bluffs
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Oak Bluffs Town Center | The heart of Oak Bluffs with charming shops, restaurants, and easy access to the ferry. It's a popular spot for tourists exploring Martha's Vineyard. | Oak Bluffs Marina, Inkwell Beach, Circuit Avenue, The Flying Horses Carousel, Martha's Vineyard Camp Meeting Association |
| Oak Bluffs Beaches | Known for its beautiful sandy beaches, making it an ideal location for families and beachgoers. Perfect for those looking to enjoy the sun and water activities. | Inkwell Beach, Joseph Sylvia State Beach, Eastville Beach, State Beach, Norton Point Beach |
| East Chop | A quiet residential area with stunning views of the ocean, ideal for those looking for a peaceful retreat close to the beach. | East Chop Lighthouse, East Chop Beach, Martha's Vineyard Golf Club, Bike paths, Ocean views |
| West Tisbury | A short drive from Oak Bluffs, offers a more rural feel and beautiful landscapes, appealing to visitors looking for nature and tranquility. | Alley’s General Store, The Polly Hill Arboretum, Martha’s Vineyard Museum, Farmers markets, Nature trails |
| Vineyard Haven | A nearby town with a vibrant arts scene and cultural attractions, providing a unique experience for visitors just a short distance from Oak Bluffs. | Vineyard Haven Harbor, The Tisbury Market Place, Carolyn R. McCarthy Memorial Park, Farm Neck Golf Club, Art galleries |
| Mansion House | A beachfront location known for lovely accommodations and wellness amenities, attracting tourists looking for a relaxing getaway. | The Mansion House Inn, Spa and wellness center, Beach access, Water activities, Fine dining options |
| Chappaquiddick | A secluded yet beautiful spot accessible by ferry, ideal for those seeking privacy and natural beauty away from the more crowded areas. | Chappaquiddick Island, Cape Poge Wildlife Refuge, Wasque Reservation, The Dike Bridge, South Beach |
| Martha's Vineyard Island | The entirety of Martha's Vineyard offers numerous attractions, activities, and beautiful scenery, draw for visitors looking to explore the charm of island life. | Aquinnah Cliffs, Edgartown, Menemsha Fishing Village, Lighthouses, State Forests |
Do you need a license for Airbnb in Oak Bluffs?
We recommend checking directly with Oak Bluffs's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oak Bluffs
Walk East Chop from Dover House
Entire Place • 5 bedrooms
The Blue Lagoon, Oak Bluffs
Entire Place • 3 bedrooms
The Island Collection MV: Seascape
Entire Place • 7 bedrooms
Private Heated Pool, Wifi, AC, Grill & Firepit
Entire Place • 5 bedrooms
Oak Bluffs Victorian Walk to Town & Beaches
Entire Place • 5 bedrooms
Spectacular beach & pool combo; beautiful sunsets!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Oak Bluffs
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brian | 8 | $380,112 | 1379 | 4.94/5.0 |
| Vacasa Massachusetts | 51 | $377,696 | 1190 | 4.37/5.0 |
| Grace | 2 | $349,205 | 60 | 4.98/5.0 |
| Jolanta | 3 | $348,814 | 27 | 4.97/5.0 |
| Elevate Properties | 4 | $342,699 | 188 | 4.70/5.0 |
| Erin | 1 | $292,733 | 14 | 5.00/5.0 |
| Ted | 2 | $290,723 | 57 | 2.41/5.0 |
| Brian | 1 | $251,241 | 26 | 4.96/5.0 |
| Evolve | 5 | $246,311 | 122 | 4.91/5.0 |
| Whitney | 2 | $245,346 | 210 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oak Bluffs
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with house and apartment & condo properties comprising 90.3% of inventory
- Untapped potential in others, outdoor & mobile segments (4.7% combined)
Room Capacity Distribution
Analysis of 319 properties in Oak Bluffs shows that 3 bedrooms properties are most prevalent, making up 27% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 51.4% of all listings.
Key Insights
- Most common: 3 bedrooms (27%)
- Least common: 5+ bedrooms (8.8%)
- Market concentration: 51.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 319 properties in Oak Bluffs reveals that 8+ guests properties dominate the market, representing 29.5% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 54.9% of the market.
Key Insights
- Most common capacity: 8+ guests (29.5% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 54.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 319 properties in Oak Bluffs, the most common availability pattern is 271-366 days (63.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.5% of properties).
Key Insights
- Most common availability window: 271-366 days (63.6%)
- Most common booking duration: 91-180 days (33.5%)
- Properties with high availability (180+ days): 95.6%
- Properties with long-term bookings (180+ days): 4.4%
Minimum Stay Distributions
1 Night
36 listings
13.7% of total
2 Nights
83 listings
31.7% of total
3 Nights
64 listings
24.4% of total
4-6 Nights
39 listings
14.9% of total
7-29 Nights
32 listings
12.2% of total
30+ Nights
8 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.4%
- Mid-length stays (4-6 nights) represent 14.9% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 69.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
18 listings
6.3% of total
Super Strict 60 Days
3 listings
1% of total
Flexible
8 listings
2.8% of total
Moderate
43 listings
14.9% of total
Firm
80 listings
27.8% of total
Strict
136 listings
47.2% of total
Key Insights
- Strict is the preferred policy at 47.2% of listings
- Stricter policies (Firm & Strict) dominate at 75.0% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 75.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 114 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 35 days
- Summer shows the longest average booking window at 114 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 114 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Oak Bluffs
Below is the distribution of amenities across listings in Oak Bluffs:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.5% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.8%) and United Kingdom (0.8%)
- English is the top language at 77%, followed by Spanish (12.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oak Bluffs. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Temple | 11 | $5,110 | $383.10 | 46% |
| Edgartown | 257 | $4,909 | $746.94 | 39% |
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