Airbnb Market Analytics, Statistics and Data in Northampton, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Northampton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Northampton:
How much do Airbnb hosts make on average per month in Northampton?
The short-term rental market in Northampton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,824 per month
- Strong performing properties (top 25%) make $4,237 or more
- Best-in-class properties (top 10%) achieve $5,924+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,869
Revenue Variations by Month
Occupancy Rates Throughout the Year in Northampton
The market in Northampton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 64% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 41%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Northampton
Daily rates in Northampton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $215 or more
- Best-in-class properties (top 10%) pull in $315+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Northampton
Peak Season (August, July, May)
- Revenue peaks at $4162.69 per month
- Occupancy rates reach 71.07%
- Daily rates average $194.81
Shoulder Season
- Revenue averages $3422.56 per month
- Occupancy maintains 59.41%
- Daily rates hold at $186.38
Low Season (December, February, January)
- Revenue drops to $2181.71 per month
- Occupancy decreases to 45.29%
- Daily rates adjust to $179.72
Is it still profitable to do Airbnb in Northampton in 2025?
Yes! Northampton demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 59% and strong monthly revenue averaging $3423 and The market's 141 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Northampton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Smith College Area | Charming neighborhood known for its proximity to Smith College, making it a hotspot for visiting families, college events, and students. | Smith College Museum of Art, Botanic Garden of Smith College, William F. Connell Botanic Gardens, Downtown Northampton, The Calvin Theatre |
| Downtown Northampton | Vibrant downtown filled with restaurants, shops, and cultural attractions, perfect for visitors looking to experience local nightlife and arts. | Historic Northampton, The Academy of Music Theatre, local boutiques, craft beer pubs, diverse dining options |
| Florence | Quaint village with a strong community feel, ideal for visitors looking for a quieter stay while still being close to downtown amenities. | Florence Pie Bar, Look Park, local flea markets, Florence Arts and Crafts |
| Northampton State Hospital | Historical site with unique architecture, gaining interest from those looking to explore local history and heritage. | Historic ruins, walking trails, local history tours |
| Mount Tom State Reservation | Scenic area great for outdoor enthusiasts, with hiking trails and beautiful views, appealing to nature lovers and adventure seekers. | Mount Tom Summit, Hiking trails, Fishing spots, Scenic nature views |
| Norwottuck Rail Trail | Popular biking and walking trail that attracts both tourists and locals, providing access to beautiful landscapes along the Connecticut River. | Pedestrian-friendly path, Local parks, Connecticut River views |
| Hampden County | Nearby area with various attractions and accommodations, appealing to visitors interested in more rural or suburban experiences while still close to Northampton. | Local wineries, Historical sites, Outdoor activities |
| Hadley | Adjacent to Northampton, offering a blend of residential charm and access to shopping and farming experiences, ideal for families and visitors alike. | Hadley Farm Museum, local farms, shopping centers like Mount Tom Marketplace, easy access to Northampton |
Do you need a license for Airbnb in Northampton?
We recommend checking directly with Northampton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Northampton
Sun-drenched 6BR Victorian steps from downtown
Entire Place • 6 bedrooms
Great for Groups-4 full bath-Big Kitchen-Backyard
Entire Place • 4 bedrooms
Child-Friendly Northampton/Florence House!
Entire Place • 3 bedrooms
The Gardener’s Cottage
Entire Place • 2 bedrooms
Historic NE Homestead Guest Suite
Entire Place • 2 bedrooms
Button’s Modern Luxury Walkup DT
Entire Place • 1 bedroom
Top Performing Professional Hosts in Northampton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 7 | $565,108 | 1442 | 4.95/5.0 |
| Jacqueline | 2 | $186,148 | 169 | 5.00/5.0 |
| Michael | 3 | $154,924 | 445 | 4.97/5.0 |
| Virginia | 3 | $142,068 | 2100 | 4.86/5.0 |
| Shannon | 3 | $123,000 | 648 | 4.89/5.0 |
| Meredith | 1 | $104,853 | 33 | 5.00/5.0 |
| Tian Hui | 4 | $102,435 | 200 | 4.86/5.0 |
| Jonathan | 1 | $102,407 | 105 | 4.98/5.0 |
| Devon | 3 | $99,839 | 78 | 4.94/5.0 |
| Mina | 2 | $82,000 | 178 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Northampton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.4%), with apartment & condo and house properties comprising 83.7% of inventory
- Untapped potential in unique stays segments (1.4% combined)
Room Capacity Distribution
Analysis of 141 properties in Northampton shows that 1 bedroom properties are most prevalent, making up 34% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.4% of all listings.
Key Insights
- Most common: 1 bedroom (34%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 67.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 141 properties in Northampton reveals that 4 guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.8% of the market.
Key Insights
- Most common capacity: 4 guests (24.1% of market)
- Least common capacity: 1 guest (2.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 46.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 141 properties in Northampton, the most common availability pattern is 91-180 days (37.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.3% of properties).
Key Insights
- Most common availability window: 91-180 days (37.6%)
- Most common booking duration: 181-270 days (38.3%)
- Properties with high availability (180+ days): 38.3%
- Properties with long-term bookings (180+ days): 62.4%
Minimum Stay Distributions
1 Night
61 listings
45.5% of total
2 Nights
42 listings
31.3% of total
3 Nights
14 listings
10.4% of total
4-6 Nights
3 listings
2.2% of total
7-29 Nights
3 listings
2.2% of total
30+ Nights
11 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.8%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
21.9% of total
Moderate
44 listings
32.1% of total
Firm
43 listings
31.4% of total
Strict
20 listings
14.6% of total
Key Insights
- Moderate is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (54.0%) and strict (46.0%) policies
- Strict policies are least common at 14.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 84 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 40 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Northampton
Every property in Northampton comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1.6%) and Canada (0.6%)
- English is the top language at 72.6%, followed by Spanish (13.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Northampton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,930 | $561.90 | 38% |
| Milford | 11 | $7,203 | $539.76 | 62% |
| Town of Stuyvesant | 11 | $6,822 | $515.82 | 41% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Town of Niskayuna | 11 | $6,323 | $506.30 | 47% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Fort Ann | 26 | $6,226 | $760.85 | 39% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Stony Creek | 11 | $5,934 | $497.96 | 43% |
| Pomfret | 15 | $5,871 | $468.17 | 51% |
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