Northampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Northampton in 2025? Explore comprehensive Airbnb analytics for Northampton, Massachusetts, United States to uncover income potential. This 2025 STR market report for Northampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 139 active listings.
Whether you're considering an Airbnb investment in Northampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Northampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Northampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Northampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Northampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Northampton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Northampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,757+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,800 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,864, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Northampton
Northampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Northampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Northampton:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 63%.
- Entry-level properties (Bottom 25%) average 41% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Northampton
Average Daily Rate (ADR) Airbnb Trends in Northampton (2025)
Effective short term rental pricing strategy in Northampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Northampton typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Northampton
Get Live Northampton Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Northampton (2025)
Peak Season (July, August, May)
- Revenue averages $4,152 per month
- Occupancy rates average 68.0%
- Daily rates average $193
Shoulder Season
- Revenue averages $3,551 per month
- Occupancy maintains around 60.9%
- Daily rates hold near $189
Low Season (January, February, March)
- Revenue drops to average $2,327 per month
- Occupancy decreases to average 47.8%
- Daily rates adjust to average $182
Seasonality Insights for Northampton
- The Airbnb seasonality in Northampton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Northampton's highest earning potential, with monthly revenues capable of climbing to $4,240, occupancy reaching a high of 71.1%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,225, occupancy could drop to 47.4%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Northampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Northampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Northampton (2025)
Exploring the top neighborhoods for short-term rentals in Northampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Northampton | The vibrant heart of Northampton featuring a mix of shops, restaurants, and cultural venues. Ideal for tourists seeking nightlife and local experiences. | Smith College, Northampton Center for the Arts, Calvin Theatre, The Iron Horse Music Hall, Historic Main Street |
| Florence | A quaint village located within Northampton that offers a peaceful atmosphere, perfect for families and long-term visitors. Known for its local crafts and community feel. | Look Park, Florence Center, Local Art Galleries, Shaker Museum, Florence Bike Path |
| Haydenville | A charming area known for its rural feel and natural beauty, ideal for outdoor enthusiasts and those looking for a quiet getaway. | Mount Tom State Reservation, Oxbow Marina, Local hiking trails, The Mill District, Historic Haydenville |
| Smith College | Home to the prestigious Smith College, this area attracts many students and academics, making it perfect for short-term rentals. | Smith College Botanic Garden, Art Museum at Smith College, College Avenue shops, Concerts and events at Smith |
| Northampton Arts District | A hub for creative individuals and artists, hosting many events and festivals that draw crowds seeking artistic experiences. | Northampton Arts Council, Film Festivals, Local Performance Venues, Art Galleries, Street Festivals |
| The Meadows | A scenic residential neighborhood that offers outdoor activities and easy access to the Connecticut River, popular with families and nature lovers. | Connecticut River, Recreational Trails, Local Parks, Fishing Spots, Outdoor Sports Fields |
| Round Hill | A peaceful residential area with a countryside feel, ideal for those looking for relaxation while still being close to downtown amenities. | Round Hill Golf Club, Scenic Views, Nature Trails, Community Events, Historic Homes |
| Easthampton | Located just a few miles from Northampton, Easthampton offers a charming atmosphere with a growing food and arts scene, appealing to visitors looking for a different local experience. | Easthampton City Arts, Local Breweries, Parks and Recreation, Historic Cotton Mill, Canal Trail |
Understanding Airbnb License Requirements & STR Laws in Northampton (2025)
While Northampton, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Northampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Northampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Northamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sun-drenched 6BR Victorian steps from downtown
Entire Place • 6 bedrooms
Great for Groups-4 full bath-Big Kitchen-Backyard
Entire Place • 4 bedrooms
Historic NE Homestead Guest Suite
Entire Place • 2 bedrooms
Child-Friendly Northampton/Florence House!
Entire Place • 3 bedrooms
The Gardener’s Cottage
Entire Place • 2 bedrooms
Lovely 2BR Home Close to Downtown
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Northampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Northampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 7 | $575,500 | 1442 | 4.95/5.0 |
| Jacqueline | 2 | $180,043 | 169 | 5.00/5.0 |
| Michael | 3 | $152,263 | 445 | 4.97/5.0 |
| Virginia | 3 | $145,524 | 2100 | 4.86/5.0 |
| Shannon | 3 | $124,015 | 648 | 4.89/5.0 |
| Tian Hui | 4 | $107,134 | 200 | 4.86/5.0 |
| Devon | 3 | $105,531 | 78 | 4.94/5.0 |
| Meredith | 1 | $99,611 | 33 | 5.00/5.0 |
| Jonathan | 1 | $94,140 | 105 | 4.98/5.0 |
| Mina | 2 | $89,766 | 178 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Northampton.
Dive Deeper: Advanced Northampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Northampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorthampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Northampton
- The Northampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.1% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Northampton, Apartment/Condo properties are the most common (48.2%), reflecting the local real estate landscape.
- Houses represent a significant 36.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.7%) offer potential for unique stay experiences.
Northampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Northampton
- The dominant room capacity in Northampton is 2 bedrooms listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.2% of the active Airbnb listings in Northampton, indicating a high concentration in these sizes.
Northampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Northampton
- The most common guest capacity trend in Northampton vacation rentals is listings accommodating 4 guests (23.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Northampton STR market, accounting for 45.3% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Northampton.
- On average, properties in Northampton are equipped to host 3.2 guests.
Northampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Northampton
- The most common availability pattern in Northampton falls within the 91-180 days range, representing 45.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 38.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Northampton (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 62.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Northampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
44.4% of total
2 Nights
42 listings
31.6% of total
3 Nights
14 listings
10.5% of total
4-6 Nights
2 listings
1.5% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
14 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Northampton is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.0%) of the Northampton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Northampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Northampton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Northampton.
Northampton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
30 listings
22.2% of total
Moderate
43 listings
31.9% of total
Firm
41 listings
30.4% of total
Strict
21 listings
15.6% of total
Cancellation Policy Insights for Northampton
- The prevailing Airbnb cancellation policy trend in Northampton is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (54.1%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Northampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Northampton.
Northampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Northampton
- The overall average booking lead time for vacation rentals in Northampton is 57 days.
- Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Northampton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Northampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Northampton (2025)
Amenity Prevalence
Amenity Insights for Northampton
- Essential amenities in Northampton that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Hot water, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Northampton: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Hot water, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Heating, Carbon monoxide alarm, Hot water, Air conditioning.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Northampton to stay competitive.
Northampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Northampton
- The typical guest profile for Airbnb in Northampton consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and DC (1.6%).
- Top languages spoken are English (65.4%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Northampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |