North Adams Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in North Adams in 2025? Explore comprehensive Airbnb analytics for North Adams, Massachusetts, United States to uncover income potential. This 2025 STR market report for North Adams, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 82 active listings.
Whether you're considering an Airbnb investment in North Adams, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Adams Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key North Adams Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in North Adams (2025)
Understanding the monthly revenue variations for Airbnb listings in North Adams is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Adams is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Adams across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,647+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,005 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,348 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,199, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Adams
North Adams Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the North Adams STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Adams:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Adams
Average Daily Rate (ADR) Airbnb Trends in North Adams (2025)
Effective short term rental pricing strategy in North Adams involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Adams typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in North Adams
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Airbnb Seasonality Analysis & Trends in North Adams (2025)
Peak Season (July, August, October)
- Revenue averages $3,646 per month
- Occupancy rates average 55.7%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,842 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $191
Low Season (January, February, March)
- Revenue drops to average $2,081 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $194
Seasonality Insights for North Adams
- The Airbnb seasonality in North Adams shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases North Adams's highest earning potential, with monthly revenues capable of climbing to $3,747, occupancy reaching a high of 57.3%, and ADRs peaking at $203.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,846, occupancy could drop to 33.9%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Adams.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these North Adams seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in North Adams (2025)
Exploring the top neighborhoods for short-term rentals in North Adams? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Street | The heart of North Adams, featuring local shops and restaurants. Ideal for visitors looking to explore the local culture and enjoy community events. | Mass MoCA, The Clark Art Institute, Local boutiques, Restaurants and cafes, Williamstown Theatre Festival |
| Natural Bridge State Park | A unique natural attraction that draws nature lovers and outdoor adventure seekers. Perfect for those wanting to experience the beauty of the outdoors while still being close to the town. | Natural Bridge, Scenic views, Hiking trails, Picnic areas |
| Housatonic Rail Trail | A beautiful trail for biking and walking that attracts both visitors and locals. Great for those who enjoy outdoor activities and want to explore the area’s natural beauty. | Biking and walking paths, Scenic views, Parks along the trail, Wildlife watching |
| North Adams Downtown | A revitalized downtown area with art galleries, restaurants, and entertainment options. Popular among tourists looking to enjoy local art and cuisine. | Art galleries, Local restaurants, Cultural events, Festivals, Historical tours |
| Mount Greylock | The highest peak in Massachusetts offering stunning views and hiking opportunities. Ideal for adventurous travelers and those seeking scenic tranquility. | Hiking trails, Summit views, Visitor center |
| Windsor Lake | A recreational area that offers outdoor activities such as fishing, hiking, and picnicking. Attractive for families and outdoor enthusiasts. | Fishing, Swimming, Walking trails, Picnic areas |
| Western Gateway Heritage State Park | A significant historical park that tells the story of the area’s industrial past. Attracts history buffs and those interested in local heritage. | Historical exhibits, Walking paths, Picnic areas |
| Williamstown | A charming town nearby known for its art institutions like The Clark and Williams College. A destination for art lovers and families visiting the area. | The Clark Art Institute, Williams College, Charming shops and cafes, Cultural events |
Understanding Airbnb License Requirements & STR Laws in North Adams (2025)
While North Adams, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Adams to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in North Adams (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Adamsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 Bed Mid-century Oasis next to State Park
Entire Place • 3 bedrooms
Spacious Victorian in N. Adams-walk to Mass MoCA
Entire Place • 4 bedrooms
Berkshire Mountain Top Chalet
Entire Place • 3 bedrooms
Brooklyn Zoo: Unique retreat in the Berkshires
Entire Place • 4 bedrooms
Cascades Cottage | Stylish Tudor on Gorgeous St.
Entire Place • 3 bedrooms
Art House! Spacious Getaway By Mass Moca
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in North Adams (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in North Adams based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David And Mátti | 3 | $160,453 | 1378 | 4.97/5.0 |
| Gabriel | 1 | $102,260 | 12 | 5.00/5.0 |
| Jeff | 2 | $98,681 | 10 | 5.00/5.0 |
| Kyanna | 1 | $79,010 | 141 | 4.98/5.0 |
| Anthony | 1 | $76,519 | 143 | 4.93/5.0 |
| Emily | 1 | $68,869 | 235 | 4.95/5.0 |
| Elliot | 1 | $66,968 | 51 | 4.98/5.0 |
| Carl | 1 | $63,478 | 139 | 4.88/5.0 |
| Carrie | 1 | $62,543 | 49 | 4.98/5.0 |
| Yina | 2 | $62,074 | 279 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Adams.
Dive Deeper: Advanced North Adams STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Adams. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Adams Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Adams
- The North Adams Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Adams, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
North Adams Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Adams
- The dominant room capacity in North Adams is 2 bedrooms listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.8% of the active Airbnb listings in North Adams, indicating a high concentration in these sizes.
- A significant 43.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Adams.
North Adams Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Adams
- The most common guest capacity trend in North Adams vacation rentals is listings accommodating 6 guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the North Adams STR market, accounting for 46.3% of listings.
- 43.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Adams.
- On average, properties in North Adams are equipped to host 4.8 guests.
North Adams Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Adams
- The most common availability pattern in North Adams falls within the 181-270 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in North Adams (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
North Adams Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
35.5% of total
2 Nights
38 listings
50% of total
3 Nights
4 listings
5.3% of total
4-6 Nights
2 listings
2.6% of total
7-29 Nights
2 listings
2.6% of total
30+ Nights
3 listings
3.9% of total
Key Insights
- The most prevalent minimum stay requirement in North Adams is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.5%) of the North Adams Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of North Adams hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Adams.
North Adams Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
26.3% of total
Moderate
27 listings
33.8% of total
Firm
24 listings
30% of total
Strict
8 listings
10% of total
Cancellation Policy Insights for North Adams
- The prevailing Airbnb cancellation policy trend in North Adams is Moderate, used by 33.8% of listings.
- There's a relatively balanced mix between guest-friendly (60.1%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.8% market standard in North Adams.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in North Adams.
North Adams STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for North Adams
- The overall average booking lead time for vacation rentals in North Adams is 48 days.
- Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in North Adams.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these North Adams averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in North Adams (2025)
Amenity Prevalence
Amenity Insights for North Adams
- Essential amenities in North Adams that guests expect include: Kitchen, Smoke alarm, Carbon monoxide alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Adams: Kitchen, Smoke alarm, Carbon monoxide alarm, Wifi, Heating.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Carbon monoxide alarm, Wifi, Heating.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Adams to stay competitive.
North Adams Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for North Adams
- The typical guest profile for Airbnb in North Adams consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (1.8%).
- Top languages spoken are English (63.7%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the North Adams Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |