Airbnb Market Analytics, Statistics and Data in Newburyport, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Newburyport? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Newburyport:
How much do Airbnb hosts make on average per month in Newburyport?
The short-term rental market in Newburyport shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,880 per month
- Strong performing properties (top 25%) make $6,908 or more
- Best-in-class properties (top 10%) achieve $10,176+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,694
Revenue Variations by Month
Occupancy Rates Throughout the Year in Newburyport
The market in Newburyport shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Newburyport
Daily rates in Newburyport vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $254 per night
- Strong performing properties (top 25%) secure $363 or more
- Best-in-class properties (top 10%) pull in $572+ per night
- Entry-level properties (bottom 25%) earn around $190
Daily Rate Variations by Month
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Seasonality patterns in Newburyport
Peak Season (August, July, June)
- Revenue peaks at $8221.76 per month
- Occupancy rates reach 57.93%
- Daily rates average $357.14
Shoulder Season
- Revenue averages $4949.44 per month
- Occupancy maintains 43.39%
- Daily rates hold at $313.63
Low Season (November, December, January)
- Revenue drops to $1939.19 per month
- Occupancy decreases to 29.67%
- Daily rates adjust to $279.53
Is it still profitable to do Airbnb in Newburyport in 2025?
Yes! Newburyport demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $4949 and The market's 114 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Newburyport
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown | Charming area filled with historic buildings, shops, and restaurants. Attracts tourists who want to experience Newburyport's rich history and vibrant local culture. | Newburyport Whaling Museum, Tannery Marketplace, Market Square, Custom House Maritime Museum, Joppa Flats Education Center |
| Waterfront | Beautiful views of the Merrimack River and access to parks and recreational activities. Ideal for visitors looking to enjoy waterfront dining and outdoor adventures. | Newburyport Harbor, Waterfront Park, Scenes from the Riverwalk, Ferry from Newburyport to Plum Island, Sail Loft Restaurant |
| Plum Island | A tranquil, beachy escape known for its sandy shores and nature trails. Great for those seeking a laid-back beach vacation atmosphere. | Plum Island Beach, Parker River National Wildlife Refuge, Plum Island Lighthouse, Local seafood restaurants, Kayaking and birdwatching |
| Newburyport Rail Trail | A scenic biking and walking trail along the river. It attracts fitness enthusiasts and families looking for outdoor activities. | Rail Trail access points, Bicycle rentals nearby, Parks along the trail, Fishing spots, Views of the river |
| Byfield | A quieter, suburban area with a mix of farmland and forest. Perfect for those looking for a peaceful retreat and proximity to nature. | Byfield Wildlife Sanctuary, Local farms, Hidden trails, Bike paths, Community events |
| Amesbury | Adjacent city with a mix of historic sites and modern amenities. Appeals to visitors looking for a blend of culture and convenience. | Amesbury Town Hall, Lake Gardner, Amesbury Carriage Museum, Local breweries, Shopping opportunities |
| Newbury | Quaint rural town known for its agriculture and scenic landscapes. Attracts visitors interested in farming and local produce. | Local farms and markets, Historical landmarks, Newbury Village, Walking trails, Nature parks |
| Salisbury | Offers beach access and various recreational activities. It attracts both families and young adults looking for seaside fun and entertainment. | Salisbury Beach State Reservation, Funland Amusement Park, Local seafood shacks, Beachfront activities, Boardwalk |
Do you need a license for Airbnb in Newburyport?
We recommend checking directly with Newburyport's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Newburyport
Hygge House Retreat | Charming Luxury | 4 Bedrooms
Entire Place • 4 bedrooms
Sunset Waterfront Privacy Beach
Entire Place • 3 bedrooms
*NEW* Sea-Point Getaway | 4BD, 2B
Entire Place • 4 bedrooms
Arctic Cottage ~ on the Beach !
Entire Place • 5 bedrooms
Magnificent Waterfront Home with Pool
Entire Place • 3 bedrooms
Historic Colonial Home with Backyard & Bikes
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Newburyport
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hygge House | 14 | $1,005,119 | 425 | 4.62/5.0 |
| Sean | 9 | $602,016 | 623 | 4.92/5.0 |
| Liann | 4 | $291,147 | 210 | 4.73/5.0 |
| Jenn And Matt | 2 | $262,577 | 209 | 4.90/5.0 |
| Memory | 2 | $192,293 | 36 | 5.00/5.0 |
| Christopher | 12 | $183,442 | 135 | 4.88/5.0 |
| Inger And Richard | 1 | $158,718 | 24 | 5.00/5.0 |
| Linda | 1 | $136,375 | 7 | 5.00/5.0 |
| East Coast Retreat | 2 | $119,787 | 79 | 4.91/5.0 |
| Kelsy | 1 | $104,830 | 19 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Newburyport
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.8%), with house and boutique & hotels properties comprising 81.6% of inventory
- Strong specialty sector (21.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.9% combined)
Room Capacity Distribution
Analysis of 114 properties in Newburyport shows that 1 bedroom properties are most prevalent, making up 32.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 52.6% of all listings.
Key Insights
- Most common: 1 bedroom (32.5%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 52.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 114 properties in Newburyport reveals that 2 guests properties dominate the market, representing 25.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.7% of the market.
Key Insights
- Most common capacity: 2 guests (25.4% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 44.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 114 properties in Newburyport, the most common availability pattern is 181-270 days (36% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.3% of properties).
Key Insights
- Most common availability window: 181-270 days (36%)
- Most common booking duration: 91-180 days (33.3%)
- Properties with high availability (180+ days): 68.4%
- Properties with long-term bookings (180+ days): 35.1%
Minimum Stay Distributions
1 Night
37 listings
35.9% of total
2 Nights
20 listings
19.4% of total
3 Nights
19 listings
18.4% of total
4-6 Nights
10 listings
9.7% of total
7-29 Nights
11 listings
10.7% of total
30+ Nights
6 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.3%
- Mid-length stays (4-6 nights) represent 9.7% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 73.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
15 listings
13.8% of total
Flexible
7 listings
6.4% of total
Moderate
8 listings
7.3% of total
Firm
33 listings
30.3% of total
Strict
46 listings
42.2% of total
Key Insights
- Strict is the preferred policy at 42.2% of listings
- Stricter policies (Firm & Strict) dominate at 72.5% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 6.4% of listings
Recommendations
- The market supports stricter policies, with 72.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 118 days
- Shortest booking windows are in Mar, Dec, Nov, averaging 41 days
- Summer shows the longest average booking window at 118 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 118 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Nov when lead times are shortest
Popular Airbnb Amenities in Newburyport
Below is the distribution of amenities across listings in Newburyport:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.3%) and United Kingdom (0.8%)
- English is the top language at 73.2%, followed by Spanish (13%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Newburyport. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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