New Marlborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in New Marlborough in 2025? Explore comprehensive Airbnb analytics for New Marlborough, Massachusetts, United States to uncover income potential. This 2025 STR market report for New Marlborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in New Marlborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Marlborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Marlborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Marlborough (2025)
Understanding the monthly revenue variations for Airbnb listings in New Marlborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Marlborough is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Marlborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,699+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,464 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,079 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,437, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Marlborough
New Marlborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Marlborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Marlborough:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Marlborough
Average Daily Rate (ADR) Airbnb Trends in New Marlborough (2025)
Effective short term rental pricing strategy in New Marlborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Marlborough typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $673+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $440 or more.
- Typical properties (Median) charge around $292 per night.
- Entry-level properties (Bottom 25%) earn around $214 per night.
Average Daily Rate (ADR) Trend by Month in New Marlborough
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Airbnb Seasonality Analysis & Trends in New Marlborough (2025)
Peak Season (July, August, June)
- Revenue averages $5,624 per month
- Occupancy rates average 45.1%
- Daily rates average $385
Shoulder Season
- Revenue averages $4,231 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $402
Low Season (January, September, November)
- Revenue drops to average $3,258 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $386
Seasonality Insights for New Marlborough
- The Airbnb seasonality in New Marlborough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Marlborough's highest earning potential, with monthly revenues capable of climbing to $6,212, occupancy reaching a high of 54.7%, and ADRs peaking at $435.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,032, occupancy could drop to 20.2%, and ADRs may adjust down to $358.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Marlborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Marlborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Marlborough (2025)
Exploring the top neighborhoods for short-term rentals in New Marlborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Buel | A serene and scenic area perfect for nature lovers and those looking to unwind away from the city. Great for families and couples seeking a peaceful retreat. | Lake Buel, Hiking trails, Fishing opportunities, Picnic areas, Canoeing and kayaking |
| Sharon | A charming town known for its quaint New England feel and proximity to outdoor activities. Attracts visitors interested in exploring the Berkshires. | Sharon State Forest, Appalachian Trail, Charming downtown area, Sharon's Art and Culture, Local restaurants |
| Berkshire East Mountain Resort | Ideal for ski enthusiasts and adventure seekers, it offers year-round outdoor fun with skiing in winter and mountain biking in summer. | Berkshire East Ski Resort, Mountain biking trails, Zip-lining, Scenic views, Outdoor festivals |
| New Marlborough Village | The historic village center with a friendly atmosphere, local shops, and dining options. Great for visitors exploring the area. | Local shops, Café and dining options, Community events, Historic architecture, Art galleries |
| Soho | A great neighborhood for arts and crafts enthusiasts, offering various cultural events and local artisans. Charming for visitors looking to experience local culture. | Craft fairs, Local artisan shops, Art workshops, Annual festivals, Cultural events |
| Housatonic River | Perfect for those who enjoy water activities and scenic views. This area attracts outdoor lovers and families. | Housatonic River kayaking, Fishing spots, Scenic parks, Wildlife watching, Cycling trails |
| Great Barrington | A vibrant town filled with shops, restaurants, and outdoor activities. It's a popular spot for travelers seeking both relaxation and entertainment. | Downtown Great Barrington, Gaze at the mountains, Berkshire Theatre Group, Local breweries, Outdoor concerts |
| Stockbridge | Famous for its cultural heritage and arts scene, particularly for the Norman Rockwell Museum. Attracts art lovers and history buffs. | Norman Rockwell Museum, Stockbridge Bowl, Cultural events, Historic sites, Art galleries |
Understanding Airbnb License Requirements & STR Laws in New Marlborough (2025)
While New Marlborough, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Marlborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Marlborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Marlboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Berkshires Colonial Farmhouse
Entire Place • 5 bedrooms
Serenity Summit: Hot Tub, Mountain Views, Book Now
Entire Place • 5 bedrooms
Hot Tub, Fireplaces, Sauna, Ski Ready!
Entire Place • 5 bedrooms
Grand View
Entire Place • 4 bedrooms
Lovely home with heated pool on secluded hillside.
Entire Place • 3 bedrooms
Chic Holiday Rental with Hot Tub and Wood Stove!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Marlborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Marlborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blythe | 1 | $176,520 | 33 | 4.94/5.0 |
| Lucas | 2 | $157,177 | 94 | 4.88/5.0 |
| Berkshire Rental Properties | 2 | $146,074 | 23 | 5.00/5.0 |
| Melissa | 1 | $68,531 | 31 | 5.00/5.0 |
| Mattheues | 1 | $61,633 | 19 | 4.84/5.0 |
| Dani | 1 | $60,154 | 6 | 5.00/5.0 |
| Ayren | 1 | $59,480 | 34 | 4.91/5.0 |
| Robert | 1 | $58,799 | 94 | 4.90/5.0 |
| Nicholas | 1 | $56,015 | 94 | 4.90/5.0 |
| Kristin | 1 | $52,301 | 43 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Marlborough.
Dive Deeper: Advanced New Marlborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Marlborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Marlborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Marlborough
- The New Marlborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Marlborough, House properties are the most common (73.8%), reflecting the local real estate landscape.
- Houses represent a significant 73.8% portion, catering likely to families or larger groups.
- The presence of 11.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique, apartment/condo (combined 14.4%) offer potential for unique stay experiences.
New Marlborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Marlborough
- The dominant room capacity in New Marlborough is 3 bedrooms listings, making up 23.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 40.5% of the active Airbnb listings in New Marlborough, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Marlborough.
New Marlborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Marlborough
- The most common guest capacity trend in New Marlborough vacation rentals is listings accommodating 8+ guests (26.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the New Marlborough STR market, accounting for 50.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Marlborough.
- On average, properties in New Marlborough are equipped to host 5.1 guests.
New Marlborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Marlborough
- The most common availability pattern in New Marlborough falls within the 271-366 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in New Marlborough (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Marlborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.8% of total
2 Nights
26 listings
61.9% of total
3 Nights
6 listings
14.3% of total
7-29 Nights
4 listings
9.5% of total
30+ Nights
4 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in New Marlborough is 2 Nights, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the New Marlborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.9% of New Marlborough hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- A 2-night minimum appears standard (61.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Marlborough.
New Marlborough Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.4% of total
Super Strict 60 Days
2 listings
4.8% of total
Flexible
2 listings
4.8% of total
Moderate
8 listings
19% of total
Firm
8 listings
19% of total
Strict
21 listings
50% of total
Cancellation Policy Insights for New Marlborough
- The prevailing Airbnb cancellation policy trend in New Marlborough is Strict, used by 50% of listings.
- A majority (69.0%) of hosts in New Marlborough utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in New Marlborough.
- With 50% using Strict terms, this is a viable option in New Marlborough, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in New Marlborough.
New Marlborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Marlborough
- The overall average booking lead time for vacation rentals in New Marlborough is 60 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in New Marlborough.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these New Marlborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Marlborough (2025)
Amenity Prevalence
Amenity Insights for New Marlborough
- Essential amenities in New Marlborough that guests expect include: Smoke alarm, Wifi, Free parking on premises, Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Marlborough: Smoke alarm, Wifi, Free parking on premises, Heating, Hair dryer.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Heating, Hair dryer.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Marlborough to stay competitive.
New Marlborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Marlborough
- The typical guest profile for Airbnb in New Marlborough consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and United Kingdom (1.5%).
- Top languages spoken are English (66.9%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Marlborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |