Airbnb Market Analytics, Statistics and Data in Nantucket, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nantucket? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nantucket:
How much do Airbnb hosts make on average per month in Nantucket?
The short-term rental market in Nantucket shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $7,239 per month
- Strong performing properties (top 25%) make $13,690 or more
- Best-in-class properties (top 10%) achieve $23,653+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,662
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nantucket
The market in Nantucket shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nantucket
Daily rates in Nantucket vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $729 per night
- Strong performing properties (top 25%) secure $1,233 or more
- Best-in-class properties (top 10%) pull in $2,001+ per night
- Entry-level properties (bottom 25%) earn around $444
Daily Rate Variations by Month
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Seasonality patterns in Nantucket
Peak Season (August, July, June)
- Revenue peaks at $22655.71 per month
- Occupancy rates reach 65.39%
- Daily rates average $1090.50
Shoulder Season
- Revenue averages $10832.53 per month
- Occupancy maintains 37.41%
- Daily rates hold at $970.04
Low Season (March, December, February)
- Revenue drops to $4733.51 per month
- Occupancy decreases to 18.68%
- Daily rates adjust to $901.44
Is it still profitable to do Airbnb in Nantucket in 2025?
Yes! Nantucket demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $10833 and As a mature market with 560 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nantucket
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nantucket Town | The historic heart of Nantucket, filled with charming cobblestone streets, boutique shops, and fine dining. It attracts visitors for its rich history and cultural experiences. | Nantucket Whaling Museum, Main Street, Brant Point Lighthouse, Jetties Beach, The Maria Mitchell Association |
| Siasconset | A picturesque village known for its stunning ocean views and charming cottages. It offers a quieter, more relaxed atmosphere while still being close to beautiful beaches. | Siasconset Beach, Madaket Beach, The Sankaty Head Lighthouse, Siasconset Historic District, Dining at the Sconset Café |
| Surfside | A family-friendly area known for its beautiful beaches and relaxed vibe. It's perfect for families and visitors looking to enjoy the sun and surf. | Surfside Beach, The Old Windmill, Nantucket Bike Path, Great Point Lighthouse, Nearby restaurants |
| Madaket | Famous for its sunsets and serene beaches, Madaket is a wonderful destination for those looking to unwind and enjoy nature's beauty. | Madaket Beach, Madaket Millie, The Sconset Bathhouse, Millie’s Restaurant, The Madaket Road |
| Polpis | A more secluded area that offers a mix of natural beauty and tranquility, attracting visitors who want to escape the more crowded tourist zones. | Polpis Harbor, Sanctuary Golf Club, A boating and fishing hub, The Polpis Bike Path, Nearby nature reserves |
| Beach Plum Village | A unique community known for its charm and proximity to the beach, ideal for vacationers looking for a perfect getaway. | Beach Plum Beach, The Village Commons, Walking trails, Community events, Nearby dining options |
| Brant Point | Known for its iconic lighthouse and stunning coastal views, it's a popular spot for tourists looking for photo opportunities and seaside relaxation. | Brant Point Lighthouse, Children's Beach, Jetties Beach, Brant Point Grill, Boat docking for ferry service |
| Cisco Beach | A popular beach destination known for its waves, making it a favorite among surfers and beachgoers looking for a lively atmosphere. | Cisco Beach, Nantucket Brewery, Surf Culture, Wildlife watching, Nearby food trucks |
Do you need a license for Airbnb in Nantucket?
We recommend checking directly with Nantucket's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (11% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Nantucket
Serene 5000sf Sanford Farm Estate - Pool & Hot Tub
Entire Place • 6 bedrooms
Luxury Nantucket Getaway | Hot Tub
Entire Place • 3 bedrooms
Home in Downtown Nantucket
Entire Place • 6 bedrooms
Brant Point Beach House; 10 min walk to Town
Entire Place • 4 bedrooms
NEW - Stunning In-Town Home w/ Stone Hot Tub
Entire Place • 7 bedrooms
The Last Dance
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Nantucket
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heirloom | 6 | $1,518,723 | 139 | 4.67/5.0 |
| Kerstin | 6 | $1,267,598 | 291 | 4.94/5.0 |
| Cail | 3 | $1,030,930 | 164 | 4.98/5.0 |
| Heirloom Stays | 3 | $922,434 | 30 | 4.26/5.0 |
| Faraway Nantucket | 12 | $793,745 | 235 | 4.31/5.0 |
| Susan | 10 | $654,897 | 45 | 3.00/5.0 |
| J.P. | 3 | $599,226 | 87 | 4.97/5.0 |
| Caroline | 2 | $557,696 | 45 | 5.00/5.0 |
| DJV Rentals | 3 | $526,058 | 217 | 4.95/5.0 |
| Blue | 6 | $432,607 | 35 | 2.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nantucket
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.2%), with house and boutique & hotels properties comprising 84.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (2.9% combined)
Room Capacity Distribution
Analysis of 560 properties in Nantucket shows that 3 bedrooms properties are most prevalent, making up 20.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 39.3% of all listings.
Key Insights
- Most common: 3 bedrooms (20.2%)
- Least common: 2 bedrooms (15%)
- Market concentration: 39.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 560 properties in Nantucket reveals that 8+ guests properties dominate the market, representing 38% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 53.9% of the market.
Key Insights
- Most common capacity: 8+ guests (38% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 53.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 560 properties in Nantucket, the most common availability pattern is 271-366 days (55.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.6% of properties).
Key Insights
- Most common availability window: 271-366 days (55.5%)
- Most common booking duration: 91-180 days (38.6%)
- Properties with high availability (180+ days): 92.3%
- Properties with long-term bookings (180+ days): 9.3%
Minimum Stay Distributions
1 Night
91 listings
18.3% of total
2 Nights
110 listings
22.2% of total
3 Nights
123 listings
24.8% of total
4-6 Nights
64 listings
12.9% of total
7-29 Nights
89 listings
17.9% of total
30+ Nights
19 listings
3.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.5%
- Mid-length stays (4-6 nights) represent 12.9% of listings
- Monthly+ stays (3.8%) suggest a stable extended-stay market
- High market flexibility with 65.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 95 Days
1 listings
0.2% of total
Super Strict 60 Days
12 listings
2.5% of total
Super Strict 30 Days
50 listings
10.3% of total
Flexible
16 listings
3.3% of total
Moderate
36 listings
7.4% of total
Firm
86 listings
17.7% of total
Strict
286 listings
58.7% of total
Key Insights
- Strict is the preferred policy at 58.7% of listings
- Stricter policies (Firm & Strict) dominate at 76.4% of the market
- Strong market consensus around Strict policies
- Super Strict 95 Days policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 76.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 120 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 55 days
- Summer shows the longest average booking window at 120 days, while Winter has the shortest at 59 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 120 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Nantucket
Below is the distribution of amenities across listings in Nantucket:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (2.4%) and Canada (0.9%)
- English is the top language at 78%, followed by Spanish (11.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nantucket. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Temple | 11 | $5,110 | $383.10 | 46% |
| Edgartown | 257 | $4,909 | $746.94 | 39% |
| Wellesley | 19 | $4,850 | $357.19 | 51% |
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