Monterey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Monterey in 2025? Explore comprehensive Airbnb analytics for Monterey, Massachusetts, United States to uncover income potential. This 2025 STR market report for Monterey, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Monterey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monterey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monterey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monterey (2025)
Understanding the monthly revenue variations for Airbnb listings in Monterey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterey is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,997+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,487 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,816 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,726, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterey
Monterey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monterey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterey:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterey
Average Daily Rate (ADR) Airbnb Trends in Monterey (2025)
Effective short term rental pricing strategy in Monterey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterey typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $758+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $512 or more.
- Typical properties (Median) charge around $328 per night.
- Entry-level properties (Bottom 25%) earn around $229 per night.
Average Daily Rate (ADR) Trend by Month in Monterey
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Airbnb Seasonality Analysis & Trends in Monterey (2025)
Peak Season (August, July, June)
- Revenue averages $8,578 per month
- Occupancy rates average 54.5%
- Daily rates average $412
Shoulder Season
- Revenue averages $6,333 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $390
Low Season (March, September, November)
- Revenue drops to average $4,899 per month
- Occupancy decreases to average 40.2%
- Daily rates adjust to average $386
Seasonality Insights for Monterey
- The Airbnb seasonality in Monterey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterey's highest earning potential, with monthly revenues capable of climbing to $9,308, occupancy reaching a high of 61.3%, and ADRs peaking at $416.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,704, occupancy could drop to 35.2%, and ADRs may adjust down to $380.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monterey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monterey (2025)
Exploring the top neighborhoods for short-term rentals in Monterey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monterey Center | The heart of Monterey, featuring historical sites, local shops, and a vibrant community. Ideal for tourists who want to experience local culture and cuisine. | Monterey Museum of Art, Cannery Row, Old Fisherman's Wharf, Monterey Bay Aquarium, Pacific Grove |
| Cannery Row | Famous for its picturesque waterfront and rich maritime history, Cannery Row offers tourists a mix of dining, shopping, and entertainment close to the ocean. | Monterey Bay Aquarium, Cannery Row Antique Mall, Ghirardelli Square, waterfront dining, Scenic Drive |
| Pacific Grove | Known for its beautiful coastal views and charming Victorian architecture, Pacific Grove is a peaceful alternative with excellent access to nature. | Lovers Point Park, Monarch Butterfly Sanctuary, Asilomar State Beach, Point Pinos Lighthouse, Pacific Grove Museum of Natural History |
| 17-Mile Drive | A scenic drive renowned for its stunning coastal views, golf courses, and luxury homes, attracting tourists who appreciate natural beauty and outdoor activities. | Pebble Beach Golf Links, Cypress Point Lookout, Bird Rock, The Lone Cypress, Spanish Bay |
| Big Sur | Famed for its dramatic scenery along California's central coast, Big Sur attracts adventurous travelers looking for hiking and breathtaking landscapes. | Pfeiffer Beach, McWay Falls, Big Sur River, Point Lobos State Natural Reserve, Bixby Creek Bridge |
| Carmel-by-the-Sea | Artistic and picturesque, Carmel is known for its fairy-tale cottages and pristine beach, popular among tourists and artists alike. | Carmel Beach, Carmel Mission Basilica, Famous art galleries, Pacific Grove Museum of Natural History, Point Lobos |
| Monterey Tides | A beachfront hotel area that offers direct access to the beach and local attractions, making it a preferred choice for families and groups. | Monterey State Beach, Sand Dollar Beach, family-friendly dining, Bicycle rentals, whale watching cruises |
| Fort Ord National Monument | A unique location for outdoor enthusiasts with hiking and biking trails, appealing to tourists interested in nature and adventure activities. | Fort Ord trails, diverse ecosystems, mountain biking routes, educational programs, historic sites |
Understanding Airbnb License Requirements & STR Laws in Monterey (2025)
While Monterey, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monterey to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monterey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montereybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Monterey Home w/ Hot Tub, Pool & Game Room!
Entire Place • 6 bedrooms
Forget-Me-Not by AvantStay | Bold Lakefront Escape
Entire Place • 4 bedrooms
Exotic Mountain Retreat in the Berkshires.
Entire Place • 5 bedrooms
Jaw dropping mountain & lake views
Entire Place • 4 bedrooms
Berkshire House | Hiking | Skiing | Fenced Yard
Entire Place • 5 bedrooms
Berkshires Lake House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monterey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monterey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 3 | $281,561 | 54 | 4.87/5.0 |
| AvantStay | 2 | $272,759 | 73 | 4.85/5.0 |
| Lance | 1 | $205,922 | 194 | 4.93/5.0 |
| Jaryn | 3 | $194,322 | 155 | 4.88/5.0 |
| Johanna | 1 | $138,027 | 247 | 4.97/5.0 |
| Berkshire Rental Properties | 3 | $129,098 | 53 | 4.96/5.0 |
| Jim | 1 | $98,304 | 12 | 5.00/5.0 |
| Jonathan | 1 | $90,979 | 3 | 4.67/5.0 |
| Shay | 1 | $87,054 | 3 | 5.00/5.0 |
| Lucas | 1 | $82,635 | 30 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterey.
Dive Deeper: Advanced Monterey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterey
- The Monterey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterey, House properties are the most common (88.9%), reflecting the local real estate landscape.
- Houses represent a significant 88.9% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 2.2%) offer potential for unique stay experiences.
Monterey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterey
- The dominant room capacity in Monterey is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 62.2% of the active Airbnb listings in Monterey, indicating a high concentration in these sizes.
- A significant 80.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monterey.
Monterey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterey
- The most common guest capacity trend in Monterey vacation rentals is listings accommodating 8+ guests (51.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Monterey STR market, accounting for 80.0% of listings.
- 84.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterey.
- On average, properties in Monterey are equipped to host 6.5 guests.
Monterey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterey
- The most common availability pattern in Monterey falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Monterey (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monterey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
5% of total
2 Nights
16 listings
40% of total
3 Nights
9 listings
22.5% of total
7-29 Nights
3 listings
7.5% of total
30+ Nights
10 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Monterey is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25%) caters to monthly stays (30+ nights) in Monterey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Monterey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterey.
Monterey Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
7.3% of total
Flexible
4 listings
9.8% of total
Moderate
7 listings
17.1% of total
Firm
14 listings
34.1% of total
Strict
13 listings
31.7% of total
Cancellation Policy Insights for Monterey
- The prevailing Airbnb cancellation policy trend in Monterey is Firm, used by 34.1% of listings.
- A majority (65.8%) of hosts in Monterey utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.1% market standard in Monterey.
- With 31.7% using Strict terms, this is a viable option in Monterey, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterey.
Monterey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterey
- The overall average booking lead time for vacation rentals in Monterey is 64 days.
- Guests book furthest in advance for stays during July (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Spring (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Monterey.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Monterey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monterey (2025)
Amenity Prevalence
Amenity Insights for Monterey
- Essential amenities in Monterey that guests expect include: Smoke alarm, Heating, Dryer, Wifi, Refrigerator, Washer, Free parking on premises, Dishes and silverware, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterey: Smoke alarm, Heating, Dryer, Wifi, Refrigerator, Washer, Free parking on premises, Dishes and silverware, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Heating, Dryer, Wifi, Refrigerator, Washer, Free parking on premises, Dishes and silverware, Carbon monoxide alarm, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterey to stay competitive.
Monterey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monterey
- The typical guest profile for Airbnb in Monterey consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and United Kingdom (0.8%).
- Top languages spoken are English (66.9%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monterey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |