Melrose Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Melrose in 2025? Explore comprehensive Airbnb analytics for Melrose, Massachusetts, United States to uncover income potential. This 2025 STR market report for Melrose, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Melrose, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melrose Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melrose Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melrose (2025)
Understanding the monthly revenue variations for Airbnb listings in Melrose is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melrose is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melrose across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,145+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,574 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,412 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,937, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melrose
Melrose Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melrose STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melrose:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 43% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melrose
Average Daily Rate (ADR) Airbnb Trends in Melrose (2025)
Effective short term rental pricing strategy in Melrose involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melrose typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Melrose
Get Live Melrose Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Melrose (2025)
Peak Season (August, June, July)
- Revenue averages $5,097 per month
- Occupancy rates average 75.9%
- Daily rates average $168
Shoulder Season
- Revenue averages $3,777 per month
- Occupancy maintains around 59.8%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $1,808 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $157
Seasonality Insights for Melrose
- The Airbnb seasonality in Melrose shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melrose's highest earning potential, with monthly revenues capable of climbing to $5,199, occupancy reaching a high of 80.9%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,539, occupancy could drop to 32.6%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melrose.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melrose seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melrose (2025)
Exploring the top neighborhoods for short-term rentals in Melrose? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Melrose | Family-friendly neighborhood known for its suburban charm and easy access to parks and schools. Great for families visiting the area or looking for a quiet retreat. | Browning Pond, Melrose Common, Mount Hood, Pine Banks Park, Pine Banks Reservation |
| Melrose Center | Vibrant downtown area with a mix of local shops, restaurants, and cafes. Ideal for guests interested in exploring local culture and amenities. | Melrose Town Square, The Melrose Art Maker, Melrose Historical Society, Local dining options, Shops and boutiques |
| West Melrose | Close to the commuter rail and major roadways, making it an excellent choice for business travelers or those who need quick access to Boston. | Melrose Highlands, Commuter rail stations, Local diners, Parks, Grocery stores |
| Melrose Highlands | A picturesque residential area with a small-town feel, ideal for those seeking a peaceful getaway near urban conveniences. | Lynn Fells Parkway, Local parks, Neighborhood cafés, Family-owned shops, Recreation areas |
| Pine Banks Park Area | Attracts outdoor enthusiasts and families, offering hiking trails and recreation opportunities. Perfect for guests looking to enjoy the outdoors. | Pine Banks Park, Walking trails, Sports fields, Scenic views, Picnic areas |
| Southeast Melrose | Residential area with easy access to highways and public transport, popular among those who work in Boston but prefer a quieter environment to stay. | Local schools, Parks, Community centers, Shopping areas, Dining options |
| East Wyoming | A tranquil neighborhood close to nature reserves, perfect for guests who appreciate outdoor activities and a relaxed atmosphere. | Wright's Pond, Nature trails, Picnicking spots, Nearby golf courses, Community events |
| Melrose Village | Offers a mix of residential and commercial spaces, making it attractive for visitors who want to experience local life and enjoy various amenities. | Local businesses, Community events, Melrose Public Library, Dining options, Relaxed atmosphere |
Understanding Airbnb License Requirements & STR Laws in Melrose (2025)
While Melrose, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melrose to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melrose (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melrosebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5-br house near Boston, airport & train w/parking
Entire Place • 5 bedrooms
4br 2ba House near Boston
Entire Place • 4 bedrooms
Cozy home right outside Boston
Entire Place • 4 bedrooms
New Cozy 2-bath, 2-bedroom, Boston, airport, Salem
Entire Place • 2 bedrooms
Lovely apartment/ Close to Boston with parking
Entire Place • 2 bedrooms
Peaceful 2BR near US Route 1 and Boston.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melrose (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melrose based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicholas | 12 | $496,887 | 598 | 4.66/5.0 |
| Greg | 1 | $138,910 | 97 | 4.96/5.0 |
| Emily | 2 | $113,483 | 82 | 4.83/5.0 |
| Robert | 1 | $77,152 | 35 | 4.91/5.0 |
| Kimanh | 1 | $59,833 | 61 | 4.95/5.0 |
| Anisha | 1 | $57,481 | 33 | 4.73/5.0 |
| Sally | 4 | $57,015 | 367 | 4.84/5.0 |
| Srijan | 1 | $54,657 | 95 | 4.88/5.0 |
| Marie | 1 | $52,004 | 82 | 4.68/5.0 |
| Gene | 1 | $48,044 | 55 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melrose.
Dive Deeper: Advanced Melrose STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melrose. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelrose Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melrose
- The Melrose Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melrose, Apartment/Condo properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Melrose Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melrose
- The dominant room capacity in Melrose is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Melrose, indicating a high concentration in these sizes.
Melrose Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melrose
- The most common guest capacity trend in Melrose vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Melrose STR market, accounting for 50.0% of listings.
- 13.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melrose.
- On average, properties in Melrose are equipped to host 3.4 guests.
Melrose Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melrose
- The most common availability pattern in Melrose falls within the 91-180 days range, representing 63.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 25.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Melrose (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 75.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melrose Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
22.9% of total
2 Nights
10 listings
28.6% of total
4-6 Nights
15 listings
42.9% of total
30+ Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Melrose is 4-6 Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 42.9% of Melrose hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melrose.
Melrose Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
11.4% of total
Moderate
4 listings
11.4% of total
Firm
7 listings
20% of total
Strict
20 listings
57.1% of total
Cancellation Policy Insights for Melrose
- The prevailing Airbnb cancellation policy trend in Melrose is Strict, used by 57.1% of listings.
- A majority (77.1%) of hosts in Melrose utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.1% market standard in Melrose.
- With 57.1% using Strict terms, this is a viable option in Melrose, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Melrose.
Melrose STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melrose
- The overall average booking lead time for vacation rentals in Melrose is 45 days.
- Guests book furthest in advance for stays during December (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Melrose.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Melrose averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melrose (2025)
Amenity Prevalence
Amenity Insights for Melrose
- Essential amenities in Melrose that guests expect include: Air conditioning, Heating, Smoke alarm, Wifi, Carbon monoxide alarm, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melrose: Air conditioning, Heating, Smoke alarm, Wifi, Carbon monoxide alarm, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melrose to stay competitive.
Melrose Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melrose
- The typical guest profile for Airbnb in Melrose consists of primarily domestic travelers (83%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.5% of guests.
- Key international markets include United States (82.5%) and Canada (5%).
- Top languages spoken are English (64%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melrose Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |