Marlborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Marlborough in 2025? Explore comprehensive Airbnb analytics for Marlborough, Massachusetts, United States to uncover income potential. This 2025 STR market report for Marlborough, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Marlborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marlborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marlborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marlborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Marlborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marlborough is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marlborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,440+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,153 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,945 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,158, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marlborough
Marlborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marlborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marlborough:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marlborough
Average Daily Rate (ADR) Airbnb Trends in Marlborough (2025)
Effective short term rental pricing strategy in Marlborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marlborough typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $460+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $299 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Marlborough
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Airbnb Seasonality Analysis & Trends in Marlborough (2025)
Peak Season (October, July, June)
- Revenue averages $3,367 per month
- Occupancy rates average 48.0%
- Daily rates average $235
Shoulder Season
- Revenue averages $2,591 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $214
Low Season (January, February, April)
- Revenue drops to average $2,173 per month
- Occupancy decreases to average 46.7%
- Daily rates adjust to average $197
Seasonality Insights for Marlborough
- The Airbnb seasonality in Marlborough shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marlborough's highest earning potential, with monthly revenues capable of climbing to $3,467, occupancy reaching a high of 51.8%, and ADRs peaking at $252.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,808, occupancy could drop to 36.9%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marlborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marlborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marlborough (2025)
Exploring the top neighborhoods for short-term rentals in Marlborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Marlborough | The heart of Marlborough with a mix of business and leisure, making it attractive for short-term rentals close to events and dining. | Marlborough City Hall, Marlborough Public Library, Downtown Commons, Local restaurants and cafes |
| Marlborough State Forest | A great option for nature lovers, offering outdoor activities and scenic views, which attracts visitors looking for a peaceful stay. | Hiking trails, Fishing areas, Picnic spots, Nature watching |
| Marlborough Antique Center | A unique shopping destination attracting antiques lovers and collectors, perfect for hosting guests who appreciate history and vintage items. | Antique shops, Local craft fairs, Historical landmarks |
| Lake Williams | A scenic area ideal for families and groups looking for a retreat by the water, accommodating a variety of outdoor activities. | Lake activities, Parks, Walking trails |
| Framingham | Close to Marlborough, Framingham offers additional accessibility to shopping, dining, and entertainment options, appealing to a broader audience. | Shopping centers, Restaurants, Cultural events |
| Sudbury | A quiet suburban choice for visitors looking for a more residential experience while being close to Marlborough's attractions. | Parks, Historical sites, Local arts and crafts |
| Nashoba Valley Winery | Popular among tourists seeking wine-tasting experiences, ideal for guests looking for local attractions and events. | Wine tastings, Vineyard tours, Events |
| Assabet River Rail Trail | A scenic trail ideal for biking and walking, attracting outdoor enthusiasts and families looking for a recreational stay. | Biking trails, Walking paths, Nature views |
Understanding Airbnb License Requirements & STR Laws in Marlborough (2025)
While Marlborough, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marlborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marlborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marlboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely Home, centrally located!
Entire Place • 3 bedrooms
Relaxing Getaway: Entire 3 Bedroom House
Entire Place • 3 bedrooms
Rare, Private 2-Bed near Historic Wayside Inn!
Entire Place • 2 bedrooms
Professional Accommodations!
Entire Place • 1 bedroom
Renovated Castle near Boston w BBQ*Parking*Wifi
Entire Place • 5 bedrooms
Spacious 3-BR Colonial Home Close to Amenities
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marlborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marlborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marlely | 9 | $124,349 | 92 | 4.62/5.0 |
| Annabelly | 1 | $68,384 | 67 | 4.90/5.0 |
| Neil | 1 | $66,576 | 61 | 4.93/5.0 |
| Safura | 1 | $57,103 | 31 | 4.94/5.0 |
| Mitch | 2 | $28,155 | 78 | 4.58/5.0 |
| Whitney | 1 | $26,031 | 289 | 4.87/5.0 |
| Philip | 1 | $22,799 | 17 | 4.35/5.0 |
| Juan | 2 | $11,260 | 200 | 4.85/5.0 |
| Silvana | 1 | $10,646 | 16 | 4.56/5.0 |
| Alicia | 2 | $5,370 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marlborough.
Dive Deeper: Advanced Marlborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marlborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarlborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marlborough
- The Marlborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marlborough, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Marlborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marlborough
- The dominant room capacity in Marlborough is 3 bedrooms listings, making up 24% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 48.0% of the active Airbnb listings in Marlborough, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marlborough.
Marlborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marlborough
- The most common guest capacity trend in Marlborough vacation rentals is listings accommodating 8+ guests (36%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Marlborough STR market, accounting for 52.0% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marlborough.
- On average, properties in Marlborough are equipped to host 4.8 guests.
Marlborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marlborough
- The most common availability pattern in Marlborough falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marlborough (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marlborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
40% of total
2 Nights
2 listings
8% of total
3 Nights
2 listings
8% of total
7-29 Nights
2 listings
8% of total
30+ Nights
9 listings
36% of total
Key Insights
- The most prevalent minimum stay requirement in Marlborough is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (36%) caters to monthly stays (30+ nights) in Marlborough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Marlborough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marlborough.
Marlborough Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
40% of total
Moderate
4 listings
16% of total
Firm
2 listings
8% of total
Strict
9 listings
36% of total
Cancellation Policy Insights for Marlborough
- The prevailing Airbnb cancellation policy trend in Marlborough is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (56.0%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Marlborough.
- With 36% using Strict terms, this is a viable option in Marlborough, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marlborough.
Marlborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marlborough
- The overall average booking lead time for vacation rentals in Marlborough is 29 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Marlborough.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Marlborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marlborough (2025)
Amenity Prevalence
Amenity Insights for Marlborough
- Essential amenities in Marlborough that guests expect include: Heating, Hangers, Free parking on premises, Smoke alarm, TV, Wifi, Hair dryer, Air conditioning, Hot water, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marlborough: Heating, Hangers, Free parking on premises, Smoke alarm, TV, Wifi, Hair dryer, Air conditioning, Hot water, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Hair dryer, Air conditioning, Hot water, Carbon monoxide alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marlborough to stay competitive.
Marlborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marlborough
- The typical guest profile for Airbnb in Marlborough consists of primarily domestic travelers (86%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.9% of guests.
- Key international markets include United States (85.9%) and Canada (3.1%).
- Top languages spoken are English (56%) followed by French (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marlborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 574 | $6,318 | $984.85 | 39% |
| Nahant | 12 | $6,284 | $616.66 | 44% |
| Pomfret | 14 | $6,044 | $493.43 | 46% |
| North Andover | 12 | $5,523 | $428.80 | 50% |
| Town of East Hampton | 1,443 | $5,137 | $983.63 | 34% |
| Middletown | 408 | $4,887 | $539.33 | 44% |
| Milford | 14 | $4,785 | $469.25 | 56% |
| Hanover | 33 | $4,774 | $962.85 | 40% |
| New Shoreham | 111 | $4,755 | $626.76 | 42% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |