Airbnb Market Analytics, Statistics and Data in Marblehead, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marblehead? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marblehead:
How much do Airbnb hosts make on average per month in Marblehead?
The short-term rental market in Marblehead shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,468 per month
- Strong performing properties (top 25%) make $7,868 or more
- Best-in-class properties (top 10%) achieve $12,462+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,542
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marblehead
The market in Marblehead shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marblehead
Daily rates in Marblehead vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $291 per night
- Strong performing properties (top 25%) secure $448 or more
- Best-in-class properties (top 10%) pull in $599+ per night
- Entry-level properties (bottom 25%) earn around $194
Daily Rate Variations by Month
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Seasonality patterns in Marblehead
Peak Season (October, July, August)
- Revenue peaks at $8639.80 per month
- Occupancy rates reach 70.08%
- Daily rates average $394.44
Shoulder Season
- Revenue averages $5945.37 per month
- Occupancy maintains 47.90%
- Daily rates hold at $368.41
Low Season (February, December, January)
- Revenue drops to $2941.32 per month
- Occupancy decreases to 30.56%
- Daily rates adjust to $322.73
Is it still profitable to do Airbnb in Marblehead in 2025?
Yes! Marblehead demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $5945 and The market's 139 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marblehead
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Marblehead | Historic district with colonial charm, cobblestone streets, and proximity to beaches. Popular with visitors for its quaint shops, art galleries, and rich maritime history. | Marblehead Lighthouse, Marblehead Museum, Abbot Hall, Chandler Hovey Park, Tinker’s Island |
| Marblehead Neck | Scenic coastal area known for stunning views and waterfront properties. Attracts tourists looking for relaxing seaside getaways and outdoor activities. | Devereux Beach, Marblehead Neck Wildlife Sanctuary, Grace Oliver Beach, Tinker's Island, Beverly Harbor |
| Castle Rock | Picturesque area offering breathtaking ocean views and a prime location for outdoor enthusiasts. Ideal for those seeking tranquility and natural beauty. | Castle Rock, Marblehead Harbor, Jeremy's Point, Little Harbor, Stramski's Beach |
| Redd's Pond | A serene spot popular with families and nature lovers. Great for hosting guests who enjoy fishing, kayaking, and peaceful walks. | Redd's Pond, Marblehead Community Center, Marblehead Rail Trail, Davis Beach, Stramski's Beach |
| Sewall Beach | Beachfront area favored by families and beachgoers. Offers access to sandy shores and recreational activities, making it a perfect summer destination. | Sewall Beach, Crocker Park, Little Harbor, Marblehead Dog Park, Waterside Cemetery |
| Downtown Marblehead | Vibrant downtown with local shops and eateries, attracting tourists looking for dining and cultural experiences. | Marblehead Arts Association, Local Restaurants and Cafes, Marblehead Marketplace, Cotton Beach, Marblehead's Historic Sites |
| Stramski's Beach | Popular beach area with a lively atmosphere, ideal for those looking to soak up the sun and enjoy ocean activities. | Stramski's Beach, Marblehead Harbor, Local Seafood Shacks, Outdoor Kayaking, Beach Volleyball |
| Pleasant Street | Residential neighborhood close to downtown, offering access to amenities while providing a quieter atmosphere for visitors. | Local Parks, Historic Homes, Marblehead Retail Shops, Community Events, Grocery Stores |
Do you need a license for Airbnb in Marblehead?
We recommend checking directly with Marblehead's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marblehead
Coastal Guest House w/5 car Parking in Marblehead!
Entire Place • 5 bedrooms
Hot Tub|Fire Pit|Electric Bikes|Projector|Garage
Entire Place • 3 bedrooms
Walk to everything 5br beach home
Entire Place • 5 bedrooms
Old Town & Walking Distance to Everything
Entire Place • 2 bedrooms
Waterfront Home with Dock | Salem Harbor Views
Entire Place • 3 bedrooms
Boat House, Near Shops, Covered Deck & Courtyard
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Marblehead
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| HostedGuest LLC With Your Host | 9 | $989,405 | 369 | 4.99/5.0 |
| Nicola | 3 | $353,161 | 89 | 4.99/5.0 |
| Liann | 5 | $301,716 | 195 | 4.62/5.0 |
| Caroline | 2 | $234,000 | 71 | 4.99/5.0 |
| Mark | 4 | $233,124 | 137 | 4.80/5.0 |
| Ulrich | 1 | $169,104 | 23 | 4.78/5.0 |
| Victoria | 1 | $165,476 | 21 | 4.76/5.0 |
| Nicholas | 4 | $162,295 | 12 | 3.75/5.0 |
| Erin | 2 | $155,578 | 87 | 5.00/5.0 |
| Annemarie | 1 | $153,599 | 50 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marblehead
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.3%), with house and apartment & condo properties comprising 82.0% of inventory
Room Capacity Distribution
Analysis of 139 properties in Marblehead shows that 1 bedroom properties are most prevalent, making up 36% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.0% of all listings.
Key Insights
- Most common: 1 bedroom (36%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 64.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 139 properties in Marblehead reveals that 4 guests properties dominate the market, representing 30.2% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.2% of the market.
Key Insights
- Most common capacity: 4 guests (30.2% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 48.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 139 properties in Marblehead, the most common availability pattern is 181-270 days (41.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.3% of properties).
Key Insights
- Most common availability window: 181-270 days (41.7%)
- Most common booking duration: 91-180 days (40.3%)
- Properties with high availability (180+ days): 64.7%
- Properties with long-term bookings (180+ days): 38.1%
Minimum Stay Distributions
1 Night
15 listings
11.3% of total
2 Nights
81 listings
60.9% of total
3 Nights
15 listings
11.3% of total
4-6 Nights
9 listings
6.8% of total
7-29 Nights
6 listings
4.5% of total
30+ Nights
7 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.2%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 83.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
3.8% of total
Flexible
8 listings
6.1% of total
Moderate
42 listings
31.8% of total
Firm
46 listings
34.8% of total
Strict
31 listings
23.5% of total
Key Insights
- Firm is the preferred policy at 34.8% of listings
- The market shows a balanced distribution between guest-friendly (37.9%) and strict (58.3%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 3.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Oct, Jun, averaging 102 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 43 days
- Summer shows the longest average booking window at 93 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 93 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Marblehead
Every property in Marblehead comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.4%) and DC (1.2%)
- English is the top language at 77%, followed by Spanish (12.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marblehead. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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