Malden Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Malden in 2025? Explore comprehensive Airbnb analytics for Malden, Massachusetts, United States to uncover income potential. This 2025 STR market report for Malden, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Malden, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malden Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malden Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malden (2025)
Understanding the monthly revenue variations for Airbnb listings in Malden is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malden is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malden across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,098+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,858 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,020 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malden
Malden Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malden STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malden:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malden
Average Daily Rate (ADR) Airbnb Trends in Malden (2025)
Effective short term rental pricing strategy in Malden involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malden typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Malden
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Airbnb Seasonality Analysis & Trends in Malden (2025)
Peak Season (July, June, August)
- Revenue averages $4,677 per month
- Occupancy rates average 66.7%
- Daily rates average $155
Shoulder Season
- Revenue averages $3,744 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,890 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $145
Seasonality Insights for Malden
- The Airbnb seasonality in Malden shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malden's highest earning potential, with monthly revenues capable of climbing to $4,777, occupancy reaching a high of 72.2%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,618, occupancy could drop to 37.7%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malden.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malden seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malden (2025)
Exploring the top neighborhoods for short-term rentals in Malden? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malden Center | The vibrant heart of Malden, filled with shops, restaurants, and easy access to the T. A bustling area full of potential for short-term rentals. | Malden Public Library, Public Square, Malden Center, Malden Rail Trail, Local Restaurants |
| Oak Grove | A popular residential neighborhood with a close-knit community feel. Ideal for families and individuals looking for comfortable stays, with great access to public transport. | Oak Grove T Station, Pine Banks Park, Fellsmere Park, Malden River, Local Coffee Shops |
| Maplewood | A suburban area known for its family-friendly atmosphere and parks. Great for longer stays with families and professionals commuting to Boston. | Maplewood Square, Pine Banks Park, Local Schools, Community Events, Parks and Recreation |
| East Malden | A quieter side of Malden, offering a serene environment with parks and residential charm. Attracts families and those looking for a peaceful retreat. | Fellsmere Park, Local Trails, Suburban Restaurants, Community Gatherings |
| West Malden | A growing residential area with a mix of young families and elderly residents. Great for long-term stays and potential for Airbnb hosts. | Malden Senior Center, Local Parks, Community Centers, Shopping Areas |
| Dale Street | A lovely neighborhood with tree-lined streets and local amenities. Ideal for guests looking for a home-like stay close to city attractions. | Dale Street Park, Community Events, Local Markets, Parks |
| Lakeside Park | A scenic neighborhood situated around beautiful park areas. Ideal for nature lovers and those looking for peace in their travels. | Lakeside Park, Walking Trails, Pine Banks Pond |
| Mystic Valley Parkway | Offering easy access to both nature and the city, this area is great for travelers seeking a balance of outdoor activities and urban convenience. | Mystic Lakes, Walking Paths, Local Beaches, Access to Highways |
Understanding Airbnb License Requirements & STR Laws in Malden (2025)
While Malden, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malden to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malden (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maldenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy&Spacious 6BR home in Malden with window AC
Entire Place • 6 bedrooms
Across From Subway MBTA short ride to TDGarden!
Entire Place • 3 bedrooms
N/H Gem
Entire Place • 3 bedrooms
Quiet and clean 2 floor 3-bedroom condo w/ parking
Entire Place • 3 bedrooms
N/H Palace
Entire Place • 3 bedrooms
Massive Luxury 4 BR Near Boston Cambridge Salem
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malden (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malden based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wind | 8 | $293,330 | 828 | 4.96/5.0 |
| LiuJing | 3 | $246,697 | 42 | 4.50/5.0 |
| Nicholas | 4 | $213,437 | 534 | 4.74/5.0 |
| Dong | 2 | $134,146 | 110 | 4.91/5.0 |
| Daniela | 1 | $124,412 | 35 | 4.97/5.0 |
| Vinroy | 1 | $91,607 | 209 | 4.98/5.0 |
| Naser | 1 | $86,326 | 129 | 4.83/5.0 |
| Ray | 5 | $83,328 | 1013 | 4.76/5.0 |
| Emanuel | 2 | $83,091 | 164 | 4.99/5.0 |
| Oleander | 1 | $77,332 | 75 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malden.
Dive Deeper: Advanced Malden STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malden. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalden Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malden
- The Malden Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malden, Apartment/Condo properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 46.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Malden Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malden
- The dominant room capacity in Malden is 3 bedrooms listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.4% of the active Airbnb listings in Malden, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malden.
Malden Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malden
- The most common guest capacity trend in Malden vacation rentals is listings accommodating 2 guests (17.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Malden STR market, accounting for 33.3% of listings.
- 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malden.
- On average, properties in Malden are equipped to host 3.7 guests.
Malden Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malden
- The most common availability pattern in Malden falls within the 91-180 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Malden (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malden Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
15.6% of total
2 Nights
9 listings
11.7% of total
3 Nights
8 listings
10.4% of total
4-6 Nights
6 listings
7.8% of total
7-29 Nights
20 listings
26% of total
30+ Nights
22 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Malden is 30+ Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Malden, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.6% of Malden hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malden.
Malden Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
8% of total
Moderate
24 listings
32% of total
Firm
12 listings
16% of total
Strict
33 listings
44% of total
Cancellation Policy Insights for Malden
- The prevailing Airbnb cancellation policy trend in Malden is Strict, used by 44% of listings.
- A majority (60.0%) of hosts in Malden utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44% market standard in Malden.
- With 44% using Strict terms, this is a viable option in Malden, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Malden.
Malden STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malden
- The overall average booking lead time for vacation rentals in Malden is 40 days.
- Guests book furthest in advance for stays during October (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Malden.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Malden averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malden (2025)
Amenity Prevalence
Amenity Insights for Malden
- Essential amenities in Malden that guests expect include: Heating, Carbon monoxide alarm, Wifi, Dishes and silverware, Hot water, Smoke alarm, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malden: Heating, Carbon monoxide alarm, Wifi, Dishes and silverware, Hot water, Smoke alarm, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Carbon monoxide alarm, Wifi, Dishes and silverware, Hot water, Smoke alarm, Kitchen, Refrigerator.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malden to stay competitive.
Malden Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malden
- The typical guest profile for Airbnb in Malden consists of primarily domestic travelers (82%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 81.5% of guests.
- Key international markets include United States (81.5%) and Canada (6.2%).
- Top languages spoken are English (60.8%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malden Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |