Lowell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Lowell in 2025? Explore comprehensive Airbnb analytics for Lowell, Massachusetts, United States to uncover income potential. This 2025 STR market report for Lowell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Lowell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lowell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lowell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lowell (2025)
Understanding the monthly revenue variations for Airbnb listings in Lowell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lowell is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lowell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,839+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,528 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,549 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $872, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lowell
Lowell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lowell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lowell:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lowell
Average Daily Rate (ADR) Airbnb Trends in Lowell (2025)
Effective short term rental pricing strategy in Lowell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lowell typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Lowell
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Airbnb Seasonality Analysis & Trends in Lowell (2025)
Peak Season (May, June, August)
- Revenue averages $2,377 per month
- Occupancy rates average 57.8%
- Daily rates average $106
Shoulder Season
- Revenue averages $1,882 per month
- Occupancy maintains around 53.1%
- Daily rates hold near $101
Low Season (January, February, March)
- Revenue drops to average $1,467 per month
- Occupancy decreases to average 43.6%
- Daily rates adjust to average $89
Seasonality Insights for Lowell
- The Airbnb seasonality in Lowell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lowell's highest earning potential, with monthly revenues capable of climbing to $2,842, occupancy reaching a high of 63.6%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,272, occupancy could drop to 37.9%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lowell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lowell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lowell (2025)
Exploring the top neighborhoods for short-term rentals in Lowell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lowell Historic District | A vibrant area known for its rich industrial history and well-preserved architecture. Attracts visitors interested in history, culture, and the arts, making it a great spot for Airbnb hosts. | Lowell National Historical Park, Boott Cotton Mills Museum, Whistler House Museum of Art, Merrimack Repertory Theatre, Western Canal, Lowell Memorial Auditorium |
| Merrimack Riverfront | Beautiful waterfront area perfect for outdoor activities and scenic views. Popular for tourists and locals alike, offering walking paths, parks, and event spaces. | Merrimack Riverwalk, Kayaking on the Merrimack, Clemenceau Heritage Park, Pollard Memorial Library, Lowell Bridges, Fleming's Ice Cream |
| The Acre | A culturally diverse neighborhood showcasing different communities and culinary experiences. This area is ideal for travelers looking for authentic local flavors and vibrant street life. | Local dining options, Community events, Street festivals, Cultural shops, Parks, The Dr. Norman E. McLeod House |
| Belvidere | An upscale neighborhood with stunning views, historic mansions, and proximity to parks. Suitable for those looking for a quieter stay but still close to city amenities. | Lowell Cemetery, Shedd Park, Belvidere Square, Varnum Memorial Armory, Historic homes, Merrimack River views |
| Downtown Lowell | The heart of the city filled with shops, restaurants, and nightlife. A great spot for visitors wanting to explore the urban experience of Lowell. | Merrimack Repertory Theatre, Lowell Farmers' Market, Restaurants and cafes, Lowell Folk Festival, Art galleries, Nightlife venues |
| South Lowell | An upcoming area that features new developments and easy access to major highways. Ideal for those looking for a more suburban feel with local amenities. | Shaw's Supermarket, Nearby parks, Community centers, Local dining, Events and festivals, Nearby shopping |
| North Lowell | A quieter residential area, popular with families and individuals who prefer a peaceful setting away from the hustle and bustle, yet accessible to downtown. | Nearby schools, Family-friendly parks, Community events, Local shops, Lowell Humane Society, Historic sites |
| Lower Highlands | A historic and artistic part of Lowell, known for its creative spaces and community initiatives. Great for guests wanting to experience local culture and creativity. | Art studios, Sculpture Parks, Cultural events, Historical architecture, Local festivals, Green spaces |
Understanding Airbnb License Requirements & STR Laws in Lowell (2025)
While Lowell, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lowell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lowell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lowellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern and all new 3BR / near UMASS
Entire Place • 3 bedrooms
Home Away From Home in Lowell
Entire Place • 3 bedrooms
Comfort Oasis with Private Garage | Steps from UML
Entire Place • 2 bedrooms
Zen Garden in Lowell | Steps from UMass Campus
Entire Place • 2 bedrooms
Cozy 1 Bedroom Near UMASS Lowell
Entire Place • 1 bedroom
Comfy Getaway Lowell Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lowell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lowell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Celio | 2 | $135,487 | 106 | 4.96/5.0 |
| Mordecai | 4 | $125,907 | 478 | 4.80/5.0 |
| (Vee) MinimalistStays™ | 15 | $95,329 | 309 | 4.83/5.0 |
| Taskin | 7 | $62,346 | 241 | 4.87/5.0 |
| Alejandro | 1 | $37,809 | 18 | 4.72/5.0 |
| Remy | 1 | $35,895 | 39 | 4.95/5.0 |
| Cynthia | 1 | $35,655 | 196 | 4.68/5.0 |
| Jay | 1 | $32,044 | 29 | 4.83/5.0 |
| (Vickie) | 4 | $30,211 | 51 | 4.60/5.0 |
| Ebenezer | 1 | $29,359 | 54 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lowell.
Dive Deeper: Advanced Lowell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lowell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLowell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lowell
- The Lowell Airbnb market composition is heavily skewed towards Private Room listings, which make up 67.3% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lowell, House properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 49.1% portion, catering likely to families or larger groups.
- The presence of 29.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Lowell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lowell
- The dominant room capacity in Lowell is 1 bedroom listings, making up 41.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.5% of the active Airbnb listings in Lowell, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lowell.
Lowell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lowell
- The most common guest capacity trend in Lowell vacation rentals is listings accommodating 1 guest (21.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 1 guest and 2 guests dominate the Lowell STR market, accounting for 36.3% of listings.
- On average, properties in Lowell are equipped to host 1.7 guests.
Lowell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lowell
- The most common availability pattern in Lowell falls within the 271-366 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lowell (25.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lowell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
29.6% of total
2 Nights
6 listings
11.1% of total
3 Nights
4 listings
7.4% of total
4-6 Nights
1 listings
1.9% of total
7-29 Nights
4 listings
7.4% of total
30+ Nights
23 listings
42.6% of total
Key Insights
- The most prevalent minimum stay requirement in Lowell is 30+ Nights, adopted by 42.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.6%) caters to monthly stays (30+ nights) in Lowell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.6% of Lowell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lowell.
Lowell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
20% of total
Moderate
12 listings
24% of total
Firm
2 listings
4% of total
Strict
26 listings
52% of total
Cancellation Policy Insights for Lowell
- The prevailing Airbnb cancellation policy trend in Lowell is Strict, used by 52% of listings.
- A majority (56.0%) of hosts in Lowell utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52% market standard in Lowell.
- With 52% using Strict terms, this is a viable option in Lowell, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lowell.
Lowell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lowell
- The overall average booking lead time for vacation rentals in Lowell is 26 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Lowell.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Lowell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lowell (2025)
Amenity Prevalence
Amenity Insights for Lowell
- Essential amenities in Lowell that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lowell: Wifi, Smoke alarm, Carbon monoxide alarm, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lowell to stay competitive.
Lowell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lowell
- The typical guest profile for Airbnb in Lowell consists of primarily domestic travelers (88%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.7% of guests.
- Key international markets include United States (87.7%) and Canada (4.7%).
- Top languages spoken are English (56.4%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lowell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |