Lexington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Lexington in 2025? Explore comprehensive Airbnb analytics for Lexington, Massachusetts, United States to uncover income potential. This 2025 STR market report for Lexington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Lexington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lexington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lexington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lexington (2025)
Understanding the monthly revenue variations for Airbnb listings in Lexington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lexington is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lexington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,553+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,154 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,726 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,287, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lexington
Lexington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lexington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lexington:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lexington
Average Daily Rate (ADR) Airbnb Trends in Lexington (2025)
Effective short term rental pricing strategy in Lexington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lexington typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Lexington
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Airbnb Seasonality Analysis & Trends in Lexington (2025)
Peak Season (October, September, June)
- Revenue averages $4,867 per month
- Occupancy rates average 53.2%
- Daily rates average $261
Shoulder Season
- Revenue averages $3,863 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $276
Low Season (January, February, December)
- Revenue drops to average $1,718 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $292
Seasonality Insights for Lexington
- The Airbnb seasonality in Lexington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lexington's highest earning potential, with monthly revenues capable of climbing to $4,921, occupancy reaching a high of 59.7%, and ADRs peaking at $331.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,448, occupancy could drop to 22.8%, and ADRs may adjust down to $252.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lexington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lexington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lexington (2025)
Exploring the top neighborhoods for short-term rentals in Lexington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lexington Center | The historic heart of Lexington, known for its rich Revolutionary War history. Close to shops, restaurants, and attractions, making it a prime spot for visitors looking to explore the area. | Lexington Battle Green, Hancock-Clark House, Buckman Tavern, Lexington Historical Society, Minuteman Bikeway |
| Wilson Farm | A family-friendly neighborhood featuring a famous farm and market. Great for those looking for a quiet stay with access to outdoor activities and fresh produce. | Wilson Farm, Whittemore Park, The Lexington Depot, Cambridge Reservoir |
| Concord Road Area | A suburban area offering peace and scenic views, ideal for families and travelers who prefer a quieter stay while being close to historic sites and nature. | Ashland Farm, Lexington State Forest, Parker Meadow, Concord River |
| Buckman Tavern Area | This historic area is known for its landmarks from the Revolutionary War. Ideal for history buffs and tourists visiting historical reenactments. | Buckman Tavern, Munroe Tavern, Lexington Historical Center, Battle Road Trail |
| Fiske Hill | A lovely residential area with the best hiking trails in Lexington. Perfect for outdoorsy guests and families looking to enjoy nature. | Fiske Hill Conservation Area, Parker Meadow, Pine Meadows Golf Club |
| Lincoln Field Area | A peaceful neighborhood close to schools and recreational spaces, ideal for families visiting or those wanting a longer stay. | Lincoln Fields Playground, Lexington Rec Center, Edwards Field, Pine Cone Hill |
| Lexington Community Center | Conveniently located near the main community facilities, this area is great for visitors who want easy access to programs and events. | Lexington Community Center, Lexington High School Sports, Recreation Facilities, Picnic Areas |
| Maple Street Area | A quaint and quiet area perfect for guests looking for a home-like experience with easy access to nearby attractions and parks. | Great Meadow, Community Gardens, Local Restaurants and Cafes |
Understanding Airbnb License Requirements & STR Laws in Lexington (2025)
While Lexington, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lexington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lexington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lexingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Best Place in Town
Entire Place • 5 bedrooms
Home w/ Backyard ~ 2 Mi to Downtown Lexington!
Entire Place • 3 bedrooms
Cozy, Bright, Modern & Spacious Home, Lush Yard
Entire Place • 3 bedrooms
Modern Farmhouse Suite in Historic Lexington
Entire Place • 2 bedrooms
Mid-Century Modern in Historic Lexington
Entire Place • 6 bedrooms
Warm home in Lexington, walk to town, nature trail
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lexington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lexington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aamir | 1 | $100,223 | 4 | 5.00/5.0 |
| Evolve | 1 | $84,977 | 20 | 4.50/5.0 |
| Muzammel | 1 | $67,853 | 47 | 4.85/5.0 |
| Mark | 1 | $65,391 | 105 | 4.97/5.0 |
| Samuel | 1 | $50,636 | 120 | 4.92/5.0 |
| Sam | 1 | $49,000 | 387 | 4.94/5.0 |
| Host #404711190 | 2 | $48,322 | 176 | 4.65/5.0 |
| Todd | 1 | $47,012 | 61 | 4.84/5.0 |
| Shermin | 1 | $39,271 | 15 | 4.80/5.0 |
| Element Lexington | 2 | $39,177 | 261 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lexington.
Dive Deeper: Advanced Lexington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lexington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLexington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lexington
- The Lexington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.4% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lexington, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.4%) offer potential for unique stay experiences.
Lexington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lexington
- The dominant room capacity in Lexington is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Lexington, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lexington.
Lexington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lexington
- The most common guest capacity trend in Lexington vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lexington STR market, accounting for 44.4% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lexington.
- On average, properties in Lexington are equipped to host 3.9 guests.
Lexington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lexington
- The most common availability pattern in Lexington falls within the 271-366 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lexington (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lexington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
40% of total
2 Nights
5 listings
20% of total
3 Nights
3 listings
12% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
2 listings
8% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Lexington is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12%) caters to monthly stays (30+ nights) in Lexington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Lexington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lexington.
Lexington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13.6% of total
Moderate
8 listings
36.4% of total
Firm
5 listings
22.7% of total
Strict
6 listings
27.3% of total
Cancellation Policy Insights for Lexington
- The prevailing Airbnb cancellation policy trend in Lexington is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Lexington.
- Regularly review your cancellation policy against competitors and market demand shifts in Lexington.
Lexington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lexington
- The overall average booking lead time for vacation rentals in Lexington is 48 days.
- Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Lexington.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Lexington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lexington (2025)
Amenity Prevalence
Amenity Insights for Lexington
- Essential amenities in Lexington that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lexington: Wifi, Smoke alarm, Carbon monoxide alarm, Heating, Free parking on premises.
- Prioritize adding missing essentials: Carbon monoxide alarm, Heating, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lexington to stay competitive.
Lexington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lexington
- The typical guest profile for Airbnb in Lexington consists of primarily domestic travelers (85%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.6% of guests.
- Key international markets include United States (84.6%) and Canada (3.4%).
- Top languages spoken are English (61.6%) followed by Spanish (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lexington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |