Airbnb Market Analytics, Statistics and Data in Lenox, Massachusetts, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lenox? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lenox:
How much do Airbnb hosts make on average per month in Lenox?
The short-term rental market in Lenox shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,714 per month
- Strong performing properties (top 25%) make $4,976 or more
- Best-in-class properties (top 10%) achieve $8,709+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,327
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lenox
The market in Lenox shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lenox
Daily rates in Lenox vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $279 per night
- Strong performing properties (top 25%) secure $428 or more
- Best-in-class properties (top 10%) pull in $928+ per night
- Entry-level properties (bottom 25%) earn around $202
Daily Rate Variations by Month
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Seasonality patterns in Lenox
Peak Season (July, August, October)
- Revenue peaks at $6860.18 per month
- Occupancy rates reach 48.78%
- Daily rates average $449.56
Shoulder Season
- Revenue averages $4771.03 per month
- Occupancy maintains 34.05%
- Daily rates hold at $411.32
Low Season (December, November, January)
- Revenue drops to $2785.73 per month
- Occupancy decreases to 25.15%
- Daily rates adjust to $384.31
Is it still profitable to do Airbnb in Lenox in 2025?
Yes! Lenox demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $4771 and The market's 118 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lenox
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tanglewood | Famed as the summer home of the Boston Symphony Orchestra, Tanglewood offers a cultural hub in the beautiful Berkshires, attracting music lovers and tourists year-round. | Tanglewood Music Center, Berkshire Botanical Garden, Stockbridge Bowl, Norman Rockwell Museum, Berkshire Theatre Festival |
| Lenox Village | A charming village atmosphere filled with historic buildings, shops, and restaurants. Close proximity to cultural attractions makes it a desirable spot for visitors. | Jacobs Pillow Dance Festival, The Lenox Library, Cranwell Spa & Golf Resort, Ventfort Hall Mansion and Gilded Age Museum, Berkshire Museum |
| Berkshire Hills | Scenic views and outdoor activities draw nature enthusiasts. Great for hiking, skiing, and exploring the natural beauty of the Berkshires. | Berkshire Mountains, Mauna Kea Ski Resort, October Mountain State Forest, Kennedy Park, Housatonic River |
| Campbell Falls State Park | Known for its natural beauty and waterfalls, this park attracts those who love hiking and nature, ideal for outdoor adventure seekers. | Campbell Falls, Hiking trails, Photography spots, Wildlife viewing, Picnic areas |
| Shakespeare & Company | An important place for theater lovers, this venue hosts a variety of performances and attracts visitors interested in the arts. | Shakespeare & Company Theatre, Cultural events, Art Exhibits, Workshops, Outdoor performances |
| Berkshire County | A popular destination for its art, culture, and year-round recreational activities. A diverse area with something for every type of visitor. | MASS MoCA, Clark Art Institute, Berkshire Arts Festival, Hiking trails, Local vineyards |
| Stockbridge | A picturesque town known for its charming streets and rich artistic heritage. Attractions include cozy inns and cultural sites. | The Red Lion Inn, Norman Rockwell Museum, Stockbridge Library, Naumkeag Gilded Age Estate, Artist's Way Cottages |
| Lee | A quaint town that serves as a gateway to the Berkshires, offering access to a mix of outdoor recreation and local shops. | Lee Premium Outlets, October Mountain State Forest, Housatonic River, Local dining experiences, Historical sites |
Do you need a license for Airbnb in Lenox?
We recommend checking directly with Lenox's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lenox
Winthrop Estate 12K SF 32 Acres
Entire Place • 11 bedrooms
Built for a US Secretary of State 13K SF in Lenox
Entire Place • 13 bedrooms
Osceola Lodge
Entire Place • 10 bedrooms
Berkshire Terrace: backyard deck & hot tub
Entire Place • 3 bedrooms
The Jaynes House ~ Cozy Lenox Retreat
Entire Place • 2 bedrooms
Spacious 3 bedroom apt in Lenox historic downtown
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lenox
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 2 | $1,150,947 | 40 | 4.99/5.0 |
| The Lenox | 21 | $284,390 | 91 | 1.11/5.0 |
| John | 5 | $190,785 | 281 | 4.93/5.0 |
| Evergreen Home | 2 | $146,734 | 84 | 4.96/5.0 |
| 55973367 | 1 | $145,225 | 0 | 0.00/5.0 |
| Michelle | 2 | $116,960 | 262 | 4.82/5.0 |
| Jared | 2 | $98,727 | 560 | 4.92/5.0 |
| David & Steve | 1 | $86,206 | 16 | 5.00/5.0 |
| Jane | 1 | $84,324 | 62 | 4.97/5.0 |
| Yulia | 1 | $79,278 | 32 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lenox
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (56.8%), with house and boutique & hotels properties comprising 78.8% of inventory
- Strong specialty sector (38.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (0.8% combined)
Room Capacity Distribution
Analysis of 118 properties in Lenox shows that 1 bedroom properties are most prevalent, making up 41.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 60.2% of all listings.
Key Insights
- Most common: 1 bedroom (41.5%)
- Least common: 5+ bedrooms (5.9%)
- Market concentration: 60.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 118 properties in Lenox reveals that 2 guests properties dominate the market, representing 35.6% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.5% of the market.
Key Insights
- Most common capacity: 2 guests (35.6% of market)
- Least common capacity: 7 guests (2.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 52.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 118 properties in Lenox, the most common availability pattern is 271-366 days (61.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (61.9%)
- Most common booking duration: 31-90 days (34.7%)
- Properties with high availability (180+ days): 88.1%
- Properties with long-term bookings (180+ days): 11.9%
Minimum Stay Distributions
1 Night
48 listings
42.1% of total
2 Nights
40 listings
35.1% of total
3 Nights
13 listings
11.4% of total
4-6 Nights
5 listings
4.4% of total
7-29 Nights
4 listings
3.5% of total
30+ Nights
4 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.2%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 88.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1% of total
Non-refundable
4 listings
4.1% of total
Super Strict 30 Days
1 listings
1% of total
Refundable
1 listings
1% of total
Flexible
15 listings
15.3% of total
Moderate
17 listings
17.3% of total
Firm
27 listings
27.6% of total
Strict
32 listings
32.7% of total
Key Insights
- Strict is the preferred policy at 32.7% of listings
- Stricter policies (Firm & Strict) dominate at 60.3% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 60.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 105 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 46 days
- Summer shows the longest average booking window at 105 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 105 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Lenox
Every property in Lenox comes standard with Smoke alarm, and Carbon monoxide alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.2%) and DC (0.7%)
- English is the top language at 70.8%, followed by French (11.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.8%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for United Kingdom and DC
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lenox. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,930 | $561.90 | 38% |
| Town of Kingston | 11 | $8,281 | $500.11 | 49% |
| Frankford Township | 10 | $7,076 | $504.38 | 44% |
| Town of Stuyvesant | 11 | $6,822 | $515.82 | 41% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Town of Niskayuna | 11 | $6,323 | $506.30 | 47% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Fort Ann | 26 | $6,226 | $760.85 | 39% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Town of Monroe | 24 | $6,190 | $693.85 | 36% |
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