Lawrence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Lawrence in 2025? Explore comprehensive Airbnb analytics for Lawrence, Massachusetts, United States to uncover income potential. This 2025 STR market report for Lawrence, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Lawrence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lawrence Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lawrence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lawrence (2025)
Understanding the monthly revenue variations for Airbnb listings in Lawrence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lawrence is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lawrence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,136+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,959 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $684, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lawrence
Lawrence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lawrence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lawrence:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lawrence
Average Daily Rate (ADR) Airbnb Trends in Lawrence (2025)
Effective short term rental pricing strategy in Lawrence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lawrence typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Lawrence
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Airbnb Seasonality Analysis & Trends in Lawrence (2025)
Peak Season (May, June, April)
- Revenue averages $2,479 per month
- Occupancy rates average 49.2%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,591 per month
- Occupancy maintains around 54.9%
- Daily rates hold near $107
Low Season (January, March, November)
- Revenue drops to average $818 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $101
Seasonality Insights for Lawrence
- The Airbnb seasonality in Lawrence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lawrence's highest earning potential, with monthly revenues capable of climbing to $2,509, occupancy reaching a high of 65.4%, and ADRs peaking at $113.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $735, occupancy could drop to 30.9%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lawrence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lawrence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lawrence (2025)
Exploring the top neighborhoods for short-term rentals in Lawrence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Lawrence | A growing neighborhood with a mix of residential and commercial spaces, making it appealing for both long-term and short-term rentals due to its affordability and local amenities. | Merrimack Riverwalk, Lawrence Heritage State Park, Lawrence Public Library, Canal Street Historic District, South Lawrence East Park |
| New England Plaza | A commercial hub with easy access to shopping and restaurants, attracting both tourists and business travelers. Its proximity to major routes makes it convenient for travelers. | New England Plaza Shopping, Café Azteca, Lawrence Common, Lowe's, Hampstead Plaza |
| Merrimack Valley | Known for its scenic landscapes and historical significance, this area draws in visitors looking for recreational activities and a cultural experience. | Merrimack Valley Rail Trail, Woodland Park, The Peddler's Daughter, Canalbridge Park, Lawrence History Center |
| Mount Vernon | A quiet suburban area that is attractive to families and tourists seeking a peaceful retreat while having access to city amenities. | Mount Vernon Park, Mason Park, St. Mary Immaculate Church, Mount Vernon Auditorium, Lawrence Farmers' Market |
| North Lawrence | Historically rich and diverse, this area has a good mix of cultural attractions and outdoor activities, making it appealing to a wide range of guests. | North Andover Common, Ronald J. Cormier Park, Potter's Field, Candlewood Park, Lawrence General Hospital |
| Downtown Lawrence | The vibrant heart of the city, bustling with activities and events. An ideal location for short-term rentals due to its nightlife and entertainment options. | The Lawrence Art Center, Essex Street, Lawrence Heritage State Park Visitor Center, The Common, Claddagh Pub |
| South Lawrence East | A trendy area with new developments and an upcoming dining scene. Great for guests looking to explore local cuisine and culture. | Dunn Park, Lawrence Public Library, Starbucks, South Lawrence East Community Park, La Familia Market |
| Salisbury, | N/A | |
| Salisbury | Just a short drive from Lawrence, Salisbury offers beach access and attracts visitors during the summer. An excellent location for vacation rentals. | Salisbury Beach State Reservation, Salisbury Beach, The Pavilion, Salisbury Town Beach, Seabrook Beach |
Understanding Airbnb License Requirements & STR Laws in Lawrence (2025)
While Lawrence, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lawrence to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lawrence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lawrencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy single family ranch style main floor
Entire Place • 2 bedrooms
Charming Loft in Historic Lawrence
Entire Place • 2 bedrooms
Cozy Landing Entire Unit
Private Room • 2 bedrooms
Beautiful Studio + Private Parking
Entire Place • 1 bedroom
Cozy Landing 1 bedroom unit
Private Room • N/A
Comfortable & Beautiful Private Studio in Lawrence
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lawrence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lawrence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joanna | 7 | $65,374 | 430 | 4.65/5.0 |
| Noelia | 2 | $56,568 | 128 | 4.88/5.0 |
| Host #475213060 | 3 | $52,619 | 142 | 4.93/5.0 |
| Christian | 1 | $45,949 | 40 | 5.00/5.0 |
| Carmen D | 1 | $24,892 | 102 | 4.48/5.0 |
| Lenny | 1 | $19,477 | 39 | 4.92/5.0 |
| Agustin | 1 | $13,960 | 83 | 4.73/5.0 |
| Belgica | 1 | $9,856 | 17 | 4.88/5.0 |
| Raynurys | 1 | $5,922 | 45 | 4.84/5.0 |
| Phil | 1 | $3,427 | 19 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lawrence.
Dive Deeper: Advanced Lawrence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lawrence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLawrence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lawrence
- The Lawrence Airbnb market composition is heavily skewed towards Private Room listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lawrence, Hotel/Boutique properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
- The presence of 47.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Lawrence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lawrence
- The dominant room capacity in Lawrence is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.9% of the active Airbnb listings in Lawrence, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lawrence.
Lawrence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lawrence
- The most common guest capacity trend in Lawrence vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lawrence STR market, accounting for 52.6% of listings.
- 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lawrence.
- On average, properties in Lawrence are equipped to host 2.0 guests.
Lawrence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lawrence
- The most common availability pattern in Lawrence falls within the 91-180 days range, representing 31.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lawrence (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lawrence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
60% of total
2 Nights
2 listings
13.3% of total
3 Nights
1 listings
6.7% of total
30+ Nights
3 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Lawrence is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Lawrence Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Lawrence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Lawrence hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lawrence.
Lawrence Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
33.3% of total
Moderate
2 listings
13.3% of total
Firm
6 listings
40% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Lawrence
- The prevailing Airbnb cancellation policy trend in Lawrence is Firm, used by 40% of listings.
- A majority (53.3%) of hosts in Lawrence utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Lawrence.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lawrence.
Lawrence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lawrence
- The overall average booking lead time for vacation rentals in Lawrence is 26 days.
- Guests book furthest in advance for stays during June (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Lawrence.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Lawrence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lawrence (2025)
Amenity Prevalence
Amenity Insights for Lawrence
- Essential amenities in Lawrence that guests expect include: Hot water, Heating, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Iron, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lawrence: Hot water, Heating, Essentials, Wifi.
- Consider adding popular differentiators like Carbon monoxide alarm or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lawrence to stay competitive.
Lawrence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lawrence
- The typical guest profile for Airbnb in Lawrence consists of primarily domestic travelers (85%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.5% of guests.
- Key international markets include United States (84.5%) and Canada (8.8%).
- Top languages spoken are English (57.6%) followed by Spanish (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lawrence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |