Ipswich Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Ipswich in 2025? Explore comprehensive Airbnb analytics for Ipswich, Massachusetts, United States to uncover income potential. This 2025 STR market report for Ipswich, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Ipswich, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ipswich Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ipswich Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ipswich (2025)
Understanding the monthly revenue variations for Airbnb listings in Ipswich is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ipswich is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ipswich across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,335+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,850 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,285, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ipswich
Ipswich Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ipswich STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ipswich:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ipswich
Average Daily Rate (ADR) Airbnb Trends in Ipswich (2025)
Effective short term rental pricing strategy in Ipswich involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ipswich typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $345 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Ipswich
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Airbnb Seasonality Analysis & Trends in Ipswich (2025)
Peak Season (July, August, October)
- Revenue averages $6,400 per month
- Occupancy rates average 73.5%
- Daily rates average $271
Shoulder Season
- Revenue averages $4,692 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $273
Low Season (January, February, March)
- Revenue drops to average $1,926 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $271
Seasonality Insights for Ipswich
- The Airbnb seasonality in Ipswich shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ipswich's highest earning potential, with monthly revenues capable of climbing to $6,782, occupancy reaching a high of 75.0%, and ADRs peaking at $283.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,486, occupancy could drop to 24.9%, and ADRs may adjust down to $264.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ipswich.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ipswich seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ipswich (2025)
Exploring the top neighborhoods for short-term rentals in Ipswich? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ipswich | A charming historic area with unique shops and restaurants. Ideal for those looking to experience local culture and a sense of community. | Ipswich Riverwalk, Ipswich Museum, Local shops and cafes, Parker River National Wildlife Refuge, Nearby beaches |
| Ipswich Bay | Beautiful waterfront area with stunning views and access to beaches. Attracts both tourists and locals for recreational activities and relaxation. | Crane Beach, Castle Hill on the Crane Estate, Great Marsh, Local seafood restaurants, Water sports and activities |
| Historic District | Rich in colonial history, this area features well-preserved architecture and historical landmarks. It appeals to history buffs and those looking for a unique stay. | Old South Meeting House, Ipswich First Church, Historical Walking Tours, Local art galleries, Hiking trails |
| Essex | Adjacent to Ipswich, popular for its antique shops and scenic river views. Offers a quaint and peaceful atmosphere, perfect for a getaway. | Essex River Cruises, Essex Shipbuilding Museum, Antique shops, Hiking trails along the river, Local dining experiences |
| Crane Beach | One of the most popular beaches in the area, known for its beauty and preserved nature. Great for visitors looking for sun and sand. | Beautiful sandy beach, Nature trails, Wildlife viewing, Parker River National Wildlife Refuge, Relaxing picnic spots |
| Ipswich River | Scenic area along the river, perfect for outdoor activities such as kayaking, fishing, and hiking. Great for nature lovers and adventure seekers. | Kayaking and canoeing, Fishing spots, Walking trails, Birdwatching, Picnic areas |
| Local Wineries | Ipswich and its surrounding areas are home to several wineries, attracting those interested in wine tours and tastings. | Wineries and vineyards, Wine tasting tours, Local farm stands, Scenic views, Events and festivals |
| Cultural Festivals | Throughout the year, Ipswich celebrates various cultural festivals that draw tourists and locals alike, providing a vibrant atmosphere and community engagement. | Ipswich Harvest Festival, Arts and crafts fairs, Seasonal events, Local music gigs, Culinary experiences |
Understanding Airbnb License Requirements & STR Laws in Ipswich (2025)
While Ipswich, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ipswich to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ipswich (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ipswichbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Barn at Asa Stone Farm
Entire Place • 4 bedrooms
Hillside
Entire Place • 3 bedrooms
Ipswich Riverfront Lodge|Sleeps 10|Kayak+Canoe
Entire Place • 5 bedrooms
Stagehill Beach House
Entire Place • 4 bedrooms
Fourshe Villa in Ipswich - 12 min to Crane beach
Entire Place • 3 bedrooms
The Cottage at 78
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ipswich (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ipswich based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Osvaldo | 8 | $280,980 | 1137 | 4.85/5.0 |
| Amy | 1 | $246,651 | 43 | 5.00/5.0 |
| Liz | 1 | $144,428 | 99 | 4.98/5.0 |
| Peter | 2 | $134,536 | 96 | 5.00/5.0 |
| Wanderson | 3 | $113,224 | 303 | 4.85/5.0 |
| Rachel | 1 | $97,984 | 33 | 4.94/5.0 |
| Host #56590222 | 1 | $90,199 | 193 | 4.98/5.0 |
| Lidia | 1 | $84,004 | 34 | 4.91/5.0 |
| Denise | 2 | $79,651 | 207 | 4.97/5.0 |
| Evolve | 2 | $77,180 | 26 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ipswich.
Dive Deeper: Advanced Ipswich STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ipswich. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIpswich Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ipswich
- The Ipswich Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ipswich, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 43.5% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, unique stays (combined 6.6%) offer potential for unique stay experiences.
Ipswich Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ipswich
- The dominant room capacity in Ipswich is 2 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 67.4% of the active Airbnb listings in Ipswich, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ipswich.
Ipswich Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ipswich
- The most common guest capacity trend in Ipswich vacation rentals is listings accommodating 4 guests (37%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ipswich STR market, accounting for 63.1% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ipswich.
- On average, properties in Ipswich are equipped to host 4.8 guests.
Ipswich Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ipswich
- The most common availability pattern in Ipswich falls within the 91-180 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ipswich (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ipswich Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
31.1% of total
2 Nights
19 listings
42.2% of total
3 Nights
2 listings
4.4% of total
4-6 Nights
5 listings
11.1% of total
7-29 Nights
2 listings
4.4% of total
30+ Nights
3 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ipswich is 2 Nights, adopted by 42.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Ipswich Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.2% of Ipswich hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ipswich.
Ipswich Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
9.3% of total
Moderate
6 listings
14% of total
Firm
20 listings
46.5% of total
Strict
13 listings
30.2% of total
Cancellation Policy Insights for Ipswich
- The prevailing Airbnb cancellation policy trend in Ipswich is Firm, used by 46.5% of listings.
- A majority (76.7%) of hosts in Ipswich utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.5% market standard in Ipswich.
- With 30.2% using Strict terms, this is a viable option in Ipswich, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ipswich.
Ipswich STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ipswich
- The overall average booking lead time for vacation rentals in Ipswich is 69 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Ipswich.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Ipswich averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ipswich (2025)
Amenity Prevalence
Amenity Insights for Ipswich
- Essential amenities in Ipswich that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Heating, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ipswich: Wifi, Smoke alarm, Carbon monoxide alarm, Heating, TV, Hot water.
- Prioritize adding missing essentials: Carbon monoxide alarm, Heating, TV, Hot water.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ipswich to stay competitive.
Ipswich Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ipswich
- The typical guest profile for Airbnb in Ipswich consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.5% of guests.
- Key international markets include United States (91.5%) and Canada (2.2%).
- Top languages spoken are English (71.4%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ipswich Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| Edgartown | 238 | $5,022 | $718.54 | 42% |