Holyoke Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Holyoke in 2025? Explore comprehensive Airbnb analytics for Holyoke, Massachusetts, United States to uncover income potential. This 2025 STR market report for Holyoke, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Holyoke, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Holyoke Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Holyoke Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Holyoke (2025)
Understanding the monthly revenue variations for Airbnb listings in Holyoke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holyoke is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holyoke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,773+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,486 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,592 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $870, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holyoke
Holyoke Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Holyoke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holyoke:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holyoke
Average Daily Rate (ADR) Airbnb Trends in Holyoke (2025)
Effective short term rental pricing strategy in Holyoke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holyoke typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Holyoke
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Airbnb Seasonality Analysis & Trends in Holyoke (2025)
Peak Season (November, August, September)
- Revenue averages $3,659 per month
- Occupancy rates average 59.6%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,485 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $1,258 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $163
Seasonality Insights for Holyoke
- The Airbnb seasonality in Holyoke shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holyoke's highest earning potential, with monthly revenues capable of climbing to $3,945, occupancy reaching a high of 66.9%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,211, occupancy could drop to 26.7%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holyoke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Holyoke seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Holyoke (2025)
Exploring the top neighborhoods for short-term rentals in Holyoke? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Holyoke | The heart of Holyoke, featuring historic architecture and a growing arts scene. It's a central location with easy access to amenities and restaurants, making it appealing for visitors. | Holyoke Mall, Wistariahurst Museum, McCray's Farm, The Holyoke Heritage State Park, Mount Tom State Reservation |
| Holyoke Canal District | A revitalizing area along the canals, known for recreational activities and scenic views. Great for guests interested in outdoor activities and local history. | Canal Walk, Holyoke Merry Go Round, Hampden Row, The Volleyball Hall of Fame, Doughboy Monument |
| South Holyoke | A neighborhood that offers a glimpse into cultural diversity, with a mix of local restaurants and shops. Attractive for those seeking a more authentic local experience. | Pulaski Park, Bennett Park, Our Lady of Guadalupe Church, Local eateries and shops |
| El Pueblo | Known for its vibrant community and local festivities, attracting visitors looking for cultural experiences unique to Holyoke. | El Mercado, Annual Puerto Rican Parade, Local cultural events and festivals |
| North Holyoke | A quieter residential area that offers easy access to outdoor activities and parks. Ideal for families and those looking to relax away from the hustle and bustle. | Cunningham Park, Mount Tom State Reservation, Biking and hiking trails, Local farms |
| Holyoke Historic District | Rich in history and architecture, this area appeals to those interested in local history and culture, with unique historic homes and buildings. | Historic Holyoke Canal District, Holyoke Historic Fire Museum, The Soldiers' Monument, The Polish Fire Society |
| Whiting Peak | An area that offers great views and outdoor activities, popular among nature lovers and those looking for a retreat-style stay. | Mount Tom Forest, Hiking trails, Scenic viewpoints, Wildlife observation |
| West Holyoke | A quieter outer neighborhood with a suburban feel, appealing to families and longer-term renters looking for a peaceful environment. | Local parks, Shopping centers, Schools and community centers |
Understanding Airbnb License Requirements & STR Laws in Holyoke (2025)
While Holyoke, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Holyoke to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Holyoke (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holyokebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Wyckoff House
Entire Place • 7 bedrooms
Beautiful, spacious 3 BR home in private setting.
Entire Place • 3 bedrooms
Sunny Serenity in the Highlands
Entire Place • 2 bedrooms
Heart of Western MA and Comforts of Home
Entire Place • 3 bedrooms
Boho Inspired Home in Holyoke
Entire Place • 2 bedrooms
Explore Holyoke from this charming 3 Bedroom house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Holyoke (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Holyoke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philip | 1 | $120,467 | 7 | 5.00/5.0 |
| Dan | 3 | $104,484 | 115 | 4.96/5.0 |
| Ryan | 2 | $77,118 | 153 | 4.84/5.0 |
| Tian Hui | 4 | $57,118 | 291 | 4.84/5.0 |
| Joseph | 2 | $52,976 | 403 | 4.97/5.0 |
| Mary | 1 | $39,260 | 104 | 4.98/5.0 |
| April | 1 | $19,366 | 120 | 4.85/5.0 |
| Liam | 1 | $16,558 | 229 | 4.84/5.0 |
| Bar Lois | 1 | $15,954 | 17 | 5.00/5.0 |
| Yasha | 1 | $12,407 | 89 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holyoke.
Dive Deeper: Advanced Holyoke STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holyoke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolyoke Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holyoke
- The Holyoke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 50% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Holyoke, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
Holyoke Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holyoke
- The dominant room capacity in Holyoke is 2 bedrooms listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 40.9% of the active Airbnb listings in Holyoke, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holyoke.
Holyoke Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holyoke
- The most common guest capacity trend in Holyoke vacation rentals is listings accommodating 4 guests (13.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Holyoke STR market, accounting for 27.2% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holyoke.
- On average, properties in Holyoke are equipped to host 2.4 guests.
Holyoke Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holyoke
- The most common availability pattern in Holyoke falls within the 181-270 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holyoke (59.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Holyoke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
8 listings
36.4% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Holyoke is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.2%) of the Holyoke Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Holyoke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Holyoke hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holyoke.
Holyoke Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
22.7% of total
Moderate
4 listings
18.2% of total
Firm
10 listings
45.5% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Holyoke
- The prevailing Airbnb cancellation policy trend in Holyoke is Firm, used by 45.5% of listings.
- A majority (59.1%) of hosts in Holyoke utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Holyoke.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Holyoke.
Holyoke STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Holyoke
- The overall average booking lead time for vacation rentals in Holyoke is 42 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Holyoke.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Holyoke averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Holyoke (2025)
Amenity Prevalence
Amenity Insights for Holyoke
- Essential amenities in Holyoke that guests expect include: Wifi, Air conditioning, Smoke alarm, Coffee maker, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holyoke: Wifi, Air conditioning, Smoke alarm, Coffee maker, Carbon monoxide alarm.
- Prioritize adding missing essentials: Coffee maker, Carbon monoxide alarm.
- Consider adding popular differentiators like Iron or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holyoke to stay competitive.
Holyoke Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Holyoke
- The typical guest profile for Airbnb in Holyoke consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and Canada (2%).
- Top languages spoken are English (64.8%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Holyoke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |