Holland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Holland in 2025? Explore comprehensive Airbnb analytics for Holland, Massachusetts, United States to uncover income potential. This 2025 STR market report for Holland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Holland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Holland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Holland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Holland (2025)
Understanding the monthly revenue variations for Airbnb listings in Holland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holland is typically January, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,788 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,905 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,304, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holland
Holland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Holland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holland:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holland
Average Daily Rate (ADR) Airbnb Trends in Holland (2025)
Effective short term rental pricing strategy in Holland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holland typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Holland
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Airbnb Seasonality Analysis & Trends in Holland (2025)
Peak Season (January, August, July)
- Revenue averages $5,492 per month
- Occupancy rates average 62.5%
- Daily rates average $224
Shoulder Season
- Revenue averages $3,883 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $222
Low Season (September, November, December)
- Revenue drops to average $3,309 per month
- Occupancy decreases to average 42.9%
- Daily rates adjust to average $222
Seasonality Insights for Holland
- The Airbnb seasonality in Holland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holland's highest earning potential, with monthly revenues capable of climbing to $6,606, occupancy reaching a high of 67.2%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,963, occupancy could drop to 28.3%, and ADRs may adjust down to $218.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Holland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Holland (2025)
Exploring the top neighborhoods for short-term rentals in Holland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Holland Pond | A picturesque and serene area perfect for nature lovers and families. Offers access to a beautiful pond and outdoor activities. | Holland Pond, Holland Historical Society, Parks and recreation areas, Biking trails, Fishing spots |
| Brimfield Antique Show | Known for its famous antique show, attracting visitors and collectors from all over, making it ideal for short-term rentals during events. | Brimfield Antique Show, Antique shops, Local restaurants, Historical sites, Flea markets |
| Lake Siog | A tranquil area with lakeside properties, attracting vacationers looking for relaxation and outdoor activities such as fishing and boating. | Lake Siog, Fishing spots, Boating activities, Nature trails, Picnic areas |
| Local Farms | Rustic charm with local farms and seasonal activities that appeal to families and tourists seeking a rural getaway. | Local farms, Farmers markets, Pumpkin patches, Apple picking, Nature walks |
| Woods | The wooded areas provide a peaceful retreat for those wishing to escape the city, perfect for cabins and outdoor enthusiasts. | Hiking trails, Bird watching, Nature reserves, Camping grounds, Scenic views |
| Cultural Events | Holland hosts various cultural events and festivals, drawing visitors year-round, and creating a demand for short-term rentals. | Local fairs, Art festivals, Concerts in the park, Community events, Food festivals |
| Eagle Lake | A scenic location with recreational opportunities, perfect for families seeking summer vacations near water activities. | Eagle Lake, Swimming areas, Kayaking, Scenic picnic spots, Walking trails |
| Historical Landmarks | Rich in history with landmarks that attract tourists seeking to explore Holland’s past, making it excellent for rental opportunities. | Historical landmarks, Museums, Guided tours, Local history sites, Heritage events |
Understanding Airbnb License Requirements & STR Laws in Holland (2025)
While Holland, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Holland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Holland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hollandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sandy Beach House
Entire Place • 5 bedrooms
The Maybrook: Lake & Sauna
Entire Place • 2 bedrooms
Lakeside Haven: Tranquil Waters
Entire Place • 3 bedrooms
Lakeside Cottage
Entire Place • 3 bedrooms
Cozy Lake House Getaway
Entire Place • 2 bedrooms
Holland MA - Pet friendly Lake Home!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Holland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Holland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moira | 1 | $163,345 | 23 | 4.91/5.0 |
| Kyle | 1 | $75,681 | 31 | 4.90/5.0 |
| Lucas | 1 | $50,686 | 18 | 4.94/5.0 |
| Kirsten | 1 | $48,616 | 22 | 5.00/5.0 |
| George | 1 | $46,407 | 6 | 5.00/5.0 |
| Susan | 3 | $36,938 | 164 | 4.92/5.0 |
| Elle | 1 | $33,710 | 22 | 4.86/5.0 |
| Dominic | 1 | $30,050 | 209 | 4.82/5.0 |
| Robert | 1 | $29,520 | 44 | 5.00/5.0 |
| Dawn | 1 | $29,194 | 82 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holland.
Dive Deeper: Advanced Holland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holland
- The Holland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holland, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
Holland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holland
- The dominant room capacity in Holland is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 75.0% of the active Airbnb listings in Holland, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holland.
Holland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holland
- The most common guest capacity trend in Holland vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Holland STR market, accounting for 55.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holland.
- On average, properties in Holland are equipped to host 4.6 guests.
Holland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holland
- The most common availability pattern in Holland falls within the 181-270 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holland (55%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Holland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
31.6% of total
2 Nights
8 listings
42.1% of total
3 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Holland is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Holland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Holland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.1% of Holland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holland.
Holland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
17.6% of total
Moderate
6 listings
35.3% of total
Firm
7 listings
41.2% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Holland
- The prevailing Airbnb cancellation policy trend in Holland is Firm, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.2% market standard in Holland.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Holland.
Holland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Holland
- The overall average booking lead time for vacation rentals in Holland is 45 days.
- Guests book furthest in advance for stays during March (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (89 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Holland.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Holland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Holland (2025)
Amenity Prevalence
Amenity Insights for Holland
- Essential amenities in Holland that guests expect include: Coffee maker, Smoke alarm, Carbon monoxide alarm, Dishes and silverware, Free parking on premises, Hot water, Bed linens, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holland: Coffee maker, Smoke alarm, Carbon monoxide alarm, Dishes and silverware, Free parking on premises, Hot water, Bed linens, Essentials.
- Prioritize adding missing essentials: Hot water, Bed linens, Essentials.
- Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holland to stay competitive.
Holland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Holland
- The typical guest profile for Airbnb in Holland consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (1%).
- Top languages spoken are English (77.8%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Holland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |