Haverhill Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Massachusetts, United States
Is Airbnb profitable in Haverhill in 2025? Explore comprehensive Airbnb analytics for Haverhill, Massachusetts, United States to uncover income potential. This 2025 STR market report for Haverhill, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Haverhill, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Haverhill Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Haverhill Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Haverhill (2025)
Understanding the monthly revenue variations for Airbnb listings in Haverhill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haverhill is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haverhill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,368+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $799 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $350, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haverhill
Haverhill Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Haverhill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haverhill:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haverhill
Average Daily Rate (ADR) Airbnb Trends in Haverhill (2025)
Effective short term rental pricing strategy in Haverhill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haverhill typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Haverhill
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Airbnb Seasonality Analysis & Trends in Haverhill (2025)
Peak Season (July, October, August)
- Revenue averages $2,052 per month
- Occupancy rates average 40.9%
- Daily rates average $103
Shoulder Season
- Revenue averages $1,563 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $95
Low Season (January, February, September)
- Revenue drops to average $923 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $97
Seasonality Insights for Haverhill
- The Airbnb seasonality in Haverhill shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Haverhill's highest earning potential, with monthly revenues capable of climbing to $2,354, occupancy reaching a high of 47.1%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $868, occupancy could drop to 21.4%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haverhill.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Haverhill seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Haverhill (2025)
Exploring the top neighborhoods for short-term rentals in Haverhill? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Haverhill | The heart of the city, featuring historic buildings, shops, and restaurants. Ideal for visitors wanting to explore Haverhill's rich history and vibrant culture. | Haverhill Riverfront Cultural District, The Buttonwoods Museum, Haverhill Brewery, Historic downtown shops, Parker River National Wildlife Refuge |
| Ward Hill | A suburban area with easy access to major highways, making it a convenient location for both leisure and business travelers. Features quieter residential neighborhoods. | Haverhill Golf & Country Club, Ward Hill Park, Restaurants and cafes, Local shopping options, Outdoor recreation areas |
| West Haverhill | Residential and semi-rural atmosphere, known for its scenic views and nature trails. Appeals to families and nature lovers looking for a more peaceful stay. | Crystal Lake, The Merrimack River trails, Local farms and markets, Parks and picnic areas, Nature excursions |
| Merrimack Valley | A broader region that encompasses Haverhill, popular for its scenic beauty and outdoor activities. Attracts visitors looking for adventure and nature. | Canobie Lake Park, The Snooki’s Ice Cream, Outdoor hiking trails, Kayaking and fishing on the Merrimack River, Local wineries |
| Central Haverhill | An urban area with a mix of residential and commercial properties. Close to amenities and public transport, making it a practical choice for Airbnb hosts. | Haverhill Community Theatre, Gala's Italian Restaurant, Local events and festivals, Public parks, Cultural festivities |
| Haverhill Heights | A neighborhood with a mix of history and modern living. Great for visitors looking to explore local heritage and enjoy a community feeling. | Historic churches, Community centers, Art galleries, Local eateries, Neighborhood parks |
| Bristol Hill | A picturesque area with family-friendly attractions and parks. Suitable for families and travelers who prefer quieter accommodations. | Bristol Hill Park, Family-friendly restaurants, Historic walking tours, Playgrounds, Seasonal festivals |
| East Haverhill | Close to the New Hampshire border and offers a blend of suburban comfort and rural tranquility. Appeals to those looking for a quiet retreat but close to major attractions. | Lake Saltonstall, Nature reserves, Local fishing spots, Scenic farms, Easy access to New Hampshire's attractions |
Understanding Airbnb License Requirements & STR Laws in Haverhill (2025)
While Haverhill, Massachusetts, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Haverhill to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Haverhill (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haverhillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming 4-Bedroom Colonial
Entire Place • 4 bedrooms
Bright & Cozy Entire Apt | Your New England Hub
Entire Place • 2 bedrooms
Ski-side New England Bunkhouse Retreat
Entire Place • 3 bedrooms
Bly Estate 2BR Escape | Pool+ Fire Pit +Cozy Vibes
Entire Place • 2 bedrooms
Welcoming ~ Private Bedroom w/ Bath in Nature
Private Room • 1 bedroom
The home of a Masonic Lodge Master from 1900.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Haverhill (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Haverhill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 1 | $72,048 | 98 | 4.97/5.0 |
| Eric | 1 | $43,830 | 87 | 4.92/5.0 |
| Benjamin | 1 | $33,456 | 45 | 4.87/5.0 |
| Elsio | 1 | $25,690 | 29 | 4.79/5.0 |
| George | 5 | $22,888 | 30 | 3.91/5.0 |
| Kai | 3 | $18,542 | 207 | 4.85/5.0 |
| Joseph & Michele | 1 | $12,375 | 53 | 4.81/5.0 |
| Thea | 3 | $11,782 | 85 | 4.86/5.0 |
| Sol | 2 | $11,219 | 38 | 4.79/5.0 |
| Julie | 1 | $10,767 | 13 | 4.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haverhill.
Dive Deeper: Advanced Haverhill STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haverhill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaverhill Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haverhill
- The Haverhill Airbnb market composition is heavily skewed towards Private Room listings, which make up 75% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haverhill, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 8.4%) offer potential for unique stay experiences.
Haverhill Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haverhill
- The dominant room capacity in Haverhill is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 41.7% of the active Airbnb listings in Haverhill, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Haverhill.
Haverhill Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haverhill
- The most common guest capacity trend in Haverhill vacation rentals is listings accommodating 1 guest (12.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 1 guest and 2 guests dominate the Haverhill STR market, accounting for 25.0% of listings.
- On average, properties in Haverhill are equipped to host 1.5 guests.
Haverhill Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haverhill
- The most common availability pattern in Haverhill falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Haverhill (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Haverhill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
5 listings
20.8% of total
4-6 Nights
5 listings
20.8% of total
7-29 Nights
4 listings
16.7% of total
30+ Nights
8 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Haverhill is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Haverhill, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Haverhill hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haverhill.
Haverhill Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
30.4% of total
Moderate
4 listings
17.4% of total
Firm
11 listings
47.8% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Haverhill
- The prevailing Airbnb cancellation policy trend in Haverhill is Firm, used by 47.8% of listings.
- A majority (52.1%) of hosts in Haverhill utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.8% market standard in Haverhill.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Haverhill.
Haverhill STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Haverhill
- The overall average booking lead time for vacation rentals in Haverhill is 22 days.
- Guests book furthest in advance for stays during October (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Haverhill.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Haverhill averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Haverhill (2025)
Amenity Prevalence
Amenity Insights for Haverhill
- Essential amenities in Haverhill that guests expect include: Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Haverhill: Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Air conditioning, Heating.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haverhill to stay competitive.
Haverhill Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Haverhill
- The typical guest profile for Airbnb in Haverhill consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.3% of guests.
- Key international markets include United States (93.3%) and United Kingdom (2.2%).
- Top languages spoken are English (66.7%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Shapleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Haverhill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 542 | $7,272 | $1041.98 | 38% |
| Pomfret | 15 | $6,489 | $521.42 | 42% |
| Nahant | 12 | $6,302 | $639.26 | 43% |
| North Andover | 12 | $5,779 | $461.71 | 46% |
| Wellesley | 19 | $5,685 | $572.19 | 50% |
| Town of East Hampton | 1,356 | $5,671 | $1004.73 | 33% |
| Middletown | 391 | $5,632 | $571.20 | 44% |
| Winchendon | 12 | $5,537 | $388.94 | 45% |
| Hanover | 35 | $5,482 | $1102.84 | 36% |
| New Shoreham | 114 | $5,392 | $649.13 | 43% |